Rollplay Readies First Mini Cooper Ride-On Vehicle

Ride-on toy supplier Rollplay struck an agreement to bring a Mini Cooper Countryman to market, the first such agreement for the iconic brand.  The vehicle, part of an exclusive global pact for Mini Cooper, is designed for 3-6-year-old children, features remote control override and can travel up to 2.5 miles per hour.

Rollplay will also show a licensed Porsche Macan Turbo SUV ride-on vehicle with the same features.

Todd Rywolt, VP Sales and Marketing, North America, Rollplay, said, “Rollplay is all about empowering kids with the best ride-on experiences, from self-powered foot-to-floor first rides to battery-powered, perfect replica vehicles for adventurous girls and boys up to age six, to nothing-like-them powered performance products for thrill-seekers as old as 12.”

“At the same time, our dedication to safety gives parents and gift-givers peace of mind. And our watch on what’s trending with kids enables us to deliver on what they really want, all the way up to famously fickle tweens,” Rywolt further stated.