Shoppers Stop Unveils the Fratini 'Live Epic' Collection with Sanya Malhotra as Brand Ambassador

In accordance with their unwavering commitment to private brands as a pivotal growth strategy, Shoppers Stop has introduced the latest Fratini collection for the season. The 'Live Epic' campaign features their brand ambassador, Sanya Malhotra.

The 'Live Epic' campaign perfectly embodies the essence of the Fratini woman, radiating self-assuredness while effortlessly showcasing her distinct style. It introduces a chic and contemporary collection of smart casual wear designed to inspire individuals to live life fully and exude confidence.

Within the Fratini campaign, Sanya is portrayed as the cheerful and self-assured Fratini woman who desires the best of both worlds. She epitomizes the modern woman of today who seeks to embrace life without compromises. Her vibrant persona shines as she embarks on exciting adventures, shares meaningful moments with her mother, explores her passion for travel, advances in her career, and seeks love within her circle of friends. Backed by an upbeat soundtrack, the advertisement effectively conveys the message of leading an extraordinary life without making sacrifices.

The new Fratini collection presents an extensive array of dresses, contemporary workwear, and relaxed casual outfits in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today's women, offering a wide selection of fashion choices.

Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop said, "At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The 'Live Epic' campaign for Fratini underscores the brand's dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”