The Smurfs Forays into India with the Supercool Smurfs X ONLY Collection

ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs. Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous, and cheerful characters comes to life via ONLY and the latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection is apt for young and fashion-conscious millennials and GenZ.

The illustration's cozy nature complements the garment's laid-back styles, which include comfortable t-shirts and co-ord sets. Together, both brands have identified distinct prints that pair perfectly with the brand ethos, resulting in a cool and understated yet high-on-style collection that can be dressed up or down.

Vineet Gautam, Chief Executive Officer at Bestseller India said, “ONLY has always been at the forefront of bringing forth fashion forward and limited edition collaborations that have resonated with our young consumers. As a brand, we have always believed in experimenting with something new and fun, and we are excited to launch the new ONLY x SMURFS collection that is themed around nostalgia and self-expression. With a unique couch-to-coast concept, the off-duty collection will surely strike a chord and evoke a feeling of joy among our style-conscious millennial and gen-z audience.” 

Smita Mishra, Founder, and CEO, Prism Licensing LLP stated, “We are very pleased to announce our apparel collection with ONLY for Smurfs. The iconic blue character is here to bring back some nostalgia and connect with the MZ generation. This association will further strengthen ‘Smurfs’ as a fashion brand in the Indian market.” 

Véronique Culliford, President of I.M.P.S. and daughter of Peyo, the creator of The Smurfs added, “We are so thrilled by the ONLY x SMURFS collaboration. The collection is all about sharing Smurf fun and happiness. This is the first time in the women's young adults’ fashion for The Smurfs in India, and we’re very proud to launch it with ONLY.”