Spin Master, a prominent company specializing in children's entertainment, has officially inked a definitive agreement to purchase the U.S.-based toy firm, Melissa and Doug, renowned for its well-established and trustworthy presence in early childhood play. This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
Max Rangel, Global President, CEO, Spin Master said, “What excites us so much about Melissa and Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability. As a trusted brand of early childhood toys with an evergreen portfolio, Melissa and Doug will expand Spin Master’s presence in new categories, providing immediate revenue growth, broader reach in all retail channels and market coverage. The addition of Melissa and Doug is highly complementary and connects with our strategic vision to reimagine everyday play, providing a compelling platform for long-term growth through innovation, while also meeting the changing demands of children and parents of the future.”
Fernando Mercé, President, CEO, Melissa and Doug said, “Throughout our 35-year history, Melissa and Doug has helped ignite children’s imaginations by fostering open-ended, sustainable play. We are confident that by working together with Spin Master, we will be able to reach more families, inspire more imaginations and unlock greater growth potential.”
“We have an incredible history of pursuing accretive acquisitions to propel our growth as a company and have become trusted stewards of many renowned and beloved children’s brands,” said Anton Rabie, Co-Founder, Spin Master.
“With this acquisition, we are committed to preserving the essence of what Melissa and Doug represents for families and are confident that our investment will enable us to accelerate growth and build upon our legacy as a leader in the children’s entertainment industry now and into the future,” added Ronnen Harary, Co-Founder, Spin Master.