SPOYL Partners with Netflix to Unleash Nostalgic 'The Archies' Merchandise in India

In a pioneering move that fuses fashion and entertainment, SPOYL, the go-to fashion destination for Gen Z on Flipkart, is set to launch the official merchandise for Zoya Akhtar's upcoming 1960s Netflix film, 'The Archies.' Boasting over 300+ limited edition styles, the Archies Gang collection spans a wide array of apparel, footwear, and accessories, seamlessly blending retro classics with modern silhouettes. This unique collaboration between SPOYL and Netflix heralds a new era of nostalgic styles, inspired by the iconic pop-culture characters of 'The Archies.' Shoppers can now embody the style of beloved characters like Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel, and Dilton, with a collection ranging from trendy t-shirts to dresses and loungewear, starting at Rs 799.

Since its August launch this year, SPOYL has gained significant traction among Gen Z fashion shoppers nationwide. Notably, shoppers in the 15-24 age group contribute to over 57 percent of engagement on the Flipkart platform. As Gen Z continues to embrace a diverse range of styles, spanning from 90s grunge and Y2K to Kpop, cottagecore, and gender-neutral fashion, their profound connection with social media, pop culture, and global trends is evident. The SPOYL X Archies collaboration represents the initiation of a new journey, positioning SPOYL as the go-to destination for the latest trendy pop culture styles in the country.

Abhishek Maloo, Senior Director - Flipkart Fashion said, “With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We are thrilled to unveil the Archies collection which has been a special collaboration between fashion and entertainment in India - and the start of a new journey for us at SPOYL. We will continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers.”

Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.