Starbucks Unveils 'Holiday Classics from The Archies' Beverages, Inspired by Netflix India's Upcoming Flick

In a delightful convergence of pop culture and seasonal cheer, Starbucks is set to unveil four exclusive beverages, inspired by characters from Netflix India's much-anticipated movie, 'The Archies.' The concoctions, aptly named the 'Holiday Classics from The Archies,' will be available at Starbucks outlets starting November 20, 2023.

Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages. 

The release of 'Archie’s' on December 7, 2023, is just one aspect of the comprehensive marketing strategy employed by Netflix India for 'The Archies.' A prominent countdown billboard overlooking the Western Express Highway in Mumbai has been building anticipation for the movie, and unique promotions, such as flying a plane with a movie flyer over the Gateway of India, have added to the buzz (courtesy of CGI).

Further amplifying the excitement, Netflix India has collaborated with Tinder India to promote the dating app's incognito mode, leveraging a lesser-known character from the film. In a nod to the well-groomed cast, a partnership with luggage brand Skybags has resulted in a GenZ-targeted line of backpacks. This Starbucks collaboration stands as a flavorful addition to the multifaceted promotional efforts surrounding 'The Archies.'