Steadfast Nutrition Expands Portfolio with Launch of Four Supplements

Steadfast Nutrition, the leading sports and wellness nutrition brand in India, has recently introduced four new supplements, namely Nitromax, Ashwagandha, Apple Cider Vinegar, and L-Carnitine, in a grand ceremony at the International Health, Sports, and Fitness Festival, Asia's largest health and fitness expo. These additions to the Steadfast Nutrition portfolio cater to performance nutrition, wellness, and the effervescent range, offering a wide range of options for consumers.

Aman Puri, the founder of Steadfast Nutrition, believes that Nitromax, a formulation containing six key ingredients (Whey protein, creatine monohydrate, arginine, taurine, Vitamin B complex, and green tea extract), will lead the sports nutrition segment by enhancing athletic performance. This supplement aims to improve muscle strength, promote muscle gain and recovery, combat inflammation, boost metabolism, and aid in fat burning. With the launch of these products, Steadfast Nutrition expects a significant growth of around 40 percent, as it offers a diverse and unique range of ingredients in one supplement. The brand aims to capture a larger market share in the nutraceutical industry with these innovative offerings.

Steadfast Nutrition's new supplements cater to different aspects of consumer needs. Nitromax and L-Carnitine belong to the performance nutrition range, offering benefits in terms of athletic performance. Ashwagandha, a wellness product, is an adaptogenic herb that reduces stress, anxiety and improves sleep quality. The effervescent range includes Stead Apple Cider Vinegar with pomegranate extract, which aids in weight management, regulates blood sugar and cholesterol levels, and improves digestion. Aman Puri expresses confidence in achieving 40 percent growth through the launch of these products.

The Indian nutraceutical market, valued at Rs 5,000 crore, is primarily unorganized, with the sports nutrition segment alone accounting for Rs 1,300 crore and a year-on-year growth of approximately 25 percent. Although foreign brands dominate about 80 percent of the market, Steadfast Nutrition aims to reduce reliance on these brands by offering proudly Indian supplements. The industry is evolving, with numerous national-level and regional-level brands entering the market each year. Steadfast Nutrition aims to tap into this potential and contribute to the growth of the nutraceutical industry in India.

Aman Puri, when asked about the future prospects of the nutraceutical industry, highlights its steep year-on-year growth. While the industry is still unorganized and has room for further development, there is a rise in awareness and availability of supplements. Aman Puri predicts that the industry will grow exponentially, supported by government initiatives to enhance manufacturing infrastructure in the country.

Since its establishment in 2017, Steadfast Nutrition has become the fastest-growing sports and wellness nutrition brand in India. The brand offers a diverse range of sports and wellness nutrition products that cater to various age groups and lifestyles. With a focus on organ-friendly and rigorously tested supplements, Steadfast Nutrition has developed over 30 supplements in its nutrition portfolio, including 11 unique protein formulations, making it a unique brand in the Indian market. Steadfast Nutrition's wellness range contributes to improving the overall health and well-being of individuals.

Steadfast Nutrition takes pride in fueling athletes who have brought glory to the country in national and international championships, including the Olympics. The brand has also played a significant role in promoting sports such as bodybuilding, MMA, and powerlifting by sponsoring major championships and advocating for top-quality and rigorously-tested sports nutrition supplements. By championing the need for safe and effective supplements, Steadfast Nutrition aims to make bodybuilding a steroid-and risk-free sport.

The IHFF has provided a platform for over 1,000 nutraceutical and fitness brands to showcase their products, contributing to the growth of India's fitness industry. With an expected attendance of over 150,000 spectators across three days, the festival has attracted professional athletes, fitness influencers, international brands, and distributors, making it a significant event held at New Delhi's Pragati Maidan.