Sustainable fashion brand Nomada partners with Adameve Family to launch latest collection

Black Friday’s hyper-consumerism is often seen as the antithesis to sustainable consumption. In a first in India, global sustainable handmade fashion accessories brand Nomada partners Digital Communication Lab, Adameve Family, for the launch of its latest collection. This campaign ushers Nomada as the first in India to embrace sustainable ways of working.  

Adameve Family is the world’s 1st sustainable fashion and lifestyle communication lab to digitally create 3D Morphreal models that will further help global and domestic brands in their communication that have sustainability at the core of their brand advocacy by digitizing the entire communication process, thus helping them further embrace sustainable ways of working.

Furthermore, this will benefit brands and the environment by terminating all the unnecessary barriers in the execution process. What this means for a brand is, having a seamless and cost-efficient way of working by creating a Travel-less, Cost-less, Time-less, Process-less, and seamless communication system which is less harmful to the planet. Furthermore, brands can work with global models at fraction of the cost.

Speaking about the use of 3D Morphreal models for the latest collection, Jeff Emmanuel, Founder of Adameve Family, said, “Technology has finally breached the frontiers of fashion. This is the first time an Indian brand is being a leader in technology for sustainable communication. Our Adameve models are the perfect brand ambassadors for sustainable brands, a project we have been working on for the last two years. We have already built 13 models who are diverse in nature and feature from different lost islands and countries.”

“Our journey is to help designers and brands in India and globally to achieve something always been a challenge in real. These 3D Morphreal models are no less human. For this entire collection, there was no use of any material, thus, no waste either which is class is to any shoot. Everything, from strategy to execution has been done at our state-of-the-art digital lab,” he added.

Divya Batra Rashul, the Co-Founder of Nomada, stated, “We have always wanted to have a global identity when it came to our brand, we use Indian techniques and contemporize them to appeal to a global audience. With this in mind, it’s important that our brand communication reflects this international feel. Adameve curated a brand fit model which is otherwise impossible to do normally in a traditional process. Mu Eve, the Japanese Morphreal model, was a super fit for us and worked out a fraction of the cost of a real shoot whilst never compromising on our brand identity.”

“What appeals to us as well about an alternative route like this is that it has a significant environmental impact. By choosing to go this digital route, you save on flights, electricity, etc and for us, as a brand, waste management, and sustainability are core values, so this route fits well and it seems to be the way the industry is heading,” she further said.