Tata CLiQ Luxury, India's foremost luxury lifestyle platform, boasts an array of meticulously curated global and Indian luxury brands in its luxury fashion portfolio. As part of its ongoing commitment to bolster this collection and elevate the shopping experience for discerning consumers, Tata CLiQ Luxury is proud to introduce Capsul, India’s pioneering multi-brand streetwear retailer. This move aims to diversify the selection of brands, spanning premium, bridge to luxury, and luxury segments, catering to a wide spectrum of consumer interests.
Capsul, founded in 2018 by Meenakshi Singh and Bhavisha Dave, was born out of a vision to build a vibrant streetwear community in India. Their journey began with the curation of an exclusive range of products designed by culturally rich labels from around the world, established by thought leaders and storytellers. They intended to introduce these brands, which have made a significant impact on global culture, sports, music, and fashion, to Indian streetwear enthusiasts. The Capsul boutique on the Tata CLiQ Luxury platform brings limited-edition streetwear that draws inspiration from pop culture, art, and high fashion, empowering fashion aficionados to create statement ensembles for any occasion.
With a shared passion for streetwear, Meenakshi Singh and Bhavisha Dave harnessed the growing phenomenon of streetwear and expanded it to cater to their Indian audience. The collection offered by Capsul caters to the style preferences of Millennials and Gen Z, offering a contemporary perspective on fashion, and inviting them to explore and experiment with a diverse range of styles, from classic luxury to cutting-edge streetwear.
Capsul's commitment to slow fashion aligns seamlessly with Tata CLiQ Luxury’s 'Slow Commerce' brand philosophy. This approach encourages the purchase of pieces that resonate as expressions of individual personalities. The Capsul boutique on the platform presents an array of renowned international brands in the realm of apparel and accessories. Notable brands in the collection include Big Billionaire Club, Carhartt WIP, HUF, Icecream, Market, Pleasures, RIPNDIP, Stable, The Hundreds, Thrashers, and many more, providing an extensive choice for fashion-forward consumers.
Gopal Asthana, CEO, Tata CLiQ said, “At Tata CLiQ Luxury, our efforts are focused on curating a thoughtful selection of brands and offering an elevated shopping experience to discerning shoppers, including shoppers from a younger demographic. As we continue to expand our existing luxury fashion portfolio, we are elated to introduce streetwear on the platform with the launch of Capsul, which brings an exciting dimension to our existing offerings. Capsul’s streetwear is the power dressing in casual wear, as it curates a distinctive selection of international streetwear luxury brands that resonate with fashion-forward individuals seeking to express themselves via unique styles. We look forward to a fruitful partnership and being the go-to destination for consumers looking to shop for streetwear.”
Meenakshi Singh, Director, Capsul said,“We're delighted to launch our brand on Tata CLiQ Luxury, India’s premier luxury lifestyle platform. Our mission at Capsul has always been to curate unique international streetwear brands for those with a distinct style. This partnership will help us to expand our reach and increase our access to discerning fashion-savvy, younger consumers across the country who are looking to shop from the most celebrated streetwear brands that reflect their personalities."