Van Heusen Innerwear Partners with Cricket Star Hardik Pandya for Dynamic Ad Campaign

Van Heusen Innerwear, a well-established name in the mid-premium innerwear industry, has unveiled its latest advertising campaign featuring cricket sensation Hardik Pandya. This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures. Van Heusen Innerwear is a part of Aditya Birla Fashion and Retail Limited (ABFRL), India's foremost fashion and apparel company.

In this modern advertisement, viewers will witness Hardik Pandya showcasing the Van Heusen Air Series Innerwear in a captivating narrative. The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator. Throughout the storyline, Hardik is put to the test, both physically and psychologically, and he excels under pressure, thanks to the lightweight and adaptable Van Heusen Air Series innerwear. The campaign artfully highlights the unique features of the collection, concluding with Hardik seemingly levitating in innerwear that is "as light as AIR."

Puneet Kumar Malik, CEO of Van Heusen Innerwear said, "We are thrilled to launch our new campaign featuring cricket sensation Hardik Pandya. The Van Heusen Air Series Innerwear collection perfectly combines high performance and fashion, revolutionizing the mid-premium segment. We believe that Hardik's unwavering passion and dynamic persona will help Van Heusen Innerwear reach a broader audience of consumers seeking ultimate comfort. This strategic partnership aims to further solidify our industry leadership by delivering innovative and stylish innerwear that caters to the ever-evolving needs of modern consumers."

The Van Heusen Innerwear Air Series campaign will be promoted through an extensive media mix on platforms such as YouTube, Hotstar, Inshorts, ESPN Cricinfo, and on-ground activations. Van Heusen Innerwear offers a wide range of innerwear products, available through a network of 150+ exclusive stores, 32,000+ multi-brand outlets, and major large-format retail chains.