Van Holten's Collaborates with Warner Bros. to Launch 'Rick and Morty' Pickle

Van Holten's, renowned for creating the original Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.

Debuting in Season 3 Episode 3 of "Rick and Morty" on Adult Swim, Pickle Rick rapidly became a beloved character. The alternate persona of Rick Sanchez, a brilliant yet eccentric scientist in the animated comedy, endeared himself to audiences with his quirky demeanor and daring escapades.

"We're delighted to give life to Pickle Rick for both dedicated fans and pickle aficionados," states Eric Girard, Vice President of Sales and Marketing at Van Holten's. Girard adds, "The launch not only commemorates the character's iconic status in popular culture but also reflects the enduring support of fans for the show."

In addition to Van Holten's distinctive flavor, the Pickle Rick Pickle-In-A-Pouch will showcase exclusive packaging inspired by the series' characters. Each pouch will display an illustration of Pickle Rick alongside other beloved characters from the show.

"We eagerly anticipate witnessing Pickle Rick once again capture the imagination of audiences, inspiring fans to embark on their own pickle-centric adventures," remarks Steve Byrnes, President of Van Holten's.

In addition to Van Holten’s signature flavor, the Pickle Rick Pickle-In-A-Pouch will feature exclusive packaging inspired by the show’s character. Each pouch will feature an illustration of Pickle Rick and other fan-favorite characters.

“We’re excited to see how Pickle Rick will capture the imagination of audiences once again, inspiring fans to experience a real-life pickle-centric adventure of their own,” says Steve Byrnes, President, Van Holten’s.