VP Racing Fuels and Logo Brands Partner for Officially Licensed Tailgating Program

VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.

Under this licensing agreement, the program encompasses an array of officially licensed VP Racing products, including drinkware, lawn chairs, stadium seats, bleacher cushions, backpacks, coolers, blankets, and various accessories tailored for motorsports enthusiasts to enhance their experience during a day at the racetrack.

Bob Merz, Director of Brand Management and Licensing at VP, expressed, "Logo Brands is the ideal partner for expanding the VP Racing brand. Logo Brands excels in design capabilities, material quality, and product diversity, aligning seamlessly with the high standards we hold for our brand and products." This partnership between VP Racing Fuels and Logo Brands aims to offer motorsports fans a range of top-quality, officially licensed tailgating essentials.

Maggie McHugh, VP of Strategic Partners and Marketing said, “We’re excited to work with VP Racing to offer a great selection of products that will be available in stores and online. Our products are backed by a lifetime guarantee so consumers can feel confident they are purchasing high-quality products that they can enjoy for many years to come.”

Vivian Velasco, President of Pacific Swell Brands said, "Logo Brands is the ideal partner for a racetrack tailgating program. Their products are backed by extensive experience creating licensed products for all types of sports fans. This is why VP Racing has trusted them to bring to life this product line for motorsports fans."