WildBrain Expands Teletubbies Franchise with New Licensing Partnerships and Digital Ventures

WildBrain has recently revealed an array of fresh Teletubbies licensing agreements and content collaborations, charting a course for brand expansion across various categories. This strategic move encompasses digital growth initiatives and exciting promotional endeavors in key global markets.

Some notable highlights include the launch of a new e-commerce platform, upcoming apparel lines from Dolls Kill, a series of fan-centric activations, location-based events in China, and a previously announced global partnership with the renowned lifestyle retailer, MINISO.

Elizabeth Litten Miller, Vice President of Franchise Strategy at WildBrain, expressed enthusiasm for the Teletubbies' enduring global appeal. She noted, "The Teletubbies continue to captivate audiences worldwide, spreading their message of 'Big Love.' This vibrant array of collaborations builds upon the brand's 25th-anniversary content releases on Netflix and YouTube in 2022. We are particularly excited about our new e-commerce site, which enhances our understanding of customer preferences and enables us to tailor new launches and special promotions. Our global licensing agency, WildBrain CPLG, and our in-house franchise team are experiencing strong engagement from partners eager to share the wonder of the Teletubbies with fans."

Those attending Brand Licensing Europe in London (Oct. 4-6) can explore Teletubbies licensing opportunities by visiting WildBrain CPLG and the Teletubbies franchise team at booth B171.

WildBrain is set to launch an official Teletubbies direct-to-consumer webshop (Shop.teletubbies.com) this fall in collaboration with licensee Star Editions. The international shop will offer a range of products, including print-on-demand items such as T-shirts, tote bags, mugs, art prints, coasters, and lunch boxes, with personalized options available.

In addition, U.S. retailer Dolls Kill is gearing up for a Teletubbies capsule collection of apparel and accessories, targeting the spring festival season in 2024. This line follows the retailer's successful collaboration with WildBrain on the "Strawberry Shortcake" brand earlier this year.

Starting in March 2025, Cakeworthy will launch a capsule collection in the U.S., Canada, and the U.K., featuring apparel, accessories, stationery, and homeware. In the U.K., Primark recently introduced adult onesies from Brand Alliance in September.

The Teletubbies brand has also inked global deals with Skinnydip for phone cases and Blank Tag Co., which will introduce waterproof stickers in the U.S. and Canada this year. In the digital realm, Playworks will launch games for children aged 3 and up on smart TV devices, House of Blueberry introduced a Teletubbies capsule collection in the metaverse on Second Life, and Bare Tree Media has renewed its deal for Samsung digital items and Pride themes.

WildBrain CPLG's licensing team in China has announced partnerships and activations for the Teletubbies brand, including a global partnership with China-based lifestyle retailer MINISO, as previously disclosed in August.

Earlier this month, WildBrain CPLG unveiled its new location-based experiences (LBE) venture, marking its inaugural partnership with Max-Matching Entertainments. Furthermore, the Teletubbies were featured in an installation at the YOHO Mall in Hong Kong, complete with hide-and-seek themes, appearances by costume characters, scenes from Tubbyland, and photo opportunities for visitors.

For those seeking Teletubbies partnership opportunities, WildBrain CPLG can be found at booth B171 at Brand Licensing Europe.