The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
The latest range includes bras, camisoles, panties, leggings and pants, designed to cater to women navigating different aspects of daily life, from work and travel to fitness and leisure.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The product continues to evolve through software updates and the addition of new AI capabilities and connected experiences.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The debut edition of FRONT ROW featured 80 curated Autumn/Winter/Festive looks, offering a preview of Westside’s fashion direction for the upcoming season.
The participation highlights the growing collaboration between international fashion platforms and Indian designers.
Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
According to the brand, the products are vegan, COSMOS Natural certified, and manufactured in Germany.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
With the launch, CASETiFY continues to expand its portfolio of licensed collaborations, combining pop culture-inspired designs with personalized technology accessories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
The relaunch also expands the range of natural stone dials available in the collection.
QWEEN said its colours are created through specially developed gold alloy formulations.
The collection is designed to reflect the changing pace of contemporary life, where structured workwear gradually evolves into more expressive evening styles.
Pebble Qore Ultra will be available from October 2, 2026, in three colour variants: Desert Gold, Deep Black, and Deep Blue.
The new collection brings Kiki beyond the brand’s handbags and into standalone accessories designed to personalize everyday essentials.
The concept blends retail and hospitality, allowing customers to explore fragrances while enjoying coffee in a relaxed setting.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Vedang Raina fronts the campaign as the brand looks to connect with a younger generation of consumers.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The launch commemorates the 30th anniversary of the MR-G series, which was first introduced in 1996.
The smart glasses also offer up to nine hours of battery life, while flexible temple tips have been incorporated to provide a more personalized fit for users.
The sneaker also includes hidden design elements that further reference the city.
The collection explores the relationship between fabric, form, and contemporary menswear through Soni’s signature design language.
Comprising 49 looks, the Spring/Summer 2027 lineup centers on what the brand describes as a fusion of tailoring and sportswear.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
The Fall/Winter 2026 lineup builds on several of TUMI’s established collections, introducing updated silhouettes and seasonal color palettes.
The collection is complemented by handbags including totes, satchels, slings and crossbody styles.
With the new campaign, ColorPlus places emphasis on timeless menswear styles interpreted through a contemporary lens.
The campaign draws parallels between life and strategy-based games, emphasizing how personal decisions and choices shape individual journeys.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
The newly launched curler is equipped with a titanium barrel designed to provide even heat distribution, helping users achieve consistent curls while reducing frizz and static.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
The new advertisement highlights the brand’s extensive colour portfolio while focusing on festive home transformation.
The India launch is backed by ‘Eddie Set Go’, the brand’s debut campaign in the country.
The collection is available in three variants—mirror-polished stainless steel, red anodized aluminum, and blue anodized aluminum—with each edition restricted to 200 pieces worldwide.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
The debut collection combines contemporary design with traditional handwoven textiles sourced from Chanderi, Varanasi, and Kutch.
Aishwarya Rai Bachchan will once again walk the Le Défilé runway, reflecting the event’s focus on confidence, individuality, and self-expression.
The Blue Belle Collection includes a range of styling tools designed for specific hair care requirements.
The new timepiece was officially unveiled at a launch event held on September 9, 2026, at the SEIKO Boutique, Marks Square, Bengaluru.
The move is part of the company’s broader strategy to evolve into a comprehensive lifestyle brand for modern Indian consumers.
The collection explores the idea of cultural convergence, transforming everyday street scenes, familiar characters, and urban experiences into contemporary rug designs.
Directed by Renell Medrano, the campaign follows Jung Kook as he steps into a pair of Calvin Klein jeans, setting off a transformation in mood and energy.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
Alongside the campaign, Taneira has introduced its Pujo ’26 Edit, a festive collection curated for the Durga Pujo season.
The newly introduced Sonic Series consists of six portable wireless speakers designed for different listening preferences and usage scenarios.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
The Max Fashion Festive 2026 collection launched across India on September 11, with a second product drop scheduled for October.
As part of the partnership, Raina will headline the campaign for the brand’s Fall/Winter 2026 watch collection in the Indian market.
The campaign arrives at a time when India’s sportswear industry is witnessing significant growth.
The brand’s approach to conscious fashion extends beyond traditional sustainability narratives.
Among the standout products is the Cars 20th Anniversary Tow Mater figural crossbody bag, inspired by the lovable tow truck character.
The VegNonVeg Samba Mule has been created with adaptability in mind.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
The LISA × MINISO collection spans a wide range of categories, including bags, apparel, blind boxes and lifestyle accessories.
The launch is part of a broader effort to extend its expertise in sportswear into adjacent categories.
The strategy is intended to establish a recognizable shopping habit among consumers and strengthen engagement with the brand.
The launch reflects the company’s growing focus on responsible product design and environmentally conscious consumption.
For KAWS UNIVERSE, the artist has developed new characters that draw inspiration from celestial and globally recognizable motifs.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
The latest collection combines playful storytelling with practical design elements, offering age-specific styles that reflect different stages of childhood.
The collection takes cues from architectural details rather than direct structural references.
The partnership marks an expansion of Reebok’s presence in the country beyond apparel and footwear into several high-growth consumer categories.
Each character is also inspired by one of QWEEN’s signature brand personas.
Magnum by Safari’s portfolio includes trolley bags and duffle bags, catering to a wide range of travel needs.
The new kiosk represents Supersox’s entry into organised retail and is expected to serve as a platform for showcasing the brand’s extensive portfolio to shoppers in a high-footfall environment.
Alongside the blonde-focused range, Cadiveu Professional has also introduced Repair Solution, an intensive hair repair treatment developed to target damaged hair.
The launch also adds to SHEIN’s expanding portfolio of licensed collaborations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
the collection will feature embellished gowns, sparkling separates and sharply tailored pieces.
The campaign, titled The ONLY Fit, showcases a range of denim styles, including jeans and statement jackets designed for versatility and everyday wear.
s part of the partnership, Tamannaah will feature in the campaign for the GUESS Watches Fall/Winter 2026 (FW26) collection, set to launch in September.
Crocs will also host a pop-up showcase at Atmos Ikebukuro starting September 9, where visitors can explore the full collection in person.
FirstCry customers will be able to shop from a curated portfolio of more than 500 Decathlon products spanning multiple sports categories.
The latest collection draws inspiration from the legacy of the Toyota Celica, one of the automaker’s most recognisable sports car nameplates.
Titled ‘Many Ways, One Original’, the new campaign builds on Levi’s ongoing narrative around individuality, self-expression and personal style.
Alongside the toothbrush, Dyson has introduced its own range of oral care products, including a non-foaming toothpaste and a low-foaming mouthrinse.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Drawing inspiration from Monroe’s iconic visual identity, the range combines VERO MODA’s design language with some of the actress’s most recognizable elements.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
At the heart of the launch is a collection that seeks to balance style and practicality.
Designed with portability in mind, the lightweight and cordless device can be used at home, in offices, while travelling or during daily commutes.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The event also honoured three winners, who were presented with gift hampers.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The watch is limited to 100 pieces worldwide and is now available through Hublot boutiques and the brand’s official online channels.
The collection includes a variety of fan-focused products such as T-shirts, jerseys, hoodies, accessories, and home décor items, offering consumers multiple ways to celebrate the beloved animated film.
The limited-edition collection will be available from 27 August and draws inspiration from the film’s memorable visuals, characters, and enduring style.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The launch follows Ben Sherman’s entry into India through leading online marketplaces in 2025.
The Louis Philippe Onam Collection 2026 features a range of festive menswear inspired by Kerala’s cultural aesthetics.
The launch comes ahead of the festive and wedding season, a period that traditionally sees increased demand for occasion-focused fashion.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
he new collection is being introduced through a campaign featuring actor Sonam Bajwa.
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