Employee engagement represents the emotional commitment, motivation, and investment of employees in their work. Engaged retail employees are more likely to be enthusiastic about their roles, deliver excellent customer service, and positively contribute to the overall success of the business. Retailers prioritize strategies such as clear communication, recognition programs, and opportunities for professional development to foster employee engagement. Creating a positive work environment is essential, as engaged employees not only enhance workplace culture but also significantly contribute to customer satisfaction and the overall success of the retail business.