What is Endcap in Retail? Explained

In retail, an endcap is the shelving or display space situated at the end of an aisle. This area holds strategic importance within a store, serving as a prime location to showcase specific products, promotions, or featured items. Endcaps are designed to capture customer attention, encouraging impulse purchases and highlighting key merchandise. Retailers strategically leverage endcaps to launch new products, promote seasonal items, and drive sales. The placement of products on endcaps is a tactical approach to maximize visibility and influence customer purchasing decisions as they navigate through the store.