Geotargeting is a technique used in retail to personalize content, promotions, or advertisements based on the geographical location of the consumers. This is achieved by utilizing data from GPS, IP addresses, or other location-tracking technologies to deliver marketing messages and offers to specific regions or individual stores. By using geotargeting, retailers can offer consumers location-specific information such as nearby store events, discounts, or product availability, which enhances the relevance of promotions. The primary goal of geotargeting is to increase engagement, drive foot traffic to brick-and-mortar stores, and create a more personalized experience for customers based on their real-time location.