What is Narrowcasting in Retail? Explained

Narrowcasting involves the targeted transmission of content, information, or advertisements to a specific and well-defined audience. Unlike broadcasting, which reaches a broad and diverse audience, narrowcasting tailors messages to a niche or segmented group of individuals. In retail, narrowcasting can be employed through various channels, such as in-store displays, digital signage, personalized email campaigns, or targeted social media advertisements. The goal is to deliver content that is relevant and resonant with a specific audience, enhancing engagement and potentially driving more effective marketing outcomes within a defined market segment.