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Coke to enhance portfolio

Enters dairy segment

Tags: retail, retailer, news, Coca-cola

February 14, 2014  |  comments ( 0 )  | 
Coke to enhance portfolio

Coca-Cola India is expanding its presence in the country and will shortly foray in the dairy segment. As part of this strategy, this player will soon introduce its first dairy-based drink, ‘Maaza Milky Delite’, which is made from milk and mango pulp.  This dairy-based product was earlier test marketed in Kolkata, and will be offered in 200 ml tetra packs across the country, and priced at Rs 15 and Rs 18, respectively.

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