Aditya Birla Capital Unveils OneVerse, a Virtual Lounge in the Metaverse for Immersive Financial Service Experience

Aditya Birla Capital, the financial services division of the Aditya Birla Group, has unveiled OneVerse, a Virtual Lounge in the Metaverse designed to provide customers with an immersive and interactive encounter with its comprehensive PIFA solutions: Protection, Investing, Financing, and Advising.

The range of offerings within OneVerse includes insurance solutions for life, health, motor, travel, corporate general insurance, and wellness, as well as investment options such as mutual funds, stocks and securities broking, wealth management, portfolio management services, and pension funds. Financing solutions encompass home finance, personal finance, SME finance, mortgage finance, loan against securities, corporate finance, debt capital market, loan syndication, and asset reconstruction. Additionally, the platform offers money advisory services to assist customers in fulfilling their financial needs.

This move establishes Aditya Birla Capital as a leading non-banking player in India to introduce a Virtual Lounge in the Metaverse. Aligning with its digital strategy to incorporate emerging technologies and innovative digitization initiatives across various age groups, OneVerse serves as an additional digital channel for engaging with tech-savvy customers, particularly the younger generation. It delivers a virtual replica of physical branches, enabling users to create their digital twin, interact with agents, and explore a wide array of product and service experiences. Accessible through the Aditya Birla Capital website, mobile app, or using the Oculus VR headset, OneVerse has been developed in collaboration with Hexaware Technologies to deliver a seamless virtual experience in the Metaverse.