Arzooo has announced the launch of its consumer durable brand NU, introducing a range of Smart LED TVs, Washing Machines, and Air Conditioners.
NU will address the needs of aspiring Indian consumers who want premium products and superior customer experience through their most trusted channels. NU has partnered with the best in the industry to bring cutting-edge technology, the latest features, and premium design that is at par with some of the leading global brands. Arzooo plans an omnichannel approach to take NU closer to consumers and NU products will be available pan India, covering over 18,000 pin codes.
Driven by rising incomes and a young population, the consumer durables category in India is valued at $33 billion and is growing at a CAGR of more than 10 percent. The huge potential combined with increasing digital adoption has opened opportunities for an omnichannel brand that can establish a strong foothold beyond Tier l cities. NU will deliver on the promise of the product, the price, and the brand experience. At the same time, it will empower retailers to provide delightful customer service through high-quality products and after-sales support.
With a strong commitment towards superior customer experience and after-sales service, NU has created a robust installation and after-sales team with 450 service centers to deliver best-in-class sales support in 400+ cities. This will ensure a seamless onboarding and service experience for all its customers. NU plans to increase this number going forward.
“NU is a unique premium brand that is committed to the needs of the evolving consumer landscape in India. Consumers today have a strong appetite for modern technology, futuristic design, and functionality-rich products. NU’s outreach strategy plans to engage customers at various touch points, both offline and online, in their product experience. At Arzooo, creating value for retailers is a key priority and with NU we are providing them an opportunity to address the latent needs of their customers,” said Arzooo CEO Khushnud Khan.
Khan further added, “The NU product range is the result of our continuous interaction with the consumer durables ecosystem in India, which gives us an edge over the competition and a deep understanding of what retailers need. We believe that today’s aspiring India is looking for a combination of technology, features, and premium design from products that reflect their lifestyle and are part of their daily lives.”