Leading homegrown fashion brand BIBA has launched the 1st post-pandemic flagship store at the Ambience Mall in Vasant Kunj, New Delhi, becoming one of the very few brands in the country to continue its growth momentum while the world is battling a global health crisis and economic slowdown. This is BIBA’s 35th flagship store in the country and Delhi/ NCR's 34th store.
While the pandemic hit every industry and sector including retail and fashion, BIBA continued its expansion spree and launched new stores across the country throughout 2020 post lockdown. Since its inception, BIBA has come a long way from being a salwar kameez brand to becoming a fashion label that has successfully diversified into various segments including footwear, jewellery, face masks, loungewear, and most recently added athleisure to the bottom wear offering.
With the launch of the new flagship store in Vasant Kunj, BIBA has hit the 290th store count.
The new flagship store spreads across 3,500 sq.ft. and features the latest festive as well as Summer-Spring 2021 collection to keep consumers hooked. The Vasant Kunj store has a new and interesting range including Work Vogue (an exclusive workwear collection) and BIBA Chic (boasting of long Indie dresses, 3-piece Boho sets, skirts, tunics, etc.) targeted at the younger women. The store offers a variety of mix-and-match, fusion sets, Indie trilogy pieces, classic anarkalis, boho dresses, gorgeous gararas, reversible dupattas, accessories, BIBA girls’ collection, and the footwear collection, all appropriately organized and easy to browse which facilitate the shopping experience.
The beautifully designed store has an attractive facade that entices customers and onlookers alike. A large-scale digital screen at the store visually engages the customers and provides a seamless shopping experience, while showcasing the BIBA imagery and the featured products. The special attractions of the new flagship store are that it has crafted signature displays and a feature ceiling to provide customers with a glamorous experience. While every section of the flagship store has a unique story to narrate, BIBA has ensured that there’s digital content for them all. The new retail format includes customer testimonials as well. In addition to that, there are digital photo-frames for active content that brings the products to life.
Siddharath Bindra, Managing Director, BIBA, said, “We are delighted to launch the new store design with this flagship store in Vasant Kunj. This store has been designed by FITCH, creating unique experiences while bearing the brand’s signature in mind. The store design allows customers to browse through various product categories with ease and we ensure their experience is a fantastic one.”
“It is the brand’s commitment to the Indian market that we have been able to spread our wings across the country during the pandemic. Our loyal customers, especially people from Delhi/ NCR, have always showered love and support to us. We are thankful to them for placing their trust and confidence in BIBA, and I am quite hopeful that customers will visit the store and enjoy shopping with us,” he further added.