The fragrance industry in India is witnessing explosive growth with the market set to double in the next five years. With a year-on-year growth of 20.03 percent in 2022, the surge of ‘Made in India’ brands catering to the diverse demands of young audiences is driving the culture of conscious personal grooming.
Riding this wave, Perfume Lounge has already introduced two successful product lines called Taboo (for women) and NOWW (for men). The brand is now introducing two new product lines to add to its portfolio - Gin, Tonic (for women), and Designer Club (for men). All the product lines are available on various e-commerce platforms and their own website. Perfume Lounge develops fragrances based on the latest international trends for the Indian market. Gin and Tonic is the second launch in the women’s category after Taboo and is curated for today’s modern and independent females available at Rs. 1199. Designer Club is a new product line for Men targeted towards the fashion-conscious and trendsetters available at Rs 1299.
The Delhi-based brand is founded by industry veterans Parvesh Bareja, Deepak Agrawal, and Shivam Sood. Perfume Lounge aims to bring an extensive range of fragrances for consumers at affordable prices. The company is seed funded and will be raising more capital, projecting massive growth by 2025.
Shivam Sood, CEO, Perfume Lounge said,” The pandemic has created a new breed of consumers that are comfortable buying fragrances online. Simultaneously social media has created a lot of awareness and aspirations for young consumers to try new products and brands. Consumers now want products that are on par if not better than what’s available internationally. We want to meet this new demand through our data-driven approach in understanding the choices of young Indians. We will develop multiple product lines targeted specifically at various segments of the market.”
Perfume Lounge has product lines like NOWW for men and Taboo for women available on Nykaa and Amazon. The brand will introduce new lines of fragrances in various markets across categories at accessible price points in the coming months.