Henkel Consumer Brands, a German consumer goods company, is set to consolidate its position in the hair color and care market in India with its recent milestones spanning across the professional and consumer sides of its business.
With a legacy of over 120 years, Schwarzkopf has been at the forefront of innovation combining quality ingredients with the latest hair-focused technology.
Known for its professional superiority and science-backed hair innovations, the brand for the very first time enters the at-home hair color category launching a superlative assortment of home hair color solutions across two exciting ranges – Colour Specialist and Simply Color. The brand has strategically hand-picked shades that compliment Indian skin tones, for the India launch.
The Indian hair colorant market has seen one of the strongest growth trajectories in recent years and is expected to grow at a CAGR of 17.5 percent until 2026 led by increasing urbanization and evolving lifestyles. The pandemic also brought a major shift in consumer behavior, pushing at-home convenience to the top of the priority list – making it an opportune moment for the brand to enter the industry.
Henkel Consumer Brands has also added another feather to its cap with Schwarzkopf Professional, the professional hair solutions arm, announcing Mira Rajput Kapoor as their first-ever Hair Muse in India. Mira will represent and advocate a key brand milestone as Schwarzkopf Professional launches a powerful campaign that brings forth the brand’s global legacy of transforming, reinventing, and elevating hair.
“The growth trajectory of Schwarzkopf Professional India has been phenomenal. Since our entry into the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations, and a complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to bring Schwarzkopf’s expertise into the at-home hair color space and elevate the DIY experience. The at-home hair color market has seen extensive growth over the last two years, especially during the pandemic and we intend to leverage this opportunity with the launch of two iconic hair color ranges – Colour Specialist and Simply Color. We are extremely confident and have extensive distribution plans to gain 20 percent of the market share in the premium segment by 2025,” said Kartik Kaushik, Country Head - Henkel Consumer Brands, India, and South Asia Export Markets.
With the global consolidation of the company’s consumer business, led by the successful merger of beauty care, laundry, and home divisions, the Indian market will continue to have access to international best sellers.
Colour Specialist, a permanent, fashion-forward hair color infused with Hyaluronic acid, provides extra hydration and moisture retention, along with the unique OmegaPlex technology to deliver 90 percent less hair breakage. While Simply Color ensures an easy way to cover the greys and get fashionably tinted hair without ammonia and silicone.
It is dermatologist-tested, and PPD & PTD-free, breaking all norms to deliver color without any compromise. Colour Specialist is priced at Rs 675 while the Simply Color range retails at Rs 725.
The at-home color packs are available on e-commerce sites like Nykaa, Flipkart, and Amazon along with general stores.