Iluvia Expands Product Portfolio, Unveils New Haircare Range

iluvia has launched haircare ranges that are designed to give exacting results. With R&D playing an important role in product development, iluvia added two specialized ranges in its portfolio – Colour Lock Range and Repair Reviver Range. The Colour Lock Range was developed for post-color care, with an advanced color retention formula that helps reduce pigment bleed and degradation. The Repair Reviver Range was designed to give transformative haircare solutions for wavy, curly, and 'coily' hair types.

The Repair Reviver System (Wavy and Curly Care System): A texture definition system that enhances the natural shape of waves, curls, and coils - in just 3 steps. The new-age repair formula is designed to eliminate an arduous curl-care process by making it easy and fuss-free. This range improves the definition of hair fibers without weighing them down. It further helps cleanse the scalp by maintaining cuticle smoothness with a pH-balanced formula. The advanced, science-backed formulation revives dull hair, and damaged hair with high porosity, and the active ingredients present reduce hair breakage and enhance the overall shape of waves, curls, and coils. The Repair Reviver Range was specifically designed as a 3-step curl care routine that is a convenient solution to the curly girl method that brings out the true beauty of naked curls by highlighting the natural shape and structure of the hair. 

Complete Colour Lock System: Did you know that prolonged exposure to environmental stressors like heat, pollution, and humidity can cause color degradation and pigment bleed, while making hair weaker? Well, the iluvia Colour Lock System is the ultimate solution. This professional range helps retain hair color and protects lightened / bleached hair from oxidative damage. The Colour Lock Shampoo, Mask, and Hair Protection Serum is a stylist-recommended system that improves color vibrance and reduces pigment degradation. This system gently cleanses the hair and scalp while keeping the color alive while providing long-lasting frizz control and damage protection. 

Delivering the best of self-care, iluvia’s mission is to continue on the path of innovation by crafting science-backed products that truly help identify and solve issues from the root cause. Incorporating the right ingredients that are safe, cruelty-free, vegan, the new collections are an amalgamation of performance-driven products, innovation, and naturally derived ingredients.