The brand officially launches itself digitally in September 2020 to the Indian market. Inspired by the eternal and undeniable beauty of Hollywood icons such as Marilyn Monroe, Grace Kelly, and Audrey Hepburn, Italian business tycoon Lorenzo Riva founded LR Wonder Company in 2012, in Milan, Italy.
The company’s vision was simple: Perfect skin should not be confined to only our perception of stars and celebrities, it should be accessible to everyone.
LR Wonder Company has formulated a range of luxurious, unique, and effective skincare products to enable every single consumer to feel their best and most importantly, at affordable prices. All products have been developed after meticulous and deep research that taps into the powerful elements of nature and this really encapsulates the philosophy of LR Wonder Company, cutting edge science to harness the power of nature.
The stunning range of products includes the Wonder Caviar Collection, a unique blend of ingredients for anti-ageing skincare that contains proteins, lipids, amino acids, Omega 3, trace elements and vitamins A, E and D; the highly coveted Bee Venom Collection, where the use of bee venom (melittin) ‘fools’ the skin into believing that it has been lightly stung with the toxin and therefore stimulates the production of collagen and elastin, It’s what they like to call Natural Botox; the Snail Slime Collection that taps into the protein-rich mucin produced by common garden snails, which reduces damage caused by free radicals that are responsible for premature skin ageing. It also helps to fade acne scars and hyperpigmentation; then there’s the Plant Placenta Collection, which is a natural substitute for the animal placenta and is rich in proteins, amino acids, peptides and trace elements. It also helps in healing scars, stretch marks and dry skin; and not to mention, the 24K Gold Collection, which performs important anti-inflammatory action, stimulates cellular growth and adds radiance to the skin, increases skin elasticity and reduces lines and wrinkles.
From serums and face creams to derma-rollers and non-invasive fillers, the collections cater to all your skin’s needs and wants, feeding your cells with nourishment to help them to regenerate, grow and shine. LR Wonder Company’s proprietary innovations, the Wonder Body anti-cellulite Cream and Wonder Leggings, the world’s first cosmetic that you can actually wear, will, in a short span of time, change the way you look at yourself.
Viren Sawhney and Federico Natalini, Partners who have brought the brand to India, said, “We’re thrilled to introduce this extraordinary range of exotic products in India. We believe our products are a route to an affordable and luxurious experience that will result in truly noticeable improvements to your skin. The variety of products containing some of the best ingredients for your skin ensures that LR Wonder Company is truly the skincare lineup of dreams and we’re delighted to turn it into a reality for the Indian market!”
With Italy’s University of Pavia as its long-term R&D partner, every single product that comes out of the LR Wonder Company production unit has been dermatologically tested, has no parabens or harmful chemicals and has been manufactured with zero animal testing. All ingredients have been sourced ethically.
Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with digital-first tea start-up Tea Trunk to curate a limited-edition bundle of products for hair care and ‘mind’ care.
With Tea Trunk’s antioxidant-rich Blue Pea Flower tea extracts as the key ingredient, the uniquely created box comprises Blue-Tea-Ful Shampoo Bar, Blue-Tea-Ful Conditioner Bar, and Tea Trunk’s Blue Pea Flower Tea.
The remarkable collaboration comes at a time when people are facing a modern-day struggle of leading a fast-paced lifestyle amidst dust and pollution alongside rising concerns of the changing climate. And these factors combined tend to have an impact on us - from major stress-related issues to stressed-out tresses, an itchy, flaky or oily scalp, eventually leading to hair fall and other hair issues.
Coming together, the two homegrown brands seek to realize their shared objective of providing a fix by creating a bundle of products using blue pea flowers. Known as Shankhpushpi in Ayurvedic texts - these flowers have been associated with positive effects on the brain and the nervous system for the longest time.
By incorporating Tea Trunk’s Blue Pea Flower Tea, the bundle of products is crafted to reduce oxidative stress and soothe a stressed scalp exacerbated by climate change. At the same time, the Blue Pea Tea by Tea Trunk is 100 percent natural, vegan, caffeine-free, and without additives to help relieve stress - making the limited-edition bundle a perfect solution for those looking to break away from stress.
Rhea Shukla, Co-Founder, The Switch Fix, said, “We know we all have been stressing about climate change because our scalp's been acting out. With this special The Switch Fix X Tea Trunk bundle, we're helping our collective tribe de-stress their mind and itchy, flaky scalp while taking climate action. Isn't that just blue-tea-ful?”
Snigdha Manchanda, Founder of Tea Trunk, said, “Blue Pea flower is well-known for its beautiful blue hue, and has definitely gained popularity as an ingredient featured in cocktails, beauty and tea blends. We are excited to collaborate with The Switch Fix to de-stress and revitalize our consumers right from the moment they wake up - by adding the goodness of blue pea flower not only to their morning cuppa but also their hair care regime.”
Apart from an ideal solution for a stressed-out scalp and mind, The Switch Fix x Tea Trunk Bundle also makes for a meaningful gifting option with the festive season around the corner.
VAHDAM India, a global wellness brand, and Goodricke Group Limited announced a strategic procurement partnership to make available their teas via VAHDAM’s global distribution network. Goodricke owns reputed tea estates like Castleton, Margaret’s Hope, Badamtam, Barnesbeg and Thurbo in Darjeeling as well as top estates in Assam like Amgoorie, Dejoo, Harmutty, Nonaipara and Borpatra.
VAHDAM India, a 6-year old startup founded by Bala Sada in 2015, is disrupting the traditional supply chain of tea, by eliminating middlemen, leveraging technology and e-commerce to make available the finest Indian teas to consumers globally, garden fresh and direct from source.
At the heart of the partnership is VAHDAM India’s direct sourcing that procures directly from producers and ensures that farmers get optimum realisation. This creates a significant positive macro-impact in the form of improved amenities and better living conditions for the workers. The direct model also insulates producers from the volatility of auctions as VADHAM assures them of round-the-year offtakes. For consumers, it means top-quality, garden-fresh teas sourced directly from the tea-estates within days of harvest.
VAHDAM India has pre-booked the DJ3 invoice of Castleton, Margaret's Hope and Badamtam First flush harvest, which will be launched around the end of March.
“We are glad to formalize our partnership with Goodricke Group which owns some iconic tea estates in Darjeeling and Assam. Our partnership goes beyond procurement of teas: VAHDAM is also actively working in Goodricke in many tea estates to provide digital learning programs to the children as a part of our TEAch Me social initiative” said Bala Sarda, Founder & CEO, VAHDAM India.
Atul Asthana, CEO & MD of Goodricke Group said that he was delighted to partner with a new-age startup that has successfully created an Indian home-grown brand in international markets like the USA, Europe and the UK.
“We are glad to partner with a fast-growing and dynamic company like VAHDAM India whose global ecosystem of consumers in over 130 countries can open so many new opportunities and avenues in the years to come. Of course, our single-estate teas are promoted by VAHDAM® in over 100 countries,” he further added.
With a net revenue run rate of Rs 200 crore, VAHDAM India is now India’s largest home-grown teas & superfoods brand. It has raised over US$17 million in venture funding from some of India’s top investors including Fireside Ventures, Sixth Sense Ventures, Mankind Pharma, SAR Group, Urmin Group, Chona Family and entrepreneurs like Kris Gopalkrishnan, Pankaj Chaddha, Amrish Rau amongst others.
Recently, VAHDAM partnered with BYJU’S, World’s most highly valued ed-tech and digital learning company, to make available access to high quality education to children in the Indian tea industry. Together, they have committed full academic program access to over 50,000 children by 2023.
Creating waves in the menstrual hygiene space, Paree, one of India’s leading feminine hygiene brand, has collaborated with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal.
The film is based on the life of ace Badminton player Saina Nehwal, who is also associated closely with brand Paree. The brand in its endeavor to empower women to prioritize themselves and their dreams and become champions associated with the film.
Celebrating women achievers like Saina Nehwal, through this association Paree salutes champions. The film showcases the journey and struggles of Saina from a young girl to become the badminton champion that she is. The film highlights the fact that it takes a lot to become a champion. With the same thought, Paree released co-branded promo with Parineeti Chopra that represents Bharat ka heavy flow Champion, Paree Sanitary Pads supporting Bharat ki Champion, Saina.
Parineeti Chopra as Saina Nehwal in the collaboration, conveys a strong message to young girls that to become champions they face everyday challenges like heavy flow on their period days, they need Paree HeavyFlo Champion, which is Bharat ka Champion pad for Bharat Ki Champion Saina.
Commenting on the association, Sahil Dharia, Founder and CEO, Paree said, “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
Vinod Bhanushali, President - Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina says, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”
Aureana #SkinScience, a skin care brand, known for its world-class formulations, will now be available with Health & Glow both online and offline.
Aureana has been on an expansion mode and is ensuring product availability at maximum locations both offline and online. Launched during the pandemic, the brand has had a double-digit growth and also an uptick in rising patrons from urban, Tier II and III cities.
Aureana takes care of the most critical components to effective skin care which are purity, safety, and quality of ingredients. Their products are dermatologically tested with a combination of all-natural antioxidants, minerals, botanical extracts, and vitamins, the skin is left rejuvenated and glowing.
To be able to cater to their growing clientele and larger audience base, Aureana is partnering with Health & Glow, one of the largest networks of beauty and wellness chains having over 160 stores across major cities. This partnership will become a key milestone for Aureana’s products in the range, Essentiel, Luminous, Purite, and Rewind.
As a part of the launch, Aureana showcases its best selling products - Aureana Luminos Brightening Face wash, Luminous Brightening Serum, Purite Acne Dissolver Gel, Rewind Anti- Ageing Serum, Essential face scrub, suitable for all skin types.
Commenting on taking the first retail step, Aishwarya Bendre, Managing Director, Auric Beauty Products Private Limited said, “Starting off as a D2c brand, Aureana has made strong presence felt through their offline presence and now with Health and Glow, we have a formidable partner which gives customers a chance to sample us even better. It’s a stepping stone to augment our audiences and increase on-ground expansion. Health and Glow’s expertise in the skin and beauty segment makes them an able partner for a brand like ours and we look forward to a mutually successful relationship.”
K. Venkataramani, MD & CEO, Health & Glow, shared his excitement saying, “We are happy to bring a world-class skin care brand - Aureana to Health & Glow which is also made in India. We are happy to offer our customers the proven benefits of skin-friendly ingredients and efficacious formulations available in the Aureana skin care products. We continue to cater to our customers’ evolving needs over the past 22 years. We are thrilled to be able to provide the right kind of skin care products to our variety seeking customers through this association.”
Our Food, a Hyderabad-based agri tech startup, has signed an MoU with the Telangana government to set up over 20,000 micro food processing units across the state.
These units will cover all the major crops grown in Telangana, especially focusing on rice, pulses, groundnut, millets, turmeric, and chilli. The food processing equipment would be manufactured at Our Food's manufacturing facility in Zaheerabad.
This engagement will augment the process of setting up food processing units in the vicinity of the farms. Our Food has partnered with financial institutions to facilitate the setting up of the food processing units by potential rural entrepreneurs.
An investment of Rs 1,535 crore in these units is expected to generate a revenue of Rs 24,409 crore, a net profit of Rs 2,440 crore to the farmer franchises, and up to Rs 4,881 crore to farmers over a period of five years.
Jayesh Ranjan, Principal Secretary, IT and Industries, said, "This MoU will enable farm level processing, thereby benefiting farmers and unemployed youth."
Tata CLiQ Luxury and American Express, announced their exclusive partnership aimed at a premium and aspiring clientele of luxury experiences.
This first of its kind strategic partnership between American Express, a global payments company, and Tata CLiQ, luxury e-commerce player, will capitalise on the demand for trusted and secure shopping experiences, especially with contactless shopping gaining prevalence and preference over the past year.
Throughout the year, both brands will introduce initiatives to encourage luxury consumption across India, including access through the PAN-India distribution reach of Tata CLiQ Luxury. The partnership will offer unique experiences and thoughtfully curated services for American Express’ premium customers.
Speaking about the partnership, Vikas Purohit, CEO, Tata CLiQ, said, “At Tata CLiQ Luxury, we are committed to nurture and foster the luxury market in India. It gives us immense pride to partner with American Express in bringing the best to Indian consumers. We aim to provide luxury consumers with benchmark (contactless) luxury experiences irrespective of where they reside. Our overall purpose is to make luxury accessible in a hassle-free manner and enable the luxury ecosystem in India to take the leap.”
Speaking about the partnership, Manoj Adlakha, SVP & CEO, American Express Banking Corp., India, stated, “Various industry reports peg India’s luxury market at $50 billion in 2020 and growing at 15 percent plus annually. As a brand catering to premium lifestyle expectations, we are continually innovating and investing in capabilities and partnerships to enhance our card members’ experience. We are focused on delivering exclusive access and experiences to our card members, and this partnership with Tata CLiQ Luxury will further strengthen our suite of offerings. Providing a seamless omnichannel experience is critical for brands to build engagement and loyalty as customers increasingly crave experiences which foster connections and digital solutions that make their personal and professional lives easier.”
Traditionally, demand for luxury retail has been in the main metros. With this partnership, both Tata CliQ Luxury and American Express will work together to enable luxury households across the far reaches of the country to enjoy iconic global and Indian luxury brands and labels. American Express is globally recognised as a provider of premium payment products and services. Its affluent Card member base in India spends 4 times the industry average, and on the premium card products, this number is ten times more.
Footwear major, Bata India Limited, has announced Bollywood actor Kartik Aaryan as company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, he will be seen promoting popular brands under the Bata umbrella.
The young actor is currently one of the most sought after and celebrated actors in the industry. Kartik has a great knack for fashion and is regarded as a trend-setter. Owing to his stature as a youth icon, he has amassed a huge fan following in a short span of time.
The association will begin with the launch of a new campaign by Bata. He will be seen in a series of advertisements across television, digital and other mediums.
Anand Narang, VP (Marketing), Bata India Limited, said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with him will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power and Hush Puppies.”
On associating with Bata India, Kartik Aaryan stated, “I am delighted to be associated with an iconic brand like Bata. As a child, I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”
Actress Priyanka Chopra Jonas has announced her own haircare line called Anomaly. The actress, who manages her time between Bollywood and Hollywood projects, made the announcement on Instagram, with a picture of a Beauty Inc magazine cover.
Priyanka wrote as a caption with the image, "This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months, I have worked alongside my partners at Maesa toward the day when we could share our labor of love with the world, and I can't believe that time has finally arrived. I've tried a lot and learned a lot about haircare over the years what gave me great hair days, what didn't, and everything in between and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high-performance ingredients, and our bottles are made from 100% plastic trash from our oceans and landfills."
The actress further announced that the haircare line will be available for all on January 31.
"Oh, and btw, it's $5.99! We are democratizing sustainable beauty because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year. More to come through the day and weekend, for now, I hope you'll check out @anomalyhaircare to learn more," she added.
With the festive season kicking in, leading FMCG brand Bikano has announced a plethora of attractive gift packs for its consumers. The 17 different gift packages, which are carefully curated keeping in mind all the tastes and choices, contain all the premium products of the brand including sweets, namkeens, bhujias, dry fruits, and plenty of others exclusively for this season.
Keeping in mind the popularity of Diwali, the festival of lights, among Indians across the world, the gifting options are a way of sharing the bond of good health with loved ones.
Manish Aggarwal, Director, Bikano Group, said, "During festivities, more and more people would want to come out and visit their relatives and loved ones, colleagues, business partners, and even acquaintances and celebrate these festivals with one another. Naturally, sharing gifts and goodies in this all-around joyous and cheerful atmosphere would be inevitable. With our large number of 17 assorted offerings, we wanted to be a part of that collective celebration and not miss all the fun."
In a quality-driven conscious consumer environment, the post lockdown trend has seen consumers moving to packaged snacks as these are more hygienic and safer.
"Quality has always been a non-negotiable proposition for Bikano. We fully understand people’s concerns about health and hygiene particularly post-Covid-19. As such, our manufacturing and processing plants have maintained a hundred percent fail-proof production processes with our workers observing most stringent manufacturing, processing, and packaging practices,” Aggarwal further stated.
Bikano has pulled out all the stops in making this festive season a ‘deliciously memorable’ one for everyone. For those with a sweet tooth, Meetha Bandhan is a gift basket of mouthwatering gulab jamuns and rasgollas. And for those who have a thing for the spicy and the salty, there is Anupam comprising Chatax Masala, Abhinandan containing Chatax Achari and Tarang packed with chana pataka, paneer bhujia, and aloo bhujia. For the more adventurous who like to mix their sweet with piquant and spicy flavors, Meetha chatpata is a delightful mix of Crunchy Munchy with rasgollas. For the health-conscious, the exclusive hamper called Dry Fruit Delight contains a variety of top quality dry fruits, whereas the Utsav hamper includes few diet mixtures. And for those with a discerning palate for baked snacks, there is Baked Delight Rejoice containing Jeera Cookies, Kaju Pista Cookies, Marble Cookies, and Choco Chip Cookies. There is even a separate hamper exclusively for kids.
Dawinder Pal, Head of Marketing at Bikano, added, "With such a wide & exclusive range of Gift packs for this huge festive season, the brand Bikano is set to tingle the emotional chord of our existing consumers and shall definitely attract a lot of new ones as well. Diwali gift hampers are a way for us to reinforce our brand connect among sweet and savory lovers in the country and beyond."
Indians are becoming health conscious and are thus adding healthy food to their diet and the current challenging times of COVID-19 have given a greater push to this change of lifestyle. Among the healthy foods, soya chunks have been gaining popularity between both vegetarians and non-vegetarians. Understanding the market trend, APIS India, India’s one of the leading FMCG brands, has added Soya Chunks to its wide range of food products, which includes Honey, Premium dates, Fruit Jams, Pickles, Ginger Garlic Paste, and Green Tea among others.
With this launch, the company has ventured into Soya Value-added segment, adding another healthy product to its portfolio. The product will now be rolled out across the country providing consumers with a hygienic, protein-rich vegetarian meal option with affordable price and superior offering.
With 52% protein, high fiber, and minerals content and with <1% fat, these Apis Soya chunks are high on nutritional value. APIS Soya chunks are economically priced at 45 gms for Rs 10; 80 gms for Rs 20 and 200 gms for Rs 45 besides there is an Introductory consumer offer. The product is available in retail stores across states like Andhra Pradesh, Maharashtra, Delhi NCR, West Bengal, Uttar Pradesh, and Bihar. The company plans to commence manufacturing of these products at their manufacturing facility in Roorkee, Uttrakhand.
Speaking on the launch of APIS Soya Chunks, Pankaj Mishra, CEO, Apis India, said, “Soya Chunks category is dominated by regional brands with only a couple of national-level brands. With this launch, we have added another healthy category to our product portfolio and plan to take this segment to greater heights. With this, we aim to capture a market share of 5% in the net one year.”
He further added that soya chunks are a good source of protein, especially for vegetarians. The protein content is much higher than that of meat, eggs, and milk which is over50% and helps in overall body growth, muscle building & maintaining heart health.
As per a study conducted in 2015, soya chunks is also capable of reducing bad cholesterol in the body and hence, promoting heart health.
Vely Monkeys MKT Pvt. Ltd. is a Korean import company that brings in exciting and genuine Korean beauty brands from South Korea. They are the authorized distributor in India and sell the products of diverse Korean brands on numerous platforms, majorly on Maccaron. Vely Monkeys MKT has brought in four more amazing Korean beauty brands called Keep Cool, Goodal, Maskeraide, and Roseheart for the patrons in India.
KEEP COOL: Young + Easy+ Fun= Cool
Keep Cool is a famous Korean skincare brand that provides skincare combining ideal solutions based on ‘natural ingredients’ developed by the brand's own unique technology and Northern European style design with affordable price for various lifestyles. Their product keeps the skin temperature cool and maintains the appropriate skin temperature to a healthy skin condition. All the products-completed a hypo-allergenic test. Keep Cool's unique complex created by combining 3 natural antipyretic herbs (Lonicerae Flos, Scutellaria Baicalensis, Forsythia Fruit) in Korean traditional medicine that are well known as it lowers the temperature.
Goodal, a combination of Good + All, uses powerful and effective Phyto-ingredients from the wild with a dedication to deliver effective skincare solutions that respect, nurture, and treat the skin. The brand Goodal Cosmetics launched in 2011 with formulations focused on quality ingredients actively sourced from special, natural, and wild Amazonian plants and has expanded into essential oils and fermented skincare technologies with the launch of the Oil Plus and Waterest Collections.
MaskerAide knows how to bring on the fun and add a little bit of fabulousness into any lifestyle. MaskerAide strives to be innovative and playful, yet still super serious when it comes to taking care of your skin. Skin is the largest organ in the body, and it deserves lots of love and care!
Roseheart is a daily moist care line that has components from the rose with rich flavor and strong moisturizing power with a lovely design. Rose is beloved by most women and has various effects such as skin relief, moisturizing effect, and skin texture improvement with rose water that upper-class European women preferred for their beauty for a long time.
Roseheart’s products contain Phytochemicals. Phytochemical is a plant substance that contributes to elastic skin by revitalizing the skin, besides the essential nutrients.
Seung-wan Yu, CEO of VelyMonkeys Pvt Ltd, said, “With the presence and fan following of K-pop and K-drama in India, Vely Monkeys MKT has a very bright and stable future ahead of them. Though, this importing company has a tough competition of competitive pricing, innovation, and variety from this thriving industry. What continues to set Very Monkeys MKT apart from the rest is its capability to make a shift to Korean beauty industry from other western ones out there. Some of the well-known Korean beauty brands that we have imported are Keep Cool, I’m in Love Roseheart, MaskerAide, Goodal, Farmskin, to name a few. What makes us even more exclusive is the license to import cosmetics, CDSCO (sanitisation permits).”
Maccaron, the First K-beauty e-Commerce launched in July, introduces Korean cosmetics in India and sells them online. Maccaron is proud of being able to bridge the gap between the Indian customer and the Korean skincare market by providing 100% authentic skincare and beauty products.
Bearing in mind the worldly charm and exotic magnetism of the woman, Greyon has created nine essential cosmetic products. The wearer can now flaunt an attractive pout, mesmerize with deep black eyes, or hydrate lips with their new range of products. The brand has also set up a self-funded in-house research and development team to ensure the products are safe and match global standards.
Greyon introduces an assortment of products that include Greyon Premium Matte Liquid Lipcolour (12+ shades), Greyon Matte Liquid Lipcolour (8+ shades), Greyon Moisturizing Lipstick (60 shades in matte, crème, and gloss finish), Greyon Soft Exquisite Kajal, Greyon Lip Balm (3 flavors), Greyon Mascara, Greyon Eyeliner, Greyon Liquid Lip-Gloss, and Greyon Lip-Gloss Stick.
The products are available on major online shopping portals such as Amazon, Flipkart, Snapdeal as well as Greyon’s own website, making them just a click away from cosmetics that match with International beauty trends.
Speaking at the launch, Pankaj Kodesia, Chief Strategy Officer of Greygon Cosmetics LLP, said, “Our color palette reflects the vibrant spirit of India. Just like our nation, the harmonious blend of colors has been developed over the years to accentuate and praise the beauty of diversity in its entirety. It is our constant endeavor to innovate and create irresistible hues while making them safe and easily accessible to our customers.”
The entrepreneurial venture of Neeraj Jain and Amit Pasricha, Greygon Cosmetics LLP was founded in 2018, New Delhi with an idea of ‘beauty for all’. It celebrates Indian diversity with vibrant high-pigmented shades that have a global appeal. Greyon curates breathtakingly rich color palettes to beautifully suit all skin tones and eye colors. All this while staying true to the concept of Make in India to create high-quality homegrown products.
The research and the feedback-driven company focuses on creating safe, contemporary cosmetics for the modern woman. After having invested months in extensive R&D to create the perfect set of industry-standard products, the company is all set to present you with its latest assortment of cosmetics.
Plum, India’s first 100% vegan beauty and PETA certified cruelty-free brand, has announced the expansion of its vision to lead the charge for conscious and clean beauty in India, by unveiling its campaign clean. real. good by plum. To bring this campaign to life, Plum has started publishing the first of its kind “what’s in and what’s out” list.
Additionally, Plum has also published a list of ingredients that are on their way out from the Plum products, based on thorough research and scientific validation. Apart from pledging complete transparency with what goes into Plum’s products, this initiative is also aimed at raising awareness among the people so that they make informed choices about what they put on their skin. The three legs of the campaign will see Plum leading the charge for the skincare science revolution in India.
However, for Plum, it is more than just being a clean beauty brand. They want their consumers to be able to bring out the best in their skin by using the right products, no matter what their skin type is. Plum's skincare ranges are formulated to protect, repair, nourish, and delight, using the best of natural nutrients, in sync with “the good science”.
While doing all of this, Plum does not want to miss out on spreading the goodness which has always been its innate brand philosophy. Plum donates 1% of its revenue each year to support environmental causes. Plum also runs an initiative called Empties4Good to encourage and make it convenient for its consumers to recycle their Plum empties.
Shankar Prasad, Founder and CEO, Plum, said, “So far, ‘clean’ has been typically hard to define, or in many cases not been on top of mind in the beauty and skincare space in India. There aren’t any regulations around what clean stands for with regards to skincare and beauty products. We at Plum want to move a step ahead and create our own template for what clean skincare means so that it can become a benchmark for skincare science that our customers can uphold and evaluate their choices against.”
“The campaign will identify products that are made without ingredients that are toxic and harmful for the skin, but taking this one step further is our in-progress list, which ensures we are honest and transparent in our relationship with our customers every step of the way, and upholding our promise of staying clean, by working single-mindedly to live up to our promise,” he added.
Nupur Agrawal, Head of Product Innovation at Plum, stated, “While India’s 14-billion-dollar beauty industry is estimated to grow two fold in the coming five years, we still lack products and awareness that matches international standards. Plum has always been a conversation starter in the beauty industry, be it for veganism or sustainability. With 6 years of journey in this space, the love Plum has received is overwhelming. This motivated us to take on this challenge to pledge for clean skincare and further the conversation on what beauty standards are worth living up to for us and for our customers. With clean. real. good. by plum, we pledge to only talk clean and be clean in every aspect of our brand.”
Jaipur Watch Company, India’s only bespoke watch manufacturer unveils its latest limited edition watch this festive season, the Harmony Collection’s ‘Jump Hour Watch’, a unique timepiece that has an “hour window” instead of the “hour hand”.
Unlike the traditional watch, where the hour hand sweeps the dial, this distinctive creation has a disc behind a tiny window on the dial that ‘jumps’ to indicate the hour accurately when the minute hand touches 12 (60 minutes).
This royal blue heirloom has an enameled blue dial, with the hour window placed right at the top. It has one long hand that sweeps the dial indicating the minutes and a sub-dial displaying a tiny second hand. This mechanism is based on a modified automatic movement, with a power reserve of 40 hours. Part of the complexity of creating a jump hour movement is the regulation of power that is transferred to the hour disc.
Priced at Rs 50, 000, this elegant timepiece with a steel case, chrome finish, special lugs, and a 'quick-release' strap comes wrapped exquisitely in a Jaipur Watch Company Signature Case with an exclusive embossed back and is available in 2 sizes (46mm for men and 40mm unisex size).
Speaking on the launch, Gaurav Mehta, Founder & CEO, Jaipur Watch Company, said, “The Jump Hour Watches first caught everyone’s fancy along with the Art Deco movement in the 1920s, but actually goes way back to the 18th century. We are excited to introduce an interesting version of this in India.”
“We have worked on keeping it simple and stylish and have created only 100 units of this limited-edition timepiece. In short, I would say it is “Minimalistic magnificence” personified,” he further added.
Looking at the rising demand of Ayurveda during COVID 19, former Ace Shooter Abhinav Bindra backed Ayurveda and Wellness Start-up, Add Veda Life Care has added 14 new Ayurvedic immunity-boosting products to its wide range of already existing portfolio of proprietary medicines, classical formulations, supplements, and cosmetic products.
The new range of products are supplements that consist of herbs like Ashwagandha, Giloy, Curcumin, Neem, Tulsi, Triphala, Shilajit, Garcinia, Spirulina, etc. The new range is available at a price starting from Rs 300-1100 and on e-commerce and healthcare-focused platforms such as Amazon, Seniority, 1mg, Lybrate, BeatO.
All the products from the new range are formulated from the extracts of different medicinal herbs to offer their respective herbal values along with boosting the immunity of the consumers. Herbs such as Ashwagandha and Spirulina have properties of energizing the body and keeping it stress-free. Curcumin is an anti-inflammatory herb and Giloy acts as an anti-fever. Other herbs like Neem, Shilajit, Tulsi, Triphala also have properties, respectively of purifying the blood, boosting power and stamina and controlling weakness, fighting with cold and cough, and keeping the digestive system good.
Commenting on introducing the new range of products, Ankush Passi, Founder & CEO, Add Veda, said, “During the COVID times, people have realized the benefits of Ayurveda, which makes it one of the most sought after fields in the wellness industry. There are medicinal herbs recommended by Age Old Trusted Medicinal System of Ayurveda that offer Natural immunity & Health boosting elements.”
“Looking at the rising demand of immunity-boosting products and supplements, Add Veda has launched 14 new products including supplements made with scientifically studied herbs that are known to increase immunity and holistic wellness of the individuals and help them build stronger defence mechanisms. These time tested supplements act as adjuvants and have enormous potential for both preventive and therapeutic aspect of Integrative Health in today’s time and life,” he added
MARS Petcare, the world’s leading pet food company, will be launching the cat litter brand CATSAN Hygiene Plus non-clumping litter in India, available on Amazon India's website on the 1st of October 2020. CATSAN is a cat hygiene brand that has produced high-quality litter & has been the caring expert for more than 30 years supporting pet parents in various countries across the world.
CATSAN Hygiene Plus is designed to satisfy the natural needs of cats. Cats are born with a strong instinct for cleanliness through intense licking. The litter helps satisfies a cat's instinctive desire to hide their scent by allowing them to bury their waste. This strong sense of cleanliness and hygiene is essential for felines as it helps protect their fur against moisture.
CATSAN Hygiene Plus non-clumping litter offers:
- TRIPLE ODOUR PROTECTION: The odour-binding litter with fine-pored hygiene granules soaks up liquid and keeps it noticeably clean
- 100% NATURAL: Made from select natural ingredients with no bleach or scent
- ALSO SUITABLE FOR KITTENS: Suitable for all phases of life, including kittens, as it doesn’t stick to the fur as easily as clumping litter
- CLEAN, HYGIENIC: Made for cat families who don’t want their homes compromised
Ganesh Ramani, General Manager, MARS Petcare India, said, “Cat adoption is growing at high double-digit growth in India and we are seeing an increasing trend of pet parents looking for best quality nutrition & care for their little companions. Hence, we are very excited to introduce CATSAN in India. This is MARS Petcare’s first non-food product for cats in India and a great addition to our portfolio.”
“Litter in India is not a widely recognized segment but has future growth potential. Hence, it is an opportune time for Mars Petcare to enter the cat litter segment with CATSAN. For this endeavor, we are pleased to collaborate with Amazon India who has supported us with their vast network and connectivity as an e-commerce platform. The launch also contributes in building awareness on pet hygiene among cat parents and creates a pleasant pet parenthood experience,” he added.
Saurabh Srivastava, Director, Category Management, Amazon India, stated, “We are delighted to partner with MARS Petcare and launch CATSAN’s range of products on Amazon.in. With this partnership, we continue to build a strong portfolio of products in the Pet Supplies category providing customers with a vast selection, great value and unmatched shopping experience. We are confident that the range of CATSAN Hygiene Plus products will offer more convenience to cat owners and resonate well with customers on Amazon.in.”
CATSAN litter will be available on Amazon India’s website in 5L, 10L, and 20L packs. The 5L pack is priced at Rs 480, 10L at Rs 850 and 20L at Rs 1,600.
The product will also be available across channels in 2021.
Samsung has collaborated with Flipkart to introduce the Galaxy F series smartphones in India. With this, the Korean tech giant is aiming to further strengthen its position in the online retail segment.
The F series of devices will make its debut on the first day of the Big Billion Days sale in India next month. It will help Samsung cash in on the festive demand.
Last year, Samsung had introduced its India-first ''M'' series in the country with Amazon.
Asim Warsi, Senior Vice President and Head of E-Commerce Business, Samsung India, said, “Galaxy F has been designed in India in collaboration with Flipkart and will offer a feature-loaded option for young consumers. Galaxy F's proposition is ''full-on'', the lifestyle that defines today's young Gen Z consumers.”
The devices under the F series will be priced in the $200-250 (about Rs 14,700-18,500) range.
Warsi stated, “Samsung and Flipkart will launch a new smart upgrade programme build on our defense-grade mobile security platform Knox where, if a consumer buys Galaxy F41, he or she will get 30 per cent upfront discount and the balance 70 per cent amount can be paid in 12 easy installments.”
“Once the consumer returns the old device after 12 months, he or she can then upgrade to the new Samsung Galaxy smartphone with the same upfront sale scheme, which is the global first and no brand in India offers any such attractive scheme for the consumers to date,” he further added.
Samsung is aiming to exit the year with a 30% market share in online channel in value terms as compared to 15% last year.
Kalyan Krishnamurthy, CEO, Flipkart Group, said. “Our strategic partnership with Samsung reinforces our commitment to make the latest in technology accessible to over 250 million customers across Bharat, during a time when smartphones are bringing immense value to people's lives.”
Black is your favorite and we know it. Hence, the all-new homegrown website The Black Lover has launched its brand to satiate your perennial love for black. A state-of-the-art e-commerce fashion store that has a curated array of all black and only black commodities for both men and women. For the first time, the ardent black lovers can shop all their favorite black products from a single website.
Millennials’ penchant for the raven-hue has encouraged us to include a wide range of sections. The men in black and women in black stores comprise of a highly stylised collection of formals. Whereas casual for men and women store is here to suffice the everyday necessity of leisure outfits. It does not end here; The Black Lover also has a diverse collection of traditional wears under The Made in India Store for all of those who cannot leave out black even on traditional ceremonies.
The unparalleled need for black in our everyday lives and household has compelled The Black Lover to have an all-Black Store that includes a wide range of stools, cushions, mugs, sippers, and backpacks. The most fascinating idea of The Black lover is that you can personalise your outfit which will be styled by professional designers and launched on our website on your birthday with your name and picture.
While facilitating an easy purchase through COD within a price range of Rs 99-9999, The Black Lover does not compensate for the quality of the products either. Thereby, creating a synergy between supreme quality and reasonable prices to deliver products of the finest standards. For iOS and Android users our app of the namesake is readily available on Play Store and App Store.
Commenting on the launch, Akshay Kumar, CEO and Founder, The Black Lover, said, “We are excited about the official launch of our brand. The Black Lover is not just an e-commerce website it is my childhood dream and adulthood passion. With our incandescent effort, we envision to make it a favorite amongst everyone. At The Black Lover, customers are our king and we will put every effort possible to serve our customers at best. Our goal is to help our consumers to buy the best quality black clothing at the most affordable prices.”
Lil'Goodness, a Bangalore based children's’ food and nutrition start-up, launches India’s first ‘prebiotic’ chocolate. These first of its kind chocolates have prebiotic fibres, which activate healthy bacteria in the gut and improves the absorption of essential vitamins and minerals, therefore promoting better immunity and good health.
The brand aims to empower millennial parents by adding good for health ingredients like prebiotics into the ultimate fuss-free food for children, chocolates. Lil Goodness seeks to revolutionize eating habits among children through a comprehensive ecosystem of fresh and packaged meal options integrated with technology to create awareness about healthy eating.
This prebiotic chocolate, developed in India, contains natural prebiotic fibers that stimulate healthy gut bacteria and therefore improve gut health. The chocolates contain 10% less sugar than regular milk chocolates and three times more fiber than regular milk-chocolates. The mini packs of the prebiotic chocolates which ensure moderate consumption are priced at INR 20 to ensure accessibility to larger demography.
The brand is also introducing a dark chocolate variant soon for those who love the darker variety of chocolates. Larger packs in 4 new exciting flavors will soon follow. These chocolates will be the first of its kind in India and perhaps amongst the only two globally.
On the launch, Harshavardhan, CEO & Co-Founder, Lil'Goodness, said, "We are happy to add yet another unique product into our range with the launch of our prebiotic chocolates, which makes taking care of the gut health simpler. In the current pandemic situation, it is imperative to take both big and small steps to increase immunity and thus, overall well-being. Moreover, the festive season is also approaching, therefore we wanted to introduce an option for people to gift ‘goodness’ filled chocolates."
"This product range also gives us scope to take our products global, with strong scientific backing for the claims which would resonate with a global audience. With the prebiotic chocolates we want to help both children and adults incorporate healthy choices into their lives easily. In these times as a brand, our objective is to promote Goodness through tasty, nutritious snack options," he added.
Pariksha Rao, Chief Nutritionist & Co-Founder, Lil'Goodness, stated, "Our products are an amalgamation of taste and nutrition. With carefully chosen ingredients blended together in kid-friendly flavours, each pack serves essential nutrition at ease. We help parents choose nutrition in a way that appeals to children. Even adults love our products for the great health cum taste combination. We are also working on snack options using ancient superfood grains which will again appeal to kids and their parents during these times of work & study from home."
Titan Company Limited, the fifth largest watch brand in the world, has collaborated with India’s largest lender State Bank of India (SBI) to launch a range of stylish new watches with contactless payment functionality for the first time in the country.
With this partnership, both companies have unveiled Titan Pay powered by YONO SBI. Through this, SBI account holders can tap their Titan Pay watch on contactless payment POS machine without the need of swiping or inserting their SBI bank card. Payments of up to Rs 2,000 can be made without entering a PIN.
C K Venkataraman, Managing Director, Titan Company Limited said, “Titan has always been at the pinnacle of design and innovation. We have always launched products to cater to the changing needs of our consumers. SBI is the perfect partner to introduce a payment solution for the new normal that is fast, secure, and seamless. This product will not only satisfy the consumer’s banking needs but will also serve today’s evolving consumers with its classic and sophisticated designs.”
In India, the payment feature on these watches will be accessible on more than 2 million contactless mastercard-enabled point-of-sale (POS) machines.
The new range of watches with contactless payment functionality comprises of 3 styles for men and 2 for women. These watches are priced between Rs 2,995 and Rs 5,995 for making it widely accessible to all SBI and Titan consumers.
Rajnish Kumar, Chairman, SBI, stated, “We are glad to be a part of the launch of this unique proposition in the contactless payments space by Titan. It gives me immense pleasure to join hands with one of the world’s 5th largest watch manufacturer, to provide a smart and innovative shopping solution for our YONO customers with Titan Payment Watches.”
“We believe this innovative offering will redefine the shopping experience for our customers with Tap & Pay technology. With latest technological advancements, State Bank of India has always been striving towards providing innovative, best-in-class banking services for our customers,” he added.
Inbase, a leading name in the innovative and portable digital product market has expanded its Smartwatch segment by launching 2 new Smart Wearables, “Urban Lite” & “Urban Pro”. With the launch of these products, Inbase will be strengthening its existing portfolio of premium smartwatch line-up.
The newly launched Smartwatches are loaded with a plethora of features that allow one to track their health by measuring and monitoring blood pressure, heart rate, blood oxygen levels, and sleep hours while letting one enable to create their own style statement, inevitably making Inbase new smartwatches a real treat for fitness enthusiasts.
While Urban Lite is available in Champagne Gold, Space Black, Pink Salmon, Space Blue, and Space Grey colors, Urban Pro comes with a Zinc-alloy casing and 2 in-built straps - Brown Vegan Leather and BlueSilicone Strap.
Both these Smartwatches are equipped with a host of features ensuring the best for their users, it is an apt device to keep a check on daily health activities, i.e. to measure the vitals, Heart Rate, calories, blood oxygen level, blood pressure as well as the steps taken accurately. These smartwatches pack an impressive technological punch as it comes with NORDIC chipset and HSR3333 heart rate sensor. Being equipped with the Japanese Seiko PCB Protection chip makes the wearable smooth, stable, durable, and fast. With its advanced Bluetooth connectivity, the Smartwatches connect swiftly with iOS and Android Smartphones.
Both Urban Lite and Urban Pro are waterproof and shock-resistant simply due to its IPX 68 and IPX 673 ATM features. These watches come with a full touch TFT LCD Screen with 240*240 resolutions and full-touch sensors respectively through which every information about one’s daily health and fitness activities can be tracked and accessed through the device or the app. The devices come with 7 sports and training mode which is handy while playing basketball, football, badminton, or doing regular activities such as running, cycling, walking, etc. Furthermore, one can even access their Social Media and Smartphone notifications via these Smartwatches.
With a staggering battery capacity of 170 & 180 mAh, respectively these watches get fully charged in 90 minutes and stay powered up for5-7 Days (use time). While Urban Lite can give a standby of 15 Days, Urban Pro provides a standby time of 30 days.
Inbase Urban Lite & Pro are available at an introductory price of Rs 5,499 and Rs 6,999 respectively and are backed with a 12-months warranty. These Smartwatches are available through Urban Official Website as well as on other leading retail outlets.
AJIO.com, India’s most definitive online destination for the trendiest and freshest fashion, has announced the launch of SNEAKERHOOD, a one-stop online store for new and seasoned sneakers and fashion-enthusiasts across the country.
Built within the AJIO.com platform, AJIO Sneakerhood has been devised as a repository of both the philosophy and style synonymous with global sneaker-culture. It will house a curated collection of over 10,000 options of sneakers, ranging from evergreen classics, fashionable must-haves, and coveted limited editions from international and premium Indian brands.
AJIO Sneakerhood has been curated in keeping with local preferences and distinct mix-and-match fashion sensibilities for women and men. Further, the store will give first dibs to shoppers on new collection drops, special edition launches, and other sneakerhead milestones at the same time as the rest of the world.
AJIO Sneakerhood will house partner brands like Adidas Originals, Emporio Armani, Armani Exchange, ASICS, Converse, DC, FILA, Nike, Puma, Reebok, Adidas, Replay, Superdry, and many more, giving both access and choice to shoppers in Indian metros and beyond. Sneakerheads can rejoice as the store will also be the exclusive online platform in India for iconic brands and styles, including the House of Armani, the Diamond Disrupter from FILA, to name a few.
On the launch of AJIO Sneakerhood, the Spokesperson of AJIO.com, said, “The growth of the Sneakers category in India indicates not just its infinite versatility, but also its stature in the democratization of socio-cultural cues across the work-life spectrum. It is not unusual for the sneaker to make an appearance in the boardroom, at the DJ console in a night-club, or even paired with a crisp, high-waisted cotton sari at an art soirée, many-a-times worn by the same person. AJIO.com’s curation of Sneakerhood is a celebration of this crazy, stupid love for sneakers and a natural extension of our endeavor to bring the best of fashion to our discerning customers.”
The introduction of AJIO Sneakerhood stems from an ever-evolving cultural lexicon defined by personal style. From practical sportswear to a beacon of creative subcultures and now, as the perfect accessory to high fashion, the Sneaker has been steadfast in holding its place as a statement of individuality. In a world where ‘what you wear is who you are’, sneakers or keds, pumps, kicks, whatever you choose to call them, have come to mirror the wearer’s personality as well as preferences.
In an endeavor to continuously curate indulgent experiences for customers, Tata CLiQ Luxury has partnered with the iconic Taj Hotels, to launch Taj Hospitality@Home, a signature luxury collection, which will enable consumers to bring the magic of the Taj to their homes.
Comprising an exclusive range of home linen, wellness products and Taj-inspired memorabilia, this is a first-of-its-kind retail collection reflective of Taj, for customers who are appreciative of the hospitality brand’s unrivaled sense of warmth and understated luxury.
Rina Shah, Business Head, Tata CLiQ Luxury, said, “We are committed to offering the best Indian and international luxury brands, products, and experiences to our customers. With the new Taj Hospitality@Home luxury collection, we are delighted to offer consumers an opportunity to indulge in some of the luxe offerings unique to Taj. The idea is to give them an opportunity to purchase signature products and to relive the luxurious Taj experience from the comfort of their homes.”
Veetika Deoras, Vice President (Strategy and Brands), Indian Hotels Company (IHCL), stated, “A stay at the Taj is fondly remembered for its unparalleled luxury and experiences. We hope the introduction of Taj Hospitality@Home on Tata CLiQ Luxury allows guests to bring a bit of Taj’s magic home.”
The Taj Hospitality@Home luxury collection on Tata CLiQ Luxury embodies the spirit and legacy of Taj. Be it the elegant bed linen crafted for utmost comfort and elevated sleep experience, or the plush, bath linen that softly wraps you in bliss, the collection is synonymous with the luxuries of a stay at the Taj.
The Taj Hospitality@Home luxury collection includes signature bed and bath linen comprising of bed sheets, feather duvets, pillow and towel sets as well as a range of luxury oils and blends inspired by Taj’s unique wellness philosophy. Also available is signature memorabilia designed to pay homage to the legendary and iconic dome of the Taj Mahal Palace & Towers.
These products, which have been crafted to meet Taj’s exacting standards, also make for ideal luxuries to gift family and friends during the upcoming festive season.
Lipsticks are a versatile and universal cosmetic product adored by women all over the world. The ageless and most preferred beauty product has cast a spell over cultures throughout history. LipHue announced the launch of India's first Augmented Reality (AR) e-commerce beauty platform that is all set to revolutionize the beauty industry. LipHue's platform uses Augmented Reality to bring the power into the hands of consumers the ability to not only create their own lip shade but also virtually try it before buying it.
With the need for finding the perfect shade of lipstick, LipHue aims to be the ultimate go-to place to create your perfect shade of lipstick that truly defines you. LipHue helps you create the exact shade of lipstick to go with your perfect mood and occasion. It's never easy to choose that one lip colour especially when you're creating your own, right?
LipHue, a beauty brand that brings the power of technology, targets to create a never like before shopping experience for lipsticks in India. The AR-enabled platform allows the customers to experience in real-time how the lip shades look on them before buying their perfect hue. The customers can choose their preferences of Colour, finish, and fragrance. The lipsticks are then handcrafted at the studio. This innovation is perfect for customers who can from the comfort of their homes create their own perfect lip shade.
Avni Sricharan and Dyuti Waghray, Founders of LipHue, said, “We are in the era of personalization and customization, where consumers increasingly want choices tailored to their desiderata and lifestyle. We want to pioneer this transmutation in cosmetics in India from 'buying the standard shade of lipsticks' to making the impeccable one.”
LipHue is a young home-grown luxury cosmetic brand that started its exclusive Lip Studio in 2019 in Hyderabad and is now online with its e-commerce portal that helps users personalize the lipsticks.
Italy-based Skincare Brand LR Wonder Company will soon be launched in the Indian market. Inspired by the eternal and undeniable beauty of Hollywood icons such as Marilyn Monroe, Grace Kelly, and Audrey Hepburn, Italian business tycoon Lorenzo Riva founded LR Wonder Company in 2012, in Milan, Italy. The company's vision was simple: Perfect skin should not be confined to only our perception of stars and celebrities; it should be accessible to everyone.
LR Wonder Company has formulated a range of luxurious, unique, and effective skincare products to enable every single consumer to feel their best and most importantly, at affordable prices. All products have been developed after meticulous and deep research that taps into the powerful elements of nature and this really encapsulates the philosophy of LR Wonder Company, cutting edge science to harness the power of nature.
The stunning range of products includes the Wonder Caviar Collection, a unique blend of ingredients for anti-ageing skincare that contains proteins, lipids, amino acids, Omega 3, trace elements and vitamins A, E and D; the highly coveted Bee Venom Collection, where the use of bee venom (melittin) 'fools' the skin into believing that it has been lightly stung with the toxin and therefore stimulates the production of collagen and elastin; the Snail Slime Collection that taps into the protein-rich mucin produced by common garden snails, which reduces damage caused by free radicals that are responsible for premature skin ageing.
Then there's the Plant Placenta Collection, which is a natural substitute for the animal placenta and is rich in proteins, amino acids, peptides and trace elements. It also helps in healing scars, stretch marks, and dry skin; and not to mention, the 24K Gold Collection, which performs important anti-inflammatory action, stimulates cellular growth and adds radiance to the skin, increases skin elasticity and reduces lines and wrinkles.
From serums and face creams to derma-rollers and non-invasive fillers, the collections cater to all your skin's needs and wants, feeding your cells with nourishment to help them to regenerate, grow and shine. LR Wonder Company's proprietary innovations, the Wonder Body anti-cellulite Cream and Wonder Leggings, the world's first cosmetic that you can actually wear, will, in a short span of time, change the way you look at yourself.
Viren Sawhney and Federico Natalini, Partners who have brought the brand to India, said, “We're thrilled to introduce this extraordinary range of exotic products in India. We believe our products are a route to an affordable and luxurious experience that will result in truly noticeable improvements to your skin. The variety of products containing some of the best ingredients for your skin ensures that LR Wonder Company is truly the skincare lineup of dreams and we're delighted to turn it into a reality for the Indian market.”
With Italy's University of Pavia as its long-term R&D partner, every single product that comes out of the LR Wonder Company production unit has been dermatologically tested, has no parabens or harmful chemicals and has been manufactured with zero animal testing. All ingredients have been sourced ethically.
Maser, the only Indian medical MSME working on microwave technology for disinfection solution, has launched a new product, ATULYA, to enable sterilization of surfaces, surroundings and aerosols during COVID 19 spread. The product has been launched with an aim to introduce the technology to masses while people together fight the battle against Coronavirus. ATULYA works on microwave technology to disintegrate viruses and bacteria.
ATULYA runs on the technology developed by the Defence Institute of Advanced Technology, Pune, deemed university of DRDO. The sterilizer is operated as a handheld device and depending on the shape and size it has the capability to sterilize objects, surfaces, surroundings and aerosols within 30 seconds to 1 minute with a patented smart technology which enables cold sterilization in the range of 56-60 Celsius temperature (MACSR). The 4.5kg model of the product runs on connected power supply of 5 amp. The company is also working on developing a portable battery version of the same.
Monish Bhandari, Founder and Managing Director, Maser Technology, said, “At Maser we are always working on solutions that ensure safety of people through disinfection and sterilization. This ambition led us to associate with DIAT (DRDO) and introduce ATULYA sterilizer that would enable a safe surrounding for people.”
“The microwave technology of the product can disintegrate viruses and safeguard users during this pandemic. A 30 second simple scan by ATULYA sterilizes any surface upto 5 metres depth, thus eliminating any trace of COVID or similar viruses and bacteria. Prof. K.P. Ray, Dean DIAT (DRDO), is the co-innovator of 'ATULYA' and is a world authority on microwave technology. We consider this our responsibility in the current unprecedented times to bring this solution to the masses,” he added.
Union Minister Shri Nitin Gadkari stated, “It is delightful to see our intelligent Indian minds working on technology backbone and come up with solutions like ATULYA, while we combat COVID 19. This highlights how our Indian MSME’s are taking the vision of ‘Vocal for Local’ a step ahead with every innovation.”
ATULYA has capability to penetrate up to a depth of 5 meters across surfaces. Unlike UV and chemical based products it is proven to be safe against cancer, retina damage and skin diseases. ATULYA is tested for Covid/virus sterilization by DIAT using the revolutionary Nuclear Magnetic Resonance (NMR) technique. The unit is compliant to NFX French Sterilization Compliance, STAATT II compliant (USA) and is CE and EN13485 certified for international quality standards.
India’s most trusted watchmaker, Titan, announces the launch of its newest full touch smart watch ‘Connected X’ on Amazon India. Titan first announced this full-touch smartwatch in February ’20 and is now launching this along with Amazon India during Prime Day on August 6th 2020. The product will also be available at World of Titan stores across India as well as Titan’s website.
Connected X will be available in 3 color variants and is powered with many tech features. The smartwatch boasts of analogue hands and has 3 day smart, 30 day analogue battery life on a single charge. This ensures that you never lose track of time. It also allows you to track your activities for the entire duration of 30 days even after the smart battery has run out.
Priced at Rs 11,995 , the watch flaunts features like 1.2" Full touch color screen display with analogue hands, activity tracking, customizable watch faces, find your phone feature, music & camera control, weather updates, calendar alerts and customizable reminders amongst others. The smart watch is also equipped with various fitness features like heart rate monitoring, sleep tracking, resting and active calorie counter to help users stay motivated.
Kalpana Rangamani, CMO, Watches & Wearables, Titan Company Limited, said, “It gives us immense pleasure to introduce this innovative product in the market in association with Amazon India. It comes with some advanced functionalities, which will enable users to stay connected and fit, while promising a contemporary stylish look on the go. Titan Connected X aims to fulfill the evolving needs & aspirations of today’s consumers who don’t want to compromise on style in their quest for relevant tech features. We look forward to provide an immersive experience to Titan & Amazon shoppers, both online and offline, just in time for the festive season.”
Arun Sirdeshmukh, Business Head, Amazon Fashion India, stated, “We are excited to announce the launch of Titan’s newest collection ‘Connected X’ on Amazon Fashion during Prime Day 2020, which offers the best deals, hundreds of new product launches, blockbuster entertainment and more. Titan, India’s most loved and trusted brand, is known for its stylish and innovative range of products. A one of its kind fully functional smartwatch, Connected X has a contemporary design and modern features, which matches the needs of our fashion-forward customers. Amazon’s wide reach in India will further ensure that the brand is made accessible to more customers across the country.”
This smart watch connects to the Titan Connected X app which is user friendly and is compatible with Android Version 6.0 and above; iOS version 9.0 and above. The app helps users to keep track of all the activities in one place. With modern and sporty aesthetics, Titan Connected X comes in copper brown, jet-black and khaki green variants with both silicone PU & mesh strap.
Home-grown FMCG company CavinKare on Friday announced the launch of its brand ‘SaaFoo’ for vegetable, fruit and meat washes in an easy-to-use sachet format. The newly- launched brand will house two exclusive products under its umbrella — ‘SaaFoo Veggies and Fruits Wash’ and ‘SaaFoo Meat Wash’.
“We have brought brand SaaFoo vegetables and fruits wash in sachet format to support our consumers in the way food is cleaned," company director and CEO, Venkatesh Vijayaraghavan said. "We felt the need for developing a specific wash for meat and seafood keeping in mind their rigorous wash routine so that consumers can consume their food with a lot more confidence during these times", he said. Besides retailing the products in sachet format, the company said the SaaFoo brand would also be available in 500ml packs.
SaaFoo veggies and fruits wash is priced at Rs 99 for 500 ml while 500 ml SaaFoo meat wash would cost Rs 120 and available at retail outlets and e-commerce platforms, it said.
Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has launched its new range of energy-efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that provides up to 50% savings on energy and electricity cost.
With the addition of new models, the company now offers one of the widest air coolers line-up in the industry with models catering to every need and space.
Orient’s coolers range also includes smart air coolers which are IoT-enabled, work on Wi-Fi and can also be controlled by voice. The company is eyeing 25 per cent market share in the air cooler segment in the next two years.
Rakesh Khanna, MD & CEO, Orient Electric Limited said, “Across our entire product portfolio we are working on to bring in innovative products which are healthier, safer, energy-efficient, and add convenience to life. India’s energy and electricity demand continues to grow and thus arises the pressing need for energy efficiency and conservation. Our new range of energy-saving ECMT powered inverter air coolers is another step in the same direction.”
“These coolers have been developed based on the strong consumer need identification of energy efficiency with 50% power savings, high-thrust air delivery, silent operation and convenience of control through IoT & voice controls. Inverter technology in coolers will not only help in saving the environment but by a modest assumption I can say that India can save up to 9200 GWh electricity i.e. around Rs 7350 crores annually if all air coolers installed in the country are replaced with inverter technology-based air-coolers,” he added.
Salil Kappoor, Business Head, Home Appliances, Orient Electric Limited, stated, “We are one the fastest growing brands in the air coolers segment in the country and are proud to be the first in India to introduce ECMT powered Inverter air coolers. Unlike conventional induction motors, the electronically commutated motors have voltage rectifiers and electronic control circuit which eliminates friction and motor noise, thus enhancing service life while consuming less than 50% electricity as compared to induction motors. They work well even in low and fluctuating voltages and each cooler helps saves around Rs 1500 in a year in electricity bill.”
“We are focused on making consumers’ experiences better and life easier while offering them pride of ownership with stylish designs. This year, we are launching coolers in different capacities and materials with a special focus on Southern markets which have shown steady growth in demand in the last few years. We have a strong pan India presence and we are now aggressively working to ramp-up our presence and penetration in the Southern markets. The idea is to provide consumers with the widest range and to ensure that our products are available widely in this region. Our new inverter coolers promise a significant reduction in electricity bills for consumers while also helping the nation to reduce carbon footprint,” he further said.
Available in varying tank capacities ranging from 8-litre to 105-litre, Orient air coolers have been designed to suit varied aesthetic preferences, evolving needs, and usage environments.
Some of the key features of Orient’s inverter air coolers are super-efficient motor, Honeycomb pads with Dense Nest technology, ensuring 25% more cooling, fan blades with Aero Fan technology for longest air delivery with low operating noise, Auto Fill function, Humidity control, and Anti-mosquito breeding features. Select models are equipped with IoT technology which makes adds the convenience of control via Orient Smart mobile application and with voice commands via Alexa and Google Assistant.
Soxytoes, one of India’s leading sock brands, is planning to establish its footprint into international markets. The expansion plans come after the brand raised an angel round from a Gurgaon-based angel network.
The funds will also be used for digital marketing, increasing its kiosk network, and launching new product lines such as personalized and kids socks.
Vidushi Kanoria, Co-Founder of Soxytoes, said, “We are happy to have raised this seed funding from some of India’s leading angel investors. While innovation has in some way or the other tweaked our clothes and accessories, socks have remained neglected. Soxytoes addressed this space and our ‘noticeable’ socks are transformational, and an orbit-shifting innovation.”
Sorabh Agarwal, Angel Investor and ex-SMD, Copal Amba (acquired by Moody’s Analytics), stated, “Soxytoes has a disruptive product line and addresses an area which is largely neglected. From youngsters to people with ailments such as diabetes, a very simple thing like a pair of socks can have a lasting impact. This idea resonated with us and we are happy to support the brand in their expansion.”
Hemant Dua, Angel Investor and Ex CEO, Delhi Daredevils’, said, “We are happy to offer seed funding to Soxytoes for further expansion. With a never-before offering, it is a brand that adds tremendous value to the space they are in. We look forward to their continued growth.”
Vikas Bagaria, Angel Investor and Founder, Pee Safe, added, “This seed funding comes at a time when the brand has already established its niche in an unaddressed market. It will support them in scaling up and ensuring that their market reach expands. We wish them all the best in their journey ahead.”
Soxytoes’ product range
Soxytoes is an omnichannel brand that was launched in 2018. The brands’ current product range includes noticeable socks, performance-enhancing athletic socks, health socks for diabetics, no shows and socks especially engineered for travel.
The brand’s unique range of socks, which are pure cotton-based, include socks infused with the goodness of natural essential oils, with the help of micro-encapsulation technology. Besides fragrances like lime, green apple, and fragrant sandalwood they offer infusions of cooling & energizing mint oils and aloe vera to help soften and moisturize the feet.
“We have a cutting-edge product line which is customized according to each use case. We have been able to disrupt a previously sober and boring category and the funding will help us expand our brand presence. We also aim to launch a new product line, among other things,” Kanoria further stated.
Since inception, Soxytoes has sold over 100,000 pairs across various online and offline channels including its website. Other channels include e-commerce marketplaces like Myntra and Amazon, apart from kiosks in leading malls and pop-ups at events such as Lil flea and Comicon.
With 20 years of experience in the sock industry, sock-preneurs Vidushi Kanoria and Aayush Goenka are confident of building Soxytoes into a 5 billion brand within the next 5 years.
MUFTI, India's leading clothing and fashion brands. MUFTI has launched its new Spring Summer 2020 Collection. The collection gives a natural feel, gives light and easy vibes and sets the pace for the summers to come.
Comfort is a key and fabrics like cotton, linens and blended tensile can be worn in easy fuss-free shirts. Interesting details like hand stitching, epaulets, patch-ins and double-fold sleeves which enhance their t-shirts are available in self textured knits. The entire feel is natural, light and easy; setting the pace for the summer to come.
Mufti is targeting to double its revenue in the next five years. Going forward, the fashion brand will launch larger stores in the country as it looks to increase the product portfolio.
Mufti is on course to clock a turnover of Rs 450 crore in the current financial year. It will reach a revenue mark of around Rs 900 crore mark in the next five years. The firm's turnover for the previous fiscal stood at Rs 395 crore.
Kamal Khushlani, Founder & Managing Director, Mufti, said, “An average Mufti store today is 700 sq ft. We are opening new stores which range from 900-1,100 sq ft. We are also looking at opening flagship stores in the range of 1,500-2,000 sq ft.”
“The idea of this is to take the whole brand story out to the consumer. We plan to do this in the next couple of years. Also, we think we have enough range to open a larger store that caters to different moments in a consumer’s life. This also attracts the consumer perspective,” he added.
The brand currently retails through 300+ Exclusive Brand Outlets pan India, 1200+ Multi Brand Outlets, 110 National Level Large Format Chains like Shoppers Stop, Central, etc. It is also present on all major e-commerce portals, including its own website, offering an array of Shirts, Jeans, Cotton Pants, T-shirts, Blazers and Jackets.
The brand being the first-of-its-kind, not only pioneered cutting edge fashion for men in the country but also introduced clubwear and streetwear which was unknown in the Indian fashion scene at that time.
Recently, MUFTI forayed into the footwear category across more than 100 stores to provide alternative choices in the casual and sports lifestyle segment.
ASUS India has unveiled its state-of-the-art new store in Navi Mumbai.
The newly opened store is set to host an extensive range of electronics and computer hardware. These include the brand’s flagship products like Zenbook Pro Duo, Zenbook, Zenbook-Flip, Vivobook and Republic of Gamers (ROG) laptops.
The store will be providing users easy access to ASUS’ latest and flagship products.
ASUS has a strong network of ASUS Exclusive Stores. In addition to this, the brand has a strong customer connect through other large-format stores like Reliance Digital and Croma. The brand also has a few thousand resellers spread across 600 districts in India.
Apart from this, the onsite service footprint of ASUS covers well more than 20,000 pin codes in the country. Additionally, the brand has actively tied up with e-commerce platforms such as Flipkart, Amazon and Paytm Mall to reach out to ambitious users who wish to own the best of industry-leading cutting-end innovation.
ASUS aims to have over 200 exclusive stores in India by 2020, as part of its expansion plans. This new launch is part of the company’s aim to expand its market presence across different market tiers.
ASUS was growing year on year 38 to 40%. Its expansion was mainly to sustain the 40% growth and become the market leader, with 11.8% market share reported in the third quarter.
ITC Ltd.’s Fabelle, acclaimed for re-defining the Indian luxury chocolate segment, had forayed into the FMCG chocolate segment in two formats, Fabelle Choco Deck and Fabelle Soft Centres in 2018. In-line with the chocolate maker’s endeavor to deliver one-of-a-kind chocolate experiences for Indian consumers and set trends with distinguished chocolate offerings, Fabelle has announced the launch of a unique and differentiated Fabelle Choco Deck Milk & Ruby Chocolate to delight chocolate connoisseurs.
This latest addition to Fabelle’s range of layered chocolate bars, Fabelle Choco Deck, is India’s first mass premium chocolate bar containing the new Ruby chocolate.
Anuj Rustagi, Chief Operating Officer, Chocolates, Confectionary, Coffee and New Categories, Food Division, ITC Ltd., said, “Fabelle was created with the vision to deliver extraordinary chocolate experiences to Indian consumers. It is a matter of immense satisfaction that Fabelle has garnered encouraging consumer franchise through its bouquet of exquisite chocolates which is also reflected in the brand’s growth trajectory. From handcrafted luxury chocolates to scaling up the FMCG segment, our relentless focus has been on introducing new and unique chocolate experiences for the Indian chocolate consumer. We continue to leverage our institutional strengths, capabilities and in-depth knowledge of Indian consumers’ taste palette to develop world-class chocolate products.”
Creation of Fabelle Choco Deck Milk & Ruby Chocolate
Fabelle Choco Deck Milk & Ruby Chocolate has been specially crafted with a layer of Ruby chocolate between two layers of Milk chocolate bringing together the mild fruity taste of Ruby chocolate and the rich sweet taste of Milk Chocolate.
The chocolate also contains almonds and crisps which give it a crunchy texture that compliments the smooth texture of the Milk and Ruby Chocolate. Fabelle was the first chocolate brand in India to introduce Ruby chocolate in the form of Fabelle Ruby Gianduja under its hand-crafted luxury chocolates range in October 2018. After the product received an encouraging consumer response, especially during Valentine’s Day last year, the brand decided to extend the Ruby chocolate experience to more consumers through its FMCG premium range.
Fabelle Choco Deck Milk & Ruby Chocolate draws its uniqueness from Ruby chocolate, the fourth type of chocolate in the world after the existing Dark, Milk & White chocolate. Ruby chocolate has a mild fruity note and natural ruby color. The launch of this product will enable a larger consumer base in India to experience the unique flavor of Ruby Chocolate which has been a global sensation since its launch.
Availability of new chocolate
The product will be a befitting celebration of Valentine’s Day and will be available across the cities of Bangalore, Mumbai, Delhi, Chennai, Hyderabad and Kolkata, from the last week of January.
Fabelle Choco Deck Milk & Ruby Chocolate will be available in two SKUs priced at Rs 85 (55g) to Rs 200 (121.5 g).
“Our prior experience of being among the first to launch Ruby chocolate in India gave us deeper insights into consumer preferences and acceptance of this chocolate type before we decided to extend it to the larger consumer base. Our unique capability of operating in both the hand-crafted luxury chocolates segment and now the FMCG segment has provided the opportunity to be the first chocolate brand to launch Ruby chocolate at a large scale in the country,” Rustagi added.
Vinzillion Edibles Pvt Ltd has introduced Zissto, which offers a wide range of authentic ready-to-cook sauces, which can help even a novice conjure up the most exotic Indian dish in a jiffy.
Whether Vegetarian, Non-vegetarian or Jain, one can create any favorite Indian dish, including Makhani, Chettinad, Malvani, Handi, Bhuna Masala and a host of others, even if this has never been attempted before. Zissto offers a selection of convenient, tasty and authentic sauces that will restore one’s inner Chef de Cuisine.
The brainchild of the visionary Founder & CEO, Kanhai Porecha, who believes in bringing great taste at an affordable price and is determined to change the way we perceive quick and convenient cooking.
Porecha said, “Vinzillion Edibles gives the power of choice to the ‘ready-to-cook, millennials’ who would want great taste in quick time. Our products make life easier for Students, Working Professionals, Domestic Help or anyone who would not want to compromise on flavor or nutritional value.”
Advantages of Zissto
There are various advantages of the newly launched Zissto. These include:
Zissto Product Portfolio
Vinzillion Edibles Pvt Ltd owns the brand Zissto, which is in the cooking sauce category in the domestic market serving authentic Indian cuisines/regional ethnic dishes.
Zissto product portfolio has 14 variants including Makhani, Chettinad, Malvani, Pizza Pasta, Handi, Bhuna Masala, Pav Bhaji, Bengali, Chole, Hariyali and Jain variants in Makhani, Pav Bhaji & Chole. Products are designed for households; with 12 months shelf life.
Dhanvi Diamonds, the ultimate destination of jewelry and leading manufacturer of luxury diamond wear, unveils new collection with Gemstones, collection for the festive season. This mesmerizing collection is an amalgamation of magnificent diamonds and precious gemstones. Each fancy piece is overwhelming and enthralling in all its glory.
Saurabh A Khandwal, Director of Dhanvi Diamonds, said, “This collection is specially crafted to bring out the contemporary beauty of precious stones and designs.”
“These can be flaunted for any party gathering, whether you are going for a cocktail or for a wedding. The collection absolutely goes hand to hand for all the occasions. This upscale union of diamonds with colored gemstones is uniquely exclusive to our designs,” he further added.
The collection witnesses an intense luxe essence of multi-colors & deep hues. Edgy cut diamonds with emerald earrings, dramatic bracelets, crystal clear diamonds with ruby earrings, chic rings in emerald and diamonds with blue sapphire necklace are the best pieces for ravishing party and gatherings.
This glamorous assortment can be donned with every outfit with equal flair and is perfect to add glamour in your look for an opulent guise. All the pieces are available at Dhanvi Diamonds.
ShopClues and Momoe Technologies (part of Clues Network) have entered into a strategic Memorandum of Understanding (MoU) with the Korea Trade-Investment Promotion Agency (KOTRA), reinforcing its commitment to make available authentic and premium Korean products on its online platform.
As part of the MoU, KOTRA will identify outstanding Korean enterprises and support their entry into the Indian retail market with the help of ShopClues. In turn, ShopClues will offer an exclusive category called K-Avenue dedicated to Korean products on its website. ShopClues will also hold promotional events with the help of KOTRA while also encouraging Indian vendors to import and sell Korean items on its platform.
Moon Young Kim, Director General, KOTRA South Asia Regional Head Office, said, “We expect that the advent of Singapore’s Qoo10 into India through Shopclues and Momoe will be a turning point in bringing both premium Korean goods into the Indian market, and Indian products to Korea’s customers.”
“As Korea’s sole National Trade and Investment Promotion Agency operating in 130 overseas branch offices, including 6 in India, KOTRA will support mutually beneficial activities in both countries. Any Indian company that wishes to be connected with Korean counterparts and products can contact us for our utmost assistance,” he added.
Momoe Technologies, as a part of the MOU, will look into the setting up of logistics centres in major Indian cities and offer logistics services including transportation and customs clearance, to ensure a seamless supply chain. Qoo10-owned logistics company Qxpress will also support the venture by offering competitive international shipping rates to Korean exporters.
By cushioning the heavy resources required of most enterprises looking to enter a new market, the effects of this MoU are expected to enable a smoother entry for Korean brands in India. Additionally, it will provide freer access to a wider variety of Korean products for Indian consumers to choose from.
Sanjay Sethi, Co-Founder and CEO, Shopclues, stated, “This MoU is a win-win for all parties involved, but especially for our Indian customers who will now have access to some of the best and most diverse range of products manufactured by outstanding Korean enterprises. We also see this as a huge opportunity to be able to bring India’s beautiful products to the booming Korean market.”
In a pioneering move towards consolidation of intellectual patenting and property rights on cultural heritage, the Government of Nagaland has launched the brand Mongken, a handholding initiative of the Department for Development of Underdeveloped Areas (DUDA) Nagaland, in partnership with TRIFED, Union Ministry of Tribal Affairs (MOTA) to document the traditional patterns and motifs among the Nagas in the Eastern Nagaland Region.
The launch event
Mongken has been officially launched by CM Chang, Minister for Forest, Environment & Climate Change, and Justice & Law, Government of Nagaland in the presence of Pravir Krishna, Managing Director of TRIFED, Union Ministry of MOTA, Temjen Imna Along Minister for Higher and Technical & Tribal Affairs, Government of Nagaland, Toshi Wungtung, SCERT and IPR, and Bongkhao Konyak, Advisor, DUDA, KG Kenye, MP, Rajya Sabha, and L Kire, Additional Chief Secretary, Government of Nagaland.
The launch event also saw the release of the Mongken catalogue by renowned Naga Fashion Designer Atsu Sekhose and Minister CM Chang.
Dr. Anungla Imdong Phom, Joint Director, DUDA, Government of Nagaland, in her introductory remarks, said, “Mongken is to create economic opportunities for local designers, skilled artisans, and craftsmen from Nagaland, special focus on underdeveloped regions in Nagaland. She maintained that the garment sector remains a key area for the state, with immense potential and marketability due to its colourful, exotic motifs and patterns. Mongken would help in patenting these traditional patterns and motifs for conservation and preservation. It will also handle copyright infringement on digital platforms. She also highlighted that Mongken can help in upskilling local weavers and enthusiastic youths in taking up this career path as skilled weavers.”
What is Mongken?
Mongken encourages accountability by imbibing traditional sensibilities of storytelling and respectfulness, an important part of the design and motif of every traditional Naga garment woven by traditional artisans and weavers. Therefore, Mongken garments would reflect these cultural sensibilities, at the same time, made wearable for everyday wear by seamlessly incorporating it into the modern fashion culture.
Dr. Anungla emphasised that Mongken will function as a mode through which local products can be marketed by participating in festivals, trade expos organized by TRIFED and other similar agencies. The Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) under MOTA will promote it as a collaborative venture while the apparel and clothing line of Mongken will be promoted through the Tribes India outlets across the country.
OnePlus is eyeing to launch 100 experience stores across 50 Indian cities this year.
The premium smartphone maker has collaborated with distributors Subham Ventures and DSS Enterprise in order to boost its retail presence across the country. This partnership will enable customers to purchase OnePlus devices from retail outlets.
Presently, DSS Enterprise and Subham Ventures have 130 and 100 retail stores respectively in Tamil Nadu.
Tamil Nadu: An important market for OnePlus
The partnership with the two distributors is in line with OnePlus’ strategy to strengthen its offline touchpoints, and hope OnePlus community in Tamil Nadu would greatly benefit.
Siddharth Deshmukh, Head of Modern and General Trade, OnePlus India, said, “Tamil Nadu is a very important market for us. Through our partnership with leading distributors, DSS Enterprise and Subham Ventures, we intend to bring our products even closer to our audience that is primarily based offline.”
Selvakumar M, Managing Partner, DSS Enterprise, stated, “DSS Enterprise has gained wider outreach in Tamil Nadu, and will enable technology enthusiasts to experience the premium OnePlus devices at several new stores supported by us.”
P Balasubramaniam, Managing Partner of Subham Ventures, added, “It is a remarkable opportunity for his company to be an integral part of OnePlus's retail growth plan in Tamil Nadu. We have relevant patronage in the state, which will enable OnePlus to reach out to its target audience across several districts in the state. We are confident that this will be a truly fruitful association.”
Oneplus’ Experience Store in Coimbatore
In November 2019, OnePlus launched an experience store in Coimbatore, Tamil Nadu.
Darshana Bala, Regional Marketing Head, OnePlus India, said, “At present, the brand has over 25 experience stores, nearly 70 service centres, and is present in 2,000-plus large format retail stores across India.”
The company is further pumping Rs 1,000 crore into its India R&D centre, as the country figures big on the company’s global growth plans.