ITC Engage Expands Product Portfolio, Unveils New Range of Eau De Parfums

ITC Engage has launched a new range of Eau De Parfums for occasion-based usage with day and night premium perfumes for men and women. In a first, ITC Engage has made an interesting interplay of fashion and fragrance. 

Exquisitely crafted, this range of Engage Eau De Parfums comes with superior quality of fine fragrances that linger on to make a powerful impact. Engage fragrances are safe on skin, IFRA compliant, and of remarkable quality with better retentivity. The brand with its portfolio of offerings ensures that consumers enjoy the international quality and the art of perfumery at a comfortable Indian pricing.

To highlight this interplay, Engage launched its premium Eau De Parfums in a high-octane film, conceptualized and directed by Denzil Machado. With the backdrop of an international fashion show, the film weaves a fast-paced narrative of fragrances that attract and make heads turn. The rhythmic and poetic visuals bring to fore a budding playful romance between the showstoppers. The energy and the social camaraderie behind the scenes; internationally set fashion show; evening mood, and glamourous showcase highlighted the distinct scents and the undeniable aspect of an attractive fragrance taking precedence over others. Quick camera flashes, stealing alone time and moments amidst the camera, people and flashlights, made for a glamourous showcase of fashion and fragrance.  The upbeat background score adds to the intrigue and the irresistible attraction that unfolds behind the scene.

Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, “I believe, the fragrance defines identity and helps make a distinct statement. ITC Engage has been a trendsetter in experimenting and layering with unique fragrances and formats. The endeavor to present a global best continues and this new range of Engage Eau De Parfums is a testament to the exquisite craftsmanship of creating the finest fragrances. The fragrance is intrinsic to fashion and with this new series, Engage presents a visual and sensorial narrative that addresses the intricacies of attraction and attention.” 

The collection consists of Engage Indigo Skies for men, a bright and energizing day fragrance enveloping the grand fusion of aromatic lavender and rich earthy woody notes. The sparkling diffusion of bergamot and spices makes it a crisp, fresh and uplifting addition to the morning routine. The other, Engage Amber Hues for men has fruity and ambary notes that makes it a provocative, warm and oriental fragrance for the night.

Engage Verona for Women is a classic day fragrance with a concoction of citrusy, fruity and floral notes. The addictive musk and nutmeg notes infused with sandalwood make it playful and fresh. The brand also offers a memorable night fragrance for women. Inspired by the dynamic characteristics of women, Engage Fantasia has citrusy, floral and spicy notes mixed with tonka beans and vanilla that are perfect for those special date nights when you want to look and feel astounding.