Owing to the K-wave across the country, Korikart, India's one-stop online store for Korean products in India, has unveiled video commerce platform ‘Korikart TV Home Shopping’ and became the first e-commerce player to take e-shopping experience a notch up.
The move to promote TV shopping by Korean e-tailer, Korikart, is to strengthen its roots in India by being the first brand to not just sell products but also showcase its usage, USPs, making the shopping experience worthwhile. Every product they sell is demonstrated through detailed TV videos, making it extremely effortless for anyone to understand the tips and tricks of the products before adding them to their e-carts.
The intention to launch Korikart TV Home Shopping is to make life easier for everyone across the country. It will also help the label grow in smaller towns and cities where access to quality products and knowledge on how to use them is limited. Hence, this will make TV shopping a reliable, doubt-resolving, and value for money experience.
Seo Youngdoo, CEO & Founder, Korikart, said, “Indians have leaned towards Korean products for a while now and Korikart being a one-stop-shop for these products has a lot of unique items. Most of the products available on the website are used in our daily lives, but since the mechanism of most products is a little different, it sometimes makes the customer apprehensive to invest in and shop from the brand. Korikart TV Home Shopping, however, has videos to give the audience an experience clubbed with better awareness of the Korean products, opening doors for new shoppers too.”
TV shopping had already started gaining a lot of attention due to the pandemic hence the brand decided to amplify the Korikart TV Home Shopping game by officially launching it and working with the best team to bring alive videos that talk about the Korikart product range in detail.