Levi's Expands Product Portfolio, Unveils Winter Collection
Levi's Expands Product Portfolio, Unveils Winter Collection

As a California brand, Levi’s is deeply in touch with the West Coast lifestyle. But “West” doesn’t always mean beaches and sunshine. Mountains, forests, valleys, and lakes are a major part of the region as well. It’s a place where nature is right at your doorstep, and where an outdoor life means dressing for both comfort and style. For those who do, there’s a new Levi’s collection called Levi’s Gold Tab.

Launching this Fall/Winter 2022, Levi’s Gold Tab is a vintage-inspired collection with a Northern California twist. A natural extension of Levi’s casual lifestyle, it’s where nostalgia meets cozy comfort, blending ‘70s and ‘80s vibes in a way that still feels modern. Grounded in wear-anywhere casual essentials that elevate the style, Gold Tab takes a relaxed, cool approach to vintage-inspired, comfort-based clothes. 

With a color palette that mixes earth tones and primary colors in a very throwback way, the collection features basics like sweats, hoodies, and tees, as well as sportier elements like tank tops, joggers, and leggings. Light technical elements feature on pieces such as the new men’s Anorak - with hood and kangaroo pocket - the quilted puffer vest, and a mesh short and top. There’s also a collegiate jacket for women in forest green with a striped elastic collar, cuffs, and hem, and Northern California-inspired graphics on the back. Speaking of graphics, they also feature on a range of sweatshirts, hoodies, and tees as well. 

Playing with those outdoorsy elements, the collection includes a woven Overshirt in both solids and plaids, perfect for layering over a T-shirt or hoodie, as well as a range of graphics that call out some of California’s most iconic nature-filled destinations. And finally, Levi’s Gold Tab introduces a whole new stylish lineup of French Terry, including sweatpants, sweatshirts, and hoodies.

Karyn Hillman, Chief Product Officer, Levi Strauss, and Co., said, “We took inspiration for Levi’s Gold Tab from a West Coast sensibility, loving that outdoorsy, active lifestyle. It’s rooted in casual comfort and blends authentic Levi’s DNA with a nostalgic ‘70s and ‘80s look and feel. It’s nature, meets sports, meets laid-back comfort and ease.

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