Muscle and Strength India, one of the country’s leading retailers of fitness supplements and nutritional products, has signed renowned fitness influencer and athlete Tarun Gill as it's Brand Ambassador. As part of this association and one of the biggest deals in the fitness industry, Tarun will be spearheading several initiatives for the brand in the space of health, wellness, and nutrition, and also appear in multiple campaigns which will run across multiple platforms promoting the brand.
The regional connection coupled with the immense popularity of Tarun in the fitness arena will help the brand create solid footholds and increase brand recall as well as market share, especially in Tier ll and Tier lll cities. This partnership also showcases the brand’s commitment to the local and regional athletic scene and drives the message of healthy supplements for an active lifestyle and good health.
After working with leading corporates, Tarun took up fitness as a full-time career, becoming India's first full-time fitness Youtuber and his transformation has won him accolades globally. With a fan base of over 10 million across his social networking platforms, he has inspired many with his fitness journey and is a classic example of willpower and determination. His interviews have garnered more than 10 billion views and have changed the lives of over 200 Indian athletes helping them with sponsorships and recognition. In his YouTube talk show TG Talks, Tarun has featured over 500 Indian athletes cutting across all sports including bodybuilding, wrestling, kabaddi, and athletics. Tarun had also launched India's biggest fitness league, IFL, along with Bollywood actor, Suniel Shetty.
Muscle and Strength India, which currently has 25 stores spread across multiple cities has the widest range with over 1,000 fitness supplements and nutrition products from 42+ brands. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements, manufactured by international fitness brands under a single roof. These products are used for athletic performance, fitness, and overall wellness. The company is looking to expand aggressively in the country through the franchisee route as it seeks to deepen its presence in India's growing nutritional supplement space.
Praveen Chirania, Founder, Muscle and Strength India, said, “We needed a credible face who could help people understand the role of supplementation in addition to a balanced diet. We are delighted to have Tarun Gill onboard as our brand ambassador he has carved a distinctive niche of himself in the fitness sector and hence our association with him is a natural choice. His transformation in recent times has been truly inspirational to many across the globe. His versatile, vibrant, energetic, and lively personality knits a perfect horizon and panache for our brand. This association aligns with our plan to further fortify our footprint across the country, especially in tier ll and tier lll cities where he has a strong fanbase and create many more captivating stories fuelled by healthy fitness supplements and nutritional products.”
“Tarun exemplifies our commitment to fitness which is unparalleled. This makes him the perfect partner to further amplify our ethos of helping people live better, healthier lives. With the increasing focus on fitness and healthy living, it is important for us to come to the forefront and provide customers with options to get fit the right way and also provide them with the energy required to fulfill their responsibilities in different facets of their daily lives. The brand also lends its support to aspiring bodybuilding athletes from across the country and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive,” he added.
India is at an apex of a fitness revolution where the larger population embraces the fitness industry. In a short span of time, Muscle and Strength India has already made its mark with its authentic and genuine health supplements endorsed by celebrities and athletes like Mika Singh, Prince Narula, and Shreyas Talpade, amongst others. Muscle and Strength India has also won the award for Best Health Supplement Chain in India recently which was presented by renowned Indian actor and film producer Arbaaz Khan.