Muscle & Strength India, a retailer of fitness supplements and nutritional products has expanded its retail footprint in Northern India with 4 new stores in New Delhi and Mohali.
Fitness Model and Influencer Mohmmad Iqbal inaugurated the stores located at Paschim Vihar, Hari Nagar, and Vikaspuri in New Delhi and SAS Nagar in Mohali.
Currently, the company has around 15 stores in North India, spread across New Delhi, Punjab, Rajasthan, Haryana, Jammu and Kashmir, and Uttarakhand, with more than 50 percent share of business acquired from the Northern region of the country.
The brand plans to strengthen its on-ground presence in North India by adding 20 more stores in the next 1 year.
Muscle & Strength India has been aggressively expanding since the beginning of 2022 and has since ventured into the states of Punjab, Uttarakhand, Bihar, Tamil Nadu, etc as it seeks to deepen its presence in India's growing nutritional supplement space.
The company currently has 25 stores spread across multiple cities and has over 1000 fitness supplements and nutrition products from more than 42 brands. These products are used for athletic performance, fitness, and overall wellness.
The driving factor of the Indian dietary supplements market is the increasing health consciousness and proactive health mindset amongst consumers now.
“It has been our top priority to widen our network and deepen our penetration pan India. North India is a key market for the brand and we are delighted to further expand our operations in the region, we will continue to expand our footprint in newer cities in Northern India in the coming months and are confident that the region will certainly provide more to our revenue basket in the near future. Our new stores are also a testament to our unwavering commitment to providing genuine and economically priced supplements which have increased consumers’ trust in our brand. Apart from metros, we are also witnessing demand in Tier II and Tier III cities where availability of the latest, genuine, and economically priced supplements is still a challenge,” said Praveen Chirania, Founder, Muscle & Strength India.
“Maintaining good health and being fit is a modern-day need among all generations today. Due to several factors like alterations in lifestyle, eating patterns, declining food quality, and many more such reasons, supplements have emerged as a necessity in daily living. However, it is important to make the distinction between genuine and fake supplements, and hence one should buy them from genuine dealers of reputed brands. We have gained and retained the trust of consumers in Northern India, and this forms the very foundation of our expansion in the region further.” said Mohmmad Iqbal, official athlete of Muscle & Strength India.
Founded in 2018 by Praveen Chirania, Muscle & Strength India is endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others.
The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals, and herbal supplements, etc manufactured by international fitness brands under a single roof.
Muscle & Strength India aims to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.