D2C beauty and personal care brand MyGlamm launched its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor.
With customer experience and customer feedback at the forefront, the brand has, over the years, built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
The newly launched campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand.
The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film.
For MyGlamm, the consumer is central to the brand’s philosophy and this is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by MyGlamm and POPxo.
Talking about the campaign, Apratim Majumder, CMO, MyGlamm, said, “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”
Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.”
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