Nestle Forays into D2C Space with MyNestle Platform
Nestle Forays into D2C Space with MyNestle Platform

FMCG major Nestle India launched its own Direct-to-Consumer (D2C) platform, foraying into the fast-growing online channel. The company would launch its D2C platform MyNestle in Delhi-NCR and will expand to other parts of the country, said Nestle India Chairman and Managing Director Suresh Narayanan in the earnings statement of the company.

This has been "created specifically keeping the consumer needs in mind, I am confident that MyNestle will delight the consumer in every way with curated product bundles, personalized gifting, subscriptions, discounts, and much more," he said.

Moreover, consumers can also try gourmet recipes on the site and get free nutrition counseling, Narayanan added. 

During the July-September quarter, the e-commerce channel contributed 7.2 percent of Nestle India's sales. It was largely fuelled by new, emerging formats such as 'quick commerce' and 'click and mortar'.

Recently, several FMCG companies either have acquired, invested, or built their D2C platforms and online-first brands. The makers are now shifting online marketplaces such as Amazon and Flipkart to their own websites and D2C operations. Though, presently D2C and online sales have a small contribution but are expected to grow in the coming years.

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