Nona Lifestyle Aims to Generate Rs 1,000 cr Revenue by 2025
Nona Lifestyle Aims to Generate Rs 1,000 cr Revenue by 2025

Nona Lifestyle, a B2B-managed marketplace offering customized corporate merchandise, home textile, and Whitelabel is aiming to achieve the Rs 1,000 crore revenue mark by 2025. This goal is a part of the company’s long-term expansion plan.

Headquartered in Gurugram, the company has grown significantly with its focus on optimizing the B2B supply chain. It has witnessed 6x growth in the last 18 months. Ever since its inception in 2016, the brand has generated Rs 50 crore in revenue, with Rs 100 crore in FY22. Nona Lifestyle is now walking on the growth path and wants to build a strong brand portfolio of 500 crores in the next two years.

Nona lifestyle has a robust pan-India presence. Having expanded in UAE in 2019, it now intends to build strong markets in the Middle Eastern, USA, and European regions. Additionally, it will also expand its product portfolio and plans to add fire and safety products, sustainable fabrics, recycled products, and fashion products in the future. The company further envisions completely automating the end-to-end supply chain in the times to come.

“It gives us immense happiness to see Nona Lifestyle come so far in a short span of time. However, we wish to achieve the zenith and scale further. Not only are we looking at garnering more revenue but even expanding our presence in the GCC domain (Generic Country Code Top-Level Domain). Since our very foundation is based on technology, we also want to drive tech adoption both at customer and supplier levels. With the long-term goal being scalability, the short-term goals are many and we are on our way to achieving all of them,” said Hari Mishra, Co-Founder, Nona Lifestyle.

Nona Lifestyle’s managed marketplace simplifies the sourcing and supply chain functions. Every process across the supply chain ranging from manufacturing execution system, tracking supply, and real-time capacity planning for suppliers, to inventory and logistics visibility and digitization of financial and backend operations, is facilitated with the automated backend platform.

With its fully-functional in-house team, managed marketplace, and extensive network of 100+ suppliers, the brand has served over 150 global customers so far and delivered 500k apparel annually. Nona Lifestyle wants to increase its supplier base to 1500+ in the next three years and wishes to onboard B2B suppliers for raw materials and production across India and Bangladesh in the near future.

The firm further aspires to build the world’s first asset-light supply network and managed marketplace for corporate merchandising, home textiles, and Whitelabel in the times ahead. Leveraging the power of new-age tech solutions, Nona Lifestyle intends to become the go-to brand in the uniform and safety wear market in the times to come.


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