Agritech start-up Otipy, operated by Crofarm Agriproducts Pvt Ltd, has appointed Rohit Sood as the Chief Business Officer to drive the next phase of business expansion in existing and new markets in India. He will play a pivotal role in the development and expansion of Otipy’s business verticals, as the company continues to see exponential growth in specific regions.
Rohit is a senior retail and e-commerce leader having more than 16 years of experience in setting up and scaling businesses at well-known retail and e-commerce companies like SPAR, Carrefour, Snapdeal, Paytm Mall, and JioMart. Rohit comes with a rich understanding of consumer behavior in Grocery shopping and operating this business at scale. In his previous stint, he was the Growth Marketing Head for JioMart at Reliance Retail where he was responsible for demand generation for the JioMart B2C platform.
Rohit will be a key part of the senior leadership team at Otipy and will help the company achieve its vision and goals. He will be responsible for defining and executing the right strategy for the company's business development activities along with collaborating with the top management to develop a growth strategy and business plan.
Varun Khurana, Founder and CEO, Otipy said, "We are excited to welcome Rohit to the leadership team, Rohit has a distinctive and unique blend of capability and experience in both E-commerce and retail which will help drive our commitment to consumer outreach. His extensive experience will be instrumental to helping Otipy scale rapidly.”
Rohit Sood, Chief Business Officer, Otipy added, “Otipy, by leveraging its community buying model is uniquely laying down a new railroad into consumer homes. This just does not serve as a new distribution ecosystem for fresh produce in 12 hours from farmers but paves way for downloading a wide spectrum of categories in the future. Really excited to be part of this unique journey with a massive opportunity.”
Otipy leverages its network of 1,000+ community leaders to serve more than 5 lakh customers in Delhi-NCR and Mumbai. More than 20,000 farmers across Haryana, Uttar Pradesh, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra supply Otipy with its produce. Otipy has reduced food waste in the supply chain from 40 percent to just 3 percent by utilizing its special AI-based prediction technology.