Reebok and Bodega have revealed their latest product collaboration: a refresh of Reebok’s Club C Legacy. The streetwear boutique and Reebok teamed up to celebrate Bodega’s fifteen-year anniversary and commemorate the brands’ long-running relationship.
Founded in 2006 by Dan Natola, Oliver Mak, and Jay Gordon in Boston, MA, Bodega is recognized as one of the top sneaker boutiques in the world.
With Reebok and Bodega collaborating on several releases since the early 2000s, the brands are excited about the collaborative collection. “We’ve had a great partnership with Reebok, so this collaboration is fitting as we celebrate our fifteenth year. Having an opportunity to design and re-envision such a classic silhouette and be a part of its storied lineage is an honor. We’re excited to contribute something really special and hopefully reach a new generation in the process,” said Matt Zaremba, Director of Marketing at Bodega.
Inspired by the rich heritage and tradition of Club C on both the court and streets, Reebok and Bodega’s goal was to create a unique, timeless rendition of the silhouettes.
Legacy comes with a co-branded blank key that reads, “Cannot be Duplicated,” representing the space that creatives practice their craft and the idea of being the keyholder of your life. “The key also speaks to the nature of the Club C. It’s an everyday essential, similar to the key to your home, your studio, or your business. There’s an effortless style the Club C, allowing you more time to unlock your potential and focus on your next move,” Matt Zaremba explained.
The Club C Legacy features a bold brown, earth, and purple colorway, and includes high-quality materials such as leather, suede, and mesh uppers. The silhouette includes an outward-facing gold foil Bodega logo, to help bring more attention to its revamped upper.
The Club C Legacy is priced at Rs 9,999 and will be available on www.shop4reebok.com starting August 7th, 2021.