Reliance Jewels has launched an extension to its already ongoing exclusive jewelry collection, Aabhar. With the launch of this collection, Reliance Jewels extends its gratitude with the theme #RishtonKaDhaga that binds them to their customers, employees, and artisans. This year’s new collection is inspired by the Tarkashi, Macrame, and Crochet, which symbolizes the thread of love, trust, and togetherness.
The collection features unique handcrafted gold and diamond earring designs. It includes a traditional and contemporary mix of danglers, fringes, top and drops, chandeliers, jhumkis, studs, and chandbalis.
With Aabhar and the theme that has a copy like “Jisne humein aap se aur aapko humse baandh rakha hai", “Joh hunar and pyaar ko ek taar se jodta hai”, Reliance Jewels aims to thank all its patrons for weaving trust in the brand and showcasing the extraordinarily crafted jewelry.
Commenting about the collection, Sunil Nayak, CEO of Reliance Jewels, said, "Through this collection and campaign we want to thank everyone who has supported and shown trust in us all these years. We aim to strengthen our bonds with more trust and love through the launch of the Aabhar collection inspired by Tarkashi, Macrame, and Crochet. Hope our customers will love experiencing this beautiful collection weaved with love, affection, and gratitude."
The new collection will be exclusively available at all Reliance Jewels Flagship operational showrooms, shop-in shops across the country, and the Reliance Jewels website.