America's cherished personal care brand, Botanic Hearth, renowned for its comprehensive range of face care, body care, and hair care products, has officially entered the Indian market. The brand, celebrated for harmonizing potent actives with botanical richness, is set to redefine personal care routines with its commitment to addressing diverse skin, body, and hair care needs.
Established in 2018 in the United States, Botanic Hearth has garnered acclaim for its line of personal care products, characterized by the absence of harmful substances and the infusion of botanical excellence. Now operating under the Mensa House of Brands, the brand strategically ventures into the Indian retail landscape through online e-commerce platforms and its dedicated website. The product portfolio includes face washes, body washes, shampoos, and conditioners, each crafted by combining exotic botanicals with efficacious actives, promising an unparalleled personal care experience. Notably, these cruelty-free, sulphate-free, and paraben-free formulations are tailored specifically for the nuances of Indian skin.
Botanic Hearth's entry into the Indian market signals a noteworthy convergence of international acclaim and local adaptability, further enriching the landscape of personal care choices for discerning consumers.
Ananth Narayanan, Founder and CEO, Mensa Brands said, “We are ecstatic to bring Botanic Hearth to India. In 5 years, Botanic Hearth has grown to be a bestseller on leading online channels in America, and has made a mark for itself as a brand offering safe and affordable products with superior formulations. We are now looking forward to taking the India market by storm and are sure that our consumers will enjoy our exciting range of products.”
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