Carrera Eyewear, a prominent brand within the Safilo Group, a leading player in the eyewear industry, is delighted to announce the appointment of Pat Cummins, the Australian Test and One Day International Cricket Captain, as its Brand Ambassador.
Pat Cummins is not only recognized as one of Australia's premier athletes but also embodies the Carrera spirit of continuously pushing boundaries and embracing life as a standout individual. With a stellar career in international cricket that has propelled him to the pinnacle of the sport, Pat perfectly aligns with Carrera's ethos, which blends contemporary lifestyle with a sporting attitude.
Alberto Macciani, Safilo Global Head of Home Brands and Communication said, "We are thrilled to welcome Pat Cummins to the Carrera family. Pat has achieved remarkable success in cricket, and he exemplifies the Carrera DNA by consistently taking a stand for his beliefs, both on and off the field. Carrera is globally renowned as an iconic eyewear brand with a modern and stylish approach, and we believe that Pat Cummins personifies these qualities impeccably."
A long-time admirer of the brand, Pat Cummins will take center stage in Carrera's forthcoming campaigns in key markets, showcasing the latest optical and sun collections. Pat Cummins expressed his honor of becoming a Brand Ambassador for Carrera, emphasizing the brand's exceptional quality, global recognition, rich heritage, and impeccable style. "I'm honored to be joining the Carrera family as Brand Ambassador, and I'm excited to partner with a brand that not only offers exceptional quality but is also globally recognized, with a rich heritage and outstanding style. Moreover, I feel great in my Carrera’s!" he stated.
The campaign is scheduled to kick off this month, coinciding with the 2023 ICC Cricket World Cup. As part of the campaign, Pat Cummins will be prominently featured wearing a range of Carrera optical and sunwear styles.
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