Retail India News: Endefo Elevates Tech Style with NEO PRO
Retail India News: Endefo Elevates Tech Style with NEO PRO

Dubai-based electronics and lifestyle brand, Endefo, introduces two cutting-edge smartwatches, Enfit NEO and Enfit NEO PRO, into the Indian retail market. This move signifies Endefo's commitment to providing exceptional quality and advanced technology to Indian consumers, aligning with the brand's vision to merge style and functionality.

The Enfit NEO Smart Watch, priced at Rs 6999, and available at a discounted price of Rs 1999, offers a spacious 1.9" screen for seamless navigation. Beyond its extensive sports modes, fitness tracking capabilities, and personalized watch faces, the Enfit NEO stands out with Bluetooth calling, live health monitoring, camera control, and dual-screen functionality, catering to the diverse needs of tech-savvy users.

Its counterpart, the Enfit NEO PRO Smart Watch, priced at Rs 7999 and available at a discounted price of Rs 2499, presents a perfect fusion of style and functionality with its 2.01" screen. Featuring Bluetooth calling, 135+ sports modes, and an array of watch faces, the NEO PRO ensures a blend of elegance and technological prowess. Like the Enfit NEO, it includes health monitoring features, camera control, and multilingual support.

Aneef Tas, CEO of Endefo, expresses excitement, stating, “These watches reflect our commitment to offering affordable and modern fitness and lifestyle devices for our youthful customers who appreciate both style and technology. As the year ends, we will plan more launches and sales for our customers, as we continue to focus on providing top-notch technology through Endefo.

Endefo's smartwatch collection, featuring the Enfit NEO and NEO PRO, aims to redefine the tech retail landscape in India by delivering premium experiences at budget-friendly prices.

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Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited
Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited

Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.

Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.

Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.

Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.

Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.

Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.


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