Retail India News: Piramal Pharma Unveils Tetmosol Icy Cool Soap
Retail India News: Piramal Pharma Unveils Tetmosol Icy Cool Soap

Piramal Pharma Limited's Consumer Products Division (CPD) has unveiled the Icy Cool variant of Tetmosol soap, offering a unique solution to reduce body temperature by 6 degrees, shielding against heat and combating skin infections. Accompanying this release is the brand's new campaign, titled 'Garmi mein sabse cool, Tetmosol icy cool.'

Tetmosol has been a cornerstone brand since its inception and is highly recommended by doctors in the treatment of skin infections, particularly scabicides. Crafted based on doctor prescriptions, this product effectively tackles skin conditions such as scabies, rashes, and itching. The latest addition, the icy cool variant, features the added benefit of Icy Cool Menthol, which helps protect consumers from skin infections exacerbated during the summer season.

Nitish Bajaj, CEO of Piramal Consumer Products Division said, "Summers pose the challenge of coping with skin infections amidst the discomfort caused by heat and perspiration. The Tetmosol Icy Cool variant effectively combats skin infections while delivering a refreshing and cooling experience. We are also excited to continue our partnership with Ajay Devgn to convey our message through our new campaign, highlighting the brand's efficacy and reliability."

Tetmosol, a highly recommended brand by doctors for skin infections, has significantly expanded its retail presence in India, encompassing an extensive network of 3.33 lakh chemist stores. With a wide range of trusted products including soap bars, dusting powder, and medicinal cream, Tetmosol remains committed to its mission of delivering high-quality solutions that yield exceptional results.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading