Sasha Wear, India’s own brand of sustainable chic eyewear, announced its new range of stylish and attractive sunglasses underpinning its commitment to responsible craftsmanship.
An innovator in the wooden eyewear category, Sasha is passionate about bringing world-class designs in the most eco-friendly way.
This range, as with every single piece that comes out of the Sasha studio, is inspired by nature. The latest lines are funky, earthy, trendy, and extremely stylish – style statements that can lift any look in a flash. Preferred by GenZ and Millenials, Sasha stands out due to its unique patented designs and incomparable color finish.
In a matter of four years, Sasha has established a strong following with its patented designs and color finishes that stand peerless in its category. Their rich body of experience in working with wood has made every piece of their myriad collections a masterpiece because of their touch, feel, and weight. With each piece manually hand-crafted and painted, the brand only uses zero VOC paints for the frames and emits only 1.8 kg per pair of carbon during its manufacturing.
Sasha, in fact, also allows the option of personalizing the wearer’s pair with a choice of 8-10 characters inscribed on the handles of the sunglasses – a first of its kind in the country. It could be a name, date, or any memory. The new range has 15 designs across various attractive colors, shapes, and lenses. Each of the pieces is collectibles and will create its own niche in the Indian eyewear space.
Satyam Singla, Founder, and Chief Designer, Sasha said, “Sasha, for me, is the embodiment of my family’s legacy in staying committed to furthering enhancement of the craft and the wearer. Sasha is a brand inspired by nature, and the new lines are reflective of our core philosophy too. The new lines – Moreh, Alorna, Andro, Tura, and Asnoti – are inspired by unique places that have retained their natural elements and charm.”
“With our audience becoming more sustainable and aware of the environmental impact of their actions, we believe the time for sustainable eyewear has come. We are confident that Sasha’s sustainable philosophy in creation will resonate across audiences irrespective of the generational labels they carry. After all, the evolved buyer knows that luxury does not have to come at the cost of our planet,” he added.
Adding further on the future plans, Singla shared, “We have outlined plans to expand rapidly in the Indian optical market and launch Sasha’s experience centers next. While our current focus is on growing our presence in the main cities and metros of the country, we are also planning to foray into international markets subsequently. Our goal is to evolve into an umbrella of chic sustainable brands offering a brand new array of options to the discerning buyers.”
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