Shopsy, one of Bharat’s fastest-growing hyper-value e-commerce platforms, has emerged as the third most downloaded Android app in India in 2022. Shopsy has clocked more than 650 percent year-on-year growth according to Sensor Tower, a leading market intelligence and performance metrics evaluation platform.
Since its launch in July 2021, Shopsy’s aim has been to make digital commerce accessible across India by enabling a wide range of value product selections and a zero-commission marketplace. Today, the platform provides 150 million products spanning 800+ categories for customers across India. Most of this growth and adoption has come from tier ll and lll markets, indicating how hyper value e-commerce has made online shopping more attractive and accessible to consumers who are looking for affordable products. In 2022 alone, Shopsy witnessed a 5X growth in its product catalog with a 6X increase in transacting customers. The platform extends its offerings across 1,000+ product verticals servicing 14,300 pin codes in the majority of tier ll and tier lll+ cities. Notably, 40 percent of Flipkart’s new buyers today come from Shopsy.
Adarsh Menon, Senior VP, and Head – New Businesses, Flipkart, said, “We are delighted to see the strong growth and love, that Shopsy has received from customers across the country, especially in tier ll and lll cities. The platform has recorded a y-o-y growth of more than 7.5X app installs which is a testament to the increasing popularity of Shopsy. The wide range of value-based selection that we bring to our consumers, and the platform’s easy accessibility across all serviceable pin codes of India has made us the favorite. Shopsy has been designed to provide value for users who desire a budget-friendly shopping experience. We are positive that this will continue to be the change driver in the e-commerce ecosystem in the country.”
Shopsy has over 75 percent of products being sold at price points below Rs 300. The platform’s hyper-value positioning helps customers with a seamless transition from an offline shopping experience to a virtual one where they can access an expansive product catalog to fulfill their nuanced needs. Among several categories, sarees emerged as the most popular segment among shoppers observing a jump of 25X y-o-y. This was followed by men’s t-shirts and other men’s fashion products that registered more than 7.5X growth in demand in 2022.
Shopsy aims to continue working towards its vision to offer a wide range of products for customers at affordable prices while being a value-based and reliable platform. It has strived to deliver on its commitment to building a community that truly levels the playing field of commerce in the country. Shopsy was also recently awarded the Google Play Best of Users’ Choice Award for 2022.