Tata CLiQ Luxury and American Express, announced their exclusive partnership aimed at a premium and aspiring clientele of luxury experiences.
This first of its kind strategic partnership between American Express, a global payments company, and Tata CLiQ, luxury e-commerce player, will capitalise on the demand for trusted and secure shopping experiences, especially with contactless shopping gaining prevalence and preference over the past year.
Throughout the year, both brands will introduce initiatives to encourage luxury consumption across India, including access through the PAN-India distribution reach of Tata CLiQ Luxury. The partnership will offer unique experiences and thoughtfully curated services for American Express’ premium customers.
Speaking about the partnership, Vikas Purohit, CEO, Tata CLiQ, said, “At Tata CLiQ Luxury, we are committed to nurture and foster the luxury market in India. It gives us immense pride to partner with American Express in bringing the best to Indian consumers. We aim to provide luxury consumers with benchmark (contactless) luxury experiences irrespective of where they reside. Our overall purpose is to make luxury accessible in a hassle-free manner and enable the luxury ecosystem in India to take the leap.”
Speaking about the partnership, Manoj Adlakha, SVP & CEO, American Express Banking Corp., India, stated, “Various industry reports peg India’s luxury market at $50 billion in 2020 and growing at 15 percent plus annually. As a brand catering to premium lifestyle expectations, we are continually innovating and investing in capabilities and partnerships to enhance our card members’ experience. We are focused on delivering exclusive access and experiences to our card members, and this partnership with Tata CLiQ Luxury will further strengthen our suite of offerings. Providing a seamless omnichannel experience is critical for brands to build engagement and loyalty as customers increasingly crave experiences which foster connections and digital solutions that make their personal and professional lives easier.”
Traditionally, demand for luxury retail has been in the main metros. With this partnership, both Tata CliQ Luxury and American Express will work together to enable luxury households across the far reaches of the country to enjoy iconic global and Indian luxury brands and labels. American Express is globally recognised as a provider of premium payment products and services. Its affluent Card member base in India spends 4 times the industry average, and on the premium card products, this number is ten times more.
Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with digital-first tea start-up Tea Trunk to curate a limited-edition bundle of products for hair care and ‘mind’ care.
With Tea Trunk’s antioxidant-rich Blue Pea Flower tea extracts as the key ingredient, the uniquely created box comprises Blue-Tea-Ful Shampoo Bar, Blue-Tea-Ful Conditioner Bar, and Tea Trunk’s Blue Pea Flower Tea.
The remarkable collaboration comes at a time when people are facing a modern-day struggle of leading a fast-paced lifestyle amidst dust and pollution alongside rising concerns of the changing climate. And these factors combined tend to have an impact on us - from major stress-related issues to stressed-out tresses, an itchy, flaky or oily scalp, eventually leading to hair fall and other hair issues.
Coming together, the two homegrown brands seek to realize their shared objective of providing a fix by creating a bundle of products using blue pea flowers. Known as Shankhpushpi in Ayurvedic texts - these flowers have been associated with positive effects on the brain and the nervous system for the longest time.
By incorporating Tea Trunk’s Blue Pea Flower Tea, the bundle of products is crafted to reduce oxidative stress and soothe a stressed scalp exacerbated by climate change. At the same time, the Blue Pea Tea by Tea Trunk is 100 percent natural, vegan, caffeine-free, and without additives to help relieve stress - making the limited-edition bundle a perfect solution for those looking to break away from stress.
Rhea Shukla, Co-Founder, The Switch Fix, said, “We know we all have been stressing about climate change because our scalp's been acting out. With this special The Switch Fix X Tea Trunk bundle, we're helping our collective tribe de-stress their mind and itchy, flaky scalp while taking climate action. Isn't that just blue-tea-ful?”
Snigdha Manchanda, Founder of Tea Trunk, said, “Blue Pea flower is well-known for its beautiful blue hue, and has definitely gained popularity as an ingredient featured in cocktails, beauty and tea blends. We are excited to collaborate with The Switch Fix to de-stress and revitalize our consumers right from the moment they wake up - by adding the goodness of blue pea flower not only to their morning cuppa but also their hair care regime.”
Apart from an ideal solution for a stressed-out scalp and mind, The Switch Fix x Tea Trunk Bundle also makes for a meaningful gifting option with the festive season around the corner.
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