Tanishq, a known jewelry retail brand from the house of Tata, in association with Inventech, a Laqshya Media Group company, unveiled the first-of-its-kind immersive experience zone at Palladium Mall, Velachery in Chennai.
Aimed to create a highly immersive and personalized 3D experience for the audience with the Chozha collection inspired by the golden age of the Chozha dynasty, the exclusive experience zone allows the users can don the collection.
An interactive technology kiosk has been created where users select the intricate jewelry pieces from the Chozha collection, which is presented in 3D, creating a visual delight for the viewers.
This includes 3D holographic videos, fingerprint scanners, and intuitive virtual and augmented reality. Furthermore, the customers explored various chapters of the craftsmanship and the process of making the Chozha collection a masterpiece through an interactive Chozha book where hand gesture sensors control the digital projection book.
An intuitive augmented reality Chozha mirror has also been created where users are invited to be a part of the Golden Age of Chola, wear different pieces of the collection, and celebrate their legacy.
In addition, this customized experience video for every user with different jewelry pieces of their choice is also sent to them for social media amplification.
“Our Chozha collection is an interpretation of the glorious history into finely crafted jewelry for the modern Indian woman. To truly experience the pride of that era and the intricate craftsmanship which celebrates the art, architecture, and literature of the jewelry, we invite you to an immersive experience where tradition meets technology. You can experience the grandeur of the Chohza dynasty and the deep design stories that have inspired beautiful first-of-its-kind jewelry that is befitting for the Pudhumai Penn of Tamil Nadu,” said Ranjani Krishnaswamy, GM-Marketing, Tanishq, Titan Company Limited.
"To mesmerize the audience with the latest Tanishq collection, we created a customized immersive experience center at Palladium Mall, Velachery in Chennai. The commuters engrossed themselves in immersive content and technology in the entry as they stepped inside the zone. To showcase the jewellery and its various inspirations from the dynasty, an interactive technology kiosk is created where users can select the Chozha collection and experience the inspiration in a visual delight of the Jewellery pieces in a 3D immersive way," added Sommnath Sengupta, CEO, Inventech, A Laqshya Media Group company.
He further added, "The collection is created with meticulous detailing and craftsmanship. Hand gesture sensors are also used to control an interactive digital projection book. As a result, commuters can explore different chapters of the craftsmanship behind Chozha's masterpiece collection."