How to Fulfill Customers' Aspirations
How to Fulfill Customers' Aspirations

Indian food industry is growing aggressively driven by new trends coming up in the industry and higher disposable incomes where people are willing to spend on new innovations. As there are lots of restaurants opening every day this brings vast competition as well and restaurateurs need to play smartly to maintain the upper hand in the market or else they will lose the game. Customers have variety of options which makes restaurateur to keep innovating and bringing best of both the worlds on the table because people love going to different places for dining. Here are few points which could help restaurants and restaurateurs in fulfilling customers’ aspirations:

High Standards in Quality and Hygiene: It is a fact that a restaurateur can’t cut himself from the quality of the product because it plays a vital role in the business. “Product is the only thing which sells the business,” says Siddharth Maskara, Founder of Brickwood Pizzeria adding that there is a myth associated that only the five star hotels or the big brands will serve quality but that’s not the truth and people are realizing that. There are many start-up restaurants which particularly focus on their quality and high standards in hygiene. Quality does not depend up on the brand but on the people who are running the business. The product and the services must be up to the customers’ expectations plus the restaurateurs need to deliver high standards of quality regularly to run any restaurant business successfully.

Theme Culture is In: Theme based restaurants are a new fad in the market. “People seem to get attracted to these restaurants quite often which is helping the restaurants in an enticing way. The thought of having food sitting at a place which is particularly based on a theme makes the customer exciting and that is what millennialism is looking for. “We at Mayabazar, believe in creating experience from the time customer steps in. We want our customers to relax in shack like atmosphere and free themselves from day to day hustles. Spending quality time with friends and family over food is not less than a therapy after all,” shares Shashank, Proprietor at Mayabazar and also a big fame in tollywood.

Maintaining Supply Chains: Maintaining supply chains are not less than drudgery. It requires immense level of patience and an audit team of course. “I feel fortunate that I got the guidance from the best people in the industry which has always inspired and motivated me to be the best, to produce high quality food and maintaining high standards of hygiene,” avers Sarika Nehra, Proprietor at The Empress that grows its own organic vegetables and herbs.

Innovation is the Key: This formula works everywhere in the world and only for food service sector. Customers are bored of eating same thing again and again, only innovation in the food and beverage sector could satiate their palates. Some are innovating with food and some are innovating by reaching directly to the customer’s heart. “I’m a firm believer of building an emotional connection with the customer, by not just delivering food but delivering an experience. An attempt at engaging all the senses & build a long lasting relationship. Its good food packaged beautifully & served humbly,” says Sanchali Aggarwal, Proprietor at Tawa Tales.

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