Back End

Godrej Consumer Products Ltd. (GCPL) is a leading FMCG company which operates in India and in several other emerging markets. It’s products reach millions of consumers globally. In India, its popular brands like Good Knight, Cinthol, No.1, Expert & Aer are available on the shelves of more than 3.5 million retail stores.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

You never grow old enough to not give into your mom’s sentiments. It was the auspicious Akashya Tritihya and her instruction was clear ‘if not gold, at least buy a pack of salt’. A fair task that I intended to dutifully comply. But time moves faster, and traffic slower, in Mumbai. It was 9pm, still at work when I

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

For an average online consumer, the concept of artificial intelligence (AI) is not new. The user knows well that AI is helpful in ordering food from a newly opened restaurant or even finding a pair of sneakers that is trending. But what happens when these interactions are human like? Just AI could soon be a passé as a new report

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

New Delhi: While consumers prefer engaging with organizations through a mix of AI and humans, they would like AI to have more human-like qualities says a new research from Capgemini’s Digital Transformation Institute. It further said, artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%)

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  | 

Technology and retail have had a slightly complicated relationship- while technology has been brimming with ideas to transform the retail segment, retail has been cautious about boarding the technology ship unless their customers are completely on-board. Because of this, tech trends in retail rapidly change over short bursts of time.

BY Shipra Srivastava  |  Mar 20, 2018  |  comments ( 0 )  | 

FirstCry.com, India’s largest omni-channel baby and kids retailer, today announced the release of its Virtual Assistant – Jenna, an Artificial Intelligence-driven Chatbot for shopping products. The Virtual Assistant platform is built by FirstCry's team of data scientists and engineers through the use of machine

BY Shipra Srivastava  |  Nov 03, 2017  |  comments ( 0 )  | 

Macy’s, Inc. is one of the US based premier retailers with strong footprint of more than 700 department stores operating under the nameplates Macy’s and Bloomingdale’s, and approximately 125 specialty stores that include Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage.  The digital

BY Shipra Srivastava  |  Oct 11, 2017  |  comments ( 0 )  | 

Operating in the wellness and beauty space, Marico Ltd. ranks amongst India's leading consumer products companies. It is currently present in 25 countries across Africa and Asia and has multiple brands in the categories of skin care, hair care, health foods, edible oils, fabric care and male grooming. Marico clocked a turnover of

BY Shipra Srivastava  |  Oct 05, 2017  |  comments ( 0 )  | 

Indian customers tends to prefer conventional way of shopping by just walking inside the store select goods they need and pay either by cash or card. However, such practice is now old school concept, with growing penetration of internet shopping and advancement in technology a lot of innovations has been happening in the payment space.

BY Shipra Srivastava  |  Sep 27, 2017  |  comments ( 0 )  | 

Personalisation was always an important aspect and with the advent of e-commerce it has become mandatory all retailers to personalized the entire shopping journey for their patrons. Customers now have the option to browse their favourite stores online, at their convenience, across multiple devices, instead of taking a trip to their

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  | 

Taking the recent forecasts in count, virtual reality (VR) and augmented reality (AR) could well become the biggest technology disruption since the smartphone.  Once Tim Cook, CEO, Apple has mentioned ‘AR will be as huge a game changer as the smartphone ever was. We will all have AR experiences every day, almost like eating

BY Shipra Srivastava  |  May 19, 2017  |  comments ( 0 )  | 

As India moves rapidly toward organised retailing and cashless transactions, quick response (QR) code-based payments are gaining ground by the day. You find those small black and white boxes with jigsaw lines on packings, billboards, movie posters, magazines, websites . . . virtually everywhere. But what are these little magical

BY Guest author  |  Apr 12, 2017  |  comments ( 0 )  | 

What IS BLOCKCHAIN? First of all, let us understand the concept of block chain. Simply put, it is a distributed ledger secured by encryption which obviates the need for verification by a central authority. It builds a decentralized database of different entries using complex algorithms and peer to peer network of computers. This

BY Guest author  |  Mar 31, 2017  |  comments ( 0 )  | 

As the dust settles down on demonetization it is pertinent to ask if the process of demonetization is really a game changer for digital payments. To get a sense of where we can go, we might want to have a quick look at what has happened in the past.  India is actually not new to 'cashless' economy. Both debit and

BY Guest author  |  Mar 18, 2017  |  comments ( 0 )  |