Back End

FirstCry.com, India’s largest omni-channel baby and kids retailer, today announced the release of its Virtual Assistant – Jenna, an Artificial Intelligence-driven Chatbot for shopping products. The Virtual Assistant platform is built by FirstCry's team of data scientists and engineers through the use of machine

BY Shipra Srivastava  |  Nov 03, 2017  |  comments ( 0 )  | 

Macy’s, Inc. is one of the US based premier retailers with strong footprint of more than 700 department stores operating under the nameplates Macy’s and Bloomingdale’s, and approximately 125 specialty stores that include Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage.  The digital

BY Shipra Srivastava  |  Oct 11, 2017  |  comments ( 0 )  | 

Operating in the wellness and beauty space, Marico Ltd. ranks amongst India's leading consumer products companies. It is currently present in 25 countries across Africa and Asia and has multiple brands in the categories of skin care, hair care, health foods, edible oils, fabric care and male grooming. Marico clocked a turnover of

BY Shipra Srivastava  |  Oct 05, 2017  |  comments ( 0 )  | 

Indian customers tends to prefer conventional way of shopping by just walking inside the store select goods they need and pay either by cash or card. However, such practice is now old school concept, with growing penetration of internet shopping and advancement in technology a lot of innovations has been happening in the payment space.

BY Shipra Srivastava  |  Sep 27, 2017  |  comments ( 0 )  | 

Personalisation was always an important aspect and with the advent of e-commerce it has become mandatory all retailers to personalized the entire shopping journey for their patrons. Customers now have the option to browse their favourite stores online, at their convenience, across multiple devices, instead of taking a trip to their

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  | 

Taking the recent forecasts in count, virtual reality (VR) and augmented reality (AR) could well become the biggest technology disruption since the smartphone.  Once Tim Cook, CEO, Apple has mentioned ‘AR will be as huge a game changer as the smartphone ever was. We will all have AR experiences every day, almost like eating

BY Shipra Srivastava  |  May 19, 2017  |  comments ( 0 )  | 

As India moves rapidly toward organised retailing and cashless transactions, quick response (QR) code-based payments are gaining ground by the day. You find those small black and white boxes with jigsaw lines on packings, billboards, movie posters, magazines, websites . . . virtually everywhere. But what are these little magical

BY Guest author  |  Apr 12, 2017  |  comments ( 0 )  | 

What IS BLOCKCHAIN? First of all, let us understand the concept of block chain. Simply put, it is a distributed ledger secured by encryption which obviates the need for verification by a central authority. It builds a decentralized database of different entries using complex algorithms and peer to peer network of computers. This

BY Guest author  |  Mar 31, 2017  |  comments ( 0 )  | 

As the dust settles down on demonetization it is pertinent to ask if the process of demonetization is really a game changer for digital payments. To get a sense of where we can go, we might want to have a quick look at what has happened in the past.  India is actually not new to 'cashless' economy. Both debit and

BY Guest author  |  Mar 18, 2017  |  comments ( 0 )  | 

Post demonetization, consumers are fast moving towards cashless transactions. For digital payments, customers look for faster, safer and seamless payment experience. To facilitate this experience for its customers, PVR Cinemas - India’s largest multiplex company has partnered with Pine Labs, India’s top payment solution

BY Indian Retailer Bureau  |  Mar 10, 2017  |  comments ( 0 )  | 

There is no denying the supremacy of technology in the retail sale segment with both online and offline business scaling to new heights with it. While, appreciating or acknowledging the exciting opportunities ensued by major market changes and shifting landscapes could be difficult, retailers today are absorbed in harnessing the power

BY Guest author  |  Mar 01, 2017  |  comments ( 0 )  | 

HDFC RED, a digital marketplace for home buyers and developers, aims to bring back the importance of the lanes in our lives, through the medium of the lens. The Instagram campaign #LanesByLens was kick started by a photo walk on Saturday, the 10th of December. The companyaims to revive the love for the lost lanes in Mumbai through

BY Indian Retailer Bureau  |  Dec 14, 2016  |  comments ( 0 )  | 

Indian retail real estate has undergone a tremendous metamorphosis since the advent of organised retail in the early '90s. Major transitions have happened in terms of design, size, provision of facilities, tenant mixes and business models. From the initial years of organised retail formats in India to the massive malls and their

BY Guest author  |  Dec 05, 2016  |  comments ( 0 )  | 

CAPDASE, known for delivering a wide range of innovative solutions and its partnerships with the world's leading smartphone companies, has inked a strategic partnership with YMS Mobitech Pvt. Ltd, one of India's largest app-based e-distribution ecosystem to spread its reach across YMS' network of 11,262 retailers and 361

BY Indian Retailer Bureau  |  Nov 29, 2016  |  comments ( 0 )  |