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For retailers to deliver a truly omnichannel experience, they must integrate data across channels and evaluate the same. This is easier said than done. While online shopping data has become relatively easy to collect and analyse, there is growing convolution with every new channel, that is being incorporated into our digitalised lives

BY Guest author  |  Nov 21, 2018  |  comments ( 0 )  | 

Could you ever think the data accumulated a decade ago, while carrying day today business could boil down to digits in zettabytes and help us to develop a cognitive vision towards the expansion of the businesses across the sectors?... Probably not.   In the fast-growing and manufacturing world words like market

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

Artificial Intelligence is not a single technology; rather, it’s an umbrella term for technologies inspired by human biological systems. AI constitutes a variety of software, algorithm-driven approaches with data, that together simulate any number of human cognitive functions. To the lay person this is “dare to

BY Guest author  |  Oct 20, 2018  |  comments ( 0 )  | 

Post the implementation of demonetization, the government made substantial strides towards the propagation and acceptance of digital payment methods across the country. The launch of BHIM UPI, Aadhaar linked payments and the intensive promotion of mobile wallets, ensured that large numbers of people accepted digital payments as the new

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

Godrej Consumer Products Ltd. (GCPL) is a leading FMCG company which operates in India and in several other emerging markets. It’s products reach millions of consumers globally. In India, its popular brands like Good Knight, Cinthol, No.1, Expert & Aer are available on the shelves of more than 3.5 million retail stores.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

You never grow old enough to not give into your mom’s sentiments. It was the auspicious Akashya Tritihya and her instruction was clear ‘if not gold, at least buy a pack of salt’. A fair task that I intended to dutifully comply. But time moves faster, and traffic slower, in Mumbai. It was 9pm, still at work when I

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

For an average online consumer, the concept of artificial intelligence (AI) is not new. The user knows well that AI is helpful in ordering food from a newly opened restaurant or even finding a pair of sneakers that is trending. But what happens when these interactions are human like? Just AI could soon be a passé as a new report

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

New Delhi: While consumers prefer engaging with organizations through a mix of AI and humans, they would like AI to have more human-like qualities says a new research from Capgemini’s Digital Transformation Institute. It further said, artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%)

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  | 

Technology and retail have had a slightly complicated relationship- while technology has been brimming with ideas to transform the retail segment, retail has been cautious about boarding the technology ship unless their customers are completely on-board. Because of this, tech trends in retail rapidly change over short bursts of time.

BY Shipra Srivastava  |  Mar 20, 2018  |  comments ( 0 )  | 

FirstCry.com, India’s largest omni-channel baby and kids retailer, today announced the release of its Virtual Assistant – Jenna, an Artificial Intelligence-driven Chatbot for shopping products. The Virtual Assistant platform is built by FirstCry's team of data scientists and engineers through the use of machine

BY Shipra Srivastava  |  Nov 03, 2017  |  comments ( 0 )  | 

Macy’s, Inc. is one of the US based premier retailers with strong footprint of more than 700 department stores operating under the nameplates Macy’s and Bloomingdale’s, and approximately 125 specialty stores that include Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage.  The digital

BY Shipra Srivastava  |  Oct 11, 2017  |  comments ( 0 )  | 

Operating in the wellness and beauty space, Marico Ltd. ranks amongst India's leading consumer products companies. It is currently present in 25 countries across Africa and Asia and has multiple brands in the categories of skin care, hair care, health foods, edible oils, fabric care and male grooming. Marico clocked a turnover of

BY Shipra Srivastava  |  Oct 05, 2017  |  comments ( 0 )  | 

Indian customers tends to prefer conventional way of shopping by just walking inside the store select goods they need and pay either by cash or card. However, such practice is now old school concept, with growing penetration of internet shopping and advancement in technology a lot of innovations has been happening in the payment space.

BY Shipra Srivastava  |  Sep 27, 2017  |  comments ( 0 )  | 

Personalisation was always an important aspect and with the advent of e-commerce it has become mandatory all retailers to personalized the entire shopping journey for their patrons. Customers now have the option to browse their favourite stores online, at their convenience, across multiple devices, instead of taking a trip to their

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  |