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As India embraced this year’s National Pets Day with warmth and enthusiasm, a deeper trend emerged that speaks volumes about evolving consumer behavior — the rapid rise of pet parenting. The Indian pet care industry is undergoing a significant transformation, backed by technology and driven by a growing demographic of digitally savvy pet parents who are reshaping how pet care products are consumed. The online order volumes for pet care products witnessed a remarkable 95 percent year-on-year growth in FY2025, reflecting the emergence of a high-potential segment in the Indian retail landscape.

Pet Parenting Fuels Demand

What was once a niche market for the affluent few has now transformed into a mainstream consumer segment. Pet care products — which encompass pet food (routine and specialized diets), medicines, grooming essentials, clothing, accessories, and toys — are now in high demand across various consumer groups. Millennials and Gen-Z, along with mid-income families, are embracing pet parenting, and with this shift, there is an increased focus on the overall well-being and happiness of their furry companions.

According to the recent data of Unicommerce, natural and organic food, therapeutic meals enriched with probiotics, omega fatty acids, and antioxidants are gaining significant traction. This rising awareness among consumers about pet health and nutrition is pushing brands to innovate and personalize their offerings.

Digital-First Brands Lead the Way

The pet care sector's digital transformation is led by a new wave of digital-first brands offering curated, premium, and personalized products. These brands are not just fulfilling basic pet care needs but are also building communities of informed pet parents. Names such as Zigly, Just Dogs, Petwale, Pet Snugs, Pawpourii, Petedge, and Pawpular Pets are among the leading players leveraging technology to drive superior customer experiences and operational efficiency.

The convenience of digital platforms, along with the growing penetration of e-commerce in Tier II and III cities, is enabling these brands to scale rapidly. Brand websites have emerged as a preferred shopping channel, offering a wider range of products and more personalized services than online marketplaces. The analysis indicates a 300 percent YoY growth in prepaid order volumes via brand websites in FY25 — signaling rising consumer trust and brand loyalty. Meanwhile, marketplaces continue to play a crucial role, particularly in Tier III cities, witnessing over 200 percent growth in COD orders.

Omnichannel Strategy: The Future of Pet Retail

As the line between online and offline continues to blur, leading pet care retailers are embracing an omnichannel approach to reach consumers wherever they are. Zigly, for instance, has positioned itself as India’s first truly omnichannel pet care ecosystem. “As pet parenting reaches new heights, we see technology as a key enabler in delivering seamless, end-to-end experiences for today’s pet families,” said Ankur Gupta, IT Head, Zigly.

Just Dogs, another pioneer in this space, echoes similar sentiments. “We are building a community for pet parents to help them learn and understand the needs of their pets. With technology ingrained in our business, we are expanding our omnichannel operations to seamlessly cater to the rising needs of our customers,” said Ashish Anthony, Founder of Just Dogs.

From grooming services and medical consultations to subscription-based deliveries of food, medication, and hygiene products — brands are creating comprehensive ecosystems. Consumers are also seeking custom-made clothes, collars, leashes, bedding, name tags, and even birthday treats — reflecting a deep emotional connection and increasing spend per pet.

Beyond Metros: A Tiered Growth Story

While metropolitan cities remain the core of the pet care boom, the trend is steadily making its way into smaller towns and cities. In FY25, Tier I cities like Mumbai, Bengaluru, Pune, Delhi, Hyderabad, and Gurgaon saw order volume growth of over 120 percent YoY. This trend is closely followed by Tier II cities, including Indore, Nagpur, Surat, Rajkot, Vadodara, and Lucknow, which grew over 75 percent YoY, and Tier III cities like Thane, Panjim, Ernakulum, Gandhinagar, Udupi, and Rupnagar, which saw growth exceeding 60 percent YoY.

This democratization of pet care consumption across geographies is a promising sign for retailers and brands, hinting at an untapped, scalable market outside the metros. The increased adoption of digital commerce, better logistics, and rising awareness about pet health in these regions is accelerating the shift.

What Lies Ahead

The Indian pet care industry is expected to grow exponentially in the coming years, driven by several macro factors — rising disposable incomes, nuclear families, increasing empathy for animals, and the influence of Western pet parenting trends. With brands focusing on personalization, tech-driven fulfillment, and community-building, the space is poised for massive disruption and growth.

As the ecosystem matures, we can expect greater innovation — from AI-based dietary planners and health trackers to app-based veterinary care and smart pet products. Retailers must prepare to meet these dynamic demands by adopting a customer-first, tech-powered, and omnichannel approach.

India’s e-retail market is poised for exponential growth over the next few years, with gross merchandise value (GMV) projected to triple to $170–$190 billion by 2030, according to a recent report by Bain & Company in collaboration with Flipkart. The report highlights India’s expanding online shopper base, newer business models, and increasing internet penetration as key growth drivers in the years ahead.

Slower Growth in 2024, But Strong Future Outlook

Currently valued at around $60 billion, India’s e-retail sector experienced a slowdown in 2024, growing at a rate of 10–12 percent compared to over 20 percent in previous years. The report attributes this deceleration to macroeconomic challenges that have affected consumer spending, particularly in discretionary categories.

However, the long-term outlook remains positive. The report forecasts the sector to regain momentum, exceeding 18 percent annual growth by 2030. This rebound is expected to be driven by rising income levels, with India’s per capita GDP projected to reach $3,500–$4,000 by the end of the decade—a key inflection point that has historically accelerated e-commerce adoption in other global markets.

Grocery, Lifestyle, and General Merchandise to Lead Growth

A major portion of the upcoming growth will come from high-frequency purchase categories like grocery, lifestyle, and general merchandise. These segments are expected to contribute nearly 70 percent of the incremental e-retail growth by 2030. The penetration levels in these categories are also set to rise by two to four times, indicating a significant shift in consumer buying behavior towards online platforms.

Q-Commerce on a Fast Track

One of the most dynamic shifts in the e-retail sector is the rise of quick commerce (Q-commerce), which has already grown to represent around 10 percent of India’s overall e-retail GMV and 70–75 percent of the e-grocery GMV. The report projects Q-commerce to continue expanding at a compound annual growth rate (CAGR) of over 40 percent until 2030.

This model has proven effective in terms of profitability by optimizing logistics, increasing average order values, and expanding into newer categories beyond grocery. “We have seen a 40 percent increase in average order values, 3–4 percentage points improvement in gross margins and 30 percent lower logistics cost per shipment in mature catchments over the last two years,” said Manan Bhasin, Partner at Bain & Company. He emphasized the need for players to adapt their supply chains and product assortments as they scale to new geographies.

Tier III and Smaller Cities Powering Growth

India’s smaller cities are playing a significant role in the digital retail revolution. Since 2020, about 60 percent of new online customers have come from Tier III and smaller cities, and these areas now account for 45 percent of total online orders. This expansion is being driven by increased internet access, affordable smartphones, and improved logistics networks reaching previously underserved regions.

Additionally, the seller base is also becoming more diverse, with 60 percent of merchants onboarded since 2021 coming from Tier II or smaller cities. This widening participation is enabling consumers in smaller cities to access a broader range of national and regional brands online.

Rise of Trend-First and Hyper-Value Commerce

The report outlines the rise of two new business models—trend-first commerce and hyper-value commerce—that are reshaping how Indian consumers shop online.

Trend-first commerce, especially strong in fashion, is gaining momentum. This model is built around fast-moving trends and influencer-led shopping experiences, often discovered through social media. The report estimates that online penetration in fashion will cross 50 percent by 2028, taking the segment’s value to $8–$10 billion. Beyond fashion, trend-first commerce is also expanding into categories such as beauty, electronics, and travel accessories like luggage.

On the other hand, hyper-value commerce, aimed at lower-middle-income consumers, is also seeing rapid adoption. Its share of the e-retail GMV has increased from 5 percent in 2021 to 12–15 percent in 2024. This model resonates strongly with price-sensitive consumers in smaller cities, offering value-based product selections without compromising on quality or variety.

The Gen Z Influence

Generation Z, comprising around 40 percent of India’s online shoppers, is significantly influencing market trends. These young, digital-native consumers discover brands primarily through social media platforms, spend more on emerging and niche brands, and are quick to make purchasing decisions.

They also prefer using the Unified Payments Interface (UPI) for transactions, making digital payments faster and more seamless. Their shopping behaviors are accelerating the shift towards mobile-first, socially-driven e-commerce models that prioritize speed, convenience, and personalization.

Looking Ahead: Opportunities for Retailers and Brands

“The rise of quick commerce, trend-first commerce, and hyper-value commerce is transforming the landscape, creating exciting opportunities for brands and retailers who can cater to the diverse needs of Indian consumers,” said Arpan Sheth, Partner at Bain & Company. He added that the democratization of access to national and regional brands in Tier III and smaller towns is a major growth enabler.

As India’s digital economy matures, e-retailers will need to stay agile by evolving their business models, expanding into underserved regions, and leveraging technology to enhance customer experience. With strong foundations in place and a growing appetite for online shopping, India’s e-retail sector is on a clear path toward robust and inclusive growth by 2030.

India has emerged as the fastest-growing online market for beauty products, with e-commerce and quick commerce sales in the category surging by 39 percent in value from June to November 2024 compared to the previous year. This rapid growth significantly outpaced physical store sales, which expanded by a modest 3 percent, reflecting a dramatic shift in consumer purchasing habits towards digital platforms, according to NielsenIQ.

E-commerce Expansion and Changing Consumer Preferences

India’s beauty and personal care market has now grown to an estimated $28 billion, as per data cited by industry executives referencing NielsenIQ insights. The proportion of consumers purchasing beauty products via ecommerce platforms has risen from 13 percent to 17 percent in just one year, placing India at the forefront of global online beauty sales growth. Brazil, the second-fastest growing market in this space, recorded a 27 percent increase.

The remarkable growth in beauty ecommerce is being driven by a mix of global luxury labels, mid-tier brands, and mass-market players leveraging quick commerce and online platforms. Major international brands like MAC, Clinique, and Dior are thriving alongside homegrown and mid-tier labels such as Lakmé, L’Oréal, and Sugar Cosmetics.

Consumers are increasingly turning to e-commerce platforms such as Amazon, Myntra, Blinkit, Zepto, Nykaa, and Reliance Retail’s Tira for their beauty needs. The combination of fast deliveries, extensive product assortments, and attractive discounts has made online shopping the preferred choice for many. Notably, Nykaa reported that its beauty orders in the December quarter grew by 30 percent year-on-year, while its fashion segment saw stagnant growth. The platform also revealed that 70 percent of its beauty orders in the top 110 cities were delivered within the same or the next day, showcasing the rising demand for speed and convenience.

Trends Shaping the Beauty Industry

The key trends shaping India’s beauty landscape, with clean and sustainable beauty emerging as a dominant force. Indian consumers are particularly drawn to ingredient-focused formulations, reflecting a shift towards conscious consumption and informed purchasing decisions.

While fragrance remains the fastest-growing category globally, followed by haircare, India’s makeup segment has witnessed the highest growth at 15.5 percent, followed closely by skincare, which expanded by 10.5 percent in value sales. This surge in makeup demand highlights evolving beauty preferences and an increasing willingness among consumers to invest in cosmetics.

Rise of International Beauty Brands in India

India’s booming beauty market has attracted more than two dozen global beauty brands in the past two years, reflecting the sector's enormous potential. International retailers are entering the market through exclusive brand stores, online platforms, and strategic partnerships with established Indian retailers.

Shoppers Stop, a leading fashion and beauty retailer, has launched an exclusive store dedicated to Estee Lauder’s brands, MAC and Clinique. Additionally, the retailer has inked a distribution partnership with Japanese beauty maker Shiseido’s NARS Cosmetics, further strengthening the presence of premium global brands in India.

The Role of Quick Commerce in Beauty Sales

Quick commerce has emerged as a game-changer for beauty retail, offering ultra-fast deliveries that cater to the modern consumer’s demand for immediacy. Platforms like Blinkit, Zepto, and Dunzo have capitalized on this trend, delivering beauty products within hours. This model not only boosts sales but also enhances customer satisfaction by providing instant access to essential beauty products.

Nykaa’s focus on rapid deliveries underscores the importance of quick commerce in driving growth. By ensuring 70 percent of its beauty orders are fulfilled within a day, the platform has set a benchmark for efficient service, reinforcing consumer trust in online beauty shopping.

The Future of India’s Beauty Ecommerce Market

India’s beauty e-commerce market is poised for continued expansion, driven by evolving consumer preferences, increasing digital penetration, and rising disposable incomes. The combination of convenience, variety, and fast delivery has made online platforms the preferred shopping destination for beauty enthusiasts.

As global and local brands continue to innovate and cater to the specific needs of Indian consumers, the beauty ecommerce industry will likely witness further disruptions and opportunities. With sustained growth in digital adoption, influencer-driven marketing, and an increasing emphasis on sustainable beauty, India is set to maintain its position as the fastest-growing online beauty market in the world.

For retailers and brands, the key to success in this dynamic landscape lies in embracing omnichannel strategies, leveraging data-driven insights, and staying ahead of emerging beauty trends. Those who adapt to the digital transformation and consumer demands will be well-positioned to thrive in India’s flourishing beauty e-commerce sector.

Jubilant FoodWorks Limited (JFL), the powerhouse behind brands like Domino’s, Popeyes, and Dunkin’, has just dropped a game-changing innovation that’s set to shake up the Indian foodservice industry! Say hello to Elate — India’s first Android-based POS and Order Taking System, meticulously designed for restaurants. And trust us, it’s not just another tech update; it’s the future of dining, served fresh. Additionally, the company revealed that they will add 1,000 new Domino’s and around 150 Popeyes stores over the next three years. 

What is Elate?

Imagine a world where food orders are smoother, training time is slashed, and customer experiences are second to none. That’s exactly what JFL’s 250-strong tech squad has cooked up with Elate. Seamlessly integrating with JFL’s popular Direct-to-Consumer (D2C) apps, Elate leverages cutting-edge machine learning to personalize every interaction.

Sameer Khetarpal, MD & CEO of JFL, couldn’t contain his excitement, stating, "Technology and digital transformation are at the centre of JFL’s BOLD strategy. With the introduction of Elate, we are taking a significant step toward creating a seamless, integrated, and efficient food-tech ecosystem. This innovation reinforces our commitment to improving the customer experience while optimizing operational capabilities."

• Cloud-First Brilliance: No more clunky servers. Elate lives in the cloud, ensuring lightning-fast updates and smooth operations.
• Intelligent Personalization: Thanks to machine learning algorithms, customers get tailored recommendations and faster service.
• Streamlined Operations: Say goodbye to long training sessions. Elate’s user-friendly First Principles UX means new staff can pick it up in no time.
• Real-Time Analytics: Store managers get actionable insights, making smarter decisions on the go.

Tech Meets Taste

JFL is not stopping here. With Elate already live in select Domino’s stores, plans are in place to expand across Popeyes, Dunkin’, and Hong’s Kitchen outlets soon. But wait, it gets better! The tech-first transformation will soon introduce self-service kiosks, interactive ordering screens, and real-time order status displays.

According to Vaneet Singla, Chief Product Officer at JFL, "Elate is a game changer for us. Elate is a cloud-native and android-based platform that is future ready and integrates seamlessly with our D2C apps. We have revamped the order taking UX from the first principles and that has significantly reduced the training times. Our goal is to provide our customers and store staff with a consistent, seamless, and personalized experience across all the touchpoints.”

Elate isn’t just a product; it’s a testament to JFL’s commitment to pushing the boundaries of food-tech. With the seamless integration of its D2C platforms and real-time analytics, the brand is building a unified digital ecosystem that ensures every bite of your burger or pizza is backed by data-driven excellence.

Expanding Horizons 

Jubilant Foods isn’t just innovating in technology — it’s also laser-focused on growth. The operator of Domino’s in India plans to expand its store count to 3,000 locations over the next three years, bringing its signature pizzas to even more neighborhoods. CEO Sameer Khetarpal shared that the company is eyeing Tier I and Tier-II cities for this ambitious rollout.

Currently, Jubilant runs about 2,100 Domino’s stores, making India its second-largest global market for the brand. Meanwhile, Popeyes, which currently boasts 60 stores, is gearing up for a massive expansion with 50 more outlets soon. The company is also planning to increase the store count of Domino’s in Sri Lanka to 1,000, taking the total to over 4,000 stores. Additionally, the company has secured franchise rights in Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. 

The Noida-based firm also operates Dunkin’ and Hong’s Kitchen, with around 30 outlets each. Notably, 70 percent of Domino’s orders in India come from home delivery via apps and online platforms. Despite food inflation, Jubilant has maintained stable pricing, ensuring customers keep coming back for their favorite meals.

What might surprise you is that Domino’s India also fulfills 80 percent of its orders directly through its own platform, bypassing third-party aggregators. With over 50 percent of orders placed within 30 minutes and a vast network of stores across the country, it’s no wonder that Jubilant has established an unmatched direct-to-consumer presence.

If you think this is exciting, buckle up! JFL is just getting started. From AI-powered predictive orders to personalized discounts, the future of dining is about to get a whole lot smarter. And with Elate leading the charge, one thing’s for sure — your next meal from Domino’s or Popeyes is going to be faster, fresher, and smarter than ever before.

India’s e-retail landscape has undergone a dramatic transformation over the past two years, with quick commerce emerging as one of the most defining trends. The quick commerce sector accounted for more than two-thirds of all e-retail orders in 2024, according to a recent report by Bain & Company and Flipkart. The report also highlighted that the sector’s total market share surged nearly fivefold, reaching an estimated $6-7 billion from 2022 levels. However, while rapid expansion continues, industry experts remain divided on the sector’s long-term sustainability.

The Rapid Rise of Quick Commerce

Quick commerce platforms, which promise deliveries within minutes, have revolutionized how Indian consumers shop for essentials and beyond. Dominated by Zomato-owned Blinkit, the sector also includes major players such as Flipkart Minutes, Myntra’s M-Now, BigBasket’s BB Now, and Amazon’s Tez, each competing to capture the growing demand for instant gratification.

The report highlights that quick commerce accounted for 10 percent of all e-retail spending in 2024, fueled by consumers’ increasing preference for convenience. The sector currently serves over 20 million annual online shoppers and employs more than 400,000 people across India. Its market share is projected to grow at an annual rate of over 40 percent until 2030, driven by category expansion, geographical reach, and deeper consumer penetration.

Challenges to Profitability and Expansion

Despite the impressive growth trajectory, quick commerce players face significant hurdles in scaling profitably. While demand remains strong in metro cities, expanding to smaller towns and rural areas presents challenges, including logistical inefficiencies, lower order volumes, and affordability concerns.

Additionally, competition is intensifying as traditional e-commerce giants such as Flipkart and Amazon integrate quick commerce into their existing ecosystems. These larger players, with their extensive supply chains and financial muscle, pose a major threat to standalone quick commerce platforms.

The report underscores the need for companies to adapt their business models for success beyond metro cities. Strategies such as optimizing supply chains, refining pricing structures, and leveraging regional fulfillment centers will be crucial in sustaining growth while maintaining profitability.

A Boom or a Bubble?

While quick commerce has gained massive traction, not all industry experts are convinced of its long-term viability. Some believe that the current momentum is unsustainable, with profitability concerns looming large.

A report by Blume Ventures last month suggested that the sector may struggle to maintain its current pace of expansion, particularly as operational costs rise and customer acquisition costs increase.

Echoing similar sentiments, TVS Capital Funds Chairman Gopal Srinivasan described the quick commerce frenzy as a “passing fad” and questioned its long-term sustainability. He pointed out that while consumers appreciate instant deliveries, the financial burden on businesses to maintain such a model might outweigh the benefits in the long run.

The Future of Quick Commerce in India 

Despite skepticism, the quick commerce model continues to evolve, with companies experimenting with innovative strategies to enhance efficiency and reduce costs. Many platforms are shifting towards hyperlocal warehousing, AI-driven inventory management, and strategic partnerships with local businesses to improve profitability.

For the sector to remain viable, companies must strike a balance between speed and cost efficiency. Innovations in last-mile delivery, sustainable logistics solutions, and diversified revenue streams could help ensure long-term success.

India's e-commerce sector is on a remarkable growth trajectory, with the market expected to reach $325 billion by 2030. This surge is fueled by rising discretionary spending, which is growing at an annual rate of 8.7 percent. According to Deloitte’s latest report, consumer behavior is evolving due to increasing incomes, urbanization, and greater access to credit. Businesses are swiftly adapting to these changes, leveraging digital platforms, organized retail, and premium offerings to capture market share.

The Drivers of Increased Consumer Spending

India's private consumption grew by 7.3 percent in FY24, reflecting a robust economy and growing purchasing power. With per capita income surpassing $2,600, consumers are allocating more of their budget towards discretionary goods such as fashion, food, and wellness. Interestingly, while urban centers continue to drive consumption, rural markets are catching up rapidly and are projected to grow slightly faster than their urban counterparts in the coming years.

A significant enabler of this trend is the expansion of organized retail and online shopping. Organized retail is growing at a steady pace of 10 percent annually and is expected to reach $230 billion by 2030. Meanwhile, the e-commerce sector is expanding even faster, with projections indicating a threefold increase from $103 billion in 2024 to $325 billion by 2030. Additionally, credit card penetration is rising, with the number of active cards expected to jump from 102 million in 2024 to 296 million by 2030. This increase in credit accessibility has made high-value purchases easier and more frequent among consumers.

The Transformation of India’s Food Industry

India's food and beverage market is also undergoing a major transformation. Currently valued at $700 billion, it is expected to cross the $1 trillion mark by 2030. Consumers are increasingly opting for packaged and premium food options, driving faster growth in the packaged food segment compared to fresh food. Online food delivery is playing a crucial role in this shift, with its share in the overall food service industry expected to rise from 12 percent to 20 percent by the end of the decade. This indicates a strong preference for convenience-driven dining experiences.

Growth in Apparel and Footwear

The apparel and footwear market is another segment experiencing a rapid evolution. Valued at $78 billion today, it is projected to grow to $106 billion by 2028. While men’s clothing continues to dominate, there is a noticeable rise in demand for women’s fashion and athleisure wear. Fast fashion brands, which cater to Gen Z’s preference for trendy and affordable clothing, are growing at an impressive rate of 20–30 percent annually. By FY31, the fast fashion segment alone could exceed $50 billion. Moreover, the spread of organized retail beyond metro cities is allowing consumers in smaller towns to access branded products more easily, further accelerating market expansion.

Rising Interest in Health and Wellness

Health and wellness have become a priority for Indian consumers, with the market currently valued at $50 billion and expected to reach $90 billion by 2030. Preventive healthcare, fitness, and mental wellness are driving this growth. Nutrition and dietary supplements lead the trend, followed closely by beauty and personal care, fitness services, and mindfulness-related products. Consumers are also showing a growing inclination toward organic and sustainable offerings, reflecting a shift in preference towards healthier lifestyle choices.

The Expanding Home and Household Sector

India's home and household sector is witnessing steady growth, fueled by increasing homeownership and rising disposable incomes. Currently valued at $72 billion, this market is expected to nearly double to $138 billion by 2030. Furniture and home décor remain the dominant categories, while kitchen and bath fittings are among the fastest-growing segments. E-commerce has played a pivotal role in this growth, making home products more accessible to consumers across the country. With more people investing in home aesthetics and functionality, brands in this space are innovating with premium, customized, and tech-integrated products.

Adapting to Changing Consumer Preferences

As discretionary spending continues to grow, brands are adopting new strategies to align with evolving consumer preferences. Premiumization, digital expansion, and sustainability have become key focus areas for businesses across various sectors. Consumers are increasingly seeking high-quality, eco-friendly, and personalized products, prompting companies to integrate sustainable practices into their offerings.

Social media and influencer marketing are also playing a crucial role in shaping purchase decisions. With a young and digitally connected population, platforms like Instagram, YouTube, and TikTok have become essential for brand engagement and customer acquisition. Companies are leveraging these channels to build deeper connections with consumers and drive sales through targeted content and influencer collaborations.

The Road Ahead for Indian Businesses

India's e-commerce and discretionary spending boom presents a golden opportunity for businesses willing to innovate and adapt. The next few years will witness rapid shifts in consumer behavior, with technology, convenience, and sustainability at the forefront of purchasing decisions. Brands that stay ahead of these trends and offer differentiated, value-driven experiences will be well-positioned to succeed in this evolving marketplace.

As the country progresses towards a $325 billion e-commerce economy, businesses must focus on building seamless omnichannel experiences, expanding into Tier II and III cities, and embracing data-driven decision-making. By understanding and responding to the shifting dynamics of consumer spending, companies can carve a strong foothold in India's ever-growing retail landscape.

India's e-commerce sector is experiencing an unprecedented boom, driven by widespread internet access, affordable smartphones, and the evolving preferences of a digital-savvy population. By 2025, the Indian e-commerce market is projected to surpass $200 billion, powered by cutting-edge technology, diverse consumer bases, and innovative business models. Here are the top five e-commerce trends set to shape India in 2025: 

1.     Hyper-Personalization through AI and Data Analytics 

Indian consumers are embracing personalization like never before. In 2025, artificial intelligence (AI) and data analytics will play a pivotal role in transforming online shopping experiences. E-commerce platforms will truly leverage AI to analyze consumer behavior, preferences, and spending patterns to deliver tailored product recommendations, dynamic discounts, personalized and localized content. 

From AI-driven chatbots offering real-time assistance to curated product bundles based on regional festivals, Indian e-commerce will tap into the vast diversity of its consumers, creating experiences that resonate on an individual level. 

2.     Video Shopping and Regional Content 

Video shopping is poised to become a major force in India's e-commerce ecosystem. Platforms like YouTube and Instagram enable sellers to showcase their products through interactive, real-time streams. 

With regional language content driving online engagement, livestream shopping will cater to audiences in Tier II and III cities, bridging the urban-rural divide. Whether it’s a beauty influencer demonstrating skincare products or a farmer selling organic produce, video shopping will make e-commerce more engaging and inclusive across the country, especially in low tier cities. 

3.     Sustainability as a Key Differentiator 

India's growing environmental consciousness is influencing e-commerce trends. Consumers, especially millennials and Gen Z, are prioritizing eco-friendly products and practices. E-commerce platforms will incorporate sustainable solutions, such as biodegradable packaging, electric vehicle-powered deliveries, and partnerships with environmentally responsible brands. 

The resale and rental economy, particularly for fashion and electronics, will flourish as consumers seek budget-friendly and sustainable options.  

4.     AR and VR Transforming Online Shopping 

Augmented reality (AR) and virtual reality (VR) are set to revolutionize Indian e-commerce, offering immersive shopping experiences. From virtual try-ons for apparel, jewelry, and cosmetics to 3D product demos for furniture and home appliances, AR and VR will give consumers a more tangible feel for online purchases. 

With the rise of tech adoption in rural India, these innovations will make online shopping accessible and trustworthy for first-time buyers. Indian retailers, especially in the fashion and home décor sectors, will capitalize on AR/VR to enhance consumer confidence and reduce return rates. 

5.     Faster Deliveries with Localized Logistics 

India’s vast geography and dense population have always posed logistical challenges. By 2025, advancements in supply chain infrastructure and technology will ensure faster, smarter deliveries. Hyperlocal delivery networks powered by startups like Blinkit, Swiggy or  Zepto will redefine last-mile connectivity. 

E-commerce platforms will expand their reach into remote regions with micro-fulfillment centers and partnerships with India Post. Options like same-day and one-hour delivery will become more common, even in Tier III and IV cities, enhancing convenience and accessibility.

India’s e-commerce industry in 2025 will be a vibrant blend of technology, inclusivity, and sustainability. From hyper-personalized shopping experiences to AR-powered trials and faster, eco-friendly deliveries, the sector will cater to the evolving needs of India's diverse population. Businesses that adapt to these trends and invest in localized solutions will be at the forefront of India's e-commerce revolution, paving the way for a future where online shopping is seamless, sustainable, and accessible to all. 

Authored By: 

 Shashwat Swaroop, Founder, Marmeto 

The Indian retail sector is undergoing a transformation driven by the rise of e-commerce, quick commerce, and increasing consumer expectations. 60 percent of brick-and-mortar retailers believe that improved access to technology can enhance their competitiveness, according to PwC India’s latest report. However, despite this recognition, 53 percent of retail stores have yet to adopt tech solutions. To bridge this gap, retailers must leverage AI-driven analytics for personalized experiences, mobile applications for consumer engagement, and modern POS (Point of Sale) systems for operational efficiency. By integrating these technologies, traditional retailers can elevate customer satisfaction and optimize their supply chain processes.

Ravi Kapoor, Partner and Leader - Retail and Consumer, PwC India, emphasized this need, stating, “Indian retailers need to navigate the complexities of e-commerce—balancing online and offline channels, optimizing supply chains, and enhancing customer experience. The future of retail belongs to those who seamlessly integrate innovation with localized strategies, leveraging data analytics and consumer insights to tailor offerings and drive sustainable growth in a competitive market.”

The Growing Influence of Quick Commerce and E-Commerce

The rise of quick commerce is significantly impacting Indian retail, particularly in metros and Tier I cities. The report reveals that 42 percent of consumers in these areas prioritize rapid delivery for urgent needs, with over 65 percent relying on quick commerce for essentials like packaged foods. However, this trend has led to a 28 percent reduction in foot traffic to physical stores, demonstrating the increasing consumer preference for convenience and immediacy.

E-commerce, on the other hand, has posed a significant challenge for traditional retailers, with 34 percent of them reporting negative impacts from online shopping. Despite these challenges, traditional retailers are adapting by offering credit options, free home delivery, and personalised services. Additionally, they are focusing on omnichannel strategies to maintain relevance and attract customers who seek a seamless shopping experience across multiple platforms.

The Omnichannel Evolution: A Balanced Approach

While e-commerce continues to disrupt the market, research shows that consumers prefer a hybrid approach. Approximately 45 percent of consumers opt for a mix of online and offline channels for shopping. Certain categories, such as apparel and beauty, see over 50 percent preference for online shopping, whereas family-related products like fresh produce and home furnishings still maintain a strong in-store presence, with 36 percent of consumers favoring physical purchases.

To cater to these changing consumer behaviors, retailers must embrace a comprehensive omnichannel strategy. The report introduces a retail reinvention framework, urging businesses to blend traditional and modern approaches. By integrating AI-driven analytics and mobile applications, retailers can enhance customer interactions, gain valuable insights into consumer behavior, and align their channel strategies effectively.

Sanjay Dawar, Partner and Leader – One Consulting, PwC India remarked, “Brands must adapt to shifting consumer preferences by using technology and tailored channel strategies to maximise relevance and impact. PwC’s Retail Reinvention Framework helps businesses navigate these complexities, ensuring optimal resource allocation, strategic decision-making, and the ability to anticipate market trends and consumer demands effectively.”

Strategies for Offline Retailers to Stay Competitive

Traditional retailers are actively strategizing to thrive in a digital-first market. The report highlights that 64 percent of offline retailers are self-funding their marketing efforts, emphasizing the importance of a well-planned roadmap. Additionally, fairer logistics policies are seen as essential for creating an equitable playing field between online and offline retailers.

Another adaptation strategy is the rise of dark stores—small, local fulfillment centers that cater to online orders. The report notes that 21 percent of retailers are exploring this concept, while 10% have already implemented it to streamline operations and reduce costs.

Moreover, consumers are also reinventing their expectations in the omnichannel journey. According to the report, 40 percent of consumers prioritize flexible return policies, 39 percent demand efficient after-sales service, and 39 percent look for better payment options. These preferences are particularly significant in Tier II and III cities, where 41 percent and 39 percent of consumers, respectively, emphasize the need for robust after-sales support. Retailers must align their strategies with these evolving consumer demands to build loyalty and drive long-term success.

The Path Forward: Merging Innovation with Localization

As the retail landscape continues to evolve, it is imperative for retailers to strike a balance between innovation and localization. Leveraging geographic nuances and consumer utility profiles can help retailers tailor their strategies more effectively. By aligning channel actions with consumer preferences, businesses can optimize resource allocation and remain relevant in an ever-changing market.

Raghav Narsalay, Partner and Leader - Research and Insights, PwC India, emphasized this approach, stating, “Our research shows how dynamic the Indian retail landscape is and how the forces of technology combined with evolving consumer preferences across metros, Tier I, II, and III markets are driving retailers to innovate to maintain their competitive advantage. This requires a proactive approach towards embracing digital tools and fostering a culture of continuous improvement.”

The future of Indian retail will be defined by its ability to seamlessly integrate digital advancements with traditional retail strengths. By embracing technology, refining omnichannel strategies, and understanding the nuances of local markets, retailers can build immersive consumer experiences that foster customer loyalty and sustainable growth. The insights from PwC’s report serve as a roadmap for businesses aiming to navigate this rapidly evolving landscape and emerge as leaders in the retail sector.

The retail industry in India is on the cusp of a major transformation, driven by the rapid adoption of Generative AI (GenAI). According to EY India's latest report, retail productivity is expected to see a significant boost of 35 to 37 percent over the next five years. This shift is poised to redefine how businesses approach pricing, promotions, supply chain management, and customer engagement.

As more organizations integrate GenAI into their operations, retail in India is set to become more agile, efficient, and customer-centric. With 48 percent of survey respondents already initiating proofs of concept (POCs) for GenAI in their businesses and 32 percent either planning to invest or having already allocated budgets, the momentum for AI-driven retail transformation is undeniable.

Revolutionizing Retail Operations with GenAI

The introduction of GenAI is reshaping the retail landscape in unprecedented ways. From insights-driven pricing strategies to personalized customer experiences, retailers are leveraging AI to enhance decision-making and operational efficiency.

Angshuman Bhattacharya, Partner and National Leader - Consumer Product and Retail Sector at EY-Parthenon highlighted the significance of GenAI’s role in India’s retail and e-commerce sectors. He notes that insights-driven pricing and promotions, alongside enhanced customer experiences, will be crucial. Productivity improvements are projected at 40 percent to 45 percent in these areas, with store operations also expected to see efficiency gains of 38 percent to 40 percent.

However, Bhattacharya emphasizes that while AI opens new doors, retailers must strike a balance between automation and human-centric experiences to ensure sustainable success.

GenAI across the Retail Value Chain

Retailers are prioritizing specific functions for GenAI implementation, with sales emerging as the primary area of focus. Currently, 52 percent of organizations are utilizing GenAI-powered recommendation engines to elevate consumer shopping experiences. These AI-driven tools help analyze vast amounts of consumer data to offer personalized suggestions, ultimately boosting sales and customer engagement.

In addition to sales, supply chain optimization is another crucial area where GenAI is making a difference. Around 48 percent of retailers are employing AI-driven solutions for demand forecasting, route planning, and warehouse management. These improvements help minimize errors, reduce costs, and enhance overall supply chain efficiency.

Meanwhile, 40 percent of organizations are leveraging GenAI to enhance manufacturing capabilities. AI-powered quality control, predictive maintenance using digital twins, and advanced worker training programs are enabling manufacturers to maintain higher product quality and reduce operational disruptions.

Global Retail Giants and Their AI Strategies

While Indian retailers are increasingly investing in AI, global industry leaders have already harnessed GenAI to redefine their operations. H&M, for instance, is using AI to drive sustainability initiatives, enhance product development, and streamline marketing efforts. Similarly, Coca-Cola is optimizing delivery routes and stock management with AI-driven logistics solutions. Amazon Go has pioneered cashier-less checkout experiences, providing seamless in-store transactions powered by GenAI.

These global benchmarks serve as inspiration for Indian retailers, demonstrating the vast potential of AI in driving business growth, sustainability, and customer satisfaction.

The Future of AI in Retail: What Lies Ahead?

The future of retail in India is poised for a dramatic shift as GenAI continues to evolve. In the short term, AI is expected to enhance personalized marketing, improve product recommendation engines, and refine AI-driven market research and consumer insights. These applications will enable retailers to better understand and cater to the diverse preferences of Indian consumers.

In the long term, GenAI is anticipated to bring about a complete digital transformation of supply chains, making logistics and manufacturing more autonomous. The integration of augmented reality (AR) and virtual reality (VR) into customer experiences will further elevate engagement levels, potentially leading to new AI-enabled business models. Retailers who adapt to these innovations early will have a competitive edge in a rapidly evolving market.

The Business Impact: Cost Reduction, Revenue Growth, and Customer Satisfaction

The adoption of GenAI is already yielding tangible benefits for businesses. According to EY’s report, 56 percent of respondents cited organizational cost reductions as a direct result of AI implementation. Additionally, 44 percent of businesses reported increased revenue and improved customer satisfaction due to AI-driven efficiencies.

Retailers leveraging AI-powered analytics and automation tools are better equipped to make data-driven decisions, streamline operations, and create hyper-personalized shopping experiences. As a result, they can optimize resource utilization, reduce waste, and maximize profitability.

Challenges and Considerations for Retailers

Despite its potential, the widespread adoption of GenAI in retail comes with its own set of challenges. One of the key concerns is ensuring a seamless balance between automation and human interactions. While AI-driven chatbots and virtual assistants can enhance customer service, human touchpoints remain crucial for building brand trust and loyalty.

Additionally, skill gaps and workforce training are significant hurdles in AI adoption. Retailers need to invest in upskilling employees to work alongside AI-driven systems effectively. Without proper training and AI literacy, businesses may struggle to fully harness GenAI’s capabilities.

Another challenge lies in data privacy and security. As AI systems rely on vast amounts of consumer data to function efficiently, retailers must implement robust data protection measures to safeguard customer information and comply with regulatory requirements.

GenAI as a Strategic Imperative for Retail

GenAI is more than just a technological advancement—it is a strategic imperative for retailers looking to thrive in an increasingly digital world. By leveraging AI, retailers can drive operational excellence, improve customer engagement, and unlock new growth opportunities.

As GenAI continues to evolve, businesses that proactively embrace AI-driven innovations will be well-positioned to lead the future of retail in India. Whether through smarter supply chains, enhanced customer interactions, or AI-driven product development, the possibilities are limitless.

However, for GenAI to deliver long-term success, businesses must prioritize a balanced approach—combining automation with human expertise, bridging skill gaps, and maintaining ethical AI practices. With the right strategy in place, the retail sector in India is set to witness an AI-powered revolution that redefines the shopping experience for consumers while driving unprecedented business growth.

The Indian retail sector is on an unprecedented growth trajectory, fueled by the dynamic rise of e-commerce and the revival of brick-and-mortar retail spaces, particularly shopping malls.

India’s e-commerce market, which stood at $125 billion in 2024, is set to touch $345 billion by the end of 2030, and an astounding $550 billion by 2035, according to the latest ANAROCK report. This represents a compound annual growth rate (CAGR) of 15 percent, outpacing the growth of traditional retail channels. The report attributes this expansion to multiple factors, including:

- Increased Internet penetration: With over 900 million active internet users, India has one of the world's largest digital consumer bases.

- Smartphone adoption: The affordability and accessibility of smartphones have driven online shopping habits across urban and rural India.

- Digital payments: The Unified Payments Interface (UPI) and other digital payment methods have eased transactions, making online purchases seamless and secure.

- Government initiatives: Programs like ‘Digital India’ and improved logistics infrastructure have propelled e-commerce adoption across all demographics.

Notably, consumer behavior has evolved significantly, with non-metro cities becoming a major driver of online retail. In FY2024, Tier II and III cities accounted for 56 percent of total online shoppers, up from 46 percent in FY2020. By FY2030, this share is expected to climb to 64 percent, reflecting a deepening penetration of digital retail into India’s heartland.

The Rise of Organized Retail and Mall Expansion

While e-commerce continues to soar, organized retail—comprising modern retail outlets and shopping malls—is also experiencing rapid growth. The overall retail industry in India is projected to reach a market value of $2,500 billion by 2035, growing at a steady 6 percent CAGR. The share of organized retail, currently at 12 percent, is expected to rise to 17 percent by 2035, signaling a shift from traditional markets to modern retail formats.

Shopping malls have become a crucial part of this evolution. In 2024, the top seven cities in India saw a new mall supply of only 1 million sq. ft., while the demand for retail spaces was six times higher, with 6 million sq. ft. absorbed. This disparity indicates a severe supply gap, underscoring a robust demand for quality retail spaces.

“New supply is lagging far behind demand. Current trends suggest a post-pandemic rebound in mall leasing, largely driven by experiential retail,” said Anuj Kejriwal, CEO & MD, ANAROCK Retail. “Apparel and the F&B sectors are the biggest footfall drivers, contributing nearly 45 percent of total mall demand.”

Another key trend is the significant drop in mall vacancy rates. Before the pandemic, mall vacancy in India stood at 15.4 percent in 2019. By 2024, it had declined to 8.1 percent, reflecting increased leasing activity and retailer confidence in offline retail spaces.

Tier II & III Cities: The Next Retail Hotspots

One of the report’s most crucial insights is the rising importance of Tier II and III cities in India’s retail expansion. With e-commerce firms and major domestic and international brands aggressively tapping into these markets, smaller cities are witnessing a retail renaissance.

By 2030, over 26 million sq. ft. of mall space is expected to be added in these cities, providing a structured retail environment that complements the growing online shopping trend. This surge is driven by rising disposable incomes, increased urbanization, and an aspirational consumer base that seeks the shopping experience offered by large-scale malls.

The Future of Indian Retail: A Hybrid Approach

The future of India’s retail landscape is increasingly hybrid, where e-commerce and brick-and-mortar retail will coexist and complement each other. Key factors influencing this hybrid model include:

- Omnichannel strategies: Leading retailers are integrating online and offline shopping experiences, enabling customers to browse online and pick up in-store, or vice versa.

- Technological advancements: AI-driven personalization, AR/VR shopping experiences, and data analytics are enhancing consumer engagement across channels.

- Sustainability initiatives: Retailers are focusing on eco-friendly supply chains and sustainable packaging, aligning with evolving consumer preferences.

- Experiential retail: Shopping malls are transforming into lifestyle hubs with entertainment, F&B, and leisure options, making them a destination beyond just retail.

Retailers face unique and continuous challenges in balancing business and personal finances. They often mix the two and put their personal financial security at risk. Therefore, every retailer should get a term insurance plan to protect them against market fluctuations, business or any other unforeseen crisis. Term Insurance plans safeguard the financial security of retailers while offering long-term benefits.

What is Term Insurance?

Term insurance is a type of life insurance that provides financial coverage for a predefined term in return for a fixed premium. The primary objective of term insurance is to ensure financial security for the beneficiaries in case of the policyholder's demise due to an unforeseen event within the policy term.

7 Benefits of Term Insurance for Retailers

Here are some of the key benefits you can gain from purchasing the best term insurance plan that suits your needs:

• Financial Protection for Family

A term insurance plan secures your family’s financial future by providing a lump sum in case of your demise. This payout ensures they can manage essential expenses like daily needs, education, and healthcare.

• Loan Coverage

Term insurance helps cover outstanding loans in the event of a policyholder’s death, preventing financial strain on your family. It ensures that business loans or personal debts do not become a burden.

• Tax Benefits

Premiums paid for term insurance qualify for tax deductions under Section 80C, reducing taxable income. The nominee payout is tax-free under Section 10(10D), offering additional financial relief.

• Affordable Premiums

Term insurance provides high coverage at a low cost, making it a budget-friendly option. It ensures retailers can secure their families and businesses without significant financial strain.

• Business Continuity

The payout from term insurance ensures the business can continue running smoothly in your absence. It helps repay debts, support operations, or fund a succession plan.

• Customisable Plans

Term plans can be customised with add-ons like critical illness or accident cover for extra protection. Flexible payout options ensure the plan meets your family’s financial priorities.

• Peace of Mind

Term insurance provides confidence that your family and business are financially secure. It lets you focus on growing your business without worrying about unexpected events.

Things to Consider When Buying Term Insurance for Retailers.

Purchasing term insurance is a big step. As a retailer, you should put in proper thought and consideration to ensure you opt for the option that suits your retail business and financial goals perfectly. Here is a list of things you must consider for buying the best term insurance plan:

Timing and Duration

Retailers should invest in a term insurance plan early in their career to avail themselves of its many benefits in the early stages of their business when things are most uncertain. Additionally, the term insurance should cover you until you no longer have significant financial dependents, often around retirement age.

Premium Management

Beware of marketing tactics like "per day premium" promotions. Opt for annual premiums, which are more manageable and often economical. Be prepared for potential premium adjustments after medical evaluations, especially if health issues are identified.

Policy Features and Add-ons

Start with a basic term insurance plan that provides a lump sum payout to your family in case of unforeseen events. Consider additional riders, such as critical illness or accidental disability coverage, to address retail-specific risks like workplace injuries or sudden health challenges.

Full Disclosure

Honesty is critical—disclose lifestyle habits such as smoking or alcohol consumption and any pre-existing health conditions. Accurate information ensures smooth claim settlements and avoids disputes.

Policy Consolidation

Avoid overanalysing or delaying decisions. A single comprehensive policy—or at most two—is more efficient than spreading coverage across multiple providers, reducing complications for your beneficiaries.

Conclusion

Term Insurance is an excellent long-term asset for any individual, but it becomes even more important if you are a retail business owner. As a retailer, you can avail yourself of numerous benefits such as tax exemptions, loan coverage, etc. However, you must put in the proper time to ensure that the term plan you purchase meets your goals.

Augmented Reality (AR) and Virtual Reality (VR) revolutionize kitchen interior planning by offering more immersive, interactive, and efficient ways to design and visualize spaces. Put on a VR or AR headset and experience how your dream kitchen will look and feel. Choosing the right materials—countertops, flooring, or cabinetry—can be challenging to visualize in 2D. With AR and VR, clients can see how different textures, colors, and finishes (e.g., veneer vs. solid-colored cabinet door fronts) look in their kitchen space. This allows users to make better decisions about how materials will come together visually and functionally. While it helps cut costs, clients sometimes get the entire kitchen re-done if they don’t like the final product, and the personalized experience ensures that the client approves all the designs before building the dream kitchen.

With AR, designers and homeowners can use a smartphone or tablet to place virtual kitchen elements (like cabinets, appliances, countertops, or even different finishes) directly into their real-world environment. This helps visualize how certain elements will look in the actual space before making any physical changes. For example, in the Nolte Kitchen, you can see how a new backsplash or appliance fits into the kitchen layout. Conversely, VR allows users to walk through a fully rendered 3D model of a kitchen. By wearing VR headsets, clients can immerse themselves in the Nolte Kitchen design and get a true sense of scale and layout, which can be hard to gauge from traditional floor plans.

Both technologies let users experiment with various design options, like changing the layout, materials, or colors, in real time. This reduces the risk of costly mistakes and allows clients to explore multiple options, seeing how different elements interact in space. Designers can collaborate with clients in real-time by overlaying design elements on their current kitchen through AR. This enables immediate feedback and adjustments without needing physical mock-ups or complex drawings. Virtual walkthroughs enable long-distance collaboration between clients, designers, and contractors, allowing everyone to experience and make decisions based on the same virtual space.

It helps homeowners and designers better understand spatial constraints and visualize how different appliances and fixtures will fit. This is particularly useful for small kitchens or unusual layouts where precise measurements are crucial. With AR, users can scan specific products (like appliances, sink designs, or lighting fixtures) and see how they look and function within their kitchens. This helps in making more informed purchasing decisions.

With VR, users can experience how their new Nolte kitchen will feel from various perspectives and angles, helping them gauge the space more accurately than static blueprints or 2D renderings. Virtual tours can incorporate realistic, high-quality representations of products, offering a more accurate preview of how a particular brand or model will fit into the overall design.

Traditional kitchen planning might involve much back-and-forth with physical samples, 3D models, or mock-ups, which can be time-consuming and expensive. AR and VR streamline the process, reducing the need for physical prototypes or costly redesigns. Changes can be made instantly, saving both time and money. AR and VR offer a more engaging, interactive experience for clients, making the design process more fun and personal. This helps clients feel more involved and confident in their decisions.

With AR apps, users can scan their kitchen space for precise measurements. This ensures that the Nolte Kitchen design fits perfectly in terms of dimensions, avoiding issues like overcrowding or insufficient space for appliances and furniture. Users can virtually measure the distances between walls, counters, and other elements to plan better. In VR, users can experience a kitchen at full scale, which provides better spatial awareness and ensures the layout feels comfortable. You can adjust and refine measurements in the virtual world to check whether everything aligns properly.

AR and VR can also create simulated lighting effects. Lighting plays a massive role in a kitchen's aesthetic and functionality. AR and VR allow users to simulate different lighting conditions in their Nolte Kitchen designs, from natural daylight to artificial lighting, like pendant lights, under-cabinet LEDs, and task lighting. This helps visualize how lighting will change the mood and usability of the space throughout the day or night.

VR enables high-quality renderings and animations of kitchen designs, giving users a dynamic experience where they can explore not just the layout but also the flow and functionality of the kitchen. For instance, opening and closing cabinets, walking around the space, and viewing it from different angles, all in real-time, give a far more accurate sense of how a space will function. It is also easier to create User-Centered Design Feedback. In AR, clients can provide direct feedback on their design choices by overlaying elements they like or dislike in virtual space. This allows designers to instantly adapt and fine-tune the layout and aesthetics based on user preferences. In VR, users can walk through a design and give detailed feedback about specific areas that need adjustment. Clients can visualize and provide feedback immediately, whether it’s traffic flow, the size of a countertop, or the placement of key appliances.

AR can make the kitchen design process more personalized by allowing users to try different color schemes, cabinet styles, and accessories that match their tastes. For example, homeowners can visualize their chosen artworks or personal items in space, creating a more customized experience. Conversely, VR allows for deeper personalization, letting users adjust every detail, from floor plan changes to the exact look of the materials used, ensuring the final design aligns perfectly with their unique needs and style preferences.

Authored By

Selvakumar Rajulu, Managing Director, Nolte FZE

The high-tech industry has long been a beacon of innovation, driving advancements that redefine how businesses and consumers interact with technology. Yet, the pace of change in today’s business environment is unprecedented. Disruptions in the global supply chain, the escalating cost of customer acquisition, decreasing customer lifetime value, rising capital expenses, and the industry’s pivot to consumption-based servitization revenue models are forcing high-tech firms to rethink their strategies. Amid these challenges, there is a growing imperative to deliver highly personalized sales experiences that resonate with both enterprise and consumer segments.

At the heart of this transformation lies AI-enabled Configure, Price, Quote (CPQ) solutions. These tools are becoming foundational for creating personalized sales experiences, significantly enhancing sales productivity, reducing opportunity-to-contract cycle times, and improving conversion rates.

Addressing High-Tech Industry Challenges with AI-Driven CPQ

The high-tech sector’s challenges require innovative solutions that go beyond traditional sales strategies. AI-enabled CPQ solutions stand out as critical enablers in tackling these obstacles. Let’s delve deeper into the ways they make a difference:

1. Enhanced Personalization: Modern customers demand products and services that cater specifically to their needs. AI-driven CPQ platforms analyze vast amounts of customer data, including purchase history, preferences, and usage patterns, to generate actionable insights. This enables sales teams to craft highly personalized product and service configurations that align seamlessly with individual customer expectations, fostering stronger customer loyalty and satisfaction.

2. Optimized Pricing Strategies: Determining the right price for a product or service is a delicate balance between competitiveness and profitability. With specialized domain specific models, AI-enabled CPQ systems evaluate historical data, competitor pricing, customer buying behaviors, and market trends. This analysis results in dynamic and optimal pricing strategies that enhance revenue potential while offering customers a fair value proposition.

3. Streamlined Sales Processes: Sales processes often involve complex configurations and approvals, which can delay responses and frustrate customers. By automating the configuration, pricing, and quoting processes, AI-enabled CPQ platforms reduce manual effort, minimize errors, and accelerate response times. These efficiencies lead to shorter sales cycles, faster opportunity-to-contract times, and a seamless customer experience.

4. Adaptability to Market Changes: The high-tech industry’s fast-paced nature necessitates agility. Continuous learning capabilities enable AI-driven CPQ platforms to adapt quickly to changes in market dynamics, customer needs, and competitive landscapes. Real-time data integration ensures that configurations, pricing models, and quotes remain relevant and competitive.

Generative AI and Agentic AI are revolutionizing the CPQ process for high-tech companies by enabling faster, smarter, and more adaptive sales operations. In a sector characterized by complex product portfolios and highly customizable solutions, generative AI assistants can assist sales teams by automatically generating tailored configurations based on customer-specific requirements, constraints, and historical sales data. It can generate compelling proposals. This eliminates the risk of errors in product selection and ensures optimal configurations that align with both technical feasibility and customer needs.

On the other hand, Agentic AI enhances process automation across the CPQ lifecycle by acting autonomously, handling routine tasks, such as initiating approval workflows for discounts, enforcing pricing governance, and generating quotes in real time. These AI-driven agents can also proactively suggest upselling or cross-selling opportunities, ensuring that the CPQ process not only meets customer demands but also maximizes revenue potential. It integrates all stages and systems of the CPQ process, continuously learning and adapting in real-time to individual scenarios, and generating highly contextual, tailored outcomes.

By leveraging the combined strengths of generative and agentic AI, high-tech companies can significantly reduce sales cycle times, improve quote accuracy, and enhance overall customer satisfaction. This AI-driven approach transforms CPQ from a manual, time-intensive process into an intelligent, data-driven function that provides a strategic edge in competitive markets.

Conclusion

The high-tech industry’s journey of reinvention is marked by its ability to embrace cutting-edge innovations. AI-enabled CPQ solutions exemplify this spirit, offering a transformative approach to personalized sales. These platforms empower sales teams with the agility, precision, and insights required to thrive in an increasingly complex market landscape. The future of high-tech sales lies in the seamless integration of AI, and AI-enabled CPQ is leading the charge, setting a new standard for what it means to deliver personalized, efficient, and impactful sales solutions.

Authored By

Indranil Mukherjee, Senior Vice President and Service Offering Head, Infosys Salesforce Services

Consumer durables industries are getting aligned with Artificial Intelligence for enhanced customer experiences in today's fast and digitally oriented world. There is now an important need for personalization due to the more demanding and information-driven nature of these generations as they become exposed to new technological advancements. The role of AI has amplified and provided a better customer journey—from product recommendations to customer services and beyond, especially in the consumer durables sector.

1. Personalized Recommendations

One of the most effective ways in which artificial intelligence improves customer experience is personalization. All these big data powered by machine learning algorithms analyze customer information such as purchase history, browsing behavior, and preferences. This information is used by AI systems to make specific product recommendations for customers in search of what suits them.

This greatly helps in the consumer durables industry. AI, for instance, can recommend home appliances such as refrigerators, washing machines, and air coolers, depending on the customer's size preference, features, and energy efficiency. Such recommendations can help improve customer satisfaction and enhance return purchase probability and customer loyalty. 

2. AI-Powered Customer Support

One of the most important touchpoints in a consumer's journey with a brand is the customer support experience. AI-driven solutions such as chatbots and virtual assistants are changing the way businesses give support. AI tools answer customer queries 24/7, resolve issues in an instant, and even offer troubleshooting assistance for products.

For example, when a customer has an issue with his home appliances or room heater, an AI-empowered bot would give instant solutions on what their issue is. If the concern is pretty complicated, the AI can intelligently route the customer to the right human representative, reducing wait times as well as improving overall service quality. 

3. Efficient Inventory and Supply Chain Management

AI plays an important role by optimizing inventory and supply chain management, providing the best customer experience. Consumer durable brands can make accurate predictions with the help of AI-driven demand forecasting tools, which products are more likely to be in demand so that they can be in stock at all times for customers' requirements.

Thus, it avoids situations where customers would not be able to purchase their desired products due to their out-of-stock issues, leading to frustration and ultimately losing customers. The predictive aspect of AI can also be used by the brands in better management of the logistics side by lowering the delivery time of products from place to place and ensuring that their products easily reach customers in a speedy and reliable manner.

4. Seamless and Immersive Shopping Experiences

AI is changing the shopping experience for consumers with durable goods. It enables them to try out these products digitally, through Augmented Reality (AR) and Virtual Reality (VR) applications based on AI, before they buy the product. AI-enhanced AR applications provide customers with a perspective of how a gas stove or mixer grinder may appear in their kitchen area which allows them to have a more intelligent shopping experience.

This will also enhance customer satisfaction and reduce the return of products because the consumers will be more sure about their decision after experiencing the product virtually. Moreover, AI-based voice assistants such as Amazon's Alexa or Google Assistant support hands-free shopping where the customer can easily search for, order, and track a product.

5. Post-Purchase Engagement and Product Maintenance

The experience of a customer does not end with the purchase of a product. AI can open ways for enhancing the engagement of consumers with their products after buying them, by using automated support and maintenance suggestions regarding the products. Most new electronic household appliances, like room heaters and connected air coolers, have AI-powered functions to notify users about regular maintenance tips, probable issues with the appliance, or a better way to optimize performance.

6. Predictive Analytics for Customer Retention

AI enhances the efficiency of businesses by helping them anticipate the needs of customers. For example, using actual purchase and feedback data from customers with their browsing behavior, AI will tell when a customer might need a replacement or upgrade. Thus, contacting them with an offer or promotion at the right moment increases retention, as well as the lifetime value of each customer.

There is no denying the importance of AI in improving customer experiences in the consumer durables industry. Be it personalization in recommendations, AI-enabled customer service, inventory management, shopping experience, or predictive maintenance; AI already has massive footprints in the reconfiguration of business-customer interactions. However, as AI tech advances, it will offer even more personalized, efficient, and fun customer experiences, thus becoming more crucial for businesses to keep pace with the ever-growing customer-centricity in the market.

Authored By

Mr Rajeev kr Gupta, MD, Thermocool Home Appliances LTD

In mid 2024, the Government of India launched the ‘All India Initiative on Creative Economy’ (AIICE), emphasizing the significance of India’s creative industries, which now represent a $30 billion sector and employ nearly 8 percent of the country’s workforce. Globally, the creative economy generates over $2 trillion in annual revenues and supports nearly 50 million jobs, according to a UNCTAD report. Economic diversification is vital for the equitable growth of a nation as it decreases trade concentration by enabling countries to export a wider array of products to more trade partners, encourage sustainable development, and strengthen global economic resilience. Notably, only one lower-middle-income nation in the world – India – ranked among the top 30 diversified economies in the Global Economic Diversification Index 2024. This provides a further impetus to strengthen this position. A diversified economy reduces reliance on primary commodities by promoting higher value-added activities. However, success of such endeavors depend on active involvement of the private sector and effective government policies to foster innovation and expansion. In India the progress of the craft industries is through development of clusters wherein the Master Craftsman or Master Weavers gives training and the Government facilitates financial support and provides physical tools.

Crafts Industry’s Role in Diversification

The crafts industry (handicraft and handloom) in India holds substantial economic and social importance, being the second largest source of rural employment after agriculture. However, the industry remains highly informal and disenfranchised, with most production occurring in small household workspaces and sales limited to inconsistent local markets. Currently most of the craftsman families are not interested in continuing their traditional lineage businesses as such the crafts have begun to vanish - such as Nanda Print (Jodhpur), Mata di Pachori (Gujarat), Tarakashi Work in Copper & Gold (Aligarh), Chinnhat Pottery (Lucknow), Bell Metal products (North-East), Horn Craft (Azamgarh), Usta Craft (Kishangarh), Guise Brocade (Varanasi), Mashru Silk (Bhuj), Sohrai Paintings (Ranchi), Gulabi Meenakari Artefacts (Varanasi), Channapatnam Toys (Karnataja), Lashingphee Qulit (Imphal), Kawarh Paintings (Bikaner), Pithora paintings (Jhabua), Kasavu Saree (Kerala) etc.  Artisans are trapped in a cycle of low investment, low productivity, weak market linkages, and low-value propositions, leading to inconsistent revenues and limited risk-taking ability. This underutilization of their skills often results in poverty.

Despite its recognized importance for inclusive development, the crafts industry's informal and fragmented nature presents significant challenges for rural artisans. Previous efforts to address these issues focused on isolated parts of the supply chain, leaving many problems unresolved. Digital intelligence, i.e. the ability of organizations or industries to leverage digital tools, data, and technology - potentially offers a solution by driving decision-making, innovation, and efficiency.

Need to Integrate Digital Intelligence                                                                                            

However, digital technology-driven approaches have also encountered issues due to their fragmented nature. Information and Communications Technology (ICT) based interventions often address only parts of the supply chain. Initiatives under the Digital India campaign such as

the Government e-Marketplace (GeM) and ONDC have introduced e-marketing and e-commerce platforms, facilitating direct-to-consumer sales for artisans, while collaborations with private players have provided training in digital literacy and e-commerce operations. While these platforms aim to integrate small-scale manufacturers into global value chains, unlocking greater economic potential, they cannot comprehensively address the multifaceted problems artisans face. Providing access to passive e-commerce interfaces alone is insufficient, as the challenges are too complex for isolated solutions.

Design Digital intelligence provides a crucial solution for the cottage industry, particularly when integrated across the entire supply chain. A unified digital infrastructure can streamline logistics by optimizing transportation, reducing delays, and cutting costs. Artisans can also access global design trends through advanced tools like trend forecasting and 3D modeling, allowing them to create marketable products that retain cultural heritage. Digital solutions in raw material procurement further ensure timely access to quality inputs at fair prices, providing access to such tools for capital-less artisans through collective procurement platforms, mobile-based apps, and microfinance solutions. Together, they foster economic resilience and help small businesses, micro artisans and entrepreneurs transition to the digital era to protect the identity of the craft.

Generative AI offers additional potential by merging tradition with innovation - by enabling artisans to digitally preserve and enhance traditional designs, create customized variations that appeal to global markets, and streamline production, all while maintaining the authenticity and heritage of their geographical identity. AI-driven design tools also accelerate prototyping, reduce costs, and enable small workshops to scale faster, as seen in jewelry makers who use AI to visualize intricate designs before production, minimizing waste.

Digital intelligence is also important in enhancing sustainability in cottage industries. Data analytics, AI, and IoT can optimize resource use, reduce waste, and improve energy efficiency. Predictive analytics helps prevent overproduction, while IoT sensors monitor energy consumption. Digital platforms also connect artisans with eco-friendly suppliers and markets, who will benefit from enhanced market access, further driving sustainable growth in this vital sector. By complementing, not replacing, traditional skills, technology can equip India’s artisans to thrive in a competitive and evolving marketplace while safeguarding their cultural legacy.

To secure the future of the cottage industry, building digital intelligence must be at the forefront of our efforts. By integrating these technologies across the entire supply chain step by step, we empower artisans to innovate, scale, and thrive in a rapidly changing world. This approach not only fosters economic resilience and sustainability but also safeguards the rich cultural heritage that underpins the sector. The path forward requires collective action—from policymakers, the private sector, and artisans—to create a digitally enabled ecosystem that fuels long-term growth and prosperity for the millions who rely on this vital industry.

Authored By

Manoj Lal, Managing Director, Cottage Industries Corporation of India Ltd.

The automotive industry is undergoing a significant transformation, driven by the integration of AI into core processes to make manufacturing more sustainable. This shift not only enhances production efficiency but also aligns with the increasing demand for eco-friendly mobility solutions. 

Optimizing Energy Usage and Reducing Waste

AI algorithms can process large amounts and varied types of data from different stages of the production process to detect inefficiencies and recommend enhancements. AI can predict equipment maintenance needs, thus reducing downtime and energy wastage. Furthermore, by adjusting energy consumption in real time, AI-driven systems enable efficient and sustainable use of resources.

AI is also contributing significantly to waste reduction. Using predictive analytics, manufacturers can forecast demand more accurately, thereby minimizing overproduction and excess inventory. Computer vision systems can detect quality issues early in the production process, thus reducing material waste and saving energy that would otherwise have gone into producing defective parts. These systems can identify subtle defects in components or assembly issues that might otherwise go unnoticed until later stages of production, when corrections would be more resource intensive.

Generative design software allows manufacturers to create durable and sustainable automotive parts by generating numerous design variations based on specific parameters. This not only improves the quality of components but also reduces material wastage during production.

Enhancing Supply Chain Efficiency

AI's role in supply chain management is transformative, offering unprecedented levels of efficiency and transparency. By analyzing data from suppliers, production lines, and distribution networks, AI can optimize logistics and inventory management. This reduces transportation emissions and lowers the carbon footprint.

Digital Twins can track and analyze the carbon footprint of different supply chain configurations, enabling manufacturers to choose routes and transportation methods that minimize environmental impact. AI algorithms can also evaluate suppliers based on their environmental practices, helping manufacturers make more sustainable sourcing decisions.

AI is a catalyst for implementing circular economy practices throughout the automotive sector, enabling manufacturers to reimagine resource usage and product lifecycles. It can track the lifecycle of materials and components, thereby helping manufacturers design products that can be easily recycled or reused. This is especially true in the case of electric vehicles (EVs), where sustainable manufacturing requires balancing material extraction, production energy, and end-of-life recycling.

Advancing Electric Vehicles and Autonomous Driving

AI is playing a pivotal role in the development of EVs and autonomous driving technologies, both of which are essential for the future of sustainable mobility. AI-powered simulations accelerate battery design and help in optimizing energy density and extending the battery lifespan. Additionally, advanced algorithms improve charging infrastructure management, dynamically allocating resources to reduce energy grid strain and enhance accessibility for EV users.

AI systems are also essential in developing more efficient electric powertrains. Using advanced modeling and simulation, manufacturers can optimize motor design and control systems, leading to increased range and performance. These improvements will make EVs more attractive to consumers, accelerating the transition from fossil fuel-dependent transportation.

Enabling Smart Mobility Systems

Smart mobility transcends single-vehicle innovations, transforming how entire transportation networks operate and interconnect. AI is at the heart of these systems, enabling seamless integration and coordination of various modes of transport. For example, AI can optimize traffic flow and reduce congestion and emissions in cities by analyzing data from connected vehicles, IoT sensors and infrastructure.

AI-powered mobility-as-a-service (MaaS) platforms are transforming how people access transportation. By offering on-demand, shared, and multimodal transport options, these platforms reduce the need for private car ownership and promote more sustainable travel behaviors. AI algorithms can personalize travel recommendations based on user preferences and real-time conditions, enhancing the overall efficiency and sustainability of urban mobility.

The Future

While the potential of AI in sustainable automotive manufacturing is immense, several challenges remain. Integration of AI systems requires strategic investments in infrastructure and training. Data security and privacy concerns must be addressed, particularly as manufacturing becomes more connected and digitalized.

However, the opportunities far outweigh the challenges. As AI technology continues to evolve, with powerful models that run on the edge, powerful AI hardware and platforms, we can expect even more innovative mobility solutions.

Authored By

Jasmeet Singh, Executive Vice President and Global Head of Manufacturing, Infosys

The quick commerce industry is expected to expand rapidly beyond groceries into new categories and cities, witnessing a 75 percent or more year-on-year (YoY) growth in 2025, according to a report by Bernstein. This impressive trajectory significantly outpaces traditional retail, which is projected to grow in the low teens.

Key Drivers of Quick Commerce Growth

The report highlights several factors propelling the growth of quick commerce in India:

1. Expansion beyond Groceries: Quick commerce platforms are broadening their offerings, venturing into categories like electronics, fashion, personal care, and more. This diversification aligns with changing consumer preferences, making QC a preferred shopping channel for a wide array of products.

2. Penetration into Tier II and Smaller Cities: The model's scalability is now reaching Tier II and smaller cities, where digital adoption and demand for convenience are increasing. These markets represent untapped potential, offering significant opportunities for QC players to grow.

3. Hyper-localization: The ability of QC platforms to hyper-localize services—offering diverse products and delivering within a 3-kilometer radius—has been instrumental in driving their popularity among consumers. This proximity advantage ensures faster deliveries and enhanced customer satisfaction.

Market Size and Potential

India’s grocery market, valued at $250 billion in the top 40-50 cities, serves as the foundation for QC's expansion. Quick commerce, with its unique proposition of proximity, competitive pricing, and a vast selection, is disrupting this traditional space. By leveraging technology and local networks, QC platforms are rapidly gaining a share of the grocery market and beyond.

The Rise of D2C Brands on Quick Commerce Platforms

Direct-to-consumer (D2C) brands have experienced exponential growth on quick commerce platforms. These platforms now allocate over 30 percent of their brand mix to D2C and new-age products, reflecting the growing consumer demand for niche and innovative offerings.

The report also notes that e-commerce currently contributes 8-10 percent to the revenue mix of leading FMCG firms. Within this, quick commerce is playing a pivotal role, with key FMCG brands witnessing online sales growth rates exceeding 20 percent. This trend underscores the critical role of QC in reshaping the revenue dynamics for both legacy and emerging brands.

Consumer Goods Companies Embrace Quick Commerce

The report highlights that consumer goods companies have identified quick commerce as the fastest-growing retail channel. Its ability to deliver a wide range of products quickly, with minimal effort for consumers, is making it a preferred platform. This is evident in the growing investments by FMCG giants in QC platforms and their increasing focus on optimizing product availability for this channel.

Projections for 2025

The future of quick commerce in India looks promising. Key projections for 2025 include:

- Amplification across Categories and Geographies: QC will continue to expand into new categories beyond groceries and penetrate deeper into Tier II and smaller cities.

- Accelerated YoY Growth: With an estimated 75 percent YoY growth, QC is set to become a dominant player in India’s retail ecosystem.

- Enhanced Consumer Experience: QC platforms will further refine their hyper-local services, ensuring faster deliveries, competitive pricing, and a seamless shopping experience.

Redefining Retail

The quick commerce sector is not just a new retail channel; it is redefining how Indians shop. By offering unparalleled convenience and accessibility, QC is addressing the evolving needs of consumers across diverse geographies and product categories. Its ability to deliver within minutes, often within a 3-kilometer radius, provides a level of convenience that traditional retail cannot match.

Challenges and Opportunities

While the growth trajectory is impressive, quick commerce also faces challenges such as maintaining profitability, ensuring supply chain efficiency, and managing inventory for diverse product categories. However, these challenges present opportunities for innovation, with companies likely to invest in technology and infrastructure to address them.

E-commerce in India has witnessed unprecedented growth in 2024, with consumer spending trends, shipment volumes, and regional market shifts defining the landscape. As e-commerce penetrates deeper into the heart of India, several key insights and trends have emerged that are shaping the future of online retail.

Saturdays: The King of Shopping Days

Saturdays stood out as the busiest shopping day of the week, handling 150,000 more orders than any other day. This statistic underlines the importance of weekend sales, as consumers often leverage the convenience of their leisure time to shop online. In particular, August 12th, likely driven by Independence Day sales, recorded an astonishing 1,697,504 orders processed, setting a new benchmark for peak shopping periods.

Cosmetics Reign Supreme

The e-commerce category performance in 2024 showcased the enduring appeal of cosmetics, which led with a staggering Rs 10 crore in shipment value. This dominance reflects the growing demand for personal care and beauty products, a trend amplified by the rise of influencers and digital marketing strategies tailored to younger audiences. Fashion, while significant, followed with Rs 4 crore in shipment value, emphasizing its continued relevance in e-commerce.

The Rise of Regional Markets

A defining narrative of 2024 has been the meteoric rise of Tier II and III cities. These regions accounted for over 60 percent of total shipments, signaling that e-commerce has successfully transcended its metropolitan roots. This shift is fueled by increased internet penetration, improved logistics networks, and a growing appetite for online shopping among consumers in smaller cities. Brands are now tailoring their offerings to these markets, acknowledging the unique preferences and purchasing power of these regions.

Shipment Volumes: A National Indicator of Consumption

India’s e-commerce sector achieved a staggering milestone in 2024, delivering 396,932,315 orders. This translates to an average of 1,466,979 orders shipped daily, facilitated by ClickPost’s extensive logistics network. These figures underscore the immense scale of e-commerce adoption, with logistics playing a pivotal role in connecting businesses to consumers.

Average Order Value: A Shift Towards Premiumization

In 2024, the Average Order Value (AOV) reached Rs 5,000, highlighting a growing preference for quality over quantity. Key contributors to this trend include:

• Electronics: The highest AOV at Rs 38,000, driven by demand for personal tech and smart devices. This reflects a broader trend of premiumization within the electronics category.
• Home Decor: AOV reached Rs 7,900, indicating a consumer shift toward higher-quality furnishings and home goods.
• Fashion: A notable rise in AOV from Rs 3,500 in September to Rs 4,000 in October underscores the impact of festive season promotions and targeted marketing campaigns.

Returns and Exchanges: Enhancing Customer Experience

Returns and exchanges remain a critical aspect of e-commerce, and 2024 witnessed a positive shift. Customer-initiated returns dropped from 10 percent to 7.8 percent, signifying better product descriptions and enhanced purchase satisfaction. Activewear led the exchange category with 46,851 exchanges, followed by fashion at 39,053. These figures highlight the need for improved sizing charts and a focus on reducing fit-related issues, especially in apparel and activewear categories.

Omnichannel Strategies: Seamless Integration

2024 saw remarkable growth in omnichannel adoption, with a 40 percent rise in stores implementing omnichannel technology and a 50 percent surge in ship-from-store order volumes. This seamless integration of online and offline channels demonstrates the industry's commitment to delivering a unified customer experience. By leveraging omnichannel strategies, retailers have effectively bridged the gap between digital and physical storefronts, offering customers flexibility and convenience.

Technological Advancements in Logistics

The sheer scale of India’s e-commerce sector demands sophisticated logistical operations. In 2024, advancements in logistics intelligence and quick commerce played a crucial role in meeting consumer expectations for faster deliveries. These innovations have enabled e-commerce platforms to manage peak shopping periods efficiently, ensuring timely fulfillment of orders.

The Road Ahead: Strategic Outlook for 2025

Building on the success of 2024, the e-commerce sector is poised for further growth in 2025, with shipment volumes expected to surpass 444 million orders. Several strategies will define the path forward:

Hyper-Personalization

Consumers increasingly demand personalized shopping experiences. Brands must leverage data analytics and AI to offer tailored recommendations, enhancing customer satisfaction and loyalty.

Faster Deliveries

Quick commerce will take center stage, with an emphasis on reducing delivery times. Investments in local warehouses and last-mile delivery solutions will be crucial to achieving this goal.

Optimized Fulfillment

With 375 million online shoppers projected in 2025, brands and logistics providers must optimize fulfillment operations. Efficient inventory management and streamlined supply chains will be key to meeting the rising demand.

Expanding Regional Markets

Tier II and III cities will continue to drive growth. Brands must deepen their understanding of these markets, tailoring their offerings and marketing strategies to resonate with regional consumers.

Beauty is no longer just in the eye of the beholder; it's now in the hands of gen AI innovators. With the potential to inject an astounding $9–10 billion into the global economy through the beauty industry alone, gen AI is poised to revolutionize this sector. Early adopters are already experimenting, but scaling these efforts will be a formidable challenge due to the rapid pace of technological advancements.

McKinsey predicts that the widening gap between the leaders and laggards in the beauty industry will grow sharper as frontrunners master gen AI at scale. These leaders will be faster, more responsive, and adept at anticipating consumer needs, leaving slower adopters to fight for diminishing market share. For beauty players, focusing on priority use cases and customizing gen AI to their unique requirements will be crucial in unlocking its full potential.

Gen AI offers a wealth of possibilities for beauty brands, spanning functions from user experience to product development. Among these, four use cases stand out as having the greatest potential for impact: hyperpersonalized targeting, experiential product discovery, rapid packaging-concept development, and innovative product formulation.

1. Hyperpersonalized Targeting

In today’s competitive beauty market, a unique value proposition is critical. However, reaching the right audience is equally important. Traditional methods limit brands to broad consumer segments, leaving significant portions of the market untapped. Gen AI can change this by enabling hyperpersonalized marketing messages that can boost conversion rates by up to 40 percent.

Using advanced algorithms, gen AI analyzes extensive consumer data, identifying microsegments based on patterns. By training models with inputs like brand voice, product details, and market research, beauty brands can deliver targeted, impactful messages. For example, a generic text might say, “Take up to 20 percent off our sale.” But with gen AI, the message could be personalized: “Namaste, Sonia! Pair your recent sunscreen purchase with our special cleansing foam, now 20 percent off.”

To ensure messages align with the brand’s ethos, marketing specialists must review AI-generated content before deployment. Feedback mechanisms, such as thumbs-up or thumbs-down ratings, can further refine the AI’s performance. Integrating gen AI models with digital-asset-management (DAM) systems and campaign management tools can streamline the personalization process, freeing teams to focus on higher-value tasks.

2. Experiential Product Discovery

While consumer product discovery has seen tech-driven innovations like chatbots and virtual try-ons, there’s room for improvement. First-generation chatbots often provide generic answers, while virtual try-ons can be glitchy and lead to costly returns.

Gen AI-powered chatbots, trained on product data and consumer preferences, offer more personalized and engaging shopping experiences. These tools can enhance virtual try-ons, allowing consumers to visualize products on their skin in various settings or simulate the long-term effects of skincare products.

In physical stores, gen AI could power interactive touchscreens, offering personalized content based on a shopper’s profile and purchase history. Such innovations promise to enhance both online and offline shopping journeys, potentially increasing conversion rates by up to 20 percent.

3. Innovative Product Development

Creating new beauty products typically takes years, involving extensive research, testing, and iteration. Gen AI can expedite this process by analyzing internal and external data—such as product patents and trial results—to recommend ingredient combinations and predict formula efficacy.

For example, a scientist could prompt gen AI to create a formula emphasizing neuropeptides for anti-aging benefits. While physical testing remains necessary, gen AI can reduce research timelines from weeks to days, potentially saving up to 5 percent on raw material costs.

Implementing Gen AI: Buy, Borrow, or Build?

As the market for gen AI enterprise platforms grows, beauty brands must choose between three implementation strategies: taker, shaper, and maker.

The Taker Approach: This involves integrating off-the-shelf gen AI solutions with minimal customization. Ideal for brands with limited resources, this approach is cost-effective and quick to implement. However, due diligence is essential. Companies should evaluate data privacy, integration ease, and intellectual property ownership before committing to a solution.

The Shaper Approach: Shapers train third-party gen AI models on proprietary data to meet specific business needs. This approach balances customization with efficiency, allowing brands to tailor gen AI to their unique consumer demographics, brand voice, and successful campaign strategies.

The Maker Approach: Building a gen AI model from scratch is resource-intensive and typically beyond the scope of most beauty brands. However, for tech-savvy organizations with significant capital, this approach offers the highest level of customization and control.

To fully leverage gen AI, beauty brands must focus on several key imperatives:

1. Data Strategy and Governance: Establishing robust data governance frameworks is essential for training accurate, unbiased AI models while maintaining consumer trust.
2. Talent Development: Upskilling teams in AI and data analytics will enable them to effectively manage and utilize gen AI tools.
3. Consumer-Centric Design: Gen AI initiatives should prioritize enhancing the customer experience, from personalized marketing to intuitive shopping tools.
4. Continuous Learning and Adaptation: As gen AI evolves, beauty brands must stay agile, regularly updating their strategies and tools to remain competitive.

The Future of Beauty with Gen AI

The potential of gen AI in the beauty industry is enormous, promising to reshape everything from product development to consumer engagement. Early adopters who strategically implement gen AI will lead the industry, setting new standards for speed, personalization, and innovation. For beauty players, the question is no longer whether to adopt gen AI but how quickly they can scale its transformative power. The race is on, and the winners will be those who embrace the future today.

The retail sector stands on the brink of a transformative era. With global retail sales projected to exceed $30 trillion by 2025, the industry is evolving at an unprecedented pace. Changing consumer behaviors, rapid digitalization, and the integration of advanced technologies like artificial intelligence (AI) are driving this change. As more than 80 percent of retailers prepare to increase their AI capabilities in 2025, the future promises a revolution not only in operational efficiencies but also in customer and employee experiences.

The Role of AI in Shaping Retail’s Future

A recent survey revealed a striking trend: over eight out of ten retailers plan to increase their use of AI and automation. Thirty-five percent of major players in the market are poised to make significant investments in this technology. These efforts aim to address challenges such as improving return management, automating customer service, and enhancing product availability.

David Barker, President of Honeywell Productivity Solutions and Services, summarized the transformation, "We are truly in the midst of a new era for the retail sector where evolving AI capabilities will make a positive impact on the shopper’s journey, the employee experience, and the retailer’s supply chain operation. On their journey toward autonomous operations, retailers are looking for AI and automation solutions that provide actionable data and help to upskill their employees."

Enhancing Employee Experience

Retailers are increasingly turning to AI to empower their workforce. The survey indicated that more than half of retail executives believe AI tools not only enhance job satisfaction but also improve employee retention. Moreover, 52 percent of leaders see AI as a tool to help employees develop soft skills and accelerate career progression.

With the retail industry facing over 580,000 projected job openings in the U.S. this year alone, technology is stepping in to bridge the gap. AI solutions are streamlining repetitive tasks, allowing employees to focus on more meaningful, customer-centric roles.

“AI tools make jobs easier and more rewarding for employees, creating a more fulfilling workplace that ultimately benefits customers,” said Barker. “The ability to enhance job satisfaction and develop employee skills directly aligns with the broader goals of operational efficiency and customer engagement.”

From Consumer Data to Hyper-Personalization

The post-pandemic shift toward digitalization has fundamentally altered consumer expectations. Brands have embraced technologies like augmented reality (AR) and AI to meet these new demands. Virtual try-on tools, such as Nykaa’s offerings and L'Oréal’s ModiFace, have become standard, allowing customers to test products virtually and reducing return rates.

According to Praxis Global, AI has also enabled hyper-personalization, with advanced algorithms analyzing individual skin types and preferences to recommend tailored skincare solutions. HUL’s BeautyHub PRO AI exemplifies this trend, offering product advice through an AI-powered selfie tool.

“The ability to deliver hyper-personalized experiences is no longer optional,” noted a representative from Praxis Global. “It’s the key to staying competitive in a crowded market.”

Digital-First Strategies

For brands like Ikonic Professional, digital transformation in 2024 centered on enhancing consumer engagement.
“Our approach involved live tutorials, interactive AR tools, and dynamic e-commerce strategies,” shared Rayed Merchant, Director and Co-founder of Ikonic Professional. “Social media played a vital role in amplifying consumer stories, but the biggest lesson was balancing technology with human connection. Even in a digital-first world, personalization remains paramount.”

Similarly, PEP Brands, the parent company of mCaffeine and HYPHEN, found success in data-driven strategies.
“Our digital-first approach continues to be a cornerstone of PEP Brands' growth,” said Tarun Sharma, Co-founder & CEO of PEP Brands. “In 2024, we expanded our online reach to over 19,000 pincodes while refining consumer engagement through data-driven marketing strategies. One key lesson was the importance of repeat customers: with 60 percent of our revenue coming from repeat buyers, we’ve prioritized loyalty-building initiatives. Additionally, regional customization and AI-driven consumer insights have allowed us to connect more effectively with diverse audiences across metros and smaller towns.”

The Rise of Omnichannel Shopping

The future of retail lies in a seamless blend of online and offline experiences. Alka Dembla, Head of Retail at The Indian Garage Co., highlighted the importance of omnichannel strategies, “Looking ahead to 2025, we expect trends like AI-driven personalization and the rise of casual luxury to dominate. Our focus is on integrating online and offline platforms to create a frictionless shopping journey while exploring innovations like smart textiles.”

Consumers are already embracing this shift. According to Honeywell’s research, 66 percent of shoppers have used AI while shopping, whether to compare prices, check product availability, or engage in a seamless checkout experience. Comparing prices across stores emerged as the most sought-after feature, with 53 percent of respondents valuing this capability.

AI and the Shopper’s Journey

AI is not just enhancing employee and retailer operations; it is transforming the customer experience. By leveraging chatbots, personalized recommendations, and automated checkout systems, retailers are reducing friction at every stage of the shopper’s journey.

“Technology is a tool, not a replacement for genuine customer engagement. The future of retail lies in creating experiences that are both efficient and emotionally resonant,” said Barker.

Speed and convenience are becoming non-negotiable. A shopper shared, “AI helps me find what I need faster, whether it’s checking availability or comparing prices. It saves time and ensures I get the best deal.”

Balancing Innovation with Human Touch

As retailers gear up for 2025, the challenge lies in maintaining a balance between advanced technology and human connection. While AI-driven insights, hyper-personalization, and digital-first strategies promise efficiency, the ultimate success of these innovations depends on their ability to resonate with consumers on a personal level.

With significant AI investments on the horizon and a collective industry shift toward innovation, the retail sector is poised for a transformative future. As brands continue to navigate this landscape, the focus remains steadfast: empowering employees, delighting customers, and driving growth through technology that enhances every facet of the shopping experience.

Indian brands have rapidly emerged as APAC leaders in AI maturity, with 66 percent regularly using generative AI compared to just 44 percent in Australia and 22 percent in Japan. Marketers in India are acutely aware of the urgency: nearly seven in ten believe embedding generative AI into customer experiences is an immediate need.

What fuels this urgency? Indian consumers’ expectations. Adobe’s State of AI-driven Consumer Value report reports that while brands are making strides, they are racing to keep pace with consumer demand for faster, smarter, and more personalized interactions.

AI-Driven Value: The Consumer Perspective

Indian consumers are not just passive observers; they are driving this revolution. A whopping 95 percent demand transparency in AI usage, prioritizing ethical and responsible implementation. Privacy remains paramount, with 61 percent emphasizing its importance, followed by 46 percent wanting clarity on how their data is used.

Interestingly, 53 percent of Indian consumers expect AI-driven efficiencies to result in affordable products—a significantly higher preference than Australia’s 35 percent and Japan’s 36 percent.

E-commerce: The AI Game-Changer

Generative AI has already transformed online shopping for 90 percent of Indian consumers, but their appetite for innovation is far from satisfied. Key areas where consumers see untapped potential include:

• 63 percent want AI to help design custom products.
• 62 percent look forward to AI suggesting ideas for special events.
• 62 percent expect AI to summarize service reviews and recommendations.
• 91 percent believe AI-generated images of themselves wearing products would boost purchase confidence.

These numbers highlight the demand for enhanced convenience and personalization in e-commerce.

Travel Gets an AI Makeover

The travel industry is another domain where generative AI is set to redefine experiences. Indian consumers are far more enthusiastic than their APAC counterparts about its potential to elevate travel planning. Top use cases include:

• 97 percent want AI to map travel options based on personal preferences.
• 96 percent prefer AI-recommended itineraries based on past travel and searches.
• 96 percent value AI that can locate nearby parking, restaurants, and pharmacies.

These features promise to simplify travel and enhance convenience, making it clear why Indian consumers are eagerly anticipating more AI-driven innovations.

Unlocking AI's Full Potential: Strategies for Brands

To stay ahead of the curve, brands must adopt a structured approach to generative AI. Here’s how they can align with consumer expectations:

1. Convenience is King
   Consumers crave seamless and personalized experiences. Brands should deploy AI across the customer journey, from discovery to post-purchase support.
2. Transparency Builds Trust
   Transparency is non-negotiable. Brands must openly communicate their AI usage and invest in tools like content credentials to foster consumer trust.
3. Balancing Creativity and Accuracy
   Generative AI should enhance, not replace, human creativity. Training custom AI models on brand libraries ensures outputs remain authentic and aligned with the brand’s identity.
4. Align AI with Business Goals
   Generative AI initiatives must have clear KPIs and be tied to broader business objectives. Cross-functional collaboration is crucial to deploying AI effectively at scale.

Marketers’ Confidence vs. Consumer Expectations

Indian marketers are bullish on AI’s potential, with 94 percent confident their use of generative AI enhances customer experiences. However, only 88 percent of consumers share this sentiment, signaling a gap that brands need to address. Bridging this gap requires a focus on delivering tangible value through AI-driven innovations.

What’s Next for Indian Brands?

As India sets the pace for AI adoption in APAC, the stakes are high. Generative AI is no longer a futuristic concept—it’s a business imperative. With consumers eagerly awaiting AI-driven enhancements in shopping, travel, and more, brands must accelerate their adoption strategies while prioritizing transparency, privacy, and ethical use.

India’s generative AI revolution is poised to redefine consumer-brand interactions. Brands that embrace this transformation will not only meet but exceed the expectations of India’s AI-savvy consumers, securing their place at the forefront of innovation.

The Bottom Line

The numbers speak for themselves: 81 percent of Indian consumers demand generative AI by 2024, 90 percent have already seen its impact in e-commerce, and 97 percent are eager for its application in travel. For brands, the message is clear—there’s no time to waste. The future of consumer experiences is AI-driven, and India is leading the charge.

As the curtains close in 2024, India's e-commerce industry emerges as a shining example of the transformative potential of technology, innovation, and collaborative vision. This year has been pivotal, marked by rapid advancements in generative AI, machine learning, conversational commerce, and cloud technology, which have revolutionized consumer behavior and business strategies alike. Industry leaders and visionaries have shared their insights on this remarkable journey, highlighting the milestones achieved and the path forward.

The Technological Leap: MSMEs at the Forefront

“MSMEs have embraced technology with unprecedented enthusiasm this year,” observed Dinesh Gulati, Chief Operating Officer, IndiaMART InterMESH Ltd. “Aided by digital platforms and government initiatives, these small businesses have simplified operations and unlocked growth potential. Digitalization is set to surge further, fostering financial inclusivity and creating a more resilient business ecosystem.”

Government initiatives like Make in India, Production Linked Incentives (PLIs), and One District One Product (ODOP) have bolstered MSMEs, positioning them as a cornerstone of India’s economic growth. With digital tools becoming more accessible, small enterprises are competing on a global scale, a trend that will undoubtedly shape the future of commerce in India.

The Growth of Commerce Beyond Metros

The Indian e-commerce market continues to expand, with Tier II and III cities becoming major contributors to its growth. Shashwat Swaroop, Founder of Marmeto noted, “The past year has seen a deeper penetration of commerce into smaller cities, driven by enhanced internet access, seamless payment systems, and the rise of mobile-first shoppers. The market is projected to reach $200 billion by 2026, up from $85 billion in 2023, reflecting a robust CAGR of 20-25 percent.”

This growth is not merely quantitative but also qualitative. E-commerce players are focusing on refining fundamentals—blurring the lines between online and offline commerce, streamlining supply chains, and personalizing shopping experiences to cater to diverse consumer bases. “2025 will witness a stronger emphasis on creating omni-channel experiences and leveraging technology to scale operations efficiently,” added Swaroop.

Quick Commerce and the Need for Speed

The rise of quick commerce has redefined consumer expectations for speed and convenience. Saahil Goel, MD and CEO at Shiprocket explained, “Quick commerce has emerged as one of the most transformative segments in e-commerce, setting new benchmarks for immediacy while unlocking immense opportunities for businesses. With an additional $1 billion in GMV, this model has fundamentally reshaped how consumers shop and how businesses operate.”

Quick commerce’s success is a testament to the agility and innovation of the Indian e-commerce ecosystem. From ultra-fast deliveries to leveraging AI-driven logistics solutions, this segment has not only met consumer demands but also propelled businesses toward greater efficiency.

The Democratization of Global Markets

Cross-border e-commerce is another area witnessing exponential growth. India’s e-commerce export market, currently valued at $3–4 billion, is projected to grow to $200–300 billion by 2030. Goel attributes this growth to initiatives like DGFT’s eCommerce Export Hubs, which have leveled the playing field for MSMEs. “Technologies like blockchain, AI, and IoT are enabling businesses to navigate global trade complexities with unprecedented efficiency, positioning India as a rising powerhouse in international commerce,” he emphasized.

ONDC: A Cornerstone of Transformation

The Open Network for Digital Commerce (ONDC) has played a crucial role in reshaping the digital commerce landscape. Krishan Agarwal, Director, DigiHaat, a subsidiary of ONDC, highlighted the network’s achievements: “The ONDC network has firmly established itself as a cornerstone of India’s digital economy, empowering countless businesses to succeed online. By redefining customer experiences and enabling seamless logistics, ONDC is fostering a new era of innovation and inclusivity.”

Looking ahead, Agarwal envisions 2025 as the year e-commerce transcends mere transactions. “AI-driven personalization, AR/VR experiences, and sustainability will define the next phase of e-commerce. Businesses that invest in cutting-edge technology and genuine customer relationships will lead the charge in shaping the future.”

Embracing the Digital Future

The confluence of advanced technologies, government support, and entrepreneurial drive has created a thriving e-commerce ecosystem. Gulati pointed out, “India’s emergence as a global hub for innovation, investment, and manufacturing is not just a milestone but a stepping stone toward a more inclusive and resilient economy.”

The industry’s ability to adapt and innovate has been instrumental in addressing challenges and seizing opportunities. AI-driven recommendations, blockchain applications, and IoT-enabled solutions are no longer confined to large corporations; MSMEs are equally leveraging these tools to enhance efficiency and customer engagement.

Towards a Sustainable and Inclusive Tomorrow

Sustainability is becoming a non-negotiable aspect of e-commerce. Consumers are increasingly gravitating toward brands championing eco-friendly practices and transparent supply chains. As Agarwal aptly puts it, “Sustainability will no longer be optional; it will be a key differentiator in a highly competitive market.”

The future also promises greater financial inclusivity, with platforms like ONDC and innovative payment solutions making it easier for businesses of all sizes to thrive. Goel envisions a vibrant, interconnected economy where small businesses can scale seamlessly and contribute to India’s digital transformation.

AI is revolutionizing business operations by automating tasks, enhancing decision-making, and optimizing efficiency. It provides valuable data insights, personalizes customer interactions, and streamlines workflows, boosting operational capabilities and opening new growth opportunities in the digital age.

AI's Current Impact on Industries

AI is revolutionizing service operations by enhancing efficiency and service delivery across industries. For example, in contact centers, AI has drastically reduced wait times and improved customer experiences by providing real-time solutions. Customer Service has the potential to be completely revolutionized with GenAI providing personalized, 24/7 customer support with potential for self-service as well. GenAI models enable service agents to access and analyze vast amounts of customer data swiftly, leading to prompt issue resolution and reduced operational costs. This transformation is also evident in healthcare, where AI processes large datasets to detect diseases early and personalize patient care, significantly impacting treatment outcomes and cost efficiency.

The known and visible use cases for enterprises cut across content generation, and creative arts. But increasingly, more specific examples from clients underscore AI's groundbreaking changes and impact. In diagnostics, AI has streamlined analysis by identifying critical patterns in patient records, enabling early intervention and improving patient outcomes. In the space of Finance, fraud detection is a classic scenario leveraging AI’s capability to analyze transaction patterns in real-time has bolstered security measures, reducing fraudulent activities. Risk assessment and more accurate scoring, is also seeing traction, given the ability to visualize potential outcomes.  The Retail and CPG space, which has already been in the digital limelight with e-commerce, is now seeing rapid adoption of AI for hyper personalization, better customer service and product ideation. Predictive maintenance in manufacturing is another area where AI shines by foreseeing equipment failures before they occur, minimizing downtime, and optimizing operational efficiency. These implementations highlight AI's potential to reshape industries while providing valuable lessons in scalability and adaptability.

Implementation Challenges

Integrating AI into service operations is not without its challenges. Organizations often face hurdles related to technology adoption, workforce adaptation, and data management. One major challenge is ensuring data privacy and integrity, as AI systems require access to sensitive information. This necessitates robust data governance frameworks that comply with regulatory standards. Additionally, aligning AI with existing legacy systems demands significant investment in infrastructure and training. Workforce adaptation and resultant adoption is crucial, as the introduction of AI raises concerns about job security. Addressing these challenges involves reskilling employees to work collaboratively with AI tools, assuring them, that AI is their co-worker, thereby enhancing productivity and innovation.

Future Advancements

Looking ahead, several advancements in AI are poised to have profound impacts on industries. The evolution of autonomous AI models will significantly reduce dependency on human intervention for complex tasks, such as data analysis, decision-making, and process automation, thus opening new avenues for operational efficiency. These AI models can process vast amounts of data at unprecedented speeds, providing insights that humans might overlook. Organizations must prepare by investing in AI research and development, fostering a culture of continuous learning, and aligning AI strategies with their business goals. This includes training employees to work alongside AI systems, updating IT infrastructure to support advanced AI applications, and ensuring ethical AI practices are in place. Embracing these emerging technologies will equip organizations to stay competitive, drive innovation in the digital age, and adapt to rapidly changing market demands.

Measuring Success

Evaluating AI success in service operations relies on key performance indicators (KPIs) like customer satisfaction, revenue growth, and operational efficiency. Metrics such as improved customer satisfaction scores, reduced operational costs, enhanced service delivery times, increased employee productivity, and accelerated innovation rates indicate AI's positive impact. Aligning AI initiatives with these KPIs ensures enhanced productivity and tangible business results.

In conclusion, AI is transforming industry-specific service operations, offering unparalleled opportunities. Successful integration depends on addressing challenges related to data privacy, system compatibility, and workforce adaptation. By focusing on these areas and tracking relevant KPIs, organizations can fully harness AI, driving innovation and growth. As we navigate this era, the question is not whether AI will reshape operations, but how quickly and effectively businesses can adapt to this new reality.

Authored By

Shishank Gupta, SVP and Head of the Digital Workplace Ecosystem and Microsoft Practice, Infosys

The digital commerce landscape in India is undergoing a transformative shift, driven by the increasing adoption of Quick Commerce (Q-commerce) and the rapid growth of online shopping in Tier II and III towns. A new study by Meta sheds light on two pivotal trends shaping this evolution: how AI-powered personalization, creators, and messaging platforms are fueling Q-commerce and making online shopping more accessible to consumers across smaller cities and towns.

The findings, based on responses from over 2,500 internet users, underscore the changing dynamics of consumer behavior and the growing role of technology in influencing purchasing decisions.

Quick Commerce: The Future of Convenience Shopping

In an era where speed and convenience reign supreme, Q-commerce has emerged as an essential component of consumers’ daily lives. The Meta-commissioned GWI study highlights that 90 percent of respondents are aware of Q-commerce services, and nearly half have used them in the past week, signaling their growing indispensability.

While grocery and personal care products dominate the Q-commerce space, the adoption of niche categories like hair care, skin care, and wellness is steadily rising. These trends point to the evolving preferences of Indian consumers, who are now looking beyond essentials and embracing a broader spectrum of products.

Gen Z: Pioneers of Q-commerce Adoption

The study identifies Gen Z as the frontrunners in the Q-commerce revolution, with 87 percent reporting discovering new brands or products via Meta platforms. This demographic is also championing the adoption of specialized categories, including sportswear, wellness products, and pet supplies. Their propensity to experiment and adopt new technologies is setting the pace for future growth in the sector.

Meta’s Role in Driving Q-commerce Growth

Meta platforms, including Facebook, Instagram, and WhatsApp, are at the forefront of this Q-commerce revolution. An impressive 86 percent of respondents indicated that they discover new Q-commerce brands and products through Meta platforms. This reach is powered by AI-driven personalization, which tailors recommendations to individual consumer preferences, enhancing the discovery process.

Meta’s platforms not only enable brand visibility but also drive higher conversion rates, boasting the highest click-through and purchase rates across its channels. The seamless integration of shopping tools with social media has made these platforms indispensable for Q-commerce businesses aiming to connect with a diverse consumer base.

The Creator Economy

Creators and influencers are playing a pivotal role in shaping consumer decision-making. More than one-third of respondents reported discovering new brands or products through influencers, and 30 percent have made purchases based on influencer recommendations.

This trend is especially pronounced in smaller towns, where influencers bridge the gap between brands and consumers, offering authentic and relatable endorsements. The power of visual storytelling, particularly through formats like Reels, has amplified the impact of creators in driving awareness and fostering trust among consumers.

Tier II & III Cities: The New E-commerce Frontier

India’s smaller cities and towns are emerging as hotbeds of e-commerce activity. Meta’s study on online shopping trends in Tier II and III markets reveals that 68 percent of respondents discover new products and brands via social media, making it the most influential discovery channel. Among these, Reels (59 percent) and influencers (57 percent) are particularly effective in capturing consumer attention.

Popular Categories and Changing Preferences

Fashion, food, beauty, and mobiles remain the top categories purchased online in these markets. However, the study also notes a rising parity between online and offline purchases for categories like jewelry, accessories, large electronics, and home furnishings, reflecting a shift in consumer confidence towards e-commerce for high-value items.

The findings highlight a broader trend: consumers in these towns are becoming more experimental and tech-savvy, mirroring their urban counterparts in online shopping behavior.

The Role of Messaging Platforms in the Purchase Journey

Messaging platforms like WhatsApp are proving to be invaluable in streamlining the online shopping journey. The study reveals that 55 percent of respondents have used messaging platforms to purchase products in the last year, with 95 percent leveraging WhatsApp as a critical touchpoint.

From inquiries and recommendations to order placements and confirmations, messaging platforms are creating a seamless and personalized shopping experience. The integration of payment solutions further enhances their utility, making them indispensable for both consumers and businesses.

Influencer Impact

Influencers not only boost brand visibility but also play a critical role in influencing purchase decisions. Among influencer followers, 46 percent report being swayed by product promotions and comparisons, underscoring the importance of authentic storytelling in driving conversions.

In Tier II and III markets, where traditional advertising often struggles to resonate, influencers provide a relatable and trusted voice, bridging the gap between brands and consumers.

AI-Powered Personalization: The Key to Engagement

AI is the linchpin of the evolving e-commerce landscape, enabling platforms to offer highly personalized recommendations. By analyzing user behavior, preferences, and interactions, AI-powered tools ensure that consumers are presented with products that align with their tastes and needs.

This personalization is particularly impactful in Q-commerce, where the speed of discovery and purchase is critical. By making relevant products more visible and accessible, AI enhances the shopping experience, driving higher engagement and conversions.

The Road Ahead: Opportunities in 2025 and Beyond

As consumer behavior in Tier II and III towns continues to evolve, the potential for Q-commerce to penetrate these markets is immense. Social media platforms, particularly Meta, are poised to play a pivotal role in this growth, offering unparalleled reach and engagement opportunities.

The convergence of AI-driven personalization, influencer marketing, and messaging platforms will be instrumental in shaping the future of online shopping in India. For brands, the challenge lies in adapting to these trends and leveraging the right tools to create seamless, engaging, and impactful shopping experiences.

With Q-commerce gaining traction and smaller towns embracing online shopping, 2025 promises to be a landmark year for India’s e-commerce sector. The fusion of technology and consumer-centric strategies will undoubtedly drive the next wave of growth, making online shopping more inclusive, accessible, and transformative.

The way people shop for and purchase cars has changed dramatically over the past decade. Earlier, buyers had to physically go from dealership to dealership, comparing models and negotiating prices; now, much of the process can be done online. 

This evolution to online car buying has revolutionised the auto industry. In the section below, we'll discuss how online car buying transforms the auto industry.

The Evolution of Car Buying: Traditional vs Online
Traditionally, buying a car meant heading to local dealerships, test-driving various models, and haggling face-to-face over vehicle prices and financing terms. Information was limited to what individual sales associates provided, making it hard for buyers to compare different makes and models. The paperwork and financial arrangements were handled onsite before driving home your new vehicle.

In contrast, online car buying allows you to research cars from desktop or mobile devices on your own time. You can browse inventory across a wide geographic area, view 360-degree interior tours and video test drives, and compare pricing and specs side-by-side. When ready to buy, you can select models you want, apply for financing, estimate payments, fill out paperwork, and even have your vehicle delivered to your doorstep.  

Key Benefits of Online Car Buying
The benefits of buying a car from an online platform are mentioned below:
 

1. Convenience and Time Savings
A major perk is the convenience of researching and buying from home or anywhere. There is no need to schedule trips across town to different dealers during work hours. Online buying saves huge amounts of time.

2. Broader Selection 
Searching dealer online inventories opens up options across a whole region rather than just one lot. This means more choices in terms of makes, model configurations, and colours.

3. Transparent Pricing
Online listings display pricing, allowing savvy shoppers to compare vehicle prices more easily across dealers. With traditional dealerships, buyers had to negotiate with individual salespeople to learn “bottom-level” pricing. The transparency of online prices levels the playing field.

4. Easy Financing 
Getting pre-approved financing online is simple. It lets you know your budget before entering negotiations. Online applications through dealer or third-party lending networks streamline the financing process. 

5. Streamlined Paperwork and Delivery
Finalising all paperwork digitally reduces the long, stressful process at the dealership. Online buyers can sign and submit documents electronically to complete purchases. Many dealers now offer home delivery once sales are finalised.

How Online Car Buying is Changing Consumer Behavior  
The convenience and transparency of online car buying is shifting how people research, evaluate and decide on purchasing vehicles:

• Online reviews and 360 views replace some in-person research.
• Pricing information and tools create buyer expectations around deals. 
• Buyers prefer no-haggle pricing vs negotiating unfamiliar car pricing models and payments.  
• More customers complete the buying journey digitally versus at dealerships.
• How to Choose the Right Online Platform for Car Buying

Here are some tips for choosing the right online platform for car buying:

1. Look for a user-friendly website with extensive search filters to find your desired vehicles. AckoDrive is one such online platform that one should choose for a smooth car-buying process.
2. Check if they provide upfront pricing without negotiating with sales staff for quotes. Transparent prices must be there.
3. Ensure their purchase process allows applying for financing online through secure bank networks. Quick loan pre-approvals save time.
4. See if paperwork can be handled digitally for signing sales documents.
5. Learn about their post-purchase delivery options. Many dealers now offer home delivery within a certain radius of their locations.
6. Read online customer reviews on Google, Facebook and other third-party rating sites. This provides insight into real customer experiences.
7. The right online car-buying platform makes finding, evaluating and purchasing vehicles transparent, convenient and secure. Following these tips helps buyers choose reputable services.

The Bottom Line
The online auto buying transformation is in full swing, forever changing car shopping habits for convenience, selection and pricing. As online dealerships and buying networks refine the digital purchase process while addressing cybersecurity, more consumers are expected to follow the digital path for their next new car.

The retail industry in India is booming with MSME startups, and it is becoming more important for such companies to have insurance policies to retain their employees in the long term. Whether you hire an office employee or a work-from-home one, giving them the right perks is essential. The average policy size for retail health insurance in India has grown by almost 48% over the past six years. Rising medical costs and growing demand for policies with broader coverage options among policyholders drive this increase.

Retail health insurance provides coverage for both the individual employee and their family. In this kind of insurance, the individual directly buys the insurance through the company. Such policies are personalised to cover their medical plans. 

How Medical Health Insurance Attracts Employees
Providing medical health insurance is a great way of bonding with employees and keeping them motivated. A few advantages are:

●Providing a Healthy Work Culture
When employees know the perks from the initial days, their chances of having work motivation are higher, which promises a healthy work culture and helps maintain a loyal relationship with the company. The reason is that having medical health insurance is safe for them and their families. Their financial and medical needs would be handled, as health is a serious concern nowadays.

●Helps Hire Top Talents
A recent survey reveals that Indian companies increasingly include outpatient department (OPD) and preventive healthcare costs in their group insurance plans. The survey highlights a 30-40% rise in adoption rates across healthcare, power, engineering, banking, financial services, and insurance (BFSI). Also, providing perks like medical health insurance adds an advantage in the hiring process, as it is an added incentive that helps retain employees. 

●Flexibility In Premium Plans And Tax Savings
Tax savings are an important part of a retail business owner's or company's strategic planning. Hence, health insurance is one of the best ways to provide an added advantage to employees and encourage them to seek its benefits. It also helps them plan and save on taxes. Retailer businesses can seek low per-employee premium plans to maintain their cashflows without the tension of investing a large amount at once.

In addition, the company faces a diversity risk within its group plan. This risk is evaluated and factored into the plan, resulting in a lower overall premium cost. For instance, premium rates are typically lower when providing group health insurance.

• Job Satisfaction And Boosts Morale

Nowadays, proving compensation isn't enough to ensure stability, but providing additional advantages like the following.

●Employees who feel that their well-being is prioritised are likelier to develop a positive, emotional connection to their organisation. These perks often become a factor in employees' commitment, as they see that the company is dedicated to supporting their needs beyond just a paycheck. 

●When companies invest in benefits that address employees' physical, mental, and emotional well-being, they foster a reciprocal relationship in which employees are more motivated to invest their energy and skills in the company’s goals. 

●Many employees struggle to maintain a work-life balance due to demanding schedules and the “always-on” culture. Offering flexible work hours, remote work options, or mental health days gives employees the flexibility to address personal needs without feeling guilty about work.

Takeaway

Any retail owner who wishes to expand their business must have a strong, focused team, which is possible when employees are met. This is only possible by covering their risk to ensure stress-free work. Medical health insurance policies through ACKO help provide mental stability and act as a strategic investment for retail businesses to meet their future goals.

Having a life insurance policy is no longer a luxury but a necessity in the current inflationary era. This is especially true for Indian retailers who want to safeguard both their businesses and their families' financial futures. However, the insurance landscape has evolved over the past few years, and understanding the different life insurance options has become crucial for Indian retailers in choosing the right policy. 

Read on to learn about the various options available in the market and the key benefits of having a life insurance policy. 

Different Life Insurance Options Available for Indian Retailers

Below are the different life insurance policies serving various forms of financial security. Go through the following points to identify the one that suits your needs:

●Whole Life Insurance Plan
As the name indicates, a whole life insurance policy is a form of permanent life insurance. It provides coverage for the entire lifetime as long as the premiums are paid. The designated nominees will receive the death benefit in the unfortunate event of the policyholder’s demise within the tenure. Besides, whole life policies generate a "cash value" that accumulates over the policy's life. 

●Term Insurance 
Term insurance provides life coverage for a specified term, such as ten years, twenty years, thirty years, etc. If the insured dies within the coverage period, the death benefit is paid to the beneficiary in a lump sum.

●Unit-Linked Insurance Plan
Unit-linked insurance plans (ULIPs) offer the flexibility to provide higher returns than traditional insurance plans. It is preferable for individuals seeking insurance coverage and investment opportunities. ULIPs offer a lump sum benefit to beneficiaries in the event of the policyholder's death while also allowing for the potential growth of the invested funds during the policyholder's lifetime.

●Endowment Insurance Plan
Endowment plans provide both financial protection and the opportunity to build wealth. These plans offer coverage for a specific tenure chosen by the policyholder. If the policyholder passes away during the term, the dependents receive the sum assured. However, if the policyholder survives the term, they receive a lump sum, known as the maturity benefit, which adds to their accumulated wealth.

●Money Back Insurance Plan
A money-back insurance plan is ideal for individuals seeking regular cash flow to meet their financial needs. With this plan, policyholders receive periodic payouts throughout the policy term in addition to the maturity benefit. In the event of the policyholder's death during the term, the nominee will receive the full sum assured. If the policyholder survives the term, they will receive a certain percentage of the sum assured at regular intervals.

●Child Insurance Plan
A child insurance plan provides life coverage and opportunities to save funds for a child's future needs, such as higher education and potential requirements.

How Can You Select the Right Life Insurance Plan as an Indian Retailer?

Opting for the right life insurance plan as a retailer in India is crucial. Here are a few things to consider while choosing a plan: 

●Evaluate Your Financial Requirements
As a retailer, you must assess your financial obligations in running your business and your family's financial expenses to determine the right coverage amount. 

●Understand the Purpose of Different Life Insurance Plans
Different types of life insurance plans serve different purposes and come with various benefits. You must research and explore each option to choose the one that best suits your needs. 

●Comparison
In today’s digital world, there's no longer a need to visit insurance companies physically. You can easily shortlist various plans from different life insurance providers online. Carefully evaluate coverage options, premiums, and other features to pick the one that aligns with your budget. 

●Check Out Additional Benefits
Life insurance plans come with riders that you can add for enhanced coverage. Learn about the riders offered in your shortlisted plans and choose wisely. Some of the common riders include critical illness, accidental death, and disability income. 

●Insurers Claim Settlement Ratio
When selecting an insurance provider, always opt for a company with a high Claim Settlement Ratio (CSR). This ratio reflects the insurer's ability to settle claims. 

●Seek Expert Advice
It’s also beneficial to consult with an insurance advisor or speak to someone with experience purchasing a life insurance plan. By discussing your personal, business, and family needs, you can choose the right plan that aligns with your goals.

The Bottom Line
Life insurance today can offer much more than just financial security. It can be your biggest source of empowerment and peace of mind. When buying a life insurance plan, carefully evaluate your financial requirements to determine the right coverage and include valuable riders based on your needs. Choosing a provider with a high claim settlement ratio is always advisable.

Having a bike insurance policy is a mandatory requirement for every two-wheeler owner. It is to ensure that your vehicles are financially protected against potential damages. However, there can be unfortunate events like accidents, where you might fall short of your insurance coverage.

Whether you are underinsured, your insurance policy is lapsed or your vehicle repair costs more than the coverage you receive, you must be aware enough to deal with such critical situations. Read this blog till the end to learn more in detail.

What Should You Do If You Fall Short of Your Bike Insurance Coverage?
Meeting with an accident when you fall short of your bike insurance check coverage is a traumatic situation. Here are a few points you can consider in case you come across such a circumstance:

• Contact Your Vehicle Insurance Provider

Whenever your bike comes across any accidents, the first thing you should do is inform your vehicle insurance provider about the same. The insurance company is then going to verify the authentication of your details and provide you with the necessary financial assistance. 
However, in case the coverage you have purchased is not enough to cover the damages of your two-wheeler, you must convey this to the company and ask for assistance.

Insurance companies can provide you with additional coverage only as per their terms and conditions. You need to be transparent with the issue you are facing so that they can offer valuable insights to help you broaden your policy limits.

• Explore Other Options for Financial Assistance

In case you do not get any additional coverage from your bike insurance provider, you need to now dive into other financial assistance you might have. These include your personal savings, using credit cards etc.
You need to stay calm and try to determine the expenses you have to bear. Accordingly, you can proceed towards making appropriate payment plans or ask for financial help from anyone you know who can help you immediately.

• Negotiate With the Other Party

If you have got into an accident where another vehicle/party is involved, and the fault is yours, you become liable to pay for the damages made to the other party. Thus, when you have fallen short of vehicle insurance coverage, you are left with two options. If you have enough personal savings you are good to go. Or else you must try to negotiate with the other party.

However, if the fault is not yours, you must gather relevant documents, and witnesses and file an FIR to back your claim.

What Can You Do To Avoid Falling Short of Vehicle Insurance Coverage Post Accident?
Running out of bike insurance coverage is the worst nightmare of every two-wheeler owner, especially when faced with an accident. You must ensure the following points to avoid getting into such situations:

• Check Your Insurance Status

There is no substitute for regular insurance check. It is a must for every vehicle owner to stay updated with the current status of their bike insurance policy to ensure they have enough coverage to cover all potential accidents in the future.

If you find anything otherwise, you can always connect with your insurance provider and ask for additional coverage inclusion in your existing plan. It also enables you to detect the lapse date of your insurance plan so that you can renew the plan on time and continue receiving coverage.

• Stay Aware of Your Requirements

The key to avoiding being underinsured is to thoroughly analyse your requirements. Considering accidents are some of the most unexpected scenarios, you must opt for the necessary coverage to be able to deal with such situations without any financial burden on your shoulders.

So make sure to assess your needs and potential damages to choose the best insurance coverage for your bike.

• Opt for Additional Coverage

Even though you are required to pay higher costs for including riders or add-ons, these are always beneficial in the long run. With additional coverage included in your bike insurance plan, you will never have to worry about falling short of bike insurance. Hence, it is desirable to determine the type of benefits you wish to receive and opt for the same at the time of issuance.

The Bottom Line
To sum it up, being underinsured can lead you to face critical situations when it comes to ensuring the security of your vehicle during accidents. Thus, as two-wheeler owners you must understand that accidents can be unexpected and hence you need to have enough insurance coverage to deal with such unforeseen circumstances. So make sure to follow the points mentioned in the blog and make informed decisions without panicking during unexpected bike damage.

When insuring your bike, multiple factors must be considered to ensure you get the best coverage for your requirements. One crucial element is the Insured Declared Value (IDV), which plays a significant role in determining your premium and maximum claim amount. In this guide, we will explore why IDV calculation matters and how you can use an IDV calculator for your bike insurance.

What is the Insured Declared Value?
The Insured Declared Value or IDV represents the current market value of your bike. It determines the maximum amount you can claim in the event of a total loss or theft of your bike. For instance, if your bike is stolen or has irreparable damage during an accident, the insurance company will reimburse the amount based on the IDV set on your policy.

In addition, the IDV considers multiple factors, such as the bike’s age, depreciation, and the manufacturer’s listed selling price. The IDV is usually closer to the selling price for new bikes, but as your bike ages, the IDV decreases due to depreciation.

Why Does Insured Declared Value Matter in Bike Insurance?
Understanding the importance of IDV will help you to appreciate the significance of setting the value. Here are a few reasons why IDV calculation matters for bike insurance:
1.    Determines Claim Amount

IDV sets the upper limit for claim reimbursements. It indicates that the IDV is the maximum amount you can claim during a theft or total damage. Setting a lower IDV might save you some premium costs but reduces the claim amount, potentially leaving you with insufficient coverage.

2.    Impacts Premium Costs

IDV directly influences your bike insurance premium. A higher IDV means higher premiums as the insurer's liability increases. On the other hand, a lower IDV results in lower premiums but lower claim payouts. Hence, you can use a two wheeler insurance premium calculator to balance premium affordability and adequate coverage.

3.    Affects Depreciation

Depreciation is one of the biggest factors that affects your bike's IDV. In addition, every year, your bike's value decreases as it ages. The depreciation rate is pre-defined by the insurance regulators and varies depending on your bike's age. Hence, you must consider the depreciation value when calculating IDV value to get a realistic assessment.

How to Use an Insured Declared Value Calculator?
Here is a step-by-step guide you can follow to use an IDV calculator for your bike insurance:

Step 1: Visit the Insurance Company’s Website
Open the website of your preferred insurance company and visit its IDV calculator webpage to use the calculator.

Step 2: Input Your Bike's Details
The calculator will prompt you to input details such as make, model, variant, year of manufacture and registration date. Some calculators may ask for more details, like engine capacity and fuel type.

Step 3: Add Accessories
You must input the details of extra fittings or modifications in your bike. The calculator will calculate their approximated value in the final IDV calculation.

Step 4: Choose Depreciation
The calculator will automatically calculate the correct depreciation rate based on your bike’s age. 

Step 5: Check the IDV
The calculator will calculate the IDV, which becomes the current market value of your bike. You can use that IDV to compare different insurance companies or options.

Step 6: Adjust for Your Budget
If the calculated IDV is higher or lower than your budget can permit, you may modify the IDV values to understand how it will affect your premium. 

What is the Role of an Insured Declared Value Calculator?
An IDV calculator is a valuable tool for bike owners. It simplifies the process of IDV calculation, offering quick and accurate results without the need for manual calculations. Here is how using an IDV calculator can benefit you:

1. Convenient and Accurate
An IDV calculator saves you time by providing instant, accurate results for your bike insurance. Enter your bike’s details, and the calculator handles the rest, reducing errors. With updated depreciation rates and market values built-in, IDV calculators help you avoid under or over-insurance, ensuring your coverage is precise and reliable.

2. Compare and Customise Policies
IDV calculators let you compare premiums across different IDV values, helping you find the perfect balance between premium cost and coverage. It also allows customisation by including added accessories.  You can get a premium quote tailored to your bike’s actual value. 

Final Words
Insured Declared Value is vital for your bike insurance policy to determine the premium and maximum claim amount. Setting an accurate IDV ensures you are adequately protected without overpaying premiums. You can use an IDV calculator to streamline the calculation process and make informed decisions quickly and easily. Moreover, you secure optimal coverage for your bike, giving you peace of mind on every ride.

In a fast-paced world where time is increasingly a precious commodity, quick commerce is transforming how shoppers fulfill their grocery needs. From its humble beginnings as a convenience-driven service for busy urbanites, quick commerce has surged into mainstream grocery shopping.

According to a recent report by NielsenIQ (NIQ), 31 percent of Indian shoppers now turn to quick commerce as their main grocery channel, with an additional 39 percent relying on it for top-up purchases. This dramatic shift toward quick commerce reflects a broader consumer movement toward speed, accessibility, and convenience, underscoring critical changes in how shoppers interact with the retail ecosystem.

The Quick Commerce Revolution: Key Drivers

Quick commerce, characterized by its ultra-fast delivery times and focus on small-basket, high-frequency purchases, is reshaping the FMCG sector. As NIQ’s Mitesh Dabrai noted, the doubling in quick commerce usage over the past year is a clear indicator of its relevance to modern shoppers, who are increasingly “discerning, price-conscious, and channel-agnostic.” Economic pressures, coupled with a desire for instant gratification, have driven a significant portion of Indian shoppers toward quick commerce for essentials.

Rising Food Prices and Demand for Convenience

Rising inflation has forced Indian shoppers to make difficult choices regarding where and how they shop. With 87 percent of consumers feeling the impact of escalating food prices, price-conscious behavior has become more pronounced across various segments. However, while price sensitivity has affected purchasing decisions, it has not diminished the demand for convenience. Rather, shoppers are now more strategic in balancing their needs for affordability with a growing inclination for faster, more efficient shopping experiences.

Quick commerce meets this dual need by offering solutions that appeal to both convenience-seekers and budget-conscious shoppers. For instance, with smaller basket sizes and frequent top-up options, shoppers can buy what they need without overextending their budgets. Categories such as Ready-to-Eat meals and Salty Snacks have shown substantial growth in the quick commerce channel, with 42 percent and 45 percent of shoppers using it to meet their cravings for convenience food.

Changing Shopper Behavior: The Shift to Multichannel

The NIQ report highlights a notable shift in consumer habits, with shoppers embracing multichannel shopping options. Interestingly, 20 percent of offline shoppers now also rely on online platforms for grocery needs, with metropolitan shoppers using quick commerce for their primary grocery purchases, and non-metro shoppers using it for top-ups. This shift underscores a more versatile shopper who moves seamlessly between channels based on needs, availability, and time constraints.

E-commerce and quick commerce are no longer confined to secondary, fill-in purchases. Increasingly, consumers are using these platforms for monthly shopping, particularly in metropolitan regions, where delivery infrastructure supports rapid, reliable service. According to the report, staples have emerged as a prominent category within e-commerce platforms, with 60 percent of Indian shoppers using online channels for essential groceries.

The Influence of Price and Promotions on Store and Brand Choice

As consumers shift to quick commerce, they are also becoming savvier about promotions and discounts, which significantly influence where and how they shop. Modern Trade is a powerful draw for promotions, with 40 percent of shoppers saying they change stores based on offers, while impulse buying is led by both Modern Trade (47 percent) and Online channels (35 percent).

Price sensitivity has increased across all income groups due to inflation, pushing shoppers to seek better value propositions. For FMCG brands, this trend is an opportunity to differentiate themselves through strategic pricing, bundle offers, and exclusive promotions. By providing value-added services within the quick commerce space—such as cashback offers, discount codes, or subscription models—brands can capture loyal consumers who value both savings and efficiency.

Quick Commerce as a Driver of Private Label Growth

Private labels have emerged as a growth opportunity within the quick commerce ecosystem, fueled by rising consumer interest in premium and affordable alternatives. The NIQ report found that 67 percent of shoppers are actively seeking premium private labels, particularly in categories like carbonated beverages, staples, and snacks. The popularity of private labels reflects an evolving consumer landscape, where shoppers are increasingly open to exploring non-traditional brands that offer value without compromising quality.

Quick commerce platforms, with their agile supply chains and focus on convenience, are uniquely positioned to promote private label products. These platforms often feature exclusive deals on their in-house brands, further strengthening customer loyalty and increasing the likelihood of repeat purchases. For FMCG companies, investing in private label development and aligning these brands with consumer preferences can be a powerful differentiator.

The Role of Quick Commerce in Sustainability and Local Preferences

In an era of heightened awareness about sustainability, quick commerce also caters to a growing demand for eco-friendly and locally produced goods. As more consumers seek to align their shopping habits with their values, quick commerce has the potential to respond by promoting local and sustainable products. The NIQ report reveals that sustainability is particularly significant to Gen Z and Boomer shoppers, who increasingly prefer locally manufactured items.

By providing access to locally sourced groceries and sustainable products through quick commerce, retailers can capitalize on this trend while supporting local businesses. Additionally, with shorter delivery times and optimized logistics, quick commerce minimizes the carbon footprint of last-mile delivery—a critical consideration for environmentally conscious shoppers.

The Future of Grocery Shopping: Challenges and Opportunities for FMCG Brands

For FMCG brands, the rise of quick commerce presents both opportunities and challenges. On one hand, quick commerce enables brands to connect with consumers at a time when convenience is king. However, it also demands constant innovation and adaptability to meet evolving shopper expectations. Shoppers today expect not only speed but also a seamless, frictionless shopping experience, regardless of the platform or channel.

One critical area for FMCG brands is product assortment. In a space that relies heavily on fast-moving, high-demand items, curating the right mix of products is essential. For example, categories like Ready-to-Eat meals, snacks, and staples are well-suited for quick commerce, while less essential items may not perform as strongly. Brands must identify and prioritize items that align with quick commerce shopper behavior, ensuring they remain relevant and responsive to changing needs.

Addressing the Evolving Demand for Speed and Efficiency

The growing preference for quick commerce among Indian shoppers signals an opportunity for brands to rethink logistics and distribution models. By investing in technology that optimizes inventory management and improves delivery efficiency, FMCG brands can better serve this high-demand channel. Moreover, as retailers become more data-driven, they can leverage consumer insights to tailor offerings based on region, purchasing history, and seasonal demand.

The Significance of Consumer Loyalty in a Competitive Landscape

As more brands enter the quick commerce space, retaining consumer loyalty will become paramount. While price and promotions are significant, brands must also focus on fostering relationships with consumers through loyalty programs, personalized offers, and responsive customer service. Building brand affinity in the quick commerce segment requires ongoing engagement and innovation, ensuring that shoppers feel valued and connected to the brand.

Quick Commerce as the New Normal

Quick commerce has undeniably reshaped the grocery shopping landscape, bringing unprecedented convenience to consumers while challenging traditional retail models. As FMCG brands navigate this evolving market, they must be agile and responsive to consumer demands for speed, value, and accessibility. By embracing quick commerce as a vital growth driver and aligning strategies with emerging shopper preferences, brands can capture a new era of grocery shopping that is fast, flexible, and firmly rooted in the priorities of today’s consumers.

In summary, there is a clear shift toward convenience-focused, multichannel shopping behaviors, with quick commerce at the forefront. FMCG brands must capitalize on this transformation by investing in technology, fostering loyalty, and delivering high-quality, relevant products. As quick commerce solidifies its role within the retail ecosystem, it will continue to redefine what it means to shop for groceries in a digital, on-demand world.

Generative AI stands out as a transformative force in supply chain management for delivering flexibility and resilience. Half of supply chain leaders plan to implement generative AI (gen AI) in the next 12 months, with an additional 14 percent already in the implementation stage, according to a survey by Gartner, Inc.

The Evolution of AI in Supply Chains

Artificial Intelligence has evolved over the years from basic automation to sophisticated algorithms capable of complex decision-making. Generative AI represents the latest leap in this evolution. Unlike traditional AI models, generative AI can learn and adapt with minimal human intervention, provided it has access to accurate data sets. The Asia Pacific region expected the greatest amount of change from utilizing AI and ML technologies in supply lines from 2023 until 2025. The continent was more than three percent ahead of the next region, showing more dedication and capacity for AI usage in supply chain. A major leap for supply chains long dependent on outdated systems and manual processes.

Transformative Applications of Generative AI

Enhancing Supply Chain Planning

Traditional methods of supply chain planning and demand forecasting often involve labor-intensive processes and are prone to inaccuracies. Generative AI changes the game by leveraging historical data and real-time market trends to make precise predictions about future demand. This enables companies to optimize their resource allocation, minimize waste, and be ready to meet customer needs. A good example is of Mars, a global food production leader that harnessed generative AI for enhancing logistics efficiency. This collaboration significantly lessened the need for manual interventions by 80 percent, cut down shipping expenses, reduced emissions, and enhanced punctual deliveries. Amazon, a leading online retailer, also leverages AI to effectively manage inventory, ensuring products are readily available when required. This strategy enhances customer satisfaction and boosts operational efficiency.

Streamlining Supplier Selection and Management

Selecting the right suppliers is crucial for maintaining a robust supply chain. Generative AI can analyze vast amounts of supplier data, including performance metrics, compliance records, and market conditions, to identify the best partners. This simplifies the supplier selection process and ensures that businesses are working with reliable partners. Walmart has been piloting an AI-based tool called "Pactum" for autonomous negotiations with suppliers. This tool is part of their efforts to streamline supplier selection and management using generative AI.

Additionally, generative AI can automate many administrative tasks, such as contract management and compliance checks, reducing the burden on supply chain managers.

Optimizing Production and Operations

Generative AI can significantly enhance production efficiency by optimizing manufacturing processes. From predictive maintenance to quality control, AI models can identify potential issues before they become critical, thereby reducing downtime and improving overall productivity. Companies such as Kinaxis and Dematic are building data-driven supply chains to address logistics use cases including scenario modeling, planning, operations management, and automation. This is valuable in industries where even minor disruptions can have significant financial implications.

Revolutionizing Logistics and Delivery

Generative AI can significantly impact logistics. By analyzing real-time data on traffic, weather, and other variables, AI models can optimize delivery routes to reduce transit times and costs. A good example is, Blue Dart, a premier logistics company, which leverages generative AI to streamline its logistics operations. 

Challenges and Considerations in Implementing Generative AI

While the benefits of generative AI are compelling, its implementation is not without challenges. Initial phases may see some degree of "hallucination" or errors in AI predictions, necessitating human oversight. It is crucial to have trained personnel who can validate and refine AI outputs to ensure accuracy.

Another critical consideration is data security. Generative AI relies on vast amounts of data, and any compromise can lead to significant risks. Ensuring robust data protection measures and compliance with security standards is essential for successful AI integration.

Lastly, the readiness of the workforce to adopt and leverage AI technologies plays a pivotal role. Training programs and change management initiatives are vital to equip employees with the skills and knowledge needed to work alongside AI effectively. To solve these challenges, we need to study those organizations who have benefited the most from generative AI and adopt best practices in context to individual challenges of every company and industry.

Thus, integrating generative AI into supply chains is essential for sustainable growth and excellence, positioning businesses at the forefront of innovation.

Authored By

Anand Iyer, Vice President & Global Delivery Head, Microsoft Business Applications & Modern Workplace, Infosys

The 2024 festive season sales have kicked off with a bang in the Indian e-commerce industry, delivering a significant increase in both order volumes and gross merchandise value (GMV). According to data from Unicommerce, the initial four days of the sale (September 26-29) saw a 20 percent rise in order volumes compared to the same period last year. GMV witnessed an even more impressive 24 percent growth, highlighting a robust start to what promises to be a highly lucrative shopping season.

Key Growth Areas

Unicommerce analyzed over 1.3 million orders processed through its platform, revealing that fashion and accessories experienced a 32 percent growth during the first few days of the sale. Categories like travel accessories, watches, and kids' apparel saw the most substantial demand within the fashion segment.

Interestingly, makeup products recorded an outstanding 54 percent year-on-year (YoY) growth. This is indicative of a growing trend where personal care and beauty items are becoming more central to festive season shopping in India. Kapil Makhija, Managing Director and CEO of Unicommerce, attributes this surge to increasing consumer interest in self-grooming and beauty products during the festive period.

He noted, “Festive season sale has become an exciting phase of the year when everyone awaits the attractive offers and the extensive variety of products. While this continues as a trend year after year, we see an increasing number of brands participating in the sale season, affirming India's status as a digitally forward country.”

The health and pharma category was another star performer, registering a 33 percent rise in order volumes. Nutraceuticals and fitness supplements were the standout products, reflecting a growing focus on health and wellness among Indian consumers.

Home Décor's Surge in High-Value Purchases

While home décor saw only a slight increase in order volumes, the category reported an impressive 50 percent rise in GMV. This suggests that consumers are willing to spend more on high-ticket items, reflecting an overall improvement in purchasing power. Items such as luxury home furnishings and decor pieces were particularly popular, indicating a trend toward investing in quality products that elevate living spaces.

Phone accessories, books, sports equipment, and healthy snacks also experienced increased demand during the early sale period, proving that consumers are diversifying their purchases across various categories.

Riding High on The Big Billion Days Success

Flipkart, India’s largest e-commerce marketplace, also reported significant growth during the early days of its flagship event, The Big Billion Days (TBBD). The 2024 edition of TBBD, which began on September 27, attracted over 33 crore user visits during the Early Access phase and Day 1 combined. This reflects a strong festive enthusiasm from consumers across India.

Harsh Chaudhary, Vice President of Growth at Flipkart, shared insights into the platform’s success, stating, "Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate. This event is more than just a shopping festival; it is an opportunity that fosters growth, innovation, and collaboration at a national scale, while positively impacting the lives of diverse communities."

Chaudhary highlighted that early trends showed an increase in demand for categories such as mobile phones, food and nutrition, and grooming products. "At Flipkart, we believe in continuously raising the bar for what is possible in the digital economy while empowering everyone in this journey," he added.

Moreover, Flipkart observed growing demand from Tier II and Tier III cities, further cementing the platform's role in democratizing access to e-commerce across India. The company's ability to cater to a wide range of consumer needs, from lifestyle upgrades to everyday essentials, has positioned it as a leader in the festive sales season.

100 percent Increase in Day 1 Orders

While Flipkart celebrates its continued success, Meesho, India's only true e-commerce marketplace, has been making headlines with its stunning performance during the 2024 festive season. Meesho’s ‘Mega Blockbuster Sale,’ which began on September 27, recorded a 100 percent increase in Day 1 orders compared to last year. Additionally, the platform tripled its daily order volume, further establishing itself as a formidable player in the e-commerce space.

Megha Agarwal, General Manager of Business at Meesho, was elated with the results, stating, "We’re thrilled by the overwhelming response to day one of our Mega Blockbuster Sale. A heartfelt thank you to our valued sellers, brand partners, and loyal customers for this fantastic beginning."

The platform witnessed a record-breaking ~1.5 crore app downloads in the lead-up to the sale, making it the most downloaded app on Google Play Store. Nearly 6.5 crore customers shopped on Meesho during Day 1, with fashion, personal care, home & kitchen, and electronic accessories being the most popular categories. On average, 506 kurtis, 376 sarees, and 360 kids' wear items were sold every minute, reflecting a staggering demand for affordable fashion.

Meesho Mall, the company’s curated shopping experience, also saw ~2.5X growth in orders compared to last year. Notably, 45 percent of these orders came from first-time shoppers. Several well-known brands experienced exponential growth during the sale, with Mamaearth seeing a fivefold increase in orders, Denver witnessing an eightfold rise, and Swiss Beauty expanding by 7.5 times.

Tier II and III Cities Drive Growth for Both Platforms

Both Flipkart and Meesho have seen significant growth in Tier 2 and Tier 3 cities, which are increasingly becoming major contributors to festive season sales. These regions, often underserved by traditional retail, are experiencing a digital transformation, thanks to the expansion of internet access and e-commerce platforms.

According to industry experts, the growing demand from these smaller cities is driven by a combination of rising incomes and increasing familiarity with digital shopping platforms. As consumers in these regions become more comfortable with online shopping, e-commerce giants are focusing on providing a wide range of products tailored to their needs. From affordable fashion to everyday household items, platforms like Flipkart and Meesho are catering to the growing aspirations of Tier II and III city consumers.

What’s in Store for the Rest of the Festive Season?

With the festive season far from over, there are plenty more opportunities for growth. The next wave of sales will coincide with major Indian festivals such as Navratri, Dussehra, Karva Chauth, Diwali, and Bhaiya Dooj, ensuring a sustained momentum in consumer spending. As brands and sellers continue to offer attractive discounts and exclusive deals, the e-commerce industry is poised for another record-breaking season.

As Kapil Makhija from Unicommerce summed up, “The increase in both volumes and value highlights a robust start to the season’s sales, with many more days of festive season sales lined up in October 2024 to mark Navratri, Dussehra, Karva Chauth, Diwali, Bhaiya Dooj, and other festivities.”

Whether it’s fashion, beauty, health, or home decor, Indian consumers are increasingly embracing the convenience and variety that e-commerce platforms offer during the festive season. As the industry continues to evolve and adapt to changing consumer needs, the festive shopping season is set to be a win-win for both shoppers and sellers alike.

The festive smell is in the air now, building a sense of joy for many. Even for the fashion e-commerce brands in India. With exciting offers available online and a craving of shopping for the upcoming celebration, these two months are going to be a big blast. Here we are at your service. Get to know about the top 10 fashion e-commerce platforms in India. This Pujo, Navaratri and Diwali gift your loved ones with trendy fashion apparel and accessories. 

E-commerce giants like Amazon, Flipkart and more have launched their annual festive season sale. Marking a commendable growth graph. Fashion retailers are estimated to see a growth of 15 percent by 2025. Last year, 61 percent of shopping was on online platforms, making a 27 percent of year-on-year growth. E-commerce sales in India are projected to reach $12 billion this year. Increase of 23 percent from the previous year. 

Read more: Best Luxury Watch Brands in India For Women: Elegance At Every Tick

Boom of Shopping E-Commerce Platforms

E-commerce is seeing development in India due to factors including rising smartphone adoption, rising wealth, and affordable data plans, which are driving the expansion of e-retail. India is the world's second-largest internet market, with over 950 million users and 131.16 lakh crore UPI transactions in FY 2023–2024. 

In India, almost all pin codes have experienced the advent of e-commerce. In India, tier two cities and smaller towns account for over 60 percent of transactions and orders. Even in tier-2 and tier-3 cities, where they already account for three out of every five orders placed on the top e-retail platforms and nearly half of all customers, e-commerce is becoming increasingly popular. Tier-2 and smaller towns have an average selling price (ASP) that is only slightly less than that of tier-1/metropolitan cities. When measured by transaction value, the e-commerce market is almost entirely composed of clothing and electronics.

Read more: Top 5 Streetwear Brands in India with a Blend of Culture and Style

Top 10 Fashion E-Commerce Platforms in India

Wear new clothes and accessories or gifting them is the main point of enjoyment in this season. To make it simpler for you, here are the best fashion e-commerce platforms in India. 

1. Myntra

A popular lifestyle and fashion e-commerce brand in India. Myntra has a wide range of product categories. From clothing, accessories, and electronics to jewelry, personal care and more. It has another loyalty scheme - Myntra Insider. Availing the same, consumers can gain offers, discounts and priority delivery benefits. 

Mynta's big festival sale is live. Offering 50 - 80 percent discount on fashion shopping. Its top rated brands - levis, vero moda, only, tokyo talkies, the roadster & co, mochi, metro and more have huge discounts. 

2. Nykaa Fashion

Nykaa Fashion is a shopping e-commerce platform in India for women, men kids and products for home. Its fashion product range offers Western wear, Indian wear, Lingerie, sportswear, nightwear and more. Its products have gained a 100 percent authenticity tag. Brands associated send products directly to warehouses claiming originality. Housing more than 1500 brands with 1.8 million products along with merchandising. 

During this festive season, Nykaa fashion is all set and going with its grand festive sale. Providing up to 75 percent off on various items. 

3. Amazon 

E-commerce shopping platform catering for a variety of products. Clothes, footwear and accessories etc for women, men and kids. Amazon Fashion uses technology to assist customers to make a perfect choice while shopping. Its AI feature on the online site makes it easy for customers to make the right fit for fashion purchases. A massive product catalogue by amazon includes not just cloths but - electronic, gadgets, appliances, beauty, grocery, home decor and furniture and more. 

With more than 25000 new products launches, Amazon great Indian festival sale is all live, setting the stage on fire. The e-commerce giant claims to provide discounts ranging between 50 - 80 percent on fashion and beauty products. 

4. Flipkart 

Indian e-commerce platform with impressive customer-centric services and other loyalty programmes. Fashion items are not the only box they tick, Flipkart also offers electronics, furniture, appliances, groceries and more. The brand keeps a note of its customer experience. Giving discount offers and coupons on an extensive range of products. Elevating the time span of customers and making it economical and rewarding. 

5. Ajio 

Ajio is an Indian fashion and lifestyle e-commerce retailing platform. It caters to international brands, homegrown brands and pwned labels. It mainly focuses on clothing product line, but also offers electronics, home decor and more. Its USP is that it creates a shopping time capsule that a customer searches about over a while. It also has an in-house brand called Ajio Own. Keeping a note of the heritage of India, Ajio’s Indie collection has given a rebirth to Indian rich textiles. 

6. Meesho 

A fashion e-commerce platform in India, linking more than 100 million small businesses with customers. Connecting suppliers, resellers and customers through this online platform. It also allows people to sell products through social media - Instagram, Facebook and WhatsApp. A customer-oriented platform that ensures and words genuine customer reviews and insights. It serves products including - clothing, furniture, electronics and more. It has a whole new concept of retailing. Due to its reselling and online middlemen functionality. 

7. TATACliq

With an impressive customer base of online shoppers, TATACliq is a premium fashion e-commerce platform. With an extended arm of TATACliq Luxury which serves luxury goods. It gives customers an experience of phygital shopping, both online and offline. It also offers exclusive deals and discounts with hassle-free delivery. It sources directly from the brands, maintaining authenticity. Customers can also availl for coupons, cashbacks, bank offers and more of such benefits. 

8. Max Fashion 

A leading value fashion retailer. It is an omnichannel brand, dealing as an e-commerce platform through its website. Max Fashion focuses on offering not just clothing but also accessories and more at affordable prices. Caters to all men, women and kids wear. It makes a delightful shopping for every customer with world-class shopping experience. It believes in offering an exclusive size range for both men and women. It has detailed information about the products. Along with timely delivery and secure payment options. 

9. Lifestyle

A fashion e-commerce platform with latest trends. Lifestyle has a concept of providing customers to the fullest. Builds a connection with the customer by understanding their daily searches on the website. The kind of clothes a customer likes. It sets an example of how fashion has made its space in daily life. The platform offers clothing, accessories, beauty and home products, both, from international and national brands. It ensures the security of payment methods and authentication of the products. 

Pros of Shopping on E-Commerce Platforms

• Reduced expenses

Online merchants are able to pass on cost savings to customers by eliminating overhead. Finding good offers and comparing rates is also simpler.

• Easy accessibility

Consumers may purchase whenever and from any place, saving time by avoiding commuting.

• Large assortment

Comparing online and physical businesses, the former can provide a greater assortment of goods.

Cons of Shopping on E-Commerce Platforms

• Absence of intimacy

Online shoppers might believe that their experience is less tailored than in-person purchases, where they can engage with staff and other patrons.

• Security concerns

When making purchases online, customers could worry about the security of their personal information, like their credit card number and address.

• Wait periods and shipping costs

Customers may have to wait for their purchases to be delivered and pay shipping costs.

Read more: Explore the Top 10 Men's Formal Wear Brands in India

Top 10 Men’s Clothing Brands Every Stylish Man Should Check Out

Last Thought

This festive season, India is witnessing a whole lot of excitement on popular e-commerce platforms, with fantastic deals on fashion and lifestyle products. With latest ethnic wear to chic outfits with a smidge of the West, one can shop and pick out what they want from the comfort of their own home to ensure a hassle-free shopping experience. From large categories, all prices have been discounted to cater to the need for fashion-savvy people from all walks of life to find gifts and personal purchases that help bring along the festive mood.

Quick commerce has changed the way we shop. With fast deliveries and wide choices, it's no surprise that many players have entered the market. With just a few taps on your phone, you can have groceries, household items, and even electronics delivered to your door in minutes. Zepto is a big name, but many other brands provide similar or even better services. 

Recently, Zepto took quick commerce to a new level by offering iPhone 16 deliveries in select cities. This showcases their ability to go beyond daily essentials and provide high-end electronics, delivered in record time. Zepto’s promise of delivering products within 10 minutes has made it a favorite among consumers. However, Zepto isn’t the only quick-commerce player making waves. Other brands like Blinkit, Swiggy Instamart, BigBasket BB Now, Amazon Fresh, and Dunzo are strong alternatives. Let’s look at the top 5 Zepto alternative brands in India and what makes them stand out.

What is Quick Commerce?

Q-commerce is short for Quick Commerce and refers to the delivery of products to customers in a very short time, between 10 and 60 minutes. In contrast to classical e-commerce, which could take days, quick commerce aims at speed. That is the ability to have full and easy access to numerous products, including household items, groceries, and personal products. This service is relevant because it saves time, is convenient to ensure urgent needs for products, and creates a convenient shopping environment. As more people lead a rather hectic lifestyle, fast commerce is changing the way we consume products by delivering them within minutes.

Also Read: How Quick Commerce Has Made iPhone 16 Available within 10 Minutes

Q-Commerce Set to Surge with $6 Billion GMV in FY25

The Market Value of Quick Commerce

The quick commerce industry is emerging rapidly, especially in Indian geography. It is now a business venture in the billions, and it is expected that it will expand even further. The 2024 market size is estimated to be $3,349.00 million, with the market expected to hit $9,951.00 million by 2029, primarily supported by a CAGR of 24.33% from 2024 to 2029. This boom is so because many people are using the internet, especially those in urban centres. As per the current ICT rating in India, the user count in the quick commerce market of India is anticipated to reach 60.6 million, and the user penetration is set to rise from 1.8% in 2024 to 4.0% by 2029. Today’s customers want their products to be delivered faster, and as a result, business organizations are designing new systems to address this issue. The market is estimated to reach $64,442 million in the year 2024, while the average revenue per user (ARPU) is expected to be $127.70 in 2024. The emergence of new internet users and the augmenting urban population are also greatly contributing to Quick Commerce in India.

• Key Stat: Quick commerce in India is projected to generate $9,951.00 million by 2029 with 60.6 million users.

List of the Top 5 Zepto Alternative Brands in India:

Whether it's groceries, electronics, or household items, these Zepto alternatives are all competing to provide faster, more reliable deliveries, making shopping easier than ever before.

Also Check: Quick Commerce to Revolutionize Indian Retail Landscape with $10 Bn Gross Order Value by FY26

1. Blinkit (formerly Grofers)

Blinkit is famous for its lightning-fast delivery. They specialize in groceries and daily needs, making them a go-to choice for quick shopping. With 25,000+ products, they focus on fresh produce, snacks, and other daily essentials. Their delivery time, which promises to be under 10 minutes, is one of the best in the market.

• Key Feature: Ultra-fast delivery in under 10 minutes.
• SKUs: 25,000+ products focused on groceries and essentials.
• Strategy: Use of dark stores to keep stock ready for fast delivery.

2. Swiggy Instamart

Swiggy Instamart is part of the Swiggy family, so they already have a strong delivery network. Their service offers a wide range of products, from groceries to household items. With over 5,000 products, they focus on instant needs like snacks, dairy, and personal care. Swiggy Instamart uses its food delivery experience to ensure fast and smooth service. Which promises to deliver in 30 minutes or less.

• Key Feature: Fast service using Swiggy’s strong delivery network.
• SKUs: Over 5,000 products, from dairy to personal care.
• Strategy: Leverages Swiggy’s logistics for faster delivery.

3. BigBasket BB Now

BB Now is the quick-commerce arm of BigBasket, India’s largest online grocery store. They deliver essential products within 30 minutes or less. BB Now offers over 10,000 products, including fresh fruits, vegetables, and other household needs. They are well known for their large variety and reliable service.

• Key Feature: Large product variety from BigBasket’s vast inventory.
• SKUs: 10,000+ products, including fresh produce.
• Strategy: Combines big warehouses and small local hubs for faster delivery.

4. Amazon Fresh

Amazon Fresh is Amazon’s answer to the quick-commerce trend. They offer same-day delivery for groceries and household essentials. Amazon Fresh has a wide range of products, including fresh fruits, vegetables, dairy, and packaged foods. Their delivery can be completed within a few hours, making them a solid choice for busy customers.

• Key Feature: Same-day delivery with Amazon’s vast logistics network.
• SKUs: Wide variety, focusing on fresh produce and daily needs.
• Strategy: Uses Amazon’s global logistics and technology for efficient delivery.

5. Dunzo Daily

Dunzo started as a hyperlocal delivery service and has now ventured into daily essentials with Dunzo Daily. They promise deliveries in under 19 minutes, focusing on groceries, snacks, and drinks. With over 2,500+ SKUs, they provide an easy solution for those looking for fast, small orders. Their strength lies in their hyperlocal approach, allowing them to deliver from local stores quickly.

• Key Feature: Hyperlocal delivery in under 19 minutes.
• SKUs: 2,500+ products, focusing on groceries and snacks.
• Strategy: Hyperlocal delivery model for fast, small orders.

Growth Drivers of Quick Commerce

Several factors are driving the quick commerce boom in India:

1. Rising Urbanization and Nuclear Families: As more people move to cities, the demand for fast services increases. Smaller family units also prefer quick deliveries because they need fewer items but more often.
2. Consumer Demand for Instant gratification: Today’s customers want everything fast. The need for instant delivery is a major reason why quick commerce is growing. People no longer want to wait for days to receive their orders.
3. Technology Adoption and Smartphones: With more people using smartphones, it has become easier to shop online. Apps for quick commerce are user-friendly, and many people can place orders on the go.
4. Strategic tie-ups with local vendors: Quick Commerce companies work closely with local shops and vendors. This helps them keep products close to customers and deliver faster. They also use small, local warehouses, called "dark stores," to speed up delivery.

How Does Quick Commerce Work?

Quick Commerce works through a highly efficient system that focuses on speed and accuracy. Here’s how it operates:

1. Micro-Warehousing or Dark Stores: Companies use small, local warehouses called dark stores to store products close to customers. This ensures quick delivery as items do not need to travel long distances.
2. Location-Based Algorithms: Advanced algorithms help match customer orders with the closest available dark store. This reduces the time between order placement and delivery.
3. Real-Time Inventory Management: Companies use technology to keep track of stock in real-time. This ensures that products are always available, and customers only order what is in stock.
4. Gig Economy and Delivery Logistics: Many quick commerce platforms rely on gig workers for delivery. These delivery partners use bikes or scooters to quickly navigate through traffic and reach customers faster.

Quick commerce is all about efficiency, speed, and meeting consumer demands for fast service. Its rise in India is a reflection of changing lifestyles and the growing need for instant solutions.

What Sets These Brands Apart?

Each of these quick-commerce brands offers something unique:

• Speed: Blinkit is the fastest with its under-10-minute deliveries. Dunzo Daily also shines with a 19-minute promise.
• Product Variety: BigBasket BB Now has the widest range of products, including fresh produce, while Swiggy Instamart focuses more on instant needs like snacks.
• Logistics Power: Amazon Fresh benefits from Amazon’s massive global network, making it highly reliable for same-day deliveries.

Conclusion

If you're seeking a Zepto alternative, several great options are available. Blinkit offers ultra-fast delivery in under 10 minutes, ideal for those needing essentials quickly. BigBasket BB Now provides a broader selection of groceries and household items with reliable 30-minute deliveries. Other strong choices include Swiggy Instamart for snacks and personal care, Amazon Fresh for same-day deliveries, and Dunzo Daily for hyperlocal convenience. These brands ensure quick, easy shopping at your fingertips.

Do you like gaming? Are you looking for a gaming laptop? We have got you covered.  From gaming PCs to laptops, gaming admirers have seen a noticeable evolution. Within a decade, these laptops have become sleeker yet more powerful. The thrill you experience while playing these online games on your powerful machine is worthwhile. Whether you are a casual gamer, a hardcore gamer or a professional one, we have created a list of the top 10 gaming laptop brands in India. Finding the best gaming laptop can be confusing. so here we are presenting every specification of these brands. 

Read More: Best Earbud Brands in India: Your Sound Upgrade Awaits!

Top 10 Washing Machine Brands in India: Curated list (2024)

Factors to be Considered While Buying a Gaming Laptop

• Display size - The ideal screen size for gaming can be around 15.6 inches. In case you want a smaller version 13 - 14 inches should be perfect. 
• Storage - Usually the storage amount of a gaming laptop depends on what game you're playing. For occasional gamers - 500 GB to 1 TB, for moderate gamers - 1 TB to 2 TB and for professionals - 4 TB plus. 
• GPU (graphics processing unit) - Depending on the compatibility, performance and purpose. Choose the one that has the most amount of memory for a better experience. 
• Battery life - Efficient battery life is essential. A long-lasting battery can prevent your gaming laptop from being exhausted. Less battery life can affect the functioning of your laptop. 

Top 8 Gaming Laptop in India: Best Picks 

1. HP 

Why choose HP?

Delivering excellent experience to gamers, HP is affordable yet more functional. Blending in with performance and outstanding features. Offering outstanding options to gamers, HP has significantly made remarkable improvements in recent years. Its OMEN gaming laptop line has high-end performance. While the Victus gaming laptop line offers accessible power.

Best sellers: 

• HP OMEN 40.9 cm (16.1) Gaming Laptop 16

Memory and storage: 32 GB memory; 1 TB SSD storage

Operating Systems: Windows 11 Home

Graphic: NVIDIA GeForce RTX 4060 Laptop GPU

• HP OMEN 40.9 cm (16.1) Gaming Laptop 16-xd0020AX

Memory and storage: 16 GB memory; 1 TB SSD storage

Operating Systems: Windows 11 Home

Graphic: NVIDIA GeForce RTX 4060 8GB

• HP Victus 39.6 cm (15.6) Gaming Laptop 15-fa1227TX

Memory and storage: 16 GB memory; 512 GB SSD storage

Operating Systems: Windows 11 Home

Graphic: NVIDIA GeForce RTX 2050 Laptop

• HP Victus 40.9 cm (16.1) Gaming Laptop 16

Memory and storage: 16 GB memory; 1 TB SSD storage

Operating Systems: Windows 11 Home

Graphic: NVIDIA GeForce RTX 3050 Laptop GPU (6 GB GDDR6 dedicated)

2. Dell

Why choose Dell?

Dell is known for its reliability and durability. Experience gaming at a whole new level with cutting-edge hardware, powerful CPUs, and stunning visuals. With gadgets built for speed, accuracy, and the best possible gaming experience, you can realize the full potential of your gaming endeavors. 

Best sellers

• Alienware x16 R2 Gaming Laptop

Memory and storage: 32GB, 2x16GB, LPDDR5X, 7467MT/s; 1 TB, M.2, PCIe NVMe, SSD

Operating Systems: Windows 11 Home

Graphics: NVIDIA GeForce RTX 4080 12GB GDDR6 and NVIDIA GeForce RTX 4090 16GB GDDR6

• G15 Gaming Laptop

Memory and storage: 16GB DDR5, 2x8GB, 4800MT/s; up to 32GB (5600MT/s with AMD CPU); 1 TB, M.2, PCIe NVMe, SSD

Operating Systems: Windows 11 Home

Graphics: NVIDIA GeForce RTX 3050, 6 GB GDDR6 and NVIDIA GeForce RTX 4060, 8 GB GDDR6

• Alienware m18 R2 Gaming Laptop

Memory and storage: 64 GB: 2 x 32 GB, DDR5, 5200 MT/s, non-ECC, dual-channel; 1 TB, M.2, PCIe NVMe, SSD

Operating Systems: Windows 11 Home

Graphics: N18 QHD+ (2560 x 1600) 165Hz, 3ms, ComfortView Plus, NVIDIA G-SYNC + DDS, 100% DCI-P3, FHD IR Camera

3. ASUS

Why choose ASUS?

A technology-focused brand. Including one of the best R&D teams in the world, is well-known for its innovative and high-quality products. Near-silent cooling is the usp of Asus. A technology that helps the laptop cool down after rigorous use. A dual fan system with thermal design. It also offers exclusive SmartGesture technology, enabilng intuitive windows gestures on the touchpad. 

Best sellers

• ROG Zephyrus G16 (2024) GU605

Operating Systems: Windows 11 Home

Processor: Up to Intel Core Ultra 9 processo 185H

Graphics: Up to NVIDIA GeForce, RTX 4090 Laptop GPU

• ROG Flow X13 (2023) GV302

Operating Systems: Windows 11 Home

Processor: AMD Ryzen 9 7940HS

Graphics:  NVIDIA GeForce RTX 4060 Laptop GPU

• ROG Strix G16 (2023) G614

Operating Systems: Windows 11 Home

Processor:13th Gen Intel Core i9-13980HX

Graphics: Up to 1TB PCIe 4.0 SSD Storage NVIDIA Advanced Optimus

4. Acer

Why Choose Acer?

Acer gaming laptop has swift OLED. Giving a premium and captivating viewing experience. Pointing out the bright colors and sharp contract of images for a next level viewership. Its has instilled antimicrobial solutions to decrease the rate of microbes in high torch surfaces. The utility app named predatorSense makes it more convenient to look after the system, overclock, create macros and customize RGB. 

Best sellers

• Acer Nitro V Gaming Laptop Intel Core i5

Storage: 512 GB, PCIe Gen4, 16 Gb/s, NVMe

Processor: Intel Core i5-13420H Processor

Graphics: NVIDIA GeForce RTX 4050 with 6 GB of dedicated GDDR6 VRAM

• Acer Aspire 7 Gaming Laptop 12th Gen Intel Core i5

Storage: 512 GB, PCIe Gen4, 16 Gb/s, NVMe

Processor: 12th Gen Intel Core i5 12450H 

Graphics: NVIDIA GeForce RTX 2050

• Acer ALG Gaming Laptop Intel Core i5

Storage: 512 GB, PCIe Gen4, 16 Gb/s, NVMe Support up to 2 TB with dual M.2 slot

Processor: Intel Core i5-12450H

Graphics: NVIDIA GeForce RTX 3050 - 6GB GDDR6 Video RAM

5. Lenovo

Why Choose Lenovo?

Lenovo gaming laptops are designed for modern gamers and are the best setups available for players of any skill level. Combined with Legion Ultimate Support to get access to round-the-clock technical support, help with optimizing hardware and software, and other gamer-centric knowledge. Lenovo gaming laptops is a unique with VR-ready options, an innovative cooling technology that keeps your laptop humming, and optional overclocking possibilities.

Best sellers

• Lenovo LOQ 14th Gen

Processor: Fast & powerful Intel Core HX processors & NVIDIA GeForce RTX GPUs

Graphics: MUX Switch with NVIDIA Advanced Optimus

Opertating System: Windows 11

• Legion 5i 14th Gen

Processor: Powered by Intel Core

Graphics: NVIDIA G-SYNC

Opertating System: Windows 11

• Lenovo LOQ 12th Gen

Processor: lag-free Intel Core HX

Graphics:  NVIDIA GeForce RTX GPUs

Opertating System: Windows 11

6. MSI

Why Choose MSI?

Built with state-of-the-art graphics, overclockable CPUs, and innovative features. In order to optimize cooling and performance, this series makes use of its robust form factor. This is what a desktop killer looks like. In the areas of AI PC, gaming, content production, business & productivity, and AIoT solutions, MSI is a global leader. Supported by its state-of-the-art research and development capacities and customer-focused innovation, MSI has a broad international footprint covering more than 120 nations.

Best sellers

• Stealth A16 AI+; Copilot+ PC

Operating System: Windows 11 Pro and Windows 11 Home

Processor: AMD Ryzen AI 9 HX 370 Processor

Graphics: NVIDIA GeForce RTX 4070

• Titan 18 HX A14V

Operating System: Windows 11 Pro and Windows 11 Home

Processor: Intel Core i9 processor 14900HX

Graphics: NVIDIA GeForce RTX 4070

7. Razer Blade

Why choose Razer Blade?

Razer gaming laptops are well-regarded in the gaming community, many choose them. They may be more expensive than other models, but many adore their sleek looks, incredible performance, and unique features like RGB lighting that can be customized. There's also a small amount of brand loyalty thrown in. The Razer Blade laptops have improved throughout the years, pushes the limits of performance and design. It has an anodized coating for enhanced resistance and an aluminum unibody construction for longevity.

Best sellers

• Razer Blade 14

Processor: AMD Ryzen 9 processor

Graphic: NVIDIA GeForce RTX 4070

Storage: 1TB SSD (M.2 NVMe PCle 4.0 x4)

• Razer Blade 15

Processor: 12th Gen Intel Core i7 Processor and 13th Genn Intel Core i7 Processor

Graphic: NVIDIA GeForce RTX 4070; NVIDIA GeForce RTX 3070

Storage: 1 TB SSD; 1 TB PCle Gen4 M.2

• Razer Blade 16

Processor: 14th Gen Intel Core 

Graphic: NVIDIA GeForce RTX 4070; NVIDIA GeForce RTX 4090; NVIDIA GeForce RTX 4080

Storage: 1 TB SSD; 2 TB PCle 4.0 NVMe M.2 SSD; 4 TB + 4 TB PCle 4.0 NVMe M.2 SSD

8. Infinix

Why choose Infinix?

A pocket friendly brand with utmost special technology used in every gaming laptop. From computers to TVs, Infinix produces a range of reasonably priced goods. I was therefore quite excited when the firm contacted us to assess their budget-friendly gaming laptop. The company's first gaming laptop, the Infinix GT Book, is rather good for the money. 

Best sellers

• GT BOOK

Processor: 13th Gen Intel Core i9

Graphics: NVIDIA Ge Force RTX 4060

Storage: 32 GB LPDDR5x RAM + 1 TB PCle 4.0 SSD

• INBOOK Y4 Max

Processor: 13th Gen Intel Core

Storage: 512GB Expandable storage

• INBOOK Y2 Plus

Processor: 11th Gen Intel Core 

Storage: Up to 512GB NVME PCIe 3.0 SSD Storage

Know More: Top 10 Air Cooler Brands in India 2024: Ultimate Cooling Choices

Top 10 Smart TV Brands in India 2024: Best Picks for Retailers

Last Thought

Gaming industry has been gaining a lot of noise since the past few years. The evolution of gaming laptop are a witness to the same. Processor, storage and graphics are the center point of the whole gaming concept. Knowing the perfect fit to enhance your gaming experience, this list of top 8 gaming laptop brands in India is here at your service.  

Mostbet Withdrawal Review for Indian Users

Various betting enthusiasts in India who have been playing casino games and sports events also look forward to the withdrawals, which is a crucial aspect. Most bet https://mostbet.info.in/ is one of the popular betting sites available for players which allows users to seamlessly withdraw their funds to their desired payment methods. However, players can look at the reviews of previous users regarding withdrawals from this betting site, including withdrawal methods, time taken, and several other aspects. This review will be essential for both new and existing Mostbet users to provide them with more clarity about the withdrawal process at the sports and casino betting website.

Overview of Mostbet Withdrawal Methods

Mostbet is able to support a vast range of withdrawal methods, allowing bettors to withdraw their funds from their betting account without any interruptions. It has several withdrawal methods available such as Bank transfers, cryptocurrencies, e-wallets, and various others, with a minimum withdrawal limit of 1000 INR for most of them. Meanwhile, players can have a look at the list of available withdrawal methods:

• AstroPay Card;
• Ecopayz;
• Jeton Wallet;
• VISA;
• MasterCard;
• Much Better;
• Bitcoin;
• Litecoin;
• Ethereum;
• Paytm;
• UPI;
• Net Banking.

The minimum withdrawal limit is less for Ecopayz, where players will be able to pay Rs 700, while it increases to Rs 1500 for Ethereum. Depending on the method chosen by players to take withdrawals, it will be credited to their account, as the least time is taken across cryptocurrencies, while Bank transfers might take up to 48 hours to be completed.

Mostbet Fees and Charges

Mostbet does not charge any fees from the user when it comes to withdrawal, allowing them to receive all the amount they have in their wallet. However, it should be noted that depending on the chosen withdrawal method, players will have to give some charges while taking withdrawals from the same. This means if players have chosen Bank Transfer as a withdrawal method, the bank charges may be deducted from their actual withdrawal amount to be reflected in their account. This is also possible when it comes to cryptocurrency withdrawals, as the blockchain transfer fees may also be deducted from the same.

Verification Process at Mostbet Platform

The only way to take withdrawals from Mostbet site is to complete your account verification process. After players have created their account at Mostbet, they can follow the steps given below to verify their account and take withdrawals:

1. Go to the profile section and fill out the details asked by the Mostbet platform on the page.
2. Once the details have been filled out correctly, players can go to the account verification process and choose any of the preferred documents they want to upload.
3. Now, they can upload clear images to the verification page and submit them to be checked by the team.

Players will be shortly notified about their account verification status via their registered email or phone number, after which they will be able to make withdrawals. It is necessary for users to check their verification details before submitting, which will help improve the verification process.

User Experience and Feedback

Indian bettors have given highly positive reviews when it comes to taking withdrawals from Mostbet. The withdrawals from this casino and sports betting site are reflected in their desired account quickly compared to the others, and the charges are also comparatively low. However, players might face some challenges in withdrawals, such as delays, which might happen due to high load on servers, but they will also be reflected soon in their accounts. Overall, the reviews of this site when it comes to withdrawals have been highly positive.

Quick commerce in India is evolving at an unprecedented pace, with platforms like Zepto, bigbasket, and Blinkit leading the charge. The retail landscape is witnessing a transformation as these platforms make premium products, such as the iPhone 16, available to customers within just 10 minutes of placing an order. This trend reflects the growing demand for faster, more efficient delivery services across key cities like Delhi, Mumbai, Bengaluru, and beyond.

Zepto's iPhone 16 Launch

Zepto has added the iPhone 16 to its platform, making it available for 10-minute delivery in cities like Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai. It is currently the only quick commerce platform offering this service in Chennai and Hyderabad. Customers in these cities can order and deliver the latest iPhone in record time.

Vinay Dhanani, President of Zepto said, “We’re thrilled to partner in bringing the latest iPhone 16 to our platform. With Zepto, we’re offering more than just speed—this is about delivering premium tech right to your door in minutes, providing an unmatched shopping experience in cities like Chennai and Hyderabad where we may just be the first to do this.”

Zepto’s “Fastest Sale Ever,” scheduled from September 22nd to 29th, offers users limited-time deals on a variety of products, including the iPhone 16, refreshed every 10 minutes. According to Chandan Mendiratta, Chief Brand Officer of Zepto, this sale emphasizes the thrill of finding real-time deals with the convenience of quick delivery.

bigbasket Sets New Delivery Record

bigbasket, a Tata Enterprise, marked a significant moment in the quick commerce industry by delivering an iPhone 16 to a customer in Bengaluru within 7 minutes of the order. The order, placed at 8:00 AM, was delivered at 8:07 AM, demonstrating bigbasket’s commitment to 10-minute delivery.

In a post on Linkedin, Hari Menon, Co-Founder and CEO, bigbasket said, “372 iPhones zapped by happy customers in just 100 minutes! Watch the real-time magic of our first iPhone 16 delivery this morning. And no need to panic, folks - our drivers aren’t speeding! Our perfectly placed dark stores do the heavy lifting. Safety first, speed second.”

“Today’s the day! We’re getting you the latest iPhone faster than your morning coffee. At 8:00 am, our first iPhone 16 order was placed on Bigbasket Now. By 8:07 am, it was already in our customer’s hands — with chocolates on the side to sweeten the deal. Yes, just 7 minutes from checkout to unboxing! We’re not just in groceries anymore, folks. This is our leap into the world of electronics, pushing the limits of quick commerce beyond daily essentials. And when we say "quick," we mean it. Stay tuned, there’s much more on the way!” he added.

This delivery highlights bigbasket’s focus on enhancing convenience and maintaining innovation in the on-demand delivery space. The partnership with Croma, one of India’s leading electronics retailers, has been instrumental in ensuring the smooth delivery of the iPhone 16.

Blinkit’s Partnership with Apple Reseller

Blinkit has also stepped into the quick commerce race, partnering with Unicorn Infosolutions, an Apple reseller, to deliver the iPhone 16 and iPhone 16 Plus. Available in cities like Delhi NCR, Mumbai, Pune, and Bengaluru, customers can enjoy the convenience of having the latest iPhone delivered to their doorstep within minutes of placing an order. In addition to swift delivery, Blinkit and Unicorn are offering discounts of up to Rs 5,000 on select credit cards and EMI options for customers.

Albinder Dhindsa, founder and CEO of Blinkit said, “We are partnering with Unicorn Infosolutions (the largest Apple Premium Partner in India) for the third year in a row to make the latest iPhone available. Customers in Delhi NCR, Mumbai, Pune, and Lucknow can get an iPhone 16 delivered within minutes.”

The partnership follows Blinkit's 2023 collaboration with Unicorn to deliver the 'Make-in-India' iPhone 15 series, which set the precedent for Blinkit’s continued foray into delivering high-end tech products.

With these developments, the quick commerce sector in India continues to revolutionize retail by offering unparalleled speed and convenience. Platforms like Zepto, bigbasket, and Blinkit are not only delivering everyday essentials but also premium products like the iPhone 16 within minutes, redefining consumer expectations in the Indian market.

Fast delivery is changing the shopping experience all together. It is no longer just a perk—it is a must-have—something customers expect. With e-commerce booming, global sales are predicted to hit $7.4 trillion by 2025, according to eMarketer. Fashion retailers are feeling the pressure, and keeping up with fast delivery is quickly becoming one of their biggest challenges.

Take India, for example. The fashion e-commerce market there was worth $14 billion in 2023, and it is set to grow to nearly $19 billion by 2030. It is growing at a rate of 34 percent every year, fueled by more people getting online, more smartphone use, and higher disposable incomes. But with this growth, shoppers expect more than just great products—they want them delivered fast. Many retailers, especially those with storefronts, are struggling to meet this expectation. That is where new-age marketplaces are stepping in and shaking things up, making it easier for brands to offer ultra-fast delivery without having to build out their own logistics systems.

These platforms are not just meeting the demand for speed—they are changing how we think about the entire shopping experience. Nowadays, people want their fashion items delivered almost instantly. A global survey by Localz found that 77 percent of shoppers expect their order within two hours or less. In India, it is even more intense—80 percent of shoppers are looking for same-day delivery, and more than half of them expect to get their order in just a few hours (Invespcro, 2023). This shift in expectations is pushing brands to find ways to offer faster service, and partnering with these fast-delivery marketplaces is the easiest way to do it.

The exciting part? The market for these platforms is still pretty fresh, so brands that get in now have a huge opportunity for a first-mover advantage. According to Market Data Forecast, the same-day delivery market in India alone is expected to reach over $10 billion by 2028. That is a massive chance for brands to solve the fast delivery challenge early on and stand out in a rapidly growing market.

Partnering with these new-age platforms is a game changer. Instead of worrying about how to offer ultra-fast delivery on their own, brands and storefronts can team up with these platforms, who already have the logistics and technology in place. It’s a win-win—brands get to offer quick delivery, and customers get the convenience they crave without the usual hassles. After all, 53 percent of shoppers have admitted to canceling a purchase just because the delivery was too slow (MarketingProfs, 2023). That is a lot of potential sales lost, all because delivery didn’t meet expectations.

What makes these marketplaces stand out is how they combine fast delivery with a smooth shopping experience. It is not just about getting the product quickly—they offer things like real-time tracking, easy returns, and even personalized recommendations. It turns what could be a frustrating waiting game into an experience that keeps customers engaged and happy. Imagine ordering your favorite outfit and having it at your door in under an hour—there is no doubt it is changing the way people shop.

For fashion brands and retailers, the key here is that they do not have to tackle this delivery issue on their own. By teaming up with these platforms, they can offer fast service to their customers, without all the costs and headaches of building their own shipping systems. That is especially important now that consumers expect things like free shipping (with 66 percent of them considering it standard, according to Inc, 2023) and ultra-fast service.

This is a big chance for brands to upgrade their game and provide something customers genuinely want. With the fashion e-commerce market growing like crazy and consumer expectations rising just as fast, getting in on these fast-delivery platforms could be the key to staying ahead of the competition. It’s not just about speed—it’s about making the entire shopping experience easier and more enjoyable.

The future of fashion retail is clearly moving toward faster, more convenient shopping. As the market keeps expanding, brands that partner with platforms designed to offer ultra-fast delivery are setting themselves up to succeed. They will be meeting customer demands, offering a smoother shopping experience, and gaining a huge competitive advantage in a market that is only going to get bigger.

In short, the message is simple: fast delivery is here to stay, and it is changing how people shop. Brands that move into this space by partnering with these new-age marketplaces are not just keeping up—they are getting ahead.

Authored By

Saurabh Gumber, Founder and CEO, VAMAZA MALL

India’s food industry has witnessed a remarkable transformation in recent years, with the packaged food market growing at an unprecedented rate. According to EuroMonitor, India is now the third-largest packaged food market in the world. In tandem with this growth, the e-commerce grocery segment has also surged, with monthly revenue surpassing Rs 6,800 crore in July 2024, marking a 12.1 percent rise from June 2024, as per ECDB. This remarkable growth is driven by the increased demand for convenience and accessibility, with more consumers turning to online platforms for their grocery needs.

However, a recent study conducted by Natfirst has uncovered significant compliance issues within this fast-growing sector. The analysis, which examined 2,871 grocery products listed on a major Indian e-commerce platform, found that 34.83 percent of products (approximately 1,000) had incomplete or inaccurate labelling information, posing challenges for consumers in making well-informed food choices.

The study revealed several critical discrepancies in the labelling of pre-packaged food products. These issues ranged from inconsistent or missing net weights to illegible barcodes and poor-quality product images. Notably, 65 products lacked multiple essential labelling elements, including the nutritional table, ingredients list, and net weight. Furthermore, 232 products featured images that were unclear or illegible, while 139 products did not provide a nutritional table at all.

Such lapses in labelling are a cause for concern, particularly in a country like India, where food safety and consumer rights are of paramount importance. The Food Safety and Standards Authority of India (FSSAI) has long mandated strict labelling and display regulations for pre-packaged foods under the Food Safety and Standards (Labelling and Display) Regulations. These regulations are designed to provide consumers with accurate and clear information, allowing them to make informed decisions about the food they consume. However, there is still a significant gap in compliance.

The Importance of Accurate Food Labelling

Food labelling is not just about adhering to regulatory norms—it plays a critical role in ensuring consumer safety and trust. Accurate and comprehensive labelling provides essential information on nutritional values, ingredients, allergens, and other critical details that help consumers make informed dietary choices. Inaccurate or incomplete labels can lead to confusion, potentially putting consumers at risk, especially those with specific dietary requirements or allergies.

Moreover, with the growing popularity of health-conscious eating, many consumers rely on nutritional labels to guide their food choices. A lack of clarity or missing information could hinder their ability to make healthier choices, undermining efforts to promote public health.

FSSAI Reactivates Draft Amendment Regulations

In response to the findings of the Natfirst study and the increasing pressure to ensure compliance, the FSSAI has recently reactivated the draft Food Safety and Standards (Labelling and Display) Amendment Regulations, 2022. These amendments aim to strengthen the labelling norms for pre-packaged food products sold through e-commerce platforms.

Under these revised regulations, e-commerce companies will be required to provide a clear image of the principal display panel of pre-packed foods on their platforms. This panel should prominently feature essential details, such as the product’s net weight, ingredients, and nutritional information. Additionally, all food products listed on e-commerce sites must display the manufacturer’s FSSAI License or Registration number, ensuring that consumers can verify the product's compliance with food safety standards.

The regulations also permit the sampling of food products at any point in the supply chain to ensure adherence to labelling norms. This provision will help maintain the integrity of food products throughout their journey from manufacturer to consumer, reinforcing consumer confidence in the safety and quality of the food they purchase online.

The Need for Retail Intelligence Solutions

The findings of the Natfirst study underscore the urgent need for retail intelligence solutions to ensure real-time compliance with FSSAI norms. As Ravi Putrevu, Founder of Natfirst and TruthIn, emphasized, “Maintaining high-quality food labelling standards is an ongoing challenge, especially with millions of products being sold each month across diverse sales platforms. Regulatory compliance must be ensured not only in the domestic market but also in international markets where Indian food products are exported.”

Retail intelligence solutions can help bridge the gap between regulatory requirements and actual compliance by automating the process of monitoring and verifying product labelling. These solutions can provide real-time insights into product listings, flagging any discrepancies or missing information and helping e-commerce platforms and manufacturers correct these issues promptly.

Additionally, these tools can assist in maintaining consistent product quality and transparency, which are vital for ensuring consumer trust in both domestic and international markets. With the global demand for Indian packaged food products on the rise, particularly in markets such as the US, UK, and Middle East, ensuring adherence to international food safety standards is crucial.

READ MORE: What’s Fueling the Grocery Industry in 2024

The Role of E-Commerce Platforms

E-commerce platforms play a pivotal role in facilitating consumer access to a wide range of food products. However, they also bear a significant responsibility in ensuring that the products listed on their platforms comply with regulatory norms. As online grocery shopping continues to grow in popularity, platforms must prioritize product accuracy and transparency.

By enforcing stricter standards for product listings and working closely with manufacturers and regulatory authorities, e-commerce platforms can help ensure that consumers receive accurate and reliable information about the food products they purchase. This will not only enhance consumer safety but also promote trust in the growing online grocery sector.

The retail industry has undergone a significant transformation with the rise of e-commerce, and the jewelry sector is no exception. In 2023, global e-commerce sales in the jewelry market reached approximately $250 billion, a figure expected to grow by 8 percent annually. The convenience and accessibility of online shopping have made it possible for consumers to purchase exquisite pieces from the comfort of their homes. For brands today, navigating this online retail landscape presents both opportunities and challenges. This article explores how e-commerce is reshaping the jewelry market and offers insights into successfully managing an online jewelry business.

The Rise of Online Jewelry Shopping

Changing Consumer Behavior

In recent years, consumer behavior has shifted significantly towards online shopping, with 85 percent of shoppers in the U.S. alone purchasing products online in 2023. The pandemic further accelerated this trend, driving a 25 percent increase in online jewelry sales globally. Jewelry, once thought to be an item that needed to be seen and felt in person, has found its place in the e-commerce world. Consumers now value the convenience, variety, and often competitive pricing available online, with 62 percent of millennials preferring to shop for jewelry online rather than in physical stores.

Trust and Authenticity

One of the major challenges in selling jewelry online is establishing trust and authenticity. According to a survey, 70 percent of online jewelry shoppers cite trust as their primary concern. To address this, brands have adopted strategies such as providing detailed product descriptions, high-resolution images, and certificates of authenticity. Additionally, jewelry brands with a strong legacy, such as those with over 20 years in the market, are leveraging their experience to build credibility, resulting in a 15 percent higher customer retention rate compared to newer brands.

Building a Strong Online Presence

User-Friendly Website

A user-friendly website is crucial for any e-commerce business. Statistics show that 88 percent of online consumers are less likely to return to a site after a bad experience. For a jewelry brand, the website should feature an intuitive design, easy navigation, and a seamless checkout process. High-quality images and videos, along with comprehensive product details, help customers make informed decisions. Brands that invest in high-quality visuals experience a 25 percent increase in conversion rates compared to those with basic imagery.

Engaging Content

Engaging content is vital to attract and retain customers. Data reveals that content marketing can generate three times more leads than traditional outbound marketing, at 62 percent less cost. Jewelry brands are increasingly focusing on creating blog posts, social media updates, and email newsletters to showcase new collections, share styling tips, and highlight the brand’s story. This personalized approach to content has been shown to increase customer engagement by 18 percent.

Customer Reviews and Testimonials

Customer reviews and testimonials play a significant role in building trust, with 92 percent of consumers reading online reviews before making a purchase. Encouraging satisfied customers to share their experiences and prominently displaying these reviews on the website can significantly boost conversion rates. In fact, products with over 50 reviews are 4.6 times more likely to be purchased than those without reviews.

Leveraging Technology

Virtual Try-Ons

Innovative technologies like virtual try-ons are enhancing the online jewelry shopping experience. A study found that 78 percent of shoppers prefer to use virtual try-on tools before making a purchase, and brands offering this feature have seen a 15 percent increase in sales. This technology bridges the gap between online shopping and the in-store experience, allowing customers to visualize how a piece will look on them, which reduces the likelihood of returns by 35 percent.

Augmented Reality (AR)

Augmented reality (AR) is another technology that is revolutionizing the online jewelry market. By 2026, the AR market is expected to be worth over $97.76 billion, with the jewelry sector being a significant contributor. AR apps allow customers to view jewelry pieces in 3D and from different angles using their smartphones. This interactive experience has been shown to increase customer engagement by 20 percent and boost purchase intentions by 33 percent.

Providing Exceptional Customer Service

Personalized Consultations

Even in the digital age, personalized customer service remains crucial. Offering virtual consultations through video calls allows customers to receive expert advice from the comfort of their homes. Studies indicate that 56 percent of online shoppers are more likely to return to a site that offers personalized services. By providing 1:1 consultations, brands can better understand clients’ preferences and recommend pieces that suit their individual styles, leading to a 10 percent increase in customer satisfaction.

Hassle-Free Returns

A flexible and hassle-free return policy is essential to build trust and ensure customer satisfaction. According to a report, 67 percent of shoppers check the return policy before making a purchase, and 92 percent will buy again if the return process is easy. Jewelry brands with customer-friendly return policies experience up to 20 percent higher repeat purchase rates. Ensuring that customers feel confident they can return or exchange items if they are not completely satisfied is key to fostering long-term loyalty.

In conclusion, e-commerce has opened up new avenues for the jewelry industry, enabling brands to reach a broader audience and offer a convenient shopping experience. By building a strong online presence, leveraging technology, and providing exceptional customer service, jewelry brands can successfully navigate the online retail landscape. The key lies in balancing tradition with innovation, ensuring that every online interaction reflects the same care and quality as an in-store experience. With the right strategies in place, the future of online jewelry retail looks bright and promising.

Authored By

Rituu B Jhaveri, Founder, Rowa’s Jewels

The digital age has ushered in a new era of retail—one driven by discovery rather than necessity. This shift towards "discovery commerce" is redefining consumer behavior and transforming the Indian retail landscape. Rather than traditional, search-based shopping, consumers are being captivated by products through entertainment and social engagement. Platforms like Roposo are at the forefront of this revolution, integrating discovery commerce into their business model. Mansi Jain, Senior Vice President & GM of Roposo, shared insights into this exciting trend and its broader implications for the retail industry in an exclusive conversation with IndianRetailer.

The Evolution of Discovery Commerce

At its core, discovery commerce involves spontaneous purchasing, often inspired by visual or social content. It is about creating an emotional connection, pulling consumers into the buying journey when they least expect it. Unlike traditional e-commerce, where consumers seek specific products, discovery commerce prompts unplanned purchases based on inspiration.

"Discovery commerce is about sparking joy and curiosity," says Mansi Jain. "It’s the digital version of window shopping, but much more immersive. Consumers are not just seeing a product—they're experiencing it. Whether through influencer-driven content or dynamic fashion hauls, platforms like ours create moments of delight that lead to unexpected purchases."

This experiential form of commerce is rapidly growing. According to a BCG-TikTok study, shoppertainment—commerce blended with entertainment—is projected to become a $1 trillion industry in Asia-Pacific alone. For Indian retailers, this shift represents a vast opportunity to engage consumers in a new, highly interactive way.

The Power of Content and Community

Platforms like Roposo seamlessly blend product discovery with entertainment and social interactions. From makeup tutorials to fashion reviews, the platform integrates commerce into engaging content, ensuring that the viewer's journey from discovery to purchase is smooth and intuitive.

"Our goal is to make the shopping experience feel like a natural extension of the content," explains Jain. "We show consumers what’s trending, but in a way that resonates emotionally. A skit, a product review, a behind-the-scenes look—all these forms of content foster a sense of community. It's more than shopping; it’s belonging to a trend."

Roposo’s ability to create communities around these trends sets it apart from traditional e-commerce. When consumers see their favorite influencers wearing a specific brand or style, they are more likely to trust and purchase those products. By building this kind of connection, the platform fosters brand loyalty and customer engagement on a deeper level.

The Role of AI in Personalization

Personalization plays a crucial role in discovery commerce, and advanced technologies like AI are driving this shift. Platforms like Roposo use AI to track consumer preferences, ensuring that the content and products they see align with their interests.

"We are constantly analyzing purchasing patterns and browsing behavior to refine the user experience," says Jain. "AI helps us understand what a user might like based on their past interactions. It's about making the content—and the shopping experience—personalized and frictionless."

By offering recommendations tailored to individual preferences, platforms are creating a more engaging and convenient shopping environment, which ultimately drives higher conversions. For retailers, this means investing in AI-powered solutions is no longer optional—it’s essential.

Shoppertainment

India's diverse consumer base makes it a fertile ground for discovery commerce, particularly among Gen Z and millennials. As these younger consumers embrace social platforms for entertainment, they’re also embracing new ways to shop. Roposo’s shoppertainment model—where content and commerce merge—allows brands to tap into this demographic.

"Gen Z, in particular, values experiences over products," notes Jain. "They want to be entertained and inspired, and then, if they see something they like, they’ll buy it. That’s the magic of shoppertainment—it turns passive viewers into active shoppers."

This phenomenon is reshaping the way retailers and brands think about customer engagement. Retailers can no longer rely solely on product descriptions and reviews. Instead, they must create interactive, story-driven experiences that appeal to emotion as much as practicality.

The Impact on Traditional Retail

Discovery commerce is not just a digital trend; it's influencing offline retail as well. As consumers become accustomed to engaging, personalized content, they expect the same from physical stores. Retailers are now tasked with creating immersive, in-store experiences that mirror the online journey.

"Consumers want seamless transitions between online and offline," says Jain. "When they see something online that inspires them, they expect to find it in stores too. This convergence of digital and physical retail is the future."

Retailers embracing this shift are blending discovery with convenience, incorporating elements of shoppertainment into their physical spaces. Interactive displays, in-store influencers, and experiential marketing are becoming key strategies in capturing consumer interest.

A Growing Ecosystem of Partnerships

One of the keys to success in the discovery commerce landscape is building strong partnerships. Roposo has strategically collaborated with brands like Campus Sutra and Uptownie to enhance its offerings and connect with established audiences.

"Partnerships are crucial in the fast-moving world of shoppertainment," says Jain. "They allow us to bring fresh, engaging content to our users while giving brands access to a highly engaged audience. It’s a win-win."

These partnerships also allow brands to capitalize on the platform’s reach, integrating their products into a seamless content-to-commerce journey. For Roposo, this approach has proven successful in expanding its user base and driving revenue growth.

The Road Ahead

Looking to the future, Mansi Jain is optimistic about the potential for discovery commerce in India. As AI and content creation technologies evolve, platforms like Roposo are poised to take full advantage of the growing demand for personalized, shoppable content.

"Discovery commerce will only become more prevalent," she asserts. "We’re working on tools that empower creators to produce high-quality, shoppable content with ease. This will democratize content creation and allow brands to engage with consumers in more meaningful ways."

In a market as dynamic as India, where social interaction and commerce are deeply intertwined, discovery commerce offers a powerful way forward. For retailers, it’s about creating experiences, not just transactions—building relationships rather than simply selling products.

As the lines between entertainment, community, and commerce continue to blur, discovery commerce is set to reshape the future of retail in India and beyond.

As consumers across the world embrace e-commerce businesses, OSA has become extremely critical in the current and future online markets. With the latest numbers from Future Market Insights, the global on-shelf availability solution market is set to hit the desired figure of $4.8 billion by 2024. Analyses show that this market will even continue to grow to a whopping $11.6 billion by 2034, such that there is a healthy CAGR of 9.1 percent in the market during the research period of the forecast. These figures explain the growing need to manage OSA as e-commerce firms seek to deliver what consumers want, especially during holidays such as this festive season.

On the one hand, the festive season is a unique chance to boost sales and make customers happy for e-commerce organizations. But with the growing demands comes the question of availability—having the right product at the right time and place. OSA is important during this period because a stockout situation will mean no sales, unsatisfied consumers, and loss of brand loyalty. For e-commerce businesses gearing up for the festive season, here is the ultimate guide to improving on-shelf availability.

1. Demand Forecasting and Inventory Planning

Accurate demand forecasting is the foundation of high OSA during the festive season. E-commerce businesses must analyze historical sales data, market trends, and competitor behavior, while also considering potential events, holidays, and promotions that could drive demand. Leveraging analytics and artificial intelligence can significantly enhance these forecasts, ensuring that inventory levels are aligned with expected demand. Inventory planning should be conducted in tandem with demand forecasting, taking into account supply chain disruptions, supplier capabilities, and lead times. While it's advisable to stock up on frequently sold products, businesses should avoid overstocking to minimize holding costs and prevent markdowns post-season.

2. Strengthening Supplier Relationships

The festive season is one of the important periods requiring suppliers to meet their commitments at high levels. It is necessary for e-commerce businesses to clearly convey the demand that they expect in the future to their suppliers so that the required capacities are available to meet such demands. Loyal supplier relationships mean that a company will be accorded special treatment, including priority on the stocks to be restocked and the time that it takes to have them restocked. Also, risks of supply chain disruption may be addressed by the expansion of the suppliers’ list. This means that if one supplier is unable to supply essentials, having other sources available can help minimize the chances of running out of stock.

3. Leveraging Technology for Real-Time Inventory Management

Organizations need to employ real-time inventory management systems in order to maintain OSA during the festivities. These systems facilitate the monitoring of stock in different sales outlets and stores, giving a clear view of inventory. These systems can then be linked to e-commerce to automatically update stock status so that the customers do not get the wrong impression of what is available in the warehouse. Furthermore, real-time inventory means that inventory management decisions have to be made in a short span of time. In cases where a particular product is selling much faster than expected, call for automatic re-ordering or transfer of stock in anticipation of the popular item.

 4. Optimizing fulfillment and logistics

The idea of smooth functioning of fulfillment and logistics is key to sustaining OSA during the festive period. Fulfillment centers should be evaluated and possibly altered to make certain that the products are picked, packed, and shipped as quickly as possible. This might have entailed efficiencies in the processes of the warehouse, hiring of more workers, or outsourcing the extra load to a third-party company. Another important element that must be taken into consideration is last-mile delivery. Cutting costs and improving delivery reliability can be accomplished through choosing credible courier services and providing numerous delivery choices for customers, and they can also help minimize stockouts. One might also suggest adopting the distribution center strategy, which means warehousing is closer to certain key markets to reduce lead time and increase OSA.

5. Dynamic Pricing and Promotions Management

For OSA, particularly during the festive season, price and promotional strategies can play a great deal. It is recommended that e-commerce businesses should implement dynamic pricing models as a way of controlling the demand, especially where the retail price can be changed based on the existing sales data and available stock. For instance, if a given product is going around very fast in the market, some price increases can be made in order to regulate demand and scarcity. Promotions also must be accurately determined and controlled. Although using discounts and special offers promotes the products, it also contributes to exhaustion. Promotion decisions should be made with consideration to stock status, firms should offer either substitute options or pack slow-movers together with the best sellers in order to ensure equal sales of all stock.

 6. Enhancing Customer Communication

It demonstrated that customers should be informed clearly and in advance when OSA is in operation during the festive season. If a product is unavailable or lost, it is important to advise the clients to prevent cases of disappointment. That is why revealing similar goods’ availability, giving options to pre-order, or offering back-in-stock notifications also contribute to maintaining customers who might switch to other suppliers.

Moreover, businesses should employ customers’ information to get in touch with the customers in subsequent purchases and remind them of potential products they have bought in the past or related to. This does not only improve the experience of shoppers but also creates demand for the available products in the market.

7. Post-Season Analysis and Continuous Improvement

After the festive season, conducting a thorough performance analysis based on OSA key indicators is crucial. Businesses should evaluate areas of success and identify opportunities for improvement. Key metrics to assess include the number of stockouts, replenishment times, and the accuracy of demand forecasts. Insights gained from this analysis should be used to refine processes, strengthen supplier relationships, and enhance inventory management for future high-demand periods.

Maintaining availability during the holiday season is a difficult but essential process for many e-commerce companies. Through demand forecasting, building supplier relations, being able to manage inventory in real-time, choosing the best options for fulfilling orders, using dynamic pricing options, being able to communicate effectively with customers, and analyzing data after the season, businesses can increase their sales while also providing a good shopping experience for the consumer. These strategies assist not only in getting through the holiday season but also in excelling during the period.

Authored By

• Punit Sindhwani, Founder & CEO, PAXCOM 

With more people in India shopping online than ever before, customer experience has become a priority for many e-commerce businesses. Orders worth $46.67 billion were placed in India last fiscal year, putting these businesses under significant pressure to not just deliver seamless and convenient customer experiences, but to do so at scale.

CX has become more than a differentiator—it is a necessity for business success. And when businesses pay attention to delivering great CX, the reward is high–99 percent of India customers are willing to spend more on brands that offer personalized and streamlined services.

AI will play a pivotal role in every customer interaction, particularly as an overwhelming majority of CX leaders in India anticipate a five-fold increase in customer service interactions in the next three years, according to the Zendesk Future of AI-powered CX report. And many brands are turning to technologies such as generative AI to help streamline and enhance experiences for customers and agents. In fact, 92 percent of CX leaders in India believe AI is changing everything about CX and have plans to meet it head on quickly.

That said, adopting this new technology doesn't mean abandoning conventional channels like phone calls or emails. Customers will want to reach out on whichever channel they prefer at any given moment, so the best strategy is to offer AI-augmented multi-channel support. Here’s how.

Eliminate Repetition, Reduce Grind

AI is changing the way customers interact with brands for the better. It has taken the clunky chatbot with frustrating, circular decision trees and transformed them into AI agents with the most advanced conversational capabilities that understand customers’ contact reasons, intents, and sentiments. Well-trained AI never forgets a customer or their history with a brand, and customer context and data are readily on hand, providing around-the-clock support with reliable and correct answers regardless of which channel they choose to communicate.

Using the reasoning abilities of the latest AI models, AI agents can learn, understand and be coached just like a human agent and make decisions for straightforward cases. Such a high level of understanding saves time and effort for both the customer and agent, while delivering personalized experiences that make customers feel cared for. Coupled with smart automation, generative AI helps simplify tasks, leaving human agents free to concentrate on important conversations that require critical thinking, solving complex problems and meeting business goals.

Immersive Experiences at Scale

AI is helping many e-commerce companies shift towards more enriched, immersive CX. In fact, 96 percent of CX leaders believe every interaction is a dynamic blend of commerce, service and support, enhancing customer engagement. Many of these technologies exist today and e-commerce companies looking to enhance their CX can already start incorporating them.

From hypergrowth to festive season rushes and daily fluctuations, generative AI is capable of offering immersive and personalized experiences at scale by equipping agents with real-time recommendations at every step of the customer journey to offer deeper personalization. It can analyze a customer’s shopping history and make strong recommendations based on their preferences.

In addition to its conversational capabilities, generative AI can give AI agents a persona that reflects the brand’s personality across all conversations between chatbots and customers, reinforcing their brand and fully immersing in the experience. For e-commerce businesses trying to stand out from the competition, extending brand personality to their chatbots can be highly advantageous. It creates consistency across support channels and locations, helping customers form more meaningful, immersive connections with the brand.

Unlocking Growth Opportunities

Generative AI holds the potential to unlock massive growth through conversational commerce. It puts intelligence at agents' fingertips, making it easier to identify new revenue opportunities through upselling and cross-selling. When more than one in three customers globally make a purchase after receiving a WhatsApp or text message, it’s a sign for e-commerce companies to adopt generative AI-powered CX tools that help them boost revenue.

However, e-commerce businesses don’t have to revamp their entire online presence to integrate generative AI tools that offer better shopping experiences, but rather integrate it into existing assets like apps or websites, to drive more revenue opportunities. Generative AI can analyze purchase history and style preferences to offer personalized recommendations to customers in real-time, identifying new avenues of upselling and cross-selling without overwhelming the customer.

Digital-savvy customers in India want to choose how and when they shop, so it should come as no surprise that they also want to choose how and when they contact customer support. Their lifestyles, routines, devices, and personal preferences play a major role in how and when they connect with a brand, making omnichannel the best strategy.

Providing round-the-clock omnichannel service offers convenience and gives customers more control over their experience, reducing customer effort and increasing satisfaction. The question isn’t about abandoning conventional strategies to make way for generative AI but about seamlessly integrating generative AI into existing systems and processes for the best results.

As AI evolves, companies must continually assess and adapt their CX operations to meet the ever-changing needs of consumers. By embracing the potential of AI, CX professionals can improve operational efficiency, deliver quality CX that is consistent and accurate and, ultimately, improve business outcomes.

Author:

Vasudeva Rao Munnaluri, RVP India & SAARC, Zendesk

India's festive seasons, marked by celebrations like Dussehra, Diwali, Christmas, and New Year, see a dramatic increase in consumer activity. This surge in demand, coupled with a high festive sales pitch that sets the tempo for temporary hiring, is expected to drive a 15-20 percent year-on-year increase in demand, fuelled by consumer spending, resurgence in the rural economy amid prospects of a good harvest and a buoyant market. As a result, same-day and next-day deliveries are set to boom this festive season, presenting unique challenges for last-mile delivery—a critical component of e-commerce logistics. With the expansion of online shopping, technology is playing a pivotal role in enhancing the efficiency and effectiveness of last-mile delivery operations, especially during these peak periods.

Application Programming Interface (API) integration has revolutionized how logistics companies manage their operations. APIs enable seamless data exchange between different systems, facilitating automated processes from pre-pickup to post-delivery. This continuous flow of information ensures that all stages of the supply chain are synchronized, allowing for real-time updates and efficient management of deliveries. During high-demand periods, such as festivals, API integration helps maintain smooth operations and reduces the risk of errors or delays.

In India, where traffic congestion and infrastructure limitations are common, advanced route optimization software is crucial. This technology analyzes real-time traffic data, geographic constraints, and other variables to determine the most efficient delivery routes. By optimizing routes, logistics companies can ensure timely deliveries, reduce fuel consumption, and lower operational costs. During festive seasons, when traffic congestion is often at its peak, route optimization becomes even more critical in meeting delivery deadlines.

Artificial Intelligence (AI) is increasingly being used for demand forecasting, a vital aspect of managing last-mile delivery during the festive season. AI-driven analytics analyze historical data, market trends, and current shopping patterns to predict order volumes accurately. This predictive capability allows logistics companies to adjust their resources, inventory, and delivery schedules accordingly. For example, during Diwali or Dussehra, accurate demand forecasting enables companies to prepare for the spike in orders, ensuring that they can handle the increased volume without compromising on service quality.

Real-time tracking technology has transformed the consumer experience by providing up-to-date information on the status of orders. Customers can now track their packages from dispatch to delivery, receiving automated notifications and live updates. This level of transparency not only enhances customer satisfaction but also reduces the number of inquiries related to order status. During the busy festive season, real-time tracking helps manage customer expectations and improves overall service quality.

The festive season often requires a temporary increase in the workforce to handle the higher volume of orders. Technology solutions that streamline the recruitment and scheduling of temporary delivery personnel are essential for managing this increased demand. Automated systems can efficiently handle the recruitment process, schedule shifts, and ensure that the additional workforce is utilized effectively. This helps maintain delivery standards and ensures that orders are fulfilled in a timely manner.

Third-Party Logistics (3PL) providers play a crucial role during peak periods by offering additional resources and specialized expertise. These providers can scale their operations to meet the increased demand, manage complex logistics, and ensure that last-mile delivery is handled efficiently. By partnering with 3PL providers, companies can leverage their experience and infrastructure to navigate the challenges of festive season logistics more effectively.

Generative AI is emerging as a powerful tool in the logistics sector. By analyzing large datasets, generative AI provides advanced capabilities for demand forecasting, route planning, and risk management. This technology helps in predicting potential disruptions and generating actionable insights to improve operational efficiency. During the festive season, generative AI can be particularly useful in managing the complexities of high demand and ensuring that logistics operations run smoothly.

Sustainability is becoming a major focus in the logistics sector. Innovations such as electric vehicles, sustainable packaging solutions, and energy-efficient warehouses are being adopted to reduce the environmental impact of logistics operations. Route optimization also supports sustainability goals by lowering fuel consumption. As Indian consumers become more environmentally conscious, adopting eco-friendly practices not only helps in reducing carbon emissions but also enhances brand loyalty and reputation.

Additionally, the use of pop-up warehouses increases during the festive season. These temporary facilities are set up closer to high-density urban areas and consumer hubs, putting the frontline workforce at the forefront of technology. Logistics companies leverage their core capability to attract, onboard, train, and monitor flexi staff at these frontlines and within the pop-up sites. By strategically positioning these warehouses, they can reduce last-mile emissions, delivery times, and operational costs. Pop-up warehouses also help manage the increased volume of orders during festive seasons, ensuring that products reach customers more quickly and efficiently. This approach not only improves delivery speed but also supports environmental sustainability by minimizing the carbon footprint associated with long-distance transportation.

As technology continues to evolve, it will play an increasingly important role in shaping the future of last-mile delivery in India. Innovations such as autonomous delivery vehicles, drone deliveries, and blockchain for supply chain transparency are on the horizon. Embracing these advancements will further enhance the efficiency and effectiveness of last-mile delivery operations, helping logistics companies to meet customer expectations and navigate the challenges of peak seasons.

Authored By

Vikram Manuskhani, Chief of Operations, Blue Dart

In a rapidly evolving digital landscape, Indian brands are emerging as trailblazers in the adoption of generative AI, setting a benchmark for the entire Asia Pacific and Japan (APJ) region. According to the newly released Adobe Digital Trends 2024 APJ report, Indian companies are not only leading the region in generative AI deployment but are also demonstrating unparalleled data capabilities and a strong commitment to governance frameworks. These strengths position them as pioneers in technological innovation, poised to shape the future of AI on a global scale.

A Dynamic Shift in Digital Strategy

The report underscores a significant shift across the APJ region, with brands gearing up for major organizational changes to scale up generative AI adoption. However, it is the Indian market that stands out for its aggressive embrace of this technology. The findings reveal that 45 percent of Indian organizations already have generative AI solutions in place and are actively assessing their effectiveness, while an additional 27 percent are conducting pilots.

As Anindita Veluri, Director of Marketing, Adobe India noted, "Indian brands are confidently deploying generative AI while enhancing their productivity on a larger scale. This innovation offers a distinct path to integrate data, anticipate customer needs, and provide more targeted and timely content delivery." Veluri highlighted that brands leading in this space are not just experimenting but are strategically integrating AI to drive consumer loyalty, efficient conversion, and trust.

Generative AI: Transforming Customer Engagement

One of the standout insights from the report is the extent to which Indian brands are leveraging data and algorithms to personalize customer interactions. According to the findings, 52 percent of Indian brands are using data to deliver personalized website experiences, the highest percentage in the APJ region. Moreover, 38 percent of these brands employ generative AI to craft customized emails, messages, and other content, further demonstrating their leadership in this domain.

This approach is not merely about adopting new technology but about transforming how brands engage with customers. By integrating generative AI into existing workflows, Indian companies are able to deliver more relevant and timely content, significantly enhancing the customer experience.

Challenges in Scaling AI Adoption

While the enthusiasm for generative AI is palpable among Indian executives, the report also highlights a critical gap between leadership and day-to-day users. Across the APJ region, only 4 percent of executives report that their organization lacks a formal generative AI adoption strategy. However, this figure rises significantly among practitioners, indicating a disconnect between strategic intent and operational execution.

In India, this gap is particularly evident, with many users expressing skepticism about the effectiveness of current AI rollouts. This divergence in perception underscores the need for clearer communication and more inclusive strategy development as companies move from pilot phases to full-scale implementation.

Governance and Ethical Use: A Priority for Indian Brands

A significant area of focus for Indian brands, as highlighted in the report, is the development of governance frameworks and ethical guidelines for AI use. 70 percent of senior executives in India feel well-prepared to implement these guidelines, and 58 percent are actively investing in governance frameworks—a figure that is 14 percentage points above the APJ average.

This proactive stance is crucial as generative AI continues to evolve, bringing with it complex ethical considerations. Brands that invest in robust governance structures not only protect themselves from potential risks but also build trust with consumers, which is increasingly becoming a key differentiator in the digital marketplace.

Organizational Transformation in the AI Era

To fully leverage the benefits of generative AI, Indian brands are also anticipating significant changes to their operating models and organizational structures. By the end of 2024, 80 percent of Indian brands expect to use generative AI extensively for idea creation and conception, allowing skilled employees to refine these concepts into final products. Additionally, 76 percent of Indian brands plan to utilize AI to auto-update live content—a practice that is expected to be more prevalent in India than anywhere else in the world.

These initiatives reflect a broader trend within the region, where brands are increasingly recognizing the transformative potential of AI. Over two-thirds of APJ brands believe that generative AI will have the most significant impact on data analytics and management, more so than any other part of the organization.

In India, this is particularly pronounced, with 75 percent of brands planning to increase their investment in customer data management in 2024. This focus on data underscores the critical role it plays as a cornerstone capability in the AI era.

Upskilling and Ethical AI Usage

As brands navigate the complexities of AI adoption, there is also a strong emphasis on upskilling employees and establishing clear guidelines for AI usage. The report identifies advanced AI skills training for key staff (47 percent) and the development of policies for ethical and secure generative AI usage (45 percent) as top priorities for Indian brands.

These efforts are essential to ensure that employees are not only equipped to work with new technologies but also understand the ethical implications of their use. By fostering a culture of responsible AI usage, Indian brands can continue to lead in this space while mitigating potential risks.

India's Role in Shaping the Future of AI

The Adobe Digital Trends 2024 APJ report paints a compelling picture of how Indian brands are at the forefront of generative AI adoption. Their exceptional data capabilities, commitment to governance, and willingness to embrace organizational change set them apart as pioneers in the digital landscape.

As Veluri aptly concluded, "Those at the forefront are leading with higher consumer loyalty, efficient conversion, and trust." Indian brands are not just adopting AI—they are shaping their future, setting the standards for innovation, ethical use, and customer-centricity in the digital age.

Online shopping is quickly evolving with the help of new technology. Artificial Intelligence (AI) and Virtual Reality (VR) are making shopping more interactive and personalized. According to Mordor Intelligence, the AI in Retail market is estimated to be worth $9.85 billion in 2024 and is expected to grow to $40.49 billion by 2029. This represents a compound annual growth rate (CAGR) of 32.68 percent from 2024 to 2029. Also, the market size for Virtual Reality in Retail was valued at  $3.18 billion in 2023 (Market Research Future). Additionally, a study by Deloitte and Snap found that 67 percent of people globally use AR at home, and 41 percent of them use it for shopping. As these technologies become more common, they will greatly change the way we shop online.

Making Shopping Easier with AI and VR

AI and VR are changing how customers interact with online stores. One of the most notable examples is Sephora’s Virtual Artist. This tool uses AI to let customers virtually try on makeup products, from lipstick to eyeshadow. By simply uploading a photo, users can see how different shades will look on their faces, helping them choose the right product without the guesswork. This not only enhances the shopping experience but also reduces the chance of returns, making it a win-win for both customers and retailers.

IKEA enhances customer experiences with spatial AI through its virtual reality (VR) capabilities. The IKEA app enables customers to use VR to visualize how furniture will look in their homes before making a purchase. By immersing themselves in a virtual environment, users can place 3D models of furniture in their own spaces, helping them make more informed decisions. This level of convenience is becoming increasingly important as online shopping continues to grow.

Reducing Cart Abandonment with AR and VR

Cart abandonment is a significant challenge in e-commerce, with nearly 78.65% of shoppers leaving items in their carts without completing the purchase, according to Barilliance. Integrating AI and VR into e-commerce platforms can help address this issue by reducing the uncertainty that often leads to cart abandonment.

For example, AI-powered recommendations can tailor product suggestions based on customer behavior, while VR enables customers to virtually try on products or visualize them in their homes. These technologies enhance the shopping experience, making it easier for customers to make informed decisions and complete their purchases. As a result, retailers benefit from improved customer satisfaction and increased conversion rates, making AI and VR invaluable tools for reducing cart abandonment.

Connecting with Customers in More Interactive Ways

AI and VR are transforming how retailers engage with customers, offering new levels of interactivity. These technologies enable the creation of virtual showrooms where customers can explore products in an immersive environment. This enhanced engagement can significantly impact purchasing decisions.

For instance, Sephora’s Virtual Artist leverages AI and VR to allow users to try on makeup virtually and access tutorials on achieving various looks. This interactive approach not only provides a unique and valuable experience but also fosters brand loyalty by engaging customers in a meaningful way.

Saving Time and Money for Shoppers

AI and VR are making online shopping more convenient than ever. These technologies save customers time by allowing them to try products virtually instead of visiting physical stores. This is particularly useful for items like furniture and makeup, where seeing the product in context can make a big difference.

Moreover, AR and VR can lead to cost savings for consumers. By providing a realistic preview of products, these technologies help customers avoid buying items that do not meet their expectations. This “try before you buy” approach ensures that customers are more satisfied with their purchases, leading to fewer returns and a better overall shopping experience.

Creating Immersive Retail Environments

One of the most exciting advancements in e-commerce is the use of VR to create immersive retail environments. By leveraging VR, retailers can design virtual versions of their physical stores, allowing customers to explore products in a simulated space. This not only replicates the in-store experience but also introduces features that are impossible in the physical world.

For example, virtual stores can be dynamically updated to reflect seasonal trends or customer preferences, thanks to AI-driven insights. This keeps the shopping experience fresh and engaging, encouraging customers to return and explore new offerings.

What’s Next for E-Commerce?

The integration of AI and VR in e-commerce is still in its early stages, but the potential is enormous. As these technologies become more widespread, they will likely redefine the online shopping experience. By enabling customers to explore products in a more interactive and personalized way, AI and VR will play a key role in the future of e-commerce.

As the AI and VR markets continue to expand, with the global AI market projected to grow at a compound annual growth rate (CAGR) of 37.3 percent from 2023 to 2030, reaching $1,811.8 billion by 2030 (GrandViewResearch), and the global VR market expected to grow at a CAGR of 22.9 percent, reaching approximately $187.28 billion by 2032 (Precedence Research), e-commerce will increasingly rely on these technologies to enhance customer experiences and drive sales. Retailers who adopt AI and VR early will be well-positioned to lead in this new era of online shopping.

Authored By

Piyush Gupta, CEO, VOSMOS

India is home to 659 million smartphone users, the second largest smartphone user base in the world. Internet penetration, mobile-first infotainment and financial platforms, and superlative camera features are some of the contributing factors to the growth of smartphone aspirations, even in Tier II and below towns. However, aspiration needs affordability to create a market. This is where pre-owned smartphones come into play.

Industry estimates project that the overall pre-owned smartphone market in India is close to $5 billion and is expected to reach $10 billion by 2030. The organised segment accounts for 20-25 percent of the current market. This segment is largely made up of online platforms that enable consumers to buy authentic pre-owned smartphones, along with various value-added benefits. These platforms, including several new entrants, are not only reshaping consumer behaviour but also propelling technological advancements and sustainability initiatives. Let us see how online businesses, particularly newer players, are playing a pivotal role in the pre-owned smartphone industry in India.

Consumer Behaviour: Convenience and Affordability

New online platforms have made it incredibly convenient for consumers to buy and sell pre-owned smartphones. The typical hassles of offline transactions, like trust deficit and the long time required to identify buyers or sellers, have already been tackled to a great extent. These new brands provide user-friendly interfaces, detailed product listings, and secure payment gateways that add to the user’s convenience.

Apart from convenience, consumers also look for affordability when it comes to changing or upgrading their smartphones. With the tech advancements, more consumers are willing to try out the newly launched high-end phones. New platforms allow them to sell their old devices so that they can partially fund their new purchases. Consumers can also fund the gap between their sales and purchase prices through easy EMIs. Thus, consumers can access a range of smartphones at significantly lower prices than new models, making technology accessible.

 Ensuring Quality and Trust

The quality and authenticity of Pre-Owned smartphones has always been a big concern for consumers. To address this, many online platforms now offer certified pre-owned phones that have been thoroughly inspected on many parameters and have gone through multiple quality checks. This assures the consumers that their phones are in good working condition. The additional guarantee provided by the platform takes this confidence a notch further.

Sustainability Initiatives: Promoting a Circular Economy

The Pre-Owned smartphone market contributes significantly to the cause of environmental sustainability. By extending the life cycle of smartphones, online platforms focus on the reduction of manufacturing and electronic waste, which is a growing concern globally.

Although India's 'Make in India' initiative aims to boost local manufacturing, the reality includes a complex landscape. While many components are sourced locally, high-end parts often need to be imported due to supply chain constraints. Unfortunately, these imports face steep tariffs aimed at protecting domestic manufacturers, thereby increasing overall production costs.

However, India faces challenges in becoming a dominant manufacturing hub. Key issues include deficiencies in infrastructure, such as inadequate transportation networks and limited access to advanced technology and connectivity. These deficiencies can significantly hinder manufacturing productivity and operational efficiency.

Despite these challenges, India possesses substantial potential as a manufacturing destination. Addressing infrastructure gaps and improving 'ease of doing business' metrics are critical steps to unlock this potential fully. Additionally, proactive steps to integrate more seamlessly into the global tech manufacturing supply chain will be essential for India to capitalise on its strengths and attract further investment."

Challenges and the Road Ahead

Despite the significant progress made by multiple online platforms, there are still some challenges. As mentioned earlier in the article, a large chunk of the Pre-Owned phone market is still unorganised. Here, the consumers are always prone to issues such as poor quality and the lack of standardization. Moreover, in some consumer segments, there is still an underlying perception about used smartphones being inferior in quality.

They need to continue investing in technology and customer education to come around these issues. Enhancing transparency through detailed product information, and warranties, and providing credible after-sales service will help consumers feel more confident about their purchases. Additionally, these platforms can also collaborate with manufacturers and authorized service providers to standardize the refurbishment process. This will provide a consistent supply of high-quality pre-owned smartphones.

While the challenges are steep, the current trend indicates that online platforms will be able to address most of these. This will also help them play an even more important role in Digital India.

Authored By 

Yug Bhatia, CEO and Founder, ControlZ.  

In the ever-evolving landscape of Indian retail, Quick Commerce (Q-commerce) has swiftly transitioned from a novel concept to a pivotal component of urban living. Delivering everything from groceries to gadgets at remarkable speeds, Q-commerce has tapped into the pulse of new-age consumers, highlighting India’s adaptability and appetite for innovation. As Indian cities continue to grow, so does the demand for convenience, driving the rapid rise of Q-commerce as a crucial part of daily life.

Q-commerce has not only transformed how we shop but has also significantly disrupted traditional retail models. The growth numbers from last year are nothing short of remarkable. According to RedSeer, the Q-commerce market grew at a rate of 70-75 percent in FY24, a figure that eclipsed the growth of traditional e-commerce by nearly fivefold. However, the question remains: how long can Q-commerce sustain this meteoric rise?

The Rise of Q-Commerce

India's urban population, especially Generation Z and millennials, is leading the charge in the adoption of Q-commerce. These consumers value convenience and speed, preferring to have products delivered to their doorstep rather than spending time at physical stores. The demand for on-demand shopping solutions saw Q-commerce platforms like Swiggy Instamart, Dunzo, and Zepto thrive, even as similar models floundered in other global markets.

Key drivers of growth include:

1. Increasing User Base: The Average Monthly Transacting Users (MTU) grew by over 40 percent in FY24. This surge in users was largely driven by the younger, tech-savvy generation in metro cities who have embraced the convenience of ordering essentials and non-essentials alike at the click of a button.
2. Habit Formation: The ordering frequency per user jumped from 4.4 times a month in FY21 to nearly 6 in FY24, indicating that consumers are now using Q-commerce platforms not just for infrequent top-ups but for regular stock-ups. This shift in consumer behavior is a result of growing trust in these platforms and their ability to deliver consistently.
3. Higher Spending Per User: The average order value (AOV) on Q-commerce platforms increased by more than 15 percent in FY24, thanks to the rise in event-driven purchases and the diversification of categories. Consumers now use Q-commerce platforms for everything from daily essentials to specialized goods such as beauty products, home decor, and gifting items.
4. Metro Domination: In FY24, nearly 90 percent of the Q-commerce market was concentrated in metro cities. These densely populated urban centers are ripe for Q-commerce, where consumers prioritize time-saving and convenience.

What to Expect in FY25 and Beyond

The growth trajectory of Q-commerce shows no signs of slowing down. According to Redseer’s projections, the Q-commerce market is expected to grow by 75-85 percent in FY25, potentially reaching a GMV (Gross Merchandise Value) of around $6 billion. This will be fueled by an additional 5 million new MTUs, further expanding the user base.

Existing users, too, are expected to spend more, with projections suggesting a 20 percent increase in expenditure on Q-commerce platforms. This uptick will be driven by increased trust and habit formation, along with experimentation in newer propositions such as sustainable products, health-oriented offerings, and non-essential categories. These developments will likely attract consumers to explore more diverse options, including luxury items and general merchandise beyond groceries.

As demand grows, so too will the infrastructure. Q-commerce platforms are expected to add at least 500 new dark stores (warehouses for quick delivery) across India, with a focus on the top 30-50 cities. These dark stores will optimize delivery logistics and improve the throughput of existing operations, ensuring that platforms maintain their competitive advantage.

When Will the Boom Stabilize?

While the growth of Q-commerce appears unstoppable, experts predict that the market will stabilize in the coming years. By FY26, India’s Q-commerce user base is expected to reach around 20 million MTUs, at which point the growth rate may begin to plateau. This mirrors trends seen in the food delivery sector, where growth slows after reaching a certain user saturation point.

The majority of new users in the next few years will come from the top 30-50 cities, while expansion into smaller towns and rural areas will remain limited to experimentation. The current dark-store model may not be viable in less dense markets due to logistical challenges and lower demand. However, platforms may explore alternative models, such as partnering with local Kirana stores for fulfillment in smaller cities. While there is skepticism about the scalability of this approach, Q-commerce could surprise the market as it did last year.

Innovations in Q-Commerce

The versatility of Q-commerce platforms has already been demonstrated, from delivering daily essentials to luxury items. As platforms continue to evolve, several potential innovations could shape the future of Q-commerce in India:

1. Virtual Storefronts: Imagine walking into your favorite brand's local store—not physically, but virtually through a Q-commerce platform. The integration of virtual reality and augmented reality (VR/AR) could allow consumers to shop in a virtual environment, providing a seamless and immersive shopping experience.
2. Early Morning Essentials: Q-commerce could expand into the space of early-morning subscriptions, offering essentials like milk, eggs, and bread. Currently dominated by subscription-based services, this sector could be a lucrative target for Q-commerce players.
3. Q-commerce First Brands: The rise of Q-commerce could lead to the emergence of brands that are developed specifically for these platforms. These "Q-commerce first" brands would be designed to meet the unique demands of quick delivery, including fast-moving, high-demand products that cater to the urban consumer.
4. Sustainability and Niche Products: As consumer awareness around sustainability grows, Q-commerce platforms might explore offering eco-friendly products, such as zero-waste packaging or organic goods. Catering to this rising demand could open up new growth avenues and distinguish platforms in a competitive market.

READ MORE: The Meteoric Rise of Q-Commerce in India, Estimated to be 3X by 2029

The Future of Retail Is Now

As India stands on the brink of a retail revolution, Q-commerce is not just a passing trend but a fundamental shift in how consumers interact with brands. The rise of Q-commerce has redefined expectations around convenience, speed, and accessibility, ensuring that the future of retail is just a few clicks away.

The growth of Q-commerce has been nothing short of a retail phenomenon, and while the road ahead may bring new challenges, it is clear that Q-commerce will remain a dominant force in the Indian retail market for years to come. With its rapid expansion, innovative potential, and ability to adapt to changing consumer needs, the future of shopping is here—and it’s faster than ever before.

In an era where digital transformation is reshaping every industry, the grocery sector is no exception. To stay competitive and profitable, grocers must navigate the complexities of digital commerce with a customer-centric approach. However, many grocers struggle to deliver a profitable digital offering due to legacy systems and siloed operations. 

According to Capgemini’s latest report, these five strategic recommendations guide the development of a successful, sustainable, and scalable digital grocery capability, emphasizing the importance of data integration, advanced technologies like AI and generative AI (GenAI), and a strong focus on customer needs.

1. Develop a Customer-Centric Strategy

The cornerstone of a successful digital grocery solution is a deep understanding of the customer. Grocers must acknowledge that they cannot cater to everyone; instead, they should focus on identifying and prioritizing key customer segments. Developing a customer-centric strategy involves creating a clear vision of who the primary customers are, what they need, and what motivates their purchasing decisions. These insights will inform the design of the digital offering, from product selection to fulfillment options.

For instance, some customers may prioritize convenience and speed, while others may value product variety or price. By understanding these preferences, grocers can tailor their digital services to meet the specific needs of their target audience. This might involve offering a range of fulfillment options, such as quick delivery for time-sensitive orders or next-day delivery for those who plan their shopping in advance. Additionally, grocers should consider enabling personalized recommendations and offers, which can increase customer loyalty and drive repeat business.

2. Refine Existing Systems to Enhance the Experience and Optimize Operations

Many grocers are currently operating with legacy systems that were not designed for the demands of digital fulfillment. These systems, often hastily adapted during the COVID-19 pandemic, are typically difficult to optimize and rarely enable profitable operations. To unlock the revenue potential of digital grocery, grocers must be willing to overhaul their existing infrastructure and embrace new ways of working.

This transformation requires strategic investments in modern systems and digital solutions powered by AI and GenAI. Such technologies can enhance both sides of the customer promise—availability and fulfillment—by automating processes, improving accuracy, and enabling more agile operations. For example, AI-driven demand forecasting can help grocers maintain optimal inventory levels, reducing stockouts and overstock situations. GenAI can also be leveraged to create more personalized shopping experiences, generating tailored recommendations and offers based on real-time customer data.

However, grocers must be cautious of falling into the trap of investing in point solutions that only address specific issues without considering the broader business strategy. To avoid deepening silos within the organization, investments should be aligned with the overall digital strategy and aimed at creating a seamless, integrated experience for customers.

3. Prioritize Investments That Maximize Profitability

Digital grocery is a challenging space with razor-thin margins, making it crucial for grocers to carefully evaluate their investments. To ensure long-term growth and sustainability, grocers should prioritize developing capabilities that have a clear and significant impact on profitability.

One area of investment that can deliver substantial returns is improving the accuracy of availability data. Inaccurate data can disrupt order fulfillment, leading to costly substitutions, increased food waste, and poor replenishment decisions—all of which negatively impact profitability. By contrast, accurate availability data can streamline operations, reduce waste, and enhance customer satisfaction.

While personalization is another valuable capability, its impact is often limited by the grocer’s data maturity. Without the ability to scale personalized initiatives, the return on investment may be marginal. Therefore, grocers should focus on building data maturity and ensuring that their data infrastructure supports high-precision availability and fulfillment before expanding into more advanced personalization efforts.

4. Develop a Flexible Fulfillment Infrastructure and Network

The fulfillment stage is critical to the success of any digital grocery offering. Customers today expect a seamless experience that balances speed, convenience, and affordability. However, the importance of these factors varies from one customer to another, making it essential for grocers to develop a flexible fulfillment infrastructure that can cater to diverse needs.

Grocers have several options for fulfilling digital orders, including internal delivery services, third-party partnerships, high-tech solutions like drones or robots, and click-and-collect services. Each option comes with its own set of advantages and challenges, and the right choice will depend on the specific needs of the target customer base.

Last-mile delivery is particularly important, as it directly influences customer satisfaction and their likelihood of returning. While optimizing costs is essential, grocers must remember that last-mile delivery is not just an expense—it’s a critical touchpoint in the customer journey. A well-executed last-mile strategy can enhance the overall shopping experience, building customer loyalty and driving repeat purchases.

5. Build Data Maturity to Achieve High-Precision Availability and Fulfillment

Data maturity is a key enabler of a successful digital grocery strategy. Many grocers currently rely on historical data or generic customer profiles, which limits their ability to provide a responsive and personalized experience. To achieve high-precision availability and fulfillment, grocers must integrate and synchronize disparate data sources, enabling a more accurate understanding of customer behavior and inventory levels.

Advanced analytics, AI, and GenAI can play a crucial role in this process. By leveraging these technologies, grocers can gain real-time insights into customer preferences, optimize inventory management, and enhance the overall efficiency of their operations. For example, AI can be used to predict demand patterns, allowing grocers to adjust their inventory and fulfillment strategies accordingly. GenAI can also help in creating dynamic pricing models that respond to changes in demand, maximizing profitability.

Moreover, a mature data infrastructure can support the personalization of the customer experience. By analyzing customer data, grocers can curate personalized offers and recommendations, increasing customer satisfaction and driving sales. In turn, these insights can help grocers make more informed decisions about product assortment, pricing, and promotions, further enhancing profitability.

The rapid growth of eCommerce in recent years has created a situation where competition is fierce. In this highly competitive market, understanding the eCommerce matrix is crucial for brands who want to succeed. Making decisions based on intuition alone can lead to suboptimal outcomes, which can be costly in an industry as unforgiving as eCommerce.

As more businesses enter the online space, standing out becomes harder, making it imperative for brands to decode their performance metrics to identify what drives success and what hinders growth.

Success Factors in eCommerce

Data analytics is at the heart of successful eCommerce strategies. It allows brands to make informed decisions, outperform competitors, and adapt to market changes swiftly. By using data, brands can get insights into customer behavior, preferences, and trends, allowing them to build their marketing efforts effectively.

For example, personalization in marketing, driven by data, significantly enhances customer loyalty and boosts sales. 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences.

When data informs decisions, every aspect of the business, from marketing strategies to inventory management, is optimized for better results. Third-party data further enriches this process, offering benchmarks and industry trends that help brands stay ahead. The use of data analytics not only improves operational efficiency but also ensures that marketing efforts resonate with the target audience, driving engagement and conversions.

Analyzing the 'Whys' Behind eCommerce Performance

Retail success is not a one-time achievement. High sales in one quarter do not guarantee sustained performance. Understanding why sales were strong in a particular period is essential for replicating that success. For example, if a retailer experiences a spike in sales, identifying the metrics that drove this increase—such as a successful marketing campaign or a popular product launch—provides actionable insights for future strategies.

Similarly, analyzing poor performance is crucial. If a campaign underperforms, brands must identify the root causes to make improvements. Was the targeting off? Or was the targeting right but the audience didn’t find the creatives to be relatable? By pinpointing these issues, brands can refine their approaches and avoid repeating mistakes. For example, if a marketing campaign fails, analyzing factors like audience segmentation, messaging, and ad placement can reveal areas for improvement.

The Answer Is Not Always Simple

Brands often oversimplify the reasons behind their eCommerce performance. If revenue dips, they might quickly attribute it to lower traffic and stop there. However, eCommerce outcomes are complex and require a deeper analysis to identify the true causes.

In reality, the drop in revenue could indeed be due to decreased traffic, but what caused the decline in traffic? Perhaps the marketing campaigns didn’t perform as expected. Then the question becomes, what specifically underperformed in the campaigns? It could be incorrect targeting or unrelatable creatives. This process illustrates the importance of drilling down into multiple layers to identify the root cause of eCommerce performance issues.

To find comprehensive answers, brands need to analyze top-level metrics:

• Traffic Analysis: Examine traffic sources and their impact on sales.
• Conversion Rate Optimization: Improve conversion rates through A/B testing, user feedback, and other techniques.
• Revenue Drivers: Identify and optimize key revenue drivers.
• Customer Retention: Implement strategies for retaining customers and increasing their lifetime value.

Each of these metrics can be further divided to gain deeper insights:

• Traffic Analysis: Break down by channel (organic, paid, referral), geography, and device.
• Conversion Rate Optimization: Segment by landing page performance, checkout process analysis, and user journey mapping.
• Revenue Drivers: Analyze by product categories, pricing strategies, and promotional effectiveness.
• Customer Retention: Assess loyalty program engagement, repeat purchase rates, and customer satisfaction scores.

By thoroughly examining these metrics and their subcategories, brands can find the complex factors affecting their eCommerce performance and develop targeted strategies to address them.

Tools and Technologies for eCommerce Success

Given the complexity of analyzing multiple metrics accurately, relying solely on human judgment is impractical. Cognitive biases can skew analysis, leading to incorrect conclusions. For example, if sales are low, business owners might blame the marketing team without considering other factors like product demand.

To overcome these challenges, brands need advanced analytics tools that provide accurate insights. Powered by AI and machine learning algorithms, these tools can analyze vast amounts of data, including sales, customer behavior, and marketing performance, to offer a holistic view of the business. Brands can easily identify patterns and trends that may not be immediately apparent. For example, an analytics tool might reveal that a decline in sales is due to a drop in repeat purchases rather than a decrease in new customer acquisition. Such insights are invaluable for making strategic decisions that drive growth and improve performance.

Takeaway

To repeat success and avoid repeating failures, it is crucial for brands to understand the reasons behind their performance. Data-driven decision-making is essential for dealing with the challenges of the eCommerce matrix. Every eCommerce decision made with the help of data has far more chance of success compared to those based on intuition alone!

Authored By

Prem Bhatia, CEO and Co-Founder Graas

India's lifestyle market, currently valued at a staggering $130 billion, is on its way to a significant transformation. Fashion dominates this market, accounting for approximately 80 percent, with beauty and personal care (BPC) making up the remainder. Over the next five years, this market is expected to grow at a compound annual growth rate (CAGR) of 10–12 percent, reaching a projected $210 billion. This growth will be primarily driven by the organized segment, which is gaining traction as consumers increasingly seek quality, branded products.

A recent study conducted by Bain & Company in collaboration with Myntra sheds light on the rapid evolution of India's e-lifestyle market. Currently valued at $16–$17 billion in 2023, the e-lifestyle market is expected to more than double to an impressive $40–$45 billion by 2028. This robust growth trajectory is being fueled by a combination of favorable economic conditions and structural shifts in consumer behavior.

Driving Factors Behind the Growth

The anticipated growth in India's e-lifestyle market can be attributed to several key factors. First, the easing of short-term inflationary pressures is expected to stimulate consumer spending. Additionally, there are structural shifts that are creating a more favorable demand environment. These include a rise in disposable incomes, a growing base of fashion-forward and digitally native Gen-Z shoppers, and an increasing demand for organized and branded products.

The market is also benefiting from superior customer value propositions offered by online platforms. These include a trendy and wide-ranging selection of products, faster delivery times, easier returns, and a tech-enabled shopping experience. Social media is playing a pivotal role in product discovery, further enhancing the shopping experience. Moreover, the growth of omnichannel access, where consumers can seamlessly transition between online and offline shopping, is bridging the gap between India and more mature e-lifestyle markets like the US, China, and Germany, which boast over 35 percent e-lifestyle penetration. In India, e-lifestyle penetration is projected to grow from 13 percent to an impressive 18–22 percent over the next five years.

"India’s e-lifestyle market has come of age in the last few years, with a diverse shopper base. Two out of three online shoppers are from beyond the top 50 cities, one in two are from non-affluent segments, and one in three are Gen-Z. There still exists massive penetration headroom. One in five dollars spent on lifestyle will be online,” said Shyam Unnikrishnan, Partner at Bain & Company.

Fashion Leading the Charge

Currently, the e-lifestyle market in India is dominated by fashion, which makes up around 75 percent of the market. Within this segment, accessories and women’s apparel are expected to see faster growth compared to other fashion categories. The BPC segment, while smaller, has gained mainstream popularity, with a penetration rate of approximately 16 percent in 2023. This segment is also expected to grow slightly faster than fashion over the next five years, indicating a rising consumer interest in beauty and personal care products.

A significant trend identified in the study is the rise of the trend-first fashion market, driven largely by online platforms. With a vast assortment and quicker product refresh cycles, this trend-first market is expected to grow eightfold, reaching $4–5 billion by 2028. Consequently, the online share of trend-first fashion is projected to increase to 50–55 percent, up from the current 30–35 percent. This shift underscores the growing importance of staying ahead of fashion trends and offering consumers the latest styles.

The Evolving Online Shopper

In 2023, more than 175 million consumers across India shopped for lifestyle products online, making an average of 6–7 transactions per year. Interestingly, for 40–45 percent of first-time e-commerce shoppers, lifestyle products were their initial purchase, highlighting the category's role as a gateway to e-retail. These shoppers are increasingly frequenting multiple platforms and completing their purchases in shorter time frames.

Deeply entrenched shoppers, defined as those spending over Rs 50,000 annually on a platform, exhibit even more engaged behavior. These shoppers visit their preferred platform at least once a day on average and make over 25 purchases per year, far exceeding the market average. The study also highlights the growing influence of Gen-Z shoppers, who, despite lower spending per order, transact more frequently. This fashion-forward, digitally native demographic accounts for 25 percent of the e-lifestyle market, contributing $4 billion in gross merchandise value (GMV). Notably, new-age insurgent brands have seen twice the adoption rate among Gen-Z consumers, indicating the importance of catering to this segment with affordable, trendy assortments and authentic brand positioning.

Opportunities for India’s Manufacturing Sector

The rapid growth of India’s e-lifestyle market has created significant opportunities for the country's manufacturing sector. The study notes an increasing share of India-made products in global brand assortments, driven by enhanced manufacturing capabilities. These include not only cotton textiles but also technical textiles, which are gaining prominence. Brands are working closely with manufacturers to shorten go-to-market (GTM) times, control costs, and enhance agility. The greater role of technology in sourcing is also bolstering India’s position as a fashion-sourcing destination.

India has emerged as a key market for top global brands, with 90 percent of the top 50 global brands already present in the country. Half of these brands generate over $30 million in revenue from their India operations, reflecting the confidence in India’s potential as a major lifestyle market. The past year has seen the launch or planned launch of over 60 global brands across various segments, including fashion and beauty. These launches span a range of categories, from scale and niche to luxury and new-age brands.

The Role of Online Channels in Brand Expansion

The online channel has played a pivotal role in the entry of global brands into India. "Three in five global brands have entered India via the online channel in the past year, and we are proud to have contributed to the launch of some of these global brands in the country," said Nandita Sinha, CEO of Myntra. A well-rounded, high-decibel launch, combined with easy discovery, access to insights about Indian consumers, and Myntra's extensive reach to 99 percent of serviceable pin codes, are among the key factors enabling these brands to scale up in the subcontinent.

READ MORE: The Retail Transformation: How 7.6% Economic Growth in FY24 is Redefining India’s Market!

Scaling Online Sales

The study identifies a common playbook adopted by high-growth brands to scale online sales in India. The first element is a relevant and differentiated customer proposition that includes a broad selection, competitive pricing, and an exceptional service experience. Second, a well-oiled sourcing engine is crucial for ensuring a steady supply of in-demand products. Finally, building a strong brand presence through targeted social media and online campaigns is essential for driving consumer engagement and loyalty. For global brands, having an empowered India-focused organization and seamless go-to-market strategies are critical enablers of growth.

In an era where digital transformation is reshaping retail landscapes, a significant surge in e-commerce adoption among Indian consumers can be witnessed. There report has been a pivotal shift in consumer behavior, driven by a substantial increase in e-commerce adoption. Currently, mass consumers—comprising approximately 80 percent of online shoppers—represent a diverse demographic with a significant impact on the market.

These consumers, whose annual household incomes range between RS 2.5 Lakhs and RS 10 Lakhs, are drawn to products that offer exceptional value for money. Notably, the Gen Z demographic, which includes individuals under the age of 25, is emerging as a key driver of this trend. This group now accounts for a third of the e-commerce user base, underscoring their influential role in shaping online shopping behaviors.

Geographic Insights and Growth Trends

According to Meesho’s Smart Shopper Report, there has been a remarkable growth of e-commerce in regions traditionally considered less accessible. Uttar Pradesh and Bihar have shown impressive increases in e-commerce user growth, reflecting the expanding reach and adaptability of online shopping platforms. Additionally, users from Tier IV+ cities have emerged as the most frequent repeat shoppers. This demographic demonstrates a keen interest in various product categories, including women’s fashion, footwear, and baby care.

A notable trend is the adoption of vernacular languages and voice search, which has seen a dramatic rise—162 percent and 40 percent respectively. This shift highlights a growing preference among mass consumers for regional languages and intuitive search features that enhance their online shopping experience.

Consumer Behavior and Preferences

The report reveals that over 80 percent of Indian online shoppers hail from Tier II and beyond cities, such as Ambur, Rourkela, Sangli, and Zirakpur. This broad reach underscores the platform's role in democratizing e-commerce access across the country. The platform's significant influence is further demonstrated by its impressive download statistics, with over 20 crore downloads this year alone, making it the most downloaded shopping app in India.

Customer engagement is another area where the platform excels. Users contribute extensively to the app's ecosystem, with 692 million ratings, 185 million reviews, and 47 million pieces of user-generated content. This level of interaction highlights the platform's role in fostering a vibrant and active online shopping community.

Top Performing Categories

The report also sheds light on the top-performing e-commerce categories for the year:

1. Books: Books have emerged as a leading category with an impressive 148 percent year-on-year growth. This surge reflects a growing consumer interest in reading and educational materials.

2. Office Supplies: The demand for office supplies has surged by 137% year-on-year, driven by the rise of remote work and home offices. Products in this category, including stationery and organizational tools, are becoming essential for many consumers.

3. Home Improvement: Home improvement products have seen a significant boost, with a 112 percent increase in online sales. This growth is attributed to consumers investing in enhancing their living spaces, driven by a greater focus on home aesthetics and functionality.

4. Furnishings: The furnishings category has grown by 92 percent year-on-year, reflecting an increasing demand for home decor and comfort items. Consumers are prioritizing stylish and functional additions to their homes.

5. Pet Supplies: Pet supplies have experienced a 68 percent rise in online sales, highlighting a growing trend towards pet care and wellness. This category includes a range of products from food to grooming essentials.

Emerging Product Categories and Trends

The report also provides insights into the fastest-growing product categories on the platform:

• Home & Kitchen: This category is capturing an increasing share of customer spending, with approximately 10 percent of the budget allocated here. Notable trends include wall art, artificial flowers, hanging planters, and bird feeders, which have gained popularity on social media and influenced consumer purchases.
• Technology and Electronics: There is a marked increase in demand for electronic accessories in Tier II+ cities, with purchases of products like Bluetooth headphones, power banks, and smart speakers surpassing those from Tier I cities.
• Men's Grooming: The growing focus on self-care has led to a surge in the popularity of beard care essentials, face washes, and grooming tools among men.
• Content Creation Tools: With the rise of digital content creation, products such as selfie sticks, ring lights, and microphones have become top sellers in the electronics category.
• Traditional Wear: The sale of saree shapers and ready-to-wear sarees reflects a consumer preference for convenient and modern approaches to traditional attire.
• At-Home Beauty: The trend towards at-home salon treatments has led to increased purchases of face packs, facial kits, wax strips, and other self-care products.

The Future of E-Commerce

The report's projections indicate that mass consumers will continue to dominate the retail market, with expectations to control 65 percent of the market share by 2030. This growth is driven by the expanding reach of internet accessibility and the increasing transition from traditional to digital retail.

As digital platforms continue to grow and adapt, they play a crucial role in shaping the future of retail in the country.

A substantial 62 percent of Indian consumers have made purchases influenced by AI recommendations, a figure notably higher than the global average of 30 percent. Furthermore, 61 percent of Indian shoppers find AI-driven product suggestions extremely beneficial. Despite this enthusiasm for technology, there remains a clear preference for human interaction.

A new report by EY, the Future Consumer Index (FCI), reveals a complex landscape for online shopping in India. The study, which surveyed 1,000 Indian consumers as part of a global poll, highlights a strong preference for human customer service, even as confidence in artificial intelligence (AI) grows. The findings suggest that while AI-driven product recommendations are valued, concerns over data security and continued demand for human interaction shape the online shopping experience in India.

The report underscores that 78 percent of Indian consumers prefer shopping on platforms that offer human customer support, and 61 percent are more comfortable sharing personal information with a person rather than through automated systems.

Angshuman Bhattacharya, Partner and National Leader - Consumer Product and Retail Sector at EY Parthenon noted, “Retailers need to adapt to the evolving consumer landscape. While technology and AI play a significant role in shaping purchasing decisions, the human element remains crucial. Consumers increasingly value authentic connections and transparency in data usage. Retailers must balance technological advancements with a personal touch to meet these demands effectively.”

Data Security Concerns

The report also highlights significant concerns regarding data security. A substantial 77 percent of Indian consumers are deeply concerned about potential data breaches during online transactions, with 73 percent worried about their personal information being exposed. This apprehension emphasizes the need for retailers to prioritize data protection and maintain transparent practices regarding data usage.

Influencer Impact

The influence of social media personalities is another key insight from the report. In India, influencers wield considerable sway, with 81 percent of consumers following at least one social media influencer, blogger, or vlogger. This contrasts sharply with only 45 percent of global respondents who engage with influencers. Indian consumers also tend to find products recommended by influencers highly trustworthy, with 60 percent expressing confidence in such recommendations, compared to just 27 percent globally. Notably, 84 percent of Indian consumers have made purchases based solely on an influencer’s promotion or recommendation.

Online Shopping Preferences

Online shopping continues to gain traction in India, with 75 percent of consumers favoring online purchases and only visiting physical stores for exceptional experiences. This preference is significantly higher than the global average of 41 percent. Over the past six months, 51 percent of Indian consumers have downloaded a retail app, compared to 31 percent globally. Discounts and exclusive deals drive this preference, although consumers do face challenges such as receiving damaged goods (21 percent), inadequate customer support (20 percent), and difficulties in processing refunds (19 percent).

Balancing Innovation and Authenticity

Bhattacharya further emphasized, “To truly engage with today’s consumers, brands must cultivate genuine relationships with the influencer community. Selecting influencers who align with brand values and resonate with target audiences is essential for maximizing return on investment. Brands need to carefully manage these collaborations to uphold their image and ensure effective performance monitoring.”

The report paints a picture of an Indian market where technology and human interaction coexist, each playing a vital role in shaping consumer behavior. Retailers must navigate this landscape by leveraging AI for its benefits while addressing concerns about data security and maintaining the human touch that consumers value. As online shopping continues to evolve, balancing technological advancements with authentic, personalized service will be key to meeting consumer expectations and driving success in the competitive retail sector.

In the first half of 2024, the Indian e-commerce landscape has experienced a significant shift, driven by an unexpected demographic: individuals aged 41-60 years. this age group has dramatically increased its online spending, with categories like travel, food and beverages (F&B), and services witnessing the fastest growth. The surge is attributed to the expanding range of online services offering ease, convenience, and affordability, alongside the growing familiarity and comfort with smartphone apps. This trend indicates that Generation X, those born between 1965 and 1980, are now emulating the online spending behaviors traditionally associated with Millennials and Gen Z.

Surge in Online Spending

According to Simpl Checkout Scan, spending on travel has surged by 72 percent, while F&B and services have grown by 60 percent and 57 percent, respectively. This shift in consumer behavior underscores a broader trend: the increasing acceptance and utilization of digital platforms by older generations. The convenience of online services and the simplicity of modern app interfaces have played a crucial role in this transformation.

Puneet Singh, CXO-Business at Simpl noted, “The Indian e-commerce industry is witnessing tectonic shifts where customers in the age group of 41-60 years have pipped 18-25 year olds in the growth in online spending via Simpl’s 1-tap Checkout across several categories. These shifts are driven by greater sets of services available online along with customers’ innate behavior to seek affordability and convenience online.”

Transaction Frequency and Top Categories

The data indicates that seniors made over 3 million transactions online, marking a 52 percent increase in transaction frequency. The top categories for spending included groceries or quick commerce and F&B, which accounted for one-third of all online spending. Travel expenditures represented 20 percent of their spending, with the remaining transactions spread across services and health and fitness.

Notable merchants that benefited from this trend include Zomato, Swiggy, Blinkit, Zepto, Swiggy Instamart, MakeMyTrip, Ixigo, MyJio, BookMyShow, Apollo 24/7, and Netmeds. This diverse range of platforms highlights the widespread adoption of e-commerce services by older adults, driven by the convenience and comprehensive offerings available online.

Average Order Value (AOV) Trends

The increasing adoption of e-commerce services among older adults is also reflected in the rising average order value (AOV) across categories. For instance, the AOV for health and fitness grew by 42 percent to Rs 1,022 from Rs 720. Similarly, the AOV for travel and marketplace categories grew by 38 percent and 35 percent, respectively. Remarkably, the AOV of Boomers and Gen X is 20 percent higher than that of Gen Z, demonstrating the growing trust and usability of internet commerce among seniors.

This increase in AOV is indicative of a deeper trust and reliance on e-commerce platforms, as older consumers are more willing to make larger purchases online. This trend bodes well for businesses aiming to capture this burgeoning market segment.

Business Implications and Opportunities

The rise of Gen X and Boomers in online spending presents several opportunities for businesses. Understanding the preferences and behaviors of this demographic is crucial for companies looking to tailor their offerings and marketing strategies to capture their attention and loyalty.

• Enhanced User Experience: Simplifying the online shopping experience is paramount. Older adults appreciate intuitive interfaces and streamlined processes, such as Simpl's 1-Tap Checkout, which reduces the complexity and enhances the convenience of online shopping.
• Targeted Marketing: Crafting marketing campaigns that resonate with the values and preferences of Gen X and Boomers can drive engagement and conversions. Emphasizing the convenience, affordability, and variety of online services can attract this demographic.
• Diverse Product Offerings: Expanding product ranges to include items that appeal to older adults, such as health and wellness products, travel services, and premium food and beverages, can help capture a larger share of this market.
• Building Trust: Establishing and maintaining trust is critical. Providing reliable and consistent service, transparent policies, and excellent customer support can foster loyalty among older consumers who may be more cautious about online transactions.
• Leveraging Data: Utilizing data analytics to understand purchasing patterns and preferences can enable businesses to personalize their offerings and improve customer satisfaction. Insights from transaction data can guide product development and marketing strategies.

READ MORE: Unlocking India’s E-commerce Export Potential: A Path to $200-300 Bn by FY30

To Sum Up

The rising influence of Gen X and Boomers in the e-commerce space is reshaping the industry. Their increased spending and transaction frequency highlight a significant shift in consumer behavior, driven by the growing availability and accessibility of online services. For businesses, this trend presents an opportunity to tap into a lucrative market segment by enhancing user experiences, tailoring marketing strategies, expanding product offerings, and building trust. As the e-commerce landscape continues to evolve, companies that adapt to these changes and cater to the needs of older consumers will be well-positioned for success.

In summary, the tectonic shifts in online spending behaviors of the 41-60 age group are redefining the e-commerce industry. Businesses must recognize and adapt to these changes to harness the potential of this growing market, ensuring they stay ahead in the competitive landscape.

Concepts such as “ESG” (Environmental Social Governance), “Sustainability”, “Net Zero”, “Triple Bottom Line”, “Circular economy” have transitioned from academia and thinktanks to boardrooms, annual reports, and strategy meetings. This is an explicit acceptance of the fact that enterprises can no longer afford to prioritize financial profitability over environmental costs; the environment is no longer an “externality”. 

This mindset is reshaping business priorities, growth strategies, and operations due to global climate change and social divisions. Adverse impacts include inadequate rainfall, high temperatures, unpredictable weather patterns, and severe flight turbulence. Socio-economic inequities also worsen, leading to unrest and migration.

Leaders are consciously considering sustainability aspects when making business decisions due to:

• Business decisions based solely on financial gains, ignoring environmental impacts 
• Regulatory changes holding businesses accountable for environmental and social impacts 
• Rising stakeholder activism from customers, employees, and business partners against unsustainable actions

With pervasive digitalization and changing globalization, sustainable commerce demands a shift from Milton Friedman’s 1970s famous assertion that a business’s sole responsibility is to maximize shareholder profits.

What is the sustainable commerce movement?

Sustainable commerce requires businesses to prioritize conserving resources and minimizing environmental damage, even if it leads to lower profits, across all strategic and operational aspects of the value chain.

Millennials and GenZers, increasingly comprising employees, customers, influencers, and policy makers, strongly support environmental and social issues. Survey show over three out of four employees would consider companies’ sustainability commitments before accepting job offers. 

The sustainable commerce paradigm will impact demand, operations, and value chains. Talent attraction and retention will also hinge on sustainability commitments. Leaders must take a comprehensive approach to embracing sustainable commerce. 

Direct impact on demand

Customers are consciously prioritizing the environment and changing lifestyles. Businesses will see a shift in demand as customers will:

• Defer upgrades, delaying the purchase of new products.
• Prefer repairing products over the "use and throw" approach, supported by government regulations.
• Rent instead of buy 
• Buy “pre-owned” or “refurbished” products for expensive products and promote circular economy. 

Impact on strategy and operations 

Organizations can embrace sustainable commerce by shifting their focus from "innovation" to "ecovation," creating ecologically sensitive products that meet customer needs. They should embed sustainability in their vision and mission and set ambitious "Net Zero" goals. 

Manufacturers can proactively adopt the following to align with the sustainable commerce paradigm: 

Product Design: Focus on modularity, reducing material consumption, and standardizing components to cut costs and improve durability, safety, and repair expenses, while increasing energy efficiency and adopting regenerative designs like carbon-sequestering materials.

Raw Materials: Opt for environmentally friendly materials, such as sodium-ion batteries over lithium-based ones, and increase the use of recycled materials, or using recycled plastic hangers for toner cartridges.

Production processes: to reduce energy consumption, pollution, and waste generation.

Innovative packaging: to eliminate plastic and ease recycling of waste. 

Responsible Sourcing: Mandate suppliers to adopt sustainable, ethical practices, comply with labor laws and safety standards, include these criteria in vendor selection, conduct surprise audits, and reward top vendors with preferential terms. Ensure downstream suppliers adhere to the same standards.

Greener logistics options: to reduce carbon footprint, such as using trains instead of trucks and waterways for heavy equipment.

Greener Reverse Supply Chains: Create safe disposal channels for end-of-life products. Use third parties to buy and recycle used items from consumers. E-commerce companies can adopt this, selling refurbished products to recoup costs.

Businesses need AI tools to accurately capture and analyze large data sets from various sources, generating actionable insights.

While sustainable commerce is evident in manufacturing, it applies to all sectors, including service providers. Enterprises can implement sustainable practices by using recycled water in data centers, opting for cleaner energy sources like solar panels and biomass, and regularly measuring sustainability progress. Other strategies include considering environmental impacts in problem-solving, repurposing old computers for underprivileged students, making office changes to reduce consumption, fostering employee volunteerism in environmental causes, and focusing Corporate Social Responsibility programs on conservation and recycling. 

Embracing sustainable commerce is now a business imperative. While actions vary by industry and company, leaders must integrate sustainability into their design thinking when transforming functions and the enterprise.

Authored By

Bindya S Raj, Associate Vice President, Head - Strategy, Planning & Operations, Digital Experience, Infosys

Bindya is an Information Technology professional with 20+ years of experience in strategy, business and operations planning, acquisitions, subsidiary integrations, and software delivery management delivering technology-led business solutions in a global delivery model. She is an engineering graduate and holds an MBA from the Indian Institute of Management, Kozhikode. Bindya is a dedicated volunteer of NGOs focused on eradication of child labour.

The digital payment landscape in India is set for exponential growth, with retail digital payments expected to double to $7 trillion by 2030 from current levels. This surge is driven by the strong adoption of digital payments across both online and offline channels, indicating a significant shift in consumer behavior.

Digital Payment Adoption: A Permanent Shift

According to a recent report by Kearney and Amazon Pay, a permanent shift in consumer behavior towards digital payments was spurred by their widespread adoption of online purchases. According to the study, 90 percent of the survey respondents prefer digital payments for online transactions, with affluent consumers leading the way by using digital payment methods for 80 percent of their transactions.

The research was conducted through an online survey of over 6,000 consumers and more than 1,000 merchants, covering 120 cities across various regions, income groups, city categories, age brackets, and genders. It revealed that both men and women use digital payments for about 72 percent of their transactions, indicating a high level of gender parity in digital payment usage.

Surge in E-commerce and Digital Payments

India has seen a significant rise in e-commerce, with the market valued at $75-$80 billion in 2022 and projected to grow at a compound annual growth rate (CAGR) of 21 percent until 2030. The report notes that retail digital payments have grown dramatically from $300 billion in FY18 to $3.6 trillion in FY24. By FY30, these payments are expected to reach $7 trillion.

India's Global Leadership in Digital Transactions

India is a global leader in the digital payment landscape, accounting for 46 percent of global digital transaction volumes in 2022. This impressive statistic underscores the country's dynamic developments in digital payments, primarily driven by the Unified Payments Interface (UPI), which saw a 138 percent increase in usage from FY18 to FY24.

Digital Payment Penetration in Small Towns

The report also highlights the penetration of digital payments in small towns, where 65 percent of transactions are conducted digitally, compared to 75 percent in larger cities. Cities like Lucknow, Patna, Bhopal, Jaipur, Bhubaneswar, Indore, Ahmedabad, and Pune are close to larger metropolitan cities in terms of digital payment usage, despite having lower retail potential.

The study found a strong correlation between a city’s average Degree of Digital Payment Usage (DDPU) and its retail potential, as measured by the Kearney India Retail Index. The top six metros display both high DDPU and high retail potential, indicating a robust digital payment ecosystem.

Future Growth Drivers

The next wave of digital payment growth in India is expected to come from lower-income groups and smaller towns. Digital payments make up 69 percent of transaction volumes for over 1,000 surveyed merchants, with even street vendors like paan shops, fruit sellers, and Kirana stores adopting digital payment methods. However, challenges such as financial fraud, limited connectivity, and trust issues remain.

India’s digital payment landscape is poised for remarkable growth, driven by widespread adoption and a significant shift in consumer behavior. As digital payments continue to penetrate deeper into smaller towns and among lower-income groups, the country’s digital payment ecosystem is set to expand, cementing India’s position as a global frontrunner in digital transactions.

In today's fast-paced world, businesses are experiencing transformative innovation and significant changes. With increased competition, staffing challenges, and rapid technological advancements, companies are finding new ways to adapt and thrive.

Key Trends Shaping the Business Landscape

1. Customers Are Seeking New Experiences and Technology

Amidst rising inflation and higher costs, 43 percent of customers feel less optimistic about their financial situations compared to a year ago. As a result, they are more mindful of their spending, seeking out businesses that offer both value and efficiency. A notable 80 percent of customers are open to trying new offerings from businesses known for something else, and 86 percent are willing to participate in perks, activities, or events offered by these businesses. In 2024, the integration of technology will be a priority, with many customers preferring businesses that utilize AI or automation to enhance their experience.

2. Automation is Enhancing Business Outcomes

The sentiment around automation is overwhelmingly positive, with 100 percent of retail and restaurant owners reporting improvements due to technology and automation. Retailers have seen a 45 percent increase in employee retention and profits, while 67 percent of restaurant owners note that automation has directly benefited customer experience and communication. Customers also support this shift, with 76 percent of restaurant customers and 67 percent of retail customers preferring automation for repetitive administrative tasks.

3. Retailers Focus on Personalization and Differentiation

To remain competitive, retailers are focusing on enhancing customer relationships and offering unique products. In the coming year, 56 percent of retail owners plan to improve their marketing tactics to appeal to the growing purchasing power of younger generations, up from 43 percent in 2022.

The Thriving E-Commerce Sector in India

India's e-commerce sector is booming, driven by increased smartphone adoption, rising affluence, and affordable data prices. With over 880 million internet users and more than 1,172 million telecom subscribers as of March 2023, India is the world's second-largest internet market.

Key Trends

- Growth Projections: The e-commerce market in India is expected to reach RS 4,416.68 billion in 2024, growing at an annual rate of 11.45 percent to RS 7,591.94 billion by 2029. UPI transactions hit RS 125.94 trillion in 2022, with over 800 million users.

- User Penetration: By 2029, e-commerce users are expected to reach 501.6 million, with user penetration projected to increase from 22.1 percent in 2024 to 34.0 percent by 2029. The average revenue per user (ARPU) is anticipated to be RS 14,121.

- Government E-Marketplace: The Government e-Marketplace (GeM) achieved a record GMV of $2011 billion in FY 2022-23, with a cumulative GMV exceeding RS 4.5 trillion by July 2023.

Leading E-Commerce Players:

- Amazon: Announced an additional $15 billion investment in India by 2031, bringing its total investment to $26 billion. Amazon aims to digitize 10 million small businesses, facilitate $20 billion in exports, and create two million jobs by 2025.

- Flipkart: The parent company of Flipkart Private Limited has infused RS 722 crore ($90 million) into its Indian marketplace division.

- Nykaa: Recorded a revenue increase from RS 5 billion to RS 51 billion in FY 2023, driven by a rise in per capita expenditure on beauty and personal care items.

Online Shopping Behavior and Social Media E-Commerce

Consumer Behavior Insights:

- Tier II Cities and Smaller Towns: 60 percent of online orders come from tier-two cities and smaller towns, with electronics and apparel accounting for nearly 70 percent of the market.

- Social Media Influence: Millennials are expected to drive one-third of global social media shopping expenditure by 2025, with Gen Z and Gen X following closely. Despite lower engagement, baby boomers are increasingly participating in social commerce.

Mobile Commerce Trends:

- Mobile Commerce Sales: Predicted to surpass $3 trillion globally by 2027, with smartphones constituting over 60 percent of e-commerce transactions.

E-Commerce Festive Shopping in India

During festive seasons, 35 percent of consumers prefer to shop for supplies online. Festivals like Diwali, Dussehra, and Christmas lead to increased shopping activity, with substantial discounts and attractive deals offered by sellers.

As businesses continue to navigate the complexities of innovation and change, those that adapt and leverage new technologies will thrive. Whether through automation, personalization, or embracing the e-commerce boom, companies are finding creative ways to stay competitive and meet evolving customer expectations.

Source: Various Reports (Invest India,Statista,Mordor Intelligence,TIDIO)

The social commerce market in India is on the cusp of a significant transformation, poised to experience remarkable growth over the next few years. According to a recent report from ResearchAndMarkets, the industry is expected to grow by 34.1 percent annually, reaching a valuation of $7.20 billion in 2024. The report highlights the industry's steady expansion, projecting a compound annual growth rate (CAGR) of 28.9 percent from 2024 to 2029, with the gross merchandise value (GMV) increasing from $5.37 billion in 2023 to $25.69 billion by 2029.

Market Dynamics and Growth Drivers

The surge in smartphone and internet penetration is a primary driver of this growth. Increasing consumption and rising income levels in India are also contributing factors. The report emphasizes that social commerce platforms will likely boost their marketing spending in response to these trends, aiming to capture a larger share of the expanding market.

Furthermore, social commerce firms are expected to pursue venture capital and private equity funding to enhance their offerings and create seamless shopping experiences for online buyers. The integration of artificial intelligence (AI) is also anticipated to play a crucial role in driving business growth and improving user experience on these platforms.

Startups Leading the Charge

Indian startups are at the forefront of this growth, leveraging new technologies and innovative business models to carve out significant market share. Woovly, a social commerce platform founded in 2020, exemplifies this trend. The company raised funding from prominent investors, including Sony Innovation Fund, ViNners, SOSV, and RTAF in November 2023. Woovly has reported a 600 percent increase in its user base over the past 18 months, driven by engagement from micro and nano influencers and short video content.

Looking ahead, Woovly plans to expand into new markets within India and diversify its product categories, including fashion, home decor, and lifestyle products. The platform faces competition from established e-commerce giants such as Myntra, Flipkart, and Amazon. However, Woovly’s success in securing funding and growing its user base indicates strong potential for continued growth.

Technological Innovations Driving Growth

The adoption of AI and other advanced technologies is becoming increasingly prevalent in the social commerce sector. Book My Makeup, a startup offering beauty services, has launched an AI-driven platform that includes augmented reality makeup trials, customized beauty recommendations, and virtual consultations. These innovations aim to make beauty services more engaging and personalized, enhancing the overall user experience.

The report suggests that more startups will follow this trend, embracing cutting-edge technologies to improve their platforms and attract a broader user base. This wave of technological adoption is expected to bolster the competitive landscape and drive industry growth over the next few years.

READ MORE: Why Social Commerce is the Next Big Thing for D2C Retail in India

Challenges and Competitive Landscape

Despite the positive growth outlook, the social commerce market in India is not without its challenges. Rising competition has led some global platforms to exit the market. For instance, Poshmark, acquired by Naver, announced its decision to cease operations in India in October 2023, citing intense competition. The company plans to refocus its efforts on core markets such as the United States and Canada.

Poshmark’s exit from India underscores the competitive pressures in the market, as global players face challenges in gaining traction against local startups and established e-commerce platforms. This trend may continue, with other international firms potentially scaling back their presence in India to concentrate on their primary markets.

The social commerce market in India is set for substantial growth, driven by technological advancements, increasing internet and smartphone penetration, and innovative startups. While the competitive landscape remains intense, the market offers significant opportunities for firms willing to invest in AI and other new-age technologies. As the industry evolves, both local and global players will need to adapt their strategies to capture the burgeoning market and navigate the challenges ahead.

The Indian e-commerce industry has experienced unprecedented growth, establishing itself as a key player in the global market. With a rapidly expanding internet user base and increasing smartphone penetration, the industry is projected to reach remarkable milestones in the coming years.

Market Size and Growth Projections

The Indian e-commerce industry is on an upward trajectory, poised to become the second-largest e-commerce market globally by 2034, surpassing the United States. At present, the e-commerce market in India is valued at $70 billion, which accounts for around 7 percent of the nation’s overall retail market, according to IBEF. The market is expected to grow at a compound annual growth rate (CAGR) of 27 percent to reach $163 billion by 2026, and reach a staggering $300 billion by 2030, driven primarily by the grocery and fashion/apparel sectors. The online grocery market alone is expected to grow from $3.95 billion in FY21 to $26.93 billion by 2027, expanding at a compound annual growth rate (CAGR) of 33 percent. Overall e-commerce sales are forecasted to increase at a CAGR of 18.2 percent between 2021 and 2025, reaching $120.1 billion.

Key Drivers of Growth

Several factors contribute to the rapid growth of the Indian e-commerce industry:

1. Internet and Smartphone Penetration: The number of internet connections in India surged to 895 million in 2023, with 55 percent of these connections in urban areas and 97 percent being wireless. Affordable smartphones and low-cost data plans have further fueled this growth, making online shopping accessible to a broader population.
2. Government Initiatives: Initiatives such as the Digital India campaign aim to create a trillion-dollar online economy by 2025. Policies like 100 percent Foreign Direct Investment (FDI) in B2B e-commerce and the marketplace model of B2C e-commerce have attracted significant investments from global players.
3. UPI Transactions: With 117.6 billion UPI transactions in 2023, India's robust digital payment infrastructure has facilitated seamless online transactions, boosting consumer confidence in e-commerce.
4. GeM Portal: The Government e-Marketplace (GeM) has streamlined public procurement, leading to higher process efficiencies, transparency, and competition. In FY23, GeM crossed $24 billion in procurement, demonstrating the platform's significant impact.

E-commerce Segments Driving Growth

1. Grocery: The online grocery market is experiencing exponential growth, projected to reach $26.93 billion by 2027. The convenience of home delivery and a wide range of product offerings have made online grocery shopping increasingly popular.
2. Fashion/Apparel: Fashion and apparel continue to be major contributors to e-commerce growth, with consumers enjoying the convenience of browsing and purchasing from a vast selection of brands and styles online.
3. Beauty and Personal Care: The personal care, beauty, and wellness (PCB&W) segment saw a significant increase in e-commerce order volume, becoming one of the largest beneficiaries of the e-commerce boom.
4. B2B E-commerce: India's B2B online marketplace is projected to be a $200 billion opportunity by 2030. The e-B2B market is expected to reach a GMV of $100 billion by 2030, driven by increased digital adoption among businesses.

Regional Expansion and Consumer Trends

The growth of e-commerce is not limited to metropolitan areas. Tier II and III cities are witnessing a rapid expansion of online retail, contributing significantly to the market's overall growth. The share of e-commerce from Tier III cities increased from 34.2 percent in 2021 to 41.5 percent in 2022, highlighting the growing acceptance and adoption of online shopping in smaller towns and rural areas.

India's social commerce market is also poised for substantial growth, expected to expand to $16-20 billion by FY25, with a potentially monumental jump to $70 billion by 2030. High mobile usage and increased social media engagement are key drivers of this trend.

READ MORE: The Evolution of E-commerce in India's Fashion Industry

Investments and Collaborations

The Indian e-commerce sector has attracted significant investments from global tech giants and retail players. Facebook's investment in Reliance Jio and Google's $4.5 billion investment in Jio Platforms are notable examples. Additionally, Reliance Retail's acquisition of Future Group has further strengthened its presence in the e-commerce space.

E-commerce is revolutionizing the fashion landscape in India, making it more accessible and exciting than ever before. Fashion trends are no longer confined to high-end boutiques in major cities; now, with just a few clicks, consumers can explore and purchase from a vast array of high-end and value brands from the comfort of their homes.

Market Dynamics and Growth Trends

The fashion industry has become a significant player in the retail market, typically outpacing overall retail growth. However, 2023 was an exception. The fashion segment grew in line with the general retail market due to inflationary pressures, a subdued job market, and muted consumer spending, especially among India B and C consumers, representing middle and lower-income groups.

Despite these challenges, online fashion retailers showcased remarkable resilience. Redseer Strategy Consulting's insights reveal that e-commerce continued to thrive even as many traditional fashion giants struggled. This trend highlights the unique strengths of e-commerce: convenience, variety, and attractive deals.w

E-commerce's Expanding Share

In 2023, the Indian retail market modestly expanded from $885-895 billion in 2022 to $940-950 billion. Fashion accounted for about 10 percent of this market, with the overall fashion segment growing by approximately 6 percent. In contrast, e-commerce in fashion soared by 10-12 percent, reflecting its robustness despite economic challenges. E-commerce's share of the fashion market increased from 14 percent to 15 percent, driven by a surge in new online shoppers and increased spending by existing ones.

Consumer Behavior and Market Segments

Affluent "India A" consumers primarily fueled this growth, while "India B and C" consumers were more cautious with their spending. "India A" saw an impressive compound annual growth rate (CAGR) of 14-16 percent, whereas "India B and C" had a CAGR of 8-10 percent. Affluent shoppers focused on trendy, fashionable items, while middle-income consumers preferred lower-cost alternatives influenced by past trends or celebrity endorsements.

Future Outlook

The future of India's fashion market is promising. Currently valued at around $93 billion, it is expected to grow to approximately $200 billion by 2030. The online fashion sector is particularly poised for significant growth, with forecasts predicting a surge to $36 billion in gross merchandise value (GMV) by 2030, driven by an impressive CAGR of 20 percent from 2023 to 2030.

Key Trends and Strategies

Several key trends are likely to shape the next decade in fashion e-commerce:

1. Dominance of Fast Fashion: Gen Z, expected to account for 12-14 percent of shoppers, will drive 20-25 percent of online fashion spending, particularly in fast fashion.
2. Premiumization: Driven by aspirations of "India A" consumers, premiumization will continue, with this segment projected to see a 25 percent+ CAGR in spending, fueled by global and luxury selections.
3. Growth of India B/C Platforms: An influx of approximately 150 million new shoppers from India B and C cohorts will benefit these platforms, necessitating innovative approaches like gamification to engage these consumers.
4. Rise of D2C Brands: Direct-to-consumer brands are expected to contribute around 15 percent of fashion e-commerce GMV by 2030, leveraging influencer and social media marketing for awareness and marketplace ads for discovery.
5. Cross-selling Lifestyle Products: Fashion-first e-commerce platforms will increasingly cross-sell lifestyle products, including accessories, beauty, personal care, and home décor, to capture a larger share of consumer spending and enhance customer lifetime value.

As e-commerce continues to reshape India's fashion industry, the future is bright with unprecedented opportunities. The online fashion sector is set to thrive, driven by evolving consumer preferences, technological advancements, and innovative strategies. Welcome to the dynamic world of fashion, where online platforms rule, resilience is key, and change is the only constant.

The retail industry, particularly the Micro, Small, and Medium Enterprises (MSME) sector, is experiencing a digital transformation. Today, over 65 percent of Micro, Small, and Medium Enterprises (MSMEs) utilize some form of digital technology for their daily operations.

According to a survey by PayNearby, 68 percent of MSME retail owners have reported business growth after adopting digital technology. This shift is reshaping the retail industry in India, making technology a pivotal tool for growth and efficiency.

Retailers Embrace Digital Tools

• Adoption Rates Soar Among Young Entrepreneurs

Over 65 percent of MSMEs in the retail sector now use digital technology for their daily operations. This trend is especially pronounced among younger business owners, with 75 percent of those aged 18-30 integrating digital tools into their businesses. Smartphones are the preferred device, used by 68 percent of these entrepreneurs for various business activities, consuming 2GB to 5GB of internet data daily.

Payment Solutions Drive Efficiency

• UPI and Aadhaar Banking Lead the Way

In terms of financial transactions, UPI (Unified Payments Interface) is the most popular method among retail MSMEs, used by 43 percent, followed by Aadhaar Banking at 38 percent. The convenience and efficiency of these digital payment solutions are transforming how retail businesses operate, making transactions faster and more secure.

Connectivity and Internet Usage

• Mobile Hotspots and Affordable Internet

Connectivity is crucial for retail MSMEs, with 66 percent relying on mobile hotspots for internet access. Wi-Fi routers are used by 26 percent, highlighting the diverse methods of staying connected. Notably, over 51 percent of retail businesses spend less than Rs 500 per month on internet usage, showcasing the affordability of digital connectivity.

Popular Applications in Retail

• YouTube and Business Management Tools

In addition to facilitating transactions, digital technology is also enhancing entertainment and business management. YouTube is a favorite among retail owners, with 72 percent using it for entertainment. For business operations, 29 percent use accounting software, while 17 percent utilize POS software, streamlining their management processes.

Empowering Retail Women Entrepreneurs

• Technology Boosts Financial Independence

Women in the retail sector are significantly benefiting from digital technology. Representing 32 percent of the survey respondents, 85 percent of female entrepreneurs own smartphones. Digital payments are becoming increasingly popular, with 40 percent of women using these methods for their businesses.

Industry Insights

Despite the benefits, some challenges remain. Resistance to adopting new technology is cited by 36 percent of retail MSMEs, while 18 percent struggle with high implementation costs. Addressing these issues is crucial for wider adoption and maximizing the potential of digital tools in the retail sector.

Anand Kumar Bajaj, Founder, MD & CEO of PayNearby, emphasizes the importance of digital adoption for retail MSMEs. "The MSME sector is pivotal to our economy, and their adoption of digital technologies is crucial for India's growth. By leveraging AI, AR, and ML, MSMEs in retail can thrive in a digital-first economy," he said.

Jayatri Dasgupta, CMO of PayNearby, highlighted the need for better digital infrastructure and literacy. "Our findings show a promising trend of increasing tech adoption, but also point out the areas that require more focus and investment. There is a need to innovate and provide solutions that bridge the digital divide and drive progressive growth," she added.

Thus, The retail sector's embrace of digital technology is driving significant growth and efficiency improvements among MSMEs. With continued support and investment in digital infrastructure and literacy, the potential for further transformation and empowerment in the retail industry is vast. By addressing challenges and fostering an inclusive ecosystem, the future of retail in India looks promising and dynamic.

The digital age has brought about a paradigm shift in how we shop, interact, and engage with brands. One of the most significant developments in this transformation is social commerce. As social media platforms continue to evolve, they have increasingly integrated e-commerce functionalities, creating a seamless blend of social interaction and online shopping.

Social commerce refers to the use of social media platforms to facilitate and enhance the buying and selling of products and services online. This integration allows users to discover, research, and purchase products directly within their favorite social media apps. Businesses may leverage the enormous user populations of social media sites like Facebook, Instagram, TikTok, and Pinterest to increase sales and foster brand loyalty by fusing the power of social networks with e-commerce.

Social commerce influences the inherently social nature of these platforms, where users can share their purchases, leave reviews, and recommend products to their network, creating a community-driven shopping experience. This method goes beyond traditional e-commerce by incorporating elements such as social proof, user-generated content, and real-time engagement, which can significantly influence purchasing decisions.

Global and Indian Market Trends

The rise of social commerce is evident from recent statistics and market trends. Globally, social commerce sales are projected to reach $1.2 trillion by 2025, accounting for a significant portion of the e-commerce market. In India, social commerce is rapidly gaining traction, driven by the country's high social media usage and growing e-commerce industry. As per a report by Bain & Company, India's social commerce market is expected to grow to $20 billion by 2025, up from $1.5 billion in 2020.

Consumers are increasingly turning to social media platforms for shopping, with platforms like Instagram and Facebook leading the way. Instagram's "Shop" feature and Facebook's "Shops" are prime examples of how these platforms are enhancing their e-commerce capabilities to cater to this growing trend. Additionally, the rise of short-video platforms like TikTok has also contributed to the growth of social commerce, with influencers and content creators playing a pivotal role in driving sales through engaging content.

Benefits of Social Commerce

• Enhanced Customer Engagement

One of the primary benefits of social commerce is enhanced customer engagement. Social media platforms are designed for interaction, making them ideal for brands to connect with their audience. Through posts, stories, live videos, and direct messages, businesses can engage with customers in real time, answer queries, and provide personalized recommendations. This level of interaction builds trust and fosters a sense of community, encouraging repeat purchases and brand loyalty.

• Seamless Shopping Experience

Social commerce offers a seamless shopping experience by integrating the entire customer journey within a single platform. From product discovery to purchase and post-purchase engagement, everything happens within the social media app. Features like shoppable posts, in-app checkouts, and instant customer support streamline the buying process, reducing friction and making it easier for consumers to complete transactions. This convenience is particularly appealing to younger, tech-savvy shoppers who value efficiency and instant gratification.

• Targeted Advertising

Social media platforms are equipped with sophisticated targeting capabilities, allowing businesses to reach their ideal customers with precision. By leveraging data on user behavior, interests, and demographics, brands can create highly targeted ad campaigns that resonate with specific audiences.

• Granular Measurement and Analysis

Finally, using social commerce lets businesses take advantage of granular measurement and analysis capabilities. Companies can track all kinds of data related to their campaigns including engagement rates, click-throughs, conversions, and more. This data is invaluable for fine-tuning existing strategies as well as developing new ones in order to maximize profits.

Strategies for Leveraging Social Media Platforms

• Influencer Collaborations

Collaborating with influencers is a powerful strategy for leveraging social media platforms for social commerce. Influencers have built trust and credibility with their followers, making their recommendations highly influential. By partnering with influencers, brands can tap into their reach and authenticity to promote products in a relatable and engaging manner. Whether through sponsored posts, unboxing videos, or live shopping events, influencer collaborations can drive significant traffic and sales.

• Interactive Content

Creating interactive content is another effective strategy for driving social commerce. Interactive content, such as polls, quizzes, and live videos, encourages user participation and keeps audiences engaged. Live shopping events, in particular, have gained popularity as they allow brands to showcase products in real-time, answer questions, and offer exclusive discounts. This interactive approach not only boosts engagement but also creates a sense of urgency, prompting immediate purchases.

• Customer Reviews and Testimonials

Customer reviews and testimonials play a crucial role in social commerce by providing social proof and building trust. Encouraging satisfied customers to share their experiences on social media can influence potential buyers and drive sales. Brands can feature user-generated content, such as photos and videos of customers using their products, to add authenticity and credibility. Additionally, responding to reviews and addressing feedback shows that the brand values customer opinions, further enhancing trust and loyalty.

Future of Social Commerce

• Emerging Trends

The future of social commerce is promising, with several emerging trends set to shape the industry. One such trend is the integration of augmented reality (AR) and virtual reality (VR) technologies. These technologies offer immersive shopping experiences, allowing customers to virtually try on products or visualize them in their environment before making a purchase. This not only enhances the shopping experience but also reduces the likelihood of returns.

Another emerging trend is the rise of social commerce on messaging platforms. Apps like WhatsApp and Facebook Messenger are increasingly being used for shopping, with businesses setting up virtual storefronts and offering customer support through these channels. This trend is particularly significant in regions with high mobile penetration, such as India and Southeast Asia.

Advice for Retailers

For retailers looking to capitalize on the rise of social commerce, it is essential to stay agile and adapt to evolving trends. Investing in social media marketing and building a strong presence on key platforms is crucial. Retailers should also focus on creating high-quality, engaging content that resonates with their target audience. Retailers should also explore innovative technologies, such as AR and VR, to offer unique shopping experiences. Lastly, providing exceptional customer service and actively engaging with customers on social media can foster loyalty and encourage repeat business.

Conclusion

The rise of social commerce represents a significant opportunity for businesses to leverage social media platforms for online sales growth. By integrating social interactions with e-commerce functionalities, social commerce offers enhanced customer engagement, a seamless shopping experience, and targeted advertising. As the industry continues to evolve, retailers must stay ahead of emerging trends and adopt effective strategies to maximize the potential of social commerce. With the right approach, businesses can not only drive sales but also build lasting relationships with their customers in this dynamic digital landscape.

In conclusion, the future of e-commerce is here and businesses must take advantage of it now if they want to maximize profits through social commerce.

-Authored By

Manish Verma, Co-founder & Director (Marketing & Operations), TruTRTL