Chroma to launch Apple Stores in India

The iconic electronics brand, Apple, has announced the launch of its stores along with those signature wooden tables.This will be in a partnership with Tata-owned consumer electronics chain Chroma.
Apple
The iconic electronics brand, Apple, has announced the launch of its stores along with those signature wooden tables.This will be in a partnership with Tata-owned consumer electronics chain Chroma, which will host Apple at six of its location in the pilot phase.
"We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it," said Avijit Mitra, chief executive officer of Infiniti Retail, which owns Croma. "These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products."
The iconic Apple Stores may soon be seen at Croma’s stores. Apple will be given around 400-500 square feet of space at Croma stores, and the overall look and design will be reminiscent of Apple Stores around the world. It will also include staff who have been trained by the company. According to earlier reports, the stores could showcase 10-15 demo devices, of which Apple would bear 50 percent of the cost.
Apple hasn't been able to set up its own stores because of mandatory local-sourcing norms for single-brand foreign direct investment in retail, it is said. Going the Croma route gives Apple the opportunity to control the consumer experience without jumping through the bureaucratic hoops.
Croma said it has 97 stores across the country with 3.8 million customers. Apple owns more than 460 stores in 17 countries more than half in the US. The company has significantly increased its retail presence in the country in the past year with five distributors as India has become one of the fastestgrowing markets for Apple. It's also accelerated the launch of new phones. Sales of the iPhone 6s and 6s Plus will start on October 16, just three weeks after the US.
It also plans to launch Apple Watch in India by Diwali. Apple sold 1.7 million iPhones in India between October 2014 and September 2015, the company's financial year, compared with 1.1 million units in the year-earlier period, according to market tracker Counter-Point Research.
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