Italian cookware brand Balzone enters India

Exclusively available on shop CJ's home shopping channel online portral and mobile app..
Shop CJ brings the Balzano to India
Balzano, an Italian cookware brand which has found its rightful place in the homes of chefs all over the world, has now entered India to inspire chefs here. The company has exclusively partnered with Shop CJ Network Private Limited SHOP CJ, a Korea based home-shopping giant, to launch its first product in India i.e. 
Balzano Air Fryer- a revolutionary kitchen appliance that fries with just Air. The product will be available on TV, web and mobile platforms of the home-shopping company.
The product has received very good response worldwide. Balzano is expecting similar response in India with the help of multi-distribution channel of SHOP CJ. Additionally, home & kitchen appliance contributes close to 30 percentage of SHOP CJ’s revenue andBalzano Air Fryer will further boost this category.
Kenny Shin, CEO of SHOP CJ, said, “We focus on good product portfolio which is a mix of international and national brands. This product is in sync with our philosophy to bring ultra-trendy, durable, cost-effective, innovative and customer-friendly products which delight the customers.”
Balzano Air Fryer is the perfect addition to the Indian kitchen. It significantly reduces the need of oil for cooking a variety of Indian dishes and makes it possible to cook using justair. It is a healthy alternative which can create great tasting fried food,with up to 80% less fat compared to traditional frying. One need not stop himself from enjoying dishes from humble fries to cooking delights such as,samosas, chips and kebabs. Indian consumers are becoming more conscious about their food choices and going for less fat content in their food without compromising on taste. This product best suits the Indian consumers need and the launch gives Balzano opportunity to foray into this country
At this launch stage, for a limited period, Balzano Air Fryer will be sold at a special price tag of Rs. 6250, which is 30 percent lower than the MRP of Rs 9000.
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